WO2013036957A3 - Methods and systems for bidding and acquiring advertisement impressions - Google Patents
Methods and systems for bidding and acquiring advertisement impressions Download PDFInfo
- Publication number
- WO2013036957A3 WO2013036957A3 PCT/US2012/054507 US2012054507W WO2013036957A3 WO 2013036957 A3 WO2013036957 A3 WO 2013036957A3 US 2012054507 W US2012054507 W US 2012054507W WO 2013036957 A3 WO2013036957 A3 WO 2013036957A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- cps
- bidding
- models
- advertisements
- cost
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
Abstract
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU2012305698A AU2012305698A1 (en) | 2011-09-09 | 2012-09-10 | Methods and systems for bidding and acquiring advertisement impressions |
Applications Claiming Priority (24)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2011197718A JP2013057918A (en) | 2011-09-09 | 2011-09-09 | System for displaying and bidding for variable-length advertisement |
JP2011-197718 | 2011-09-09 | ||
US201161540164P | 2011-09-28 | 2011-09-28 | |
US61/540,164 | 2011-09-28 | ||
US201161568594P | 2011-12-08 | 2011-12-08 | |
US61/568,594 | 2011-12-08 | ||
US13/324,325 | 2011-12-13 | ||
US13/324,325 US8694373B2 (en) | 2011-09-09 | 2011-12-13 | Methods and systems for processing and displaying advertisements of variable lengths |
US201261600380P | 2012-02-17 | 2012-02-17 | |
US61/600,380 | 2012-02-17 | ||
US201261615834P | 2012-03-26 | 2012-03-26 | |
US61/615,834 | 2012-03-26 | ||
US201261635819P | 2012-04-19 | 2012-04-19 | |
US61/635,819 | 2012-04-19 | ||
US13/477,981 | 2012-05-22 | ||
US13/477,981 US20130066705A1 (en) | 2011-09-09 | 2012-05-22 | Methods and systems for processing and displaying advertisements of variable lengths |
US13/478,020 US20130066726A1 (en) | 2011-09-09 | 2012-05-22 | Methods and systems for bidding and displaying advertisements utilizing various cost models |
US13/478,020 | 2012-05-22 | ||
US13/540,538 US20130066707A1 (en) | 2011-09-09 | 2012-07-02 | Methods and systems for tracking ad relevancy using user interaction |
US13/540,538 | 2012-07-02 | ||
US13/540,528 US20130066714A1 (en) | 2011-09-09 | 2012-07-02 | Methods and systems for an integrated ad campaign in social media |
US13/540,528 | 2012-07-02 | ||
US13/570,831 US20130066715A1 (en) | 2011-09-09 | 2012-08-09 | Methods and systems for time-variable cps based on user interaction with advertisement |
US13/570,831 | 2012-08-09 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2013036957A2 WO2013036957A2 (en) | 2013-03-14 |
WO2013036957A3 true WO2013036957A3 (en) | 2013-05-02 |
Family
ID=47832818
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2012/054507 WO2013036957A2 (en) | 2011-09-09 | 2012-09-10 | Methods and systems for bidding and acquiring advertisement impressions |
Country Status (2)
Country | Link |
---|---|
AU (1) | AU2012305698A1 (en) |
WO (1) | WO2013036957A2 (en) |
Families Citing this family (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9767489B1 (en) | 2013-08-30 | 2017-09-19 | Google Inc. | Content item impression effect decay |
US10134053B2 (en) | 2013-11-19 | 2018-11-20 | Excalibur Ip, Llc | User engagement-based contextually-dependent automated pricing for non-guaranteed delivery |
US20150178790A1 (en) * | 2013-12-20 | 2015-06-25 | Yahoo! Inc. | User Engagement-Based Dynamic Reserve Price for Non-Guaranteed Delivery Advertising Auction |
US9727818B1 (en) | 2014-02-23 | 2017-08-08 | Google Inc. | Impression effect modeling for content items |
US10334299B2 (en) * | 2014-05-23 | 2019-06-25 | Adap.Tv, Inc. | Systems and methods for web spike attribution |
CN108256883A (en) * | 2016-12-28 | 2018-07-06 | 北京奇虎科技有限公司 | A kind of traffic requests distribution method, device and equipment |
CN111582899A (en) * | 2019-02-19 | 2020-08-25 | 北京沃东天骏信息技术有限公司 | Method, device and system for quantizing display link effect and storage medium |
Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20070038753A (en) * | 2005-10-06 | 2007-04-11 | 주식회사 코리아 와이즈넛 | Internet advertising system according advertisement's region bidding to and method for controlling thereof |
KR20080090583A (en) * | 2006-12-26 | 2008-10-09 | 화신씨앤아이(주) | The method and system for controlling the reservation of advertisement using the time-based traffic information |
US20090012868A1 (en) * | 2006-11-09 | 2009-01-08 | Deangelis Douglas J | Systems And Methods For Real-Time Allocation Of Digital Content |
US20090327083A1 (en) * | 2008-06-27 | 2009-12-31 | Microsoft Corporation | Automating on-line advertisement placement optimization |
KR20100040054A (en) * | 2008-10-09 | 2010-04-19 | 엔에이치엔비즈니스플랫폼 주식회사 | Accounting method and system for determining advertising costs according to time unit |
-
2012
- 2012-09-10 WO PCT/US2012/054507 patent/WO2013036957A2/en active Application Filing
- 2012-09-10 AU AU2012305698A patent/AU2012305698A1/en not_active Abandoned
Patent Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20070038753A (en) * | 2005-10-06 | 2007-04-11 | 주식회사 코리아 와이즈넛 | Internet advertising system according advertisement's region bidding to and method for controlling thereof |
US20090012868A1 (en) * | 2006-11-09 | 2009-01-08 | Deangelis Douglas J | Systems And Methods For Real-Time Allocation Of Digital Content |
KR20080090583A (en) * | 2006-12-26 | 2008-10-09 | 화신씨앤아이(주) | The method and system for controlling the reservation of advertisement using the time-based traffic information |
US20090327083A1 (en) * | 2008-06-27 | 2009-12-31 | Microsoft Corporation | Automating on-line advertisement placement optimization |
KR20100040054A (en) * | 2008-10-09 | 2010-04-19 | 엔에이치엔비즈니스플랫폼 주식회사 | Accounting method and system for determining advertising costs according to time unit |
Also Published As
Publication number | Publication date |
---|---|
AU2012305698A1 (en) | 2014-04-03 |
WO2013036957A2 (en) | 2013-03-14 |
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