WO2013020100A3 - Targeted television advertising based on profiles linked to multiple online devices - Google Patents

Targeted television advertising based on profiles linked to multiple online devices Download PDF

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Publication number
WO2013020100A3
WO2013020100A3 PCT/US2012/049623 US2012049623W WO2013020100A3 WO 2013020100 A3 WO2013020100 A3 WO 2013020100A3 US 2012049623 W US2012049623 W US 2012049623W WO 2013020100 A3 WO2013020100 A3 WO 2013020100A3
Authority
WO
WIPO (PCT)
Prior art keywords
stb
od2s
online devices
television advertising
advertising based
Prior art date
Application number
PCT/US2012/049623
Other languages
French (fr)
Other versions
WO2013020100A2 (en
Inventor
Roy Shkedi
Dror BEN-YISHAI
Original Assignee
Intent IQ, LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Intent IQ, LLC filed Critical Intent IQ, LLC
Priority to JP2014524134A priority Critical patent/JP5960819B2/en
Priority to AU2012289868A priority patent/AU2012289868B2/en
Priority to CN201280042957.1A priority patent/CN103765461B/en
Priority to CA2843831A priority patent/CA2843831C/en
Priority to EP18199422.9A priority patent/EP3448045B1/en
Priority to EP12820661.2A priority patent/EP2740093B1/en
Priority to KR1020147005326A priority patent/KR101951500B1/en
Priority to KR1020187023835A priority patent/KR101979176B1/en
Publication of WO2013020100A2 publication Critical patent/WO2013020100A2/en
Publication of WO2013020100A3 publication Critical patent/WO2013020100A3/en
Priority to IL230777A priority patent/IL230777A/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/238—Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
    • H04N21/2381—Adapting the multiplex stream to a specific network, e.g. an Internet Protocol [IP] network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25841—Management of client data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
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    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4108—Peripherals receiving signals from specially adapted client devices characterised by an identification number or address, e.g. local network address
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    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4112—Peripherals receiving signals from specially adapted client devices having fewer capabilities than the client, e.g. thin client having less processing power or no tuning capabilities
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    • H04N21/42684—Client identification by a unique number or address, e.g. serial number, MAC address, socket ID
    • H—ELECTRICITY
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    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
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    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
    • H04N21/43615—Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
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    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
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    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4524—Management of client data or end-user data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6125—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
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    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/631—Multimode Transmission, e.g. transmitting basic layers and enhancement layers of the content over different transmission paths or transmitting with different error corrections, different keys or with different transmission protocols
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    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/64—Addressing
    • H04N21/6402—Address allocation for clients
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    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
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    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
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    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders

Abstract

A profile provider: (i) associates a primary online device (OD1) with a set-top box (STB); (ii) a location of OD1 at some point in time is estimated to be "near" the STB, thereby establishing a STB proxy location; (iii) one or more secondary online devices (OD2s) are observed to be located "near" the STB proxy location and are associated with the STB; and (iv) a television advertisement is selected to be directed to the STB, which selection is based at least in part on profile information linked to one of the associated OD2s. The method can be particularly advantageous in situations wherein: the STB is not connected to any computer network; the STB is not ever connected to the same local area network as OD1 or OD2; or television service (used by the STB) and online access (used by OD1 and OD2s) are provided by different service providers.
PCT/US2012/049623 2011-08-03 2012-08-03 Targeted television advertising based on profiles linked to multiple online devices WO2013020100A2 (en)

Priority Applications (9)

Application Number Priority Date Filing Date Title
JP2014524134A JP5960819B2 (en) 2011-08-03 2012-08-03 Targeted TV ads based on profiles linked to multiple online devices
AU2012289868A AU2012289868B2 (en) 2011-08-03 2012-08-03 Targeted television advertising based on profiles linked to multiple online devices
CN201280042957.1A CN103765461B (en) 2011-08-03 2012-08-03 Based on the targeted television advertisements of the overview contacted with multiple online equipment
CA2843831A CA2843831C (en) 2011-08-03 2012-08-03 Targeted television advertising based on profiles linked to multiple online devices
EP18199422.9A EP3448045B1 (en) 2011-08-03 2012-08-03 Targeted television advertising based on a profile linked to an online device
EP12820661.2A EP2740093B1 (en) 2011-08-03 2012-08-03 Targeted television advertising based on profiles linked to multiple online devices
KR1020147005326A KR101951500B1 (en) 2011-08-03 2012-08-03 Targeted television advertising based on profiles linked to multiple online devices
KR1020187023835A KR101979176B1 (en) 2011-08-03 2012-08-03 Targeted television advertising based on profiles linked to multiple online devices
IL230777A IL230777A (en) 2011-08-03 2014-02-02 Targeted television advertising based on profiles linked to multiple online devices

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201161514840P 2011-08-03 2011-08-03
US61/514,840 2011-08-03

Publications (2)

Publication Number Publication Date
WO2013020100A2 WO2013020100A2 (en) 2013-02-07
WO2013020100A3 true WO2013020100A3 (en) 2013-07-11

Family

ID=47627800

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2012/049623 WO2013020100A2 (en) 2011-08-03 2012-08-03 Targeted television advertising based on profiles linked to multiple online devices

Country Status (9)

Country Link
US (11) US8683502B2 (en)
EP (2) EP3448045B1 (en)
JP (2) JP5960819B2 (en)
KR (2) KR101979176B1 (en)
CN (3) CN106856572B (en)
AU (3) AU2012289868B2 (en)
CA (2) CA3022437C (en)
IL (1) IL230777A (en)
WO (1) WO2013020100A2 (en)

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