WO2013102914A1 - A notification and task bar advertising system - Google Patents

A notification and task bar advertising system Download PDF

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Publication number
WO2013102914A1
WO2013102914A1 PCT/IN2012/000714 IN2012000714W WO2013102914A1 WO 2013102914 A1 WO2013102914 A1 WO 2013102914A1 IN 2012000714 W IN2012000714 W IN 2012000714W WO 2013102914 A1 WO2013102914 A1 WO 2013102914A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
notification
text
task bar
bar
Prior art date
Application number
PCT/IN2012/000714
Other languages
French (fr)
Inventor
Damodar Akash SUREKA
Sriramana K MOULI
Original Assignee
Hoopz Planet Info Pvt, Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hoopz Planet Info Pvt, Ltd filed Critical Hoopz Planet Info Pvt, Ltd
Publication of WO2013102914A1 publication Critical patent/WO2013102914A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present disclosure relates to the field of configuring digital advertisements in notification bar and task bar and more specifically the present disclosure relates to a system and method for digital advertising enabled by networking devices.
  • the term 'notification bar' in this specification relates to a tool on a desktop/smartphone/tablet/smart tv/ computing machine or any network enabled device that enables a user access to different data, notifications, tasks, applications, portal, workspace, or folder level.
  • the notification bar can be an optional window or a tile placed at any place on device display screen.
  • GUI graphical , user interface
  • Such devices include, for example, mobile telephones, tablet pc, iptv, smart tv, set top box, gps navigation, or car infotainment device, portable media players, small form factor PCs or any other network enabled device with display, touch screen, motion/IR/gesture sensors, keyboard and audio function.
  • Most of these devices include features such as cameras, text messaging capability, electronic mail capability, video playback capability, audio playback capability, image display capability, wired or wireless connections, and storage. Accordingly, such devices are capable of displaying audio, visual, graphical, and text advertisements.
  • Mobile or wireless electronic advertising wherein, advertisers connect with consumers through their cellular telephones, personal digital assistants (PDA) and other mobile devices, multiple form factor PCs that has exploded in recent years in the form of banner ads or full screen ads.
  • PDA personal digital assistants
  • an advertiser or advertisement network coordinator can deliver ads as banner ads in applications, wherein, the device user can click to transition to full screen ad and an advertiser may encourage cellular telephone users to participate in trivia contests, deals, coupons, thereby opting a marketing campaign.
  • the marketing campaign so configured can enable the advertisers to send users coupons or promotional offers. Though this kind of advertising has exploded in recent years, use of mobile or wireless advertising and its many advantages has not been fully exploited.
  • network enabled devices typically internet enabled devices.
  • a device including a processor co-operatively connected to an advertisement server through a network, said processor further includes an operating system leveler adapted to extend notification bar and task bar of the operating system as clickable/expandable/collapsible by mouse/touch/keypad, for a pre-configured height and width to accommodate and display digital advertisement in the form of text, hyperlinks, image and videos; a synchronizer configured to pull at least one of text, image, audio, video, advertisement from said advertisement and/or information/content/application server besides synchronizing attributes including height, width, location, and disposition of screen on said device and duration of advertisement with one or more advertising attributes; a closing unit adaptable to automatically close advertisement based notification and task bar while restoring original notification and task bar required by operating system for other content while restoring original central layout of said operating system automatically; a menu bar providing options to copy, paste, bookmark, rate, search; a text extractor configurable to extract text in the form of alphanumeric characters further including keywords and numbers; a
  • said user devices are selected from a group consisting of a mobile phone, a personal digital assistant (PDA), a smart phone, a feature phone, a smart book, tablet personal computer (PC), a notebook, a laptop, a net book, a digital picture frame, a portable media player, a music player, a video player, a digital television (TV), an internet protocol television (IP TV), an analog TV, a remote control, a set-top box, a kitchen appliance, a digital clock, a car infotainment device, and a navigation device.
  • PDA personal digital assistant
  • smart phone a feature phone
  • smart book tablet personal computer
  • PC personal computer
  • PC personal computer
  • notebook a laptop, a net book, a digital picture frame, a portable media player, a music player, a video player, a digital television (TV), an internet protocol television (IP TV), an analog TV, a remote control, a set-top box, a kitchen appliance, a digital clock, a car infotainment
  • said user devices include: at least one display screen; at least one audio speaker; at least one headphone connector port; at least one keypad; a plurality of multifunction peripherals; a plurality of input/output (I/O) ports; at least one wired or wireless port for network communications, and at least one application specific processor; at least one mouse; at least one touch screen; at least one motion sensor; at least one internal and external memory; and a chipset.
  • advertisement content on said user device is selected from a group consisting of text, audio, picture, video, 2D, 3D graphics, image, animation, moving picture, banner, web-links, hyperlinks, file attachment, flash, short message service (SMS), multimedia message service (MMS), and email.
  • SMS short message service
  • MMS multimedia message service
  • both said notification bar and task bar are positioned at one of: a top location; a bottom location; and a preconfigured location on said user device.
  • both said notification bar and task bar are extended to a preconfigured extension size from its original size and a digital advertisement, information/content/app preview is displayed in extended part of said notification bar and task bar without overlapping with specified notifications of said operating system, content and options in said notification and task bar.
  • both said notification bar and task bar do not overlap with content of layout on top or bottom of said notification bar and task bar of said operating system.
  • said notification and task bar are clickable by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch including stylus and object.
  • said digital advertisements are launched, but not limited to, via email; short message service (SMS), multimedia message service (MMS), social networking applications, internet browser, document viewer/editor, instant messaging, music launch, slideshow, image, audio playback, video playback and recording application.
  • SMS short message service
  • MMS multimedia message service
  • social networking applications internet browser, document viewer/editor, instant messaging, music launch, slideshow, image, audio playback, video playback and recording application.
  • said network is powered by internet protocols (ip) and telecom protocols.
  • TLS Transport Security Layer
  • SSL Secure Sockets Layer
  • a method of digital advertising on user device including steps of extending notification bar and task bar of operating system for a pre-configured height and width to accommodate digital advertisement including text, image and video; pulling text, image, audio, video advertisements/content/information from advertisement/information/content/application/web server with attributes including height, width, location of placement of device on screen, and duration of advertisement; configuring manual and automatic closure for advertisement based extended notification and task bar while restoring original notification and task bar required by operating system for its notifications and content and restoring original central layout of operating system; configuring clickable advertisement that is accessible by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch; and extracting text in form of alphanumeric characters, keywords, numbers from one or more images or textual data displayed on screen from/by applications, middleware, kernel or device drivers, of said user device within an application or website.
  • the step of pulling text, image, and video advertisement/content/information from advertisement or web application server further includes step of displaying said advertisement, information/content/application preview according to pre-determined attributes in primary, secondary, and extended notification and task bar of operating system of said user device.
  • the step of configuring clickable advertisement further includes step of launching phone book and contacts application of said device, launching an internet browser of said device, launching sms/mm/email application, launching phone dialing application, launching social networking applications of said device, launching music, launching slideshow, launching image, launching audio playback, launching video playback, and launching recording applications.
  • the step of extracting text further includes step of configuring optical character recognition on images and/or textual recognition on textual data by way of computer implemented methods wherein image or text data is grabbed on device or a server and the extracted text is transferred back to said device.
  • the extended notification bar and taskbar further includes menu options to copy the text/image/video based advertisement/content/information from the notification bar and taskbar which can be pasted in any other application.
  • the extended notification bar and taskbar further includes menu options to rate, follow, delete, search, click to full screen view of the advertisement/information/content displayed in the notification or task bar.
  • FIGURE 1 illustrates a computer implemented notification and task bar based advertising system as envisaged by the present invention.
  • FIGURE 2 illustrates a method for notification and task bar based advertising as envisaged by the present invention.
  • Such devices include, for example, mobile telephones, portable media players, small form factor PCs or any other network enabled device with display, touch screen, motion/IR/gesture sensors, keyboard and audio function. Most of these devices include features such as cameras, text messaging capability, electronic mail capability, video playback capability, audio playback capability, image display capability, wired or wireless connections, and storage. Accordingly, such devices are capable of displaying audio, visual, graphical, and text advertisements but these devices are not capable of displaying seamless digital advertisements in real-time.
  • the present invention provides a computer implemented device comprising a processor co-operatively connected to an advertisement server through network, said processor further comprising an operating system leveler adapted to extend notification bar and task bar of the operating system for a pre-configured height and width to accommodate digital advertisement in form of text, image and videos; a synchronizer configured to pull at least one of text, image, video, advertisement from said advertisement server besides synchronizing attributes including height, width, location, and disposition of screen on said device and duration of advertisement with one or more advertising attributes; a closing unit adaptable to automatically close advertisement based notification and task bar while restoring original notification and task bar required by operating system for other content while restoring original central layout of said operating system automatically; a text extractor configurable to extract text in form of alphanumeric characters further including keywords and numbers; a repository adaptable to store advertisement streaming and synchronization data; and said advertisement server adaptable to communicate in network of user devices.
  • the main notification bar and task bar of operating system are extended for a pre-configured height and width to accommodate digital advertisement or preview of content/information/application in the form of text, image and/or video.
  • a method of digital advertising on user's device comprising of pulling the text, image, video advertisements, content, information from ad or any kind of web application server along with attributes like size in height and width, location of placement on device screen and duration of advertisement, with one or more custom attributes, displaying the said advertisement, content, information according to the said attributes, in the primary or secondary or extended notification and/or task bar of the operating system of the device by way of text, image or video preview, where in the notification and task bar are placed at the top, bottom or some specified/preconfigured location on the device.
  • the original notification/task bar of operating system is extended to a preconfigured extension size from its original size and the digital advertisement is displayed in extended part of notification or task bar without overlapping with operating system specified notifications, content and options in notification and task bar.
  • the extended notification and/or task bar does not overlap with content of the layout on top or bottom of notification/task bar of the operating system and the entire layout of operating system below or above these bars is shifted up or down by size equivalent to size of extended part of notification or task bar.
  • the extended notification and/or task bar of advertisement can be closed automatically by restoring the original notification / task bar and layout of operating system below/top of the notification/task bar.
  • the entire and/or only extended notification or task bar with advertisement is clickable by mouse., keypad, keystroke, scroll wheel, or finger touch or resistive touch like stylus/object. There are clickable options provided in the extended part of notification and/or task bar.
  • the options are not limited to making an advertisement/content/information favorite, storing or bookmarking the advertisement/content/information in history, recording interactivity of the user with the advertisement/content/information, search, copy pate, rating advertisement/content/information, deleting advertisement/content/information, switching from privacy to non-privacy mode (or called as incognito mode), navigating to other application from the bar itself, closing the extended part of notification/task bar, enabling/disabling any feature of advertisement system on the device, show full screen advertisement, stretching the notification bar to accommodate full screen, launching phone book or contacts application of device, launching an internet explorer/browser of device with the same url/hyperlink present in the advertisement, launching email/sms/mms/social networking application of device, launching music, slideshow, image, and audio or video playback/recording application.
  • a method of digital advertising on user's device in the notification/task bar or preconfigured location on device comprising of extracting text in the form of alphanumeric characters/keywords/numbers from one or more images showed on the screen of the device within any application or website or from the image stored on the device, by way of applying optical character recognition process on the images by way of software algorithms on device itself where image is grabbed or by sending image to separate server and transferring extracted text back to device, and then pulling the text, image, video advertisements from ad server based on the keywords/numbers of text extracted from the said images, along with attributes like size in height and width, location of placement on device screen and duration of advertisement, with one or more custom attributes, displaying the said advertisement according to the said attributes, in the primary or secondary or extended notification and/or task bar of the operating system of the device or other pre-configured location on the device screen, where in the notification and task bar are placed at the top, bottom or some specified/preconfigured location on the device.
  • a method of digital advertising on user's device in the notification/task bar or preconfigured location on device comprising of extracting text in the form of alphanumeric characters/keywords/numbers from one or more text data showed on the screen of the device from/by applications, device drivers, middleware, kernel, etc within any application or website by way of applying textual recognition process on the text by way of software algorithms on device itself where keywords/numbers/sentences are grabbed and transferring extracted text back to device, and then pulling the text, image, video advertisements/content/information from ad or web application server based on the keywords/numbers of text extracted from the said textual data, along with attributes like size in height and width, location of placement on device screen and duration of advertisement, with one or more custom attributes, displaying the said advertisement according to the said attributes, in the primary or secondary or extended notification and/or task bar of the operating system of the device or other preconfigured location on the device screen, where in the notification and task bar are placed at
  • a system for a digital advertising comprising a network operable to support user device/s and an operating system to support: a) notification system for one or more notifications to the user and for showing battery strength, network strength, alarm, incoming call/message/email/chat/date/time; and b) task bar system to show current process/tasks/notifications/date/time/etc of the system.
  • the system further includes a server operable to communicate in the network of user device/s, means for pulling the advertisement contents from the backend server, means for receiving attributes for advertisements to be displayed on user device from the server and displaying said advertisement according to the said attributes on the screen of user device.
  • the user device is network enabled device, wherein, said network enabled device is one or more of mobile phone or PDA, or Smart phone, or Feature Phone, or Smart book, or Tablet PC or PC or Notebook or Laptop or Net book or digital picture frame, or portable media player, or music player, or video player, or digital TV, or IPTV, or analog TV, or remote control, or set top box, or gps navigation/ car infotainment device, or kitchen appliance or a digital clock, or car infotainment device, or navigation device, or any other device that has one more display screens and one or more audio speaker or headphone connector port.
  • said network enabled device is one or more of mobile phone or PDA, or Smart phone, or Feature Phone, or Smart book, or Tablet PC or PC or Notebook or Laptop or Net book or digital picture frame, or portable media player, or music player, or video player, or digital TV, or IPTV, or analog TV, or remote control, or set top box, or gps navigation/ car infotainment device, or kitchen appliance or a digital clock,
  • the network enabled device can include one or more keys or keypads, multifunction peripherals and Input output ports, one or more wired or wireless network ports, and with one more application specific processors/chipsets.
  • the network mentioned herein can include an internet or intranet or private or public close group peer to peer or broadcast network or wireless network.
  • the method of advertising and playback on device can be in form of text, audio, picture, video, 2D, 3D graphics, image, animation, moving picture, banner, web links, hyperlinks, file attachment, flash, SMS, mms, email having one or more display, mouse, touch screen, motion sensors, infra red (IR) sensors, gesture sensors, keyboard, network connectivity and audio input/output function, central processing unit (CPU) and internal/external memory.
  • IR infra red
  • CPU central processing unit
  • a computer implemented device includes a processor co-operatively connected to an advertisement server through network, said processor further including an operating system leveler adapted to extend notification bar and task bar of the operating system for a pre- configured height and width to accommodate digital advertisement in form of text, image and videos; a synchronizer configured to pull at least one of text, image, video, advertisement from said advertisement server besides synchronizing attributes including height, width, location, and disposition of screen on said device and duration of advertisement with one or more advertising attributes; a closing unit adaptable to automatically close advertisement based notification and task bar while restoring original notification and task bar required by operating system for other content while restoring original central layout of said operating system automatically; a text extractor configurable to extract text in form of alphanumeric characters further including keywords and numbers; a repository adaptable to store advertisement streaming and synchronization data; and said advertisement server adaptable to communicate in network of user devices.
  • said user devices are selected from a group consisting of a mobile phone, a personal digital assistant (PDA), a smart phone, a feature phone, a smart book, tablet personal computer (PC), a notebook, a laptop, a net book, a digital picture frame, a portable media player, a music player, a video player, a digital television (TV), an internet protocol television (IP TV), an analog TV, a remote control, a set-top box, a kitchen appliance, a digital clock, a gps navigation device, a car infotainment device, and a navigation device.
  • PDA personal digital assistant
  • smart phone a feature phone
  • smart book tablet personal computer
  • PC personal computer
  • PC personal computer
  • notebook a laptop, a net book, a digital picture frame, a portable media player, a music player, a video player, a digital television (TV), an internet protocol television (IP TV), an analog TV, a remote control, a set-top box, a kitchen appliance, a digital clock
  • said user devices include: at least one display screen; at least one audio speaker; at least one headphone connector port; at least one keypad; a plurality of multifunction peripherals; a plurality of input/output (I/O) ports; and at least one application specific processor; at least one mouse; at least one touch screen; at least one motion sensor; at least one internal and external memory; and a chipset.
  • advertisement content on said user device is selected from a group consisting of text, audio, picture, video, 2D, 3D graphics, image, animation, moving picture, banner, web-links, hyperlinks, file attachment, flash, short message service (SMS), multimedia message service (MMS), and email.
  • SMS short message service
  • MMS multimedia message service
  • both said notification bar and task bar are positioned at one of: a top location; a bottom location; and a preconfigured location on said user device.
  • both said notification bar and task bar are extended to a preconfigured extension size from its original size and a digital advertisement and content/information/application preview is displayed in extended part of said notification bar and task bar without overlapping with specified notifications of said operating system, content and options in said notification and task bar.
  • both said notification bar and task bar do not overlap with content of layout on top or bottom of said notification bar and task bar of said operating system. Further, entire layout of said operating system below and above said notification bar and task bar is shifted up or down by a size equivalent to size of extended part of said notification bar and task bar.
  • said notification and task bar are clickable by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch including stylus and object.
  • said digital advertisements/content/information are launched via email; short message service (SMS), multimedia message service (MMS), social networking applications, instant messaging, internet browser, file folder browser, document viewer/editor, music launch, slideshow, image, audio playback, video playback and recording application.
  • SMS short message service
  • MMS multimedia message service
  • social networking applications instant messaging, internet browser, file folder browser, document viewer/editor, music launch, slideshow, image, audio playback, video playback and recording application.
  • said network is powered by internet protocols (ip) and telecom protocols.
  • security of said network is enabled using Transport Security Layer (TLS) and Secure Sockets Layer (SSL).
  • a method of digital advertising on user device includes steps: of extending notification bar and task bar of operating system for a pre-configured height and width to accommodate digital advertisement including text, image and video; pulling text, image, video advertisements from advertisement server with attributes including height, width, location of placement of device on screen, and duration of advertisement; configuring manual and automatic closure for advertisement based extended notification and task bar while restoring original notification and task bar required by operating system for its notifications and content and restoring original central layout of operating system; configuring clickable advertisement that is accessible by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch; and extracting text in form of alphanumeric characters, keywords, numbers from one or more images or textual data displayed on screen of said user device within an application or website.
  • the step of pulling text, image, and video advertisement from advertisement server comprises step of displaying said advertisement according to pre-determined attributes in primary, secondary, and extended notification and task bar of operating system of said user device.
  • the step of configuring clickable advertisement comprises step of launching phone book and contacts application of said device, launching sms/mms/eniail/instant messaging (IM) application, launching phone dialing application, launching an internet browser of said device, launching social networking applications of said device, launching music, launching slideshow, launching image, launching audio playback, launching video playback, and launching recording applications.
  • the step of extracting text comprises step of configuring optical character recognition on images and textual recognition on textual data by way of computer implemented methods wherein image is grabbed on a server and the extracted text is transferred back to said device or alternatively text is extracted from image on device itself.
  • the invention is not limited to advertisements and the content/information/ can be depicted in form of text/video/image in this extended notification/task bar, similar to an advertisement. Further, the content/information can be treated as advertisement category even though the content/information is actually not an advertisement per se.
  • the content/information can be audio/video/textual representations of music, videos, blogs, maps, news, photos, articles, hyperlinks, application preview.
  • Figure 1 illustrates a schematic of a computer implemented notification bar and task bar configuration for digital advertising as envisaged by the present invention
  • Figure 2 illustrates a flowchart of a method depicting digital advertisement generation by configuring a task bar and a notification bar as envisaged by the present invention
  • Figure 3 illustrates a cellular phone adaptable to configure notification bar and task bar for digital advertising as envisaged by the present invention
  • Figure 4 illustrates a smartphone/tablet pc/net book/ display screen adaptation of a user device for digital advertising as envisaged by the present invention.
  • the drawings and the description thereto are merely illustrative of a computer implemented integrated queries routing and processing system and only exemplify the invention and in no way limit the scope thereof.
  • the schematic 100 includes a processor 110 co-operatively connected to an advertisement server 130 through network 140, said processor 110 including an operating system leveler 114 adapted to extend notification bar and task bar of the operating system for a pre-configured height and width to accommodate digital advertisement in form of text, image and videos, a synchronizer 112 configured to pull at least one of text, image, video, advertisement from said advertisement server 130 besides synchronizing attributes including height, width, location, and disposition of screen on said device and duration of advertisement with one or more advertising attributes; a closing unit 116 adaptable to automatically close advertisement based notification and task bar while restoring original notification and task bar required by operating system for other content while restoring original central layout of said operating system automatically; a text extractor 118 configurable to extract text in form of alphanumeric characters further including keywords and numbers; and a repository 120 adaptable to store advertisement streaming and synchronization data; and said advertisement server 130 adaptable
  • a flowchart 200 of a method depicting digital advertisement generation by configuring a task bar and a notification bar as envisaged by the present invention includes extending notification bar and task bar of operating system for a pre-configured height and width to accommodate digital advertisement including text, image and video.
  • a second step 204 includes pulling text, image, and video advertisements from advertisement server with attributes including height, width, location of placement of device on screen, and duration of advertisement.
  • a third step 206 includes configuring manual and automatic closure for advertisement based extended notification and task bar while restoring original notification and task bar required by operating system for its notifications and content and restoring original central layout of operating system.
  • a fourth step 208 includes configuring clickable advertisement that is accessible by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch.
  • a fifth step 210 includes extracting text in form of alphanumeric characters, keywords, numbers from one or more images or textual data displayed on screen of said user device within an application or website.
  • the cellular phone 300 adaptable to configure notification bar and task bar for digital advertising as envisaged by the present invention.
  • the cellular phone 300 includes a keypad/ touch pad 302, an extended task bar 304 adaptable to stream/ generate/ display advertisement/information/content preview in form of text/video/image.
  • the cellular phone 300 further includes an operating system (OS) screen 306 adaptable to display caller identity, caller number, and called number.
  • An advertisement display bar 308 adaptable to generate streaming advertisements, image, content/information, text, and preview video.
  • An extended notification bar 310 is adaptable to display a battery status, and signal strength of the service provider network.
  • FIG. 4 there is shown a schematic 400 including smartphone/ tablet PC / net book/ display screen (can be enabled in both portrait and landscape mode).
  • the schematic 400 includes an extended task bar 402 adaptable to stream/ generate a digital advertisement.
  • An operating system (OS) screen center layout 404 is adaptable for inducing a no overlap from extension of notification bar.
  • An extended notification bar 406 is adaptable for streaming, generating and displaying advertisement content/ information preview in the form of text, video and image.
  • the notification bar and task bar based digital advertising according to the present invention is operable through the user device that is a network enabled device.
  • the network enabled device is one or more of mobile phone or PDA, or Smart phone, or Feature Phone, or Smart book, or Tablet PC or PC or Notebook or Laptop or Net book or digital picture frame, or portable media player, or music player, or video player, or digital TV, or IPTV, or analog TV, or remote control, or set top box, or kitchen appliance or a digital clock, or car infotainment device, or navigation device, or any other device which has one more display screens and one or more audio speaker or headphone connector port, one or more keys or keypads, multifunction peripherals and Input output ports, and with one more application specific processors/chipsets.
  • the network mentioned herein above comprises an internet or intranet or private or public close group peer to peer or broadcast network or wireless network.

Abstract

A computer implemented device comprising processor co-operatively connected to advertisement server through network is disclosed, processor including operating system leveler to extend notification bar and task bar of the operating system for pre-configured height and width to accommodate digital advertisement, content/information/application preview in form of text, image and videos; synchronizer to pull text, image, video, advertisement from advertisement server besides synchronizing attributes including height, width, location, and disposition of screen on device and duration of advertisement with one or more advertising attributes; closing unit to automatically close advertisement based notification and task bar while restoring original notification and task bar required by operating system for other content while restoring original central layout of operating system automatically; text extractor to extract text in form of alphanumeric characters further including keywords and numbers; repository to store advertisement streaming and synchronization data; advertisement server to communicate in network of user devices.

Description

A NOTIFICATION AND TASK BAR ADVERTISING SYSTEM
FIELD OF THE DISCLOSURE
The present disclosure relates to the field of configuring digital advertisements in notification bar and task bar and more specifically the present disclosure relates to a system and method for digital advertising enabled by networking devices.
DEFINITION OF TERMS USED IN THIS SPECIFICATIO
The term 'notification bar' in this specification relates to a tool on a desktop/smartphone/tablet/smart tv/ computing machine or any network enabled device that enables a user access to different data, notifications, tasks, applications, portal, workspace, or folder level. The notification bar can be an optional window or a tile placed at any place on device display screen.
The term 'taskbar' used in this specification relates to a bar displayed on a graphical , user interface (GUI) desktop of computing devices that is used to launch and/or monitor running applications along with any system notifications.
These definitions are in addition to those expressed in the art.
BACKGROUND
Conventional advertisements have been in the form of television commercials, radio commercials, and printed advertisements in magazines and newspapers. Recently, as people began spending maximum time on personal computers, advertising has expanded its reach to the internet.
Further, as mobile and wireless electronic devices become increasingly popular, delivering advertisements to users of such devices is becoming mandatory. Such devices include, for example, mobile telephones, tablet pc, iptv, smart tv, set top box, gps navigation, or car infotainment device, portable media players, small form factor PCs or any other network enabled device with display, touch screen, motion/IR/gesture sensors, keyboard and audio function. Most of these devices include features such as cameras, text messaging capability, electronic mail capability, video playback capability, audio playback capability, image display capability, wired or wireless connections, and storage. Accordingly, such devices are capable of displaying audio, visual, graphical, and text advertisements.
Mobile or wireless electronic advertising, wherein, advertisers connect with consumers through their cellular telephones, personal digital assistants (PDA) and other mobile devices, multiple form factor PCs that has exploded in recent years in the form of banner ads or full screen ads. For example, an advertiser or advertisement network coordinator can deliver ads as banner ads in applications, wherein, the device user can click to transition to full screen ad and an advertiser may encourage cellular telephone users to participate in trivia contests, deals, coupons, thereby opting a marketing campaign. The marketing campaign so configured can enable the advertisers to send users coupons or promotional offers. Though this kind of advertising has exploded in recent years, use of mobile or wireless advertising and its many advantages has not been fully exploited.
Thus, a need is felt for effective mechanism of displaying and placing advertisements. OBJECTS OF THE INVENTION
It is an object of the present invention to provide a system, apparatus, and method for digital advertising and real time streaming of advertisements.
It is still an object of the present invention to configure a method of display of digital advertising or preview of content/information/application by way of text/image/video/audio/graphics in/enabled by notification and task bar of a computing system.
It is yet another object of the present invention to configure a system for digital advertising powered by network enabled devices (typically internet enabled devices).
It is further an object of the present invention to extract digital advertisements from brands, advertisers, media agencies, information provider, application and content providers, enabled for advertising and delivering products, content, information, applications on various kinds of networks in various kind of categories.
SUMMARY OF THE INVENTION
In accordance with the present invention, there is provided a device including a processor co-operatively connected to an advertisement server through a network, said processor further includes an operating system leveler adapted to extend notification bar and task bar of the operating system as clickable/expandable/collapsible by mouse/touch/keypad, for a pre-configured height and width to accommodate and display digital advertisement in the form of text, hyperlinks, image and videos; a synchronizer configured to pull at least one of text, image, audio, video, advertisement from said advertisement and/or information/content/application server besides synchronizing attributes including height, width, location, and disposition of screen on said device and duration of advertisement with one or more advertising attributes; a closing unit adaptable to automatically close advertisement based notification and task bar while restoring original notification and task bar required by operating system for other content while restoring original central layout of said operating system automatically; a menu bar providing options to copy, paste, bookmark, rate, search; a text extractor configurable to extract text in the form of alphanumeric characters further including keywords and numbers; a repository adaptable to store advertisement streaming and synchronization data; and said advertisement server adaptable to communicate in network of user devices.
Typically, said user devices are selected from a group consisting of a mobile phone, a personal digital assistant (PDA), a smart phone, a feature phone, a smart book, tablet personal computer (PC), a notebook, a laptop, a net book, a digital picture frame, a portable media player, a music player, a video player, a digital television (TV), an internet protocol television (IP TV), an analog TV, a remote control, a set-top box, a kitchen appliance, a digital clock, a car infotainment device, and a navigation device.
Typically, said user devices include: at least one display screen; at least one audio speaker; at least one headphone connector port; at least one keypad; a plurality of multifunction peripherals; a plurality of input/output (I/O) ports; at least one wired or wireless port for network communications, and at least one application specific processor; at least one mouse; at least one touch screen; at least one motion sensor; at least one internal and external memory; and a chipset.
Typically, advertisement content on said user device is selected from a group consisting of text, audio, picture, video, 2D, 3D graphics, image, animation, moving picture, banner, web-links, hyperlinks, file attachment, flash, short message service (SMS), multimedia message service (MMS), and email.
Typically, both said notification bar and task bar are positioned at one of: a top location; a bottom location; and a preconfigured location on said user device.
Typically, both said notification bar and task bar are extended to a preconfigured extension size from its original size and a digital advertisement, information/content/app preview is displayed in extended part of said notification bar and task bar without overlapping with specified notifications of said operating system, content and options in said notification and task bar.
Typically, both said notification bar and task bar do not overlap with content of layout on top or bottom of said notification bar and task bar of said operating system.
Typically, entire layout of said operating system below and above said notification bar and task bar is shifted up or down by a size equivalent to size of extended part of said notification bar and task bar or the entire layout except notification bar and task bar of said operating system is realigned to remaining screen size.
Typically, said notification and task bar are clickable by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch including stylus and object.
Typically, said digital advertisements are launched, but not limited to, via email; short message service (SMS), multimedia message service (MMS), social networking applications, internet browser, document viewer/editor, instant messaging, music launch, slideshow, image, audio playback, video playback and recording application.
Typically, said network is powered by internet protocols (ip) and telecom protocols.
Typically, security of said network is enabled using Transport Security Layer (TLS) and Secure Sockets Layer (SSL).
In accordance with present invention, a method of digital advertising on user device is disclosed, said method including steps of extending notification bar and task bar of operating system for a pre-configured height and width to accommodate digital advertisement including text, image and video; pulling text, image, audio, video advertisements/content/information from advertisement/information/content/application/web server with attributes including height, width, location of placement of device on screen, and duration of advertisement; configuring manual and automatic closure for advertisement based extended notification and task bar while restoring original notification and task bar required by operating system for its notifications and content and restoring original central layout of operating system; configuring clickable advertisement that is accessible by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch; and extracting text in form of alphanumeric characters, keywords, numbers from one or more images or textual data displayed on screen from/by applications, middleware, kernel or device drivers, of said user device within an application or website.
Typically, the step of pulling text, image, and video advertisement/content/information from advertisement or web application server further includes step of displaying said advertisement, information/content/application preview according to pre-determined attributes in primary, secondary, and extended notification and task bar of operating system of said user device.
Typically, the step of configuring clickable advertisement further includes step of launching phone book and contacts application of said device, launching an internet browser of said device, launching sms/mm/email application, launching phone dialing application, launching social networking applications of said device, launching music, launching slideshow, launching image, launching audio playback, launching video playback, and launching recording applications.
Typically, the step of extracting text further includes step of configuring optical character recognition on images and/or textual recognition on textual data by way of computer implemented methods wherein image or text data is grabbed on device or a server and the extracted text is transferred back to said device.
Typically the extended notification bar and taskbar further includes menu options to copy the text/image/video based advertisement/content/information from the notification bar and taskbar which can be pasted in any other application.
Typically the extended notification bar and taskbar further includes menu options to rate, follow, delete, search, click to full screen view of the advertisement/information/content displayed in the notification or task bar.
BRIEF DESCRIPTION OF THE ACCOMPANYING DRAWINGS
Other aspects of the invention will become apparent by consideration of the accompanying drawings and their description stated below, which is merely illustrative of a preferred embodiment of the invention and does not limit in any way the nature and scope of the invention.
FIGURE 1 illustrates a computer implemented notification and task bar based advertising system as envisaged by the present invention; and
FIGURE 2 illustrates a method for notification and task bar based advertising as envisaged by the present invention. DETAILED DESCRIPTIONOF THE INVENTION
The invention for a notification and task bar based advertising system will now be described with reference to the accompanying drawing that does not limit the scope and ambit of the invention. The description provided is purely by way of example and illustration.
Conventional advertisements have been in the form of television commercials, radio commercials, and printed advertisements in magazines and newspapers. Recently, as people began spending maximum time on personal computers, advertising has expanded its reach to the internet.
Further, as mobile and wireless electronic devices become increasingly popular, delivering advertisements to users of such devices is becoming mandatory. Such devices include, for example, mobile telephones, portable media players, small form factor PCs or any other network enabled device with display, touch screen, motion/IR/gesture sensors, keyboard and audio function. Most of these devices include features such as cameras, text messaging capability, electronic mail capability, video playback capability, audio playback capability, image display capability, wired or wireless connections, and storage. Accordingly, such devices are capable of displaying audio, visual, graphical, and text advertisements but these devices are not capable of displaying seamless digital advertisements in real-time.
To overcome these disadvantages, the present invention provides a computer implemented device comprising a processor co-operatively connected to an advertisement server through network, said processor further comprising an operating system leveler adapted to extend notification bar and task bar of the operating system for a pre-configured height and width to accommodate digital advertisement in form of text, image and videos; a synchronizer configured to pull at least one of text, image, video, advertisement from said advertisement server besides synchronizing attributes including height, width, location, and disposition of screen on said device and duration of advertisement with one or more advertising attributes; a closing unit adaptable to automatically close advertisement based notification and task bar while restoring original notification and task bar required by operating system for other content while restoring original central layout of said operating system automatically; a text extractor configurable to extract text in form of alphanumeric characters further including keywords and numbers; a repository adaptable to store advertisement streaming and synchronization data; and said advertisement server adaptable to communicate in network of user devices.
In an embodiment of the invention, the main notification bar and task bar of operating system are extended for a pre-configured height and width to accommodate digital advertisement or preview of content/information/application in the form of text, image and/or video. In another embodiment of the invention, a method of digital advertising on user's device, the method comprising of pulling the text, image, video advertisements, content, information from ad or any kind of web application server along with attributes like size in height and width, location of placement on device screen and duration of advertisement, with one or more custom attributes, displaying the said advertisement, content, information according to the said attributes, in the primary or secondary or extended notification and/or task bar of the operating system of the device by way of text, image or video preview, where in the notification and task bar are placed at the top, bottom or some specified/preconfigured location on the device. Further, the original notification/task bar of operating system is extended to a preconfigured extension size from its original size and the digital advertisement is displayed in extended part of notification or task bar without overlapping with operating system specified notifications, content and options in notification and task bar. The extended notification and/or task bar does not overlap with content of the layout on top or bottom of notification/task bar of the operating system and the entire layout of operating system below or above these bars is shifted up or down by size equivalent to size of extended part of notification or task bar.
Further in an embodiment of the invention, there is an option to close manually or automatically only the ad based extended notification and/or task bar while restoring original notification/task bar required by operating system for its other notifications or content and restoring the original central layout of operating system automatically. In case of no advertisement, the extended notification and/or task bar of advertisement can be closed automatically by restoring the original notification / task bar and layout of operating system below/top of the notification/task bar.
Further, in an embodiment of the invention, the entire and/or only extended notification or task bar with advertisement is clickable by mouse., keypad, keystroke, scroll wheel, or finger touch or resistive touch like stylus/object. There are clickable options provided in the extended part of notification and/or task bar. The options are not limited to making an advertisement/content/information favorite, storing or bookmarking the advertisement/content/information in history, recording interactivity of the user with the advertisement/content/information, search, copy pate, rating advertisement/content/information, deleting advertisement/content/information, switching from privacy to non-privacy mode (or called as incognito mode), navigating to other application from the bar itself, closing the extended part of notification/task bar, enabling/disabling any feature of advertisement system on the device, show full screen advertisement, stretching the notification bar to accommodate full screen, launching phone book or contacts application of device, launching an internet explorer/browser of device with the same url/hyperlink present in the advertisement, launching email/sms/mms/social networking application of device, launching music, slideshow, image, and audio or video playback/recording application.
In an embodiment of the invention, there is provided a method of digital advertising on user's device in the notification/task bar or preconfigured location on device, the method comprising of extracting text in the form of alphanumeric characters/keywords/numbers from one or more images showed on the screen of the device within any application or website or from the image stored on the device, by way of applying optical character recognition process on the images by way of software algorithms on device itself where image is grabbed or by sending image to separate server and transferring extracted text back to device, and then pulling the text, image, video advertisements from ad server based on the keywords/numbers of text extracted from the said images, along with attributes like size in height and width, location of placement on device screen and duration of advertisement, with one or more custom attributes, displaying the said advertisement according to the said attributes, in the primary or secondary or extended notification and/or task bar of the operating system of the device or other pre-configured location on the device screen, where in the notification and task bar are placed at the top, bottom or some specified/preconfigured location on the device.
In an embodiment of the invention, there is also provided a method of digital advertising on user's device in the notification/task bar or preconfigured location on device, the method comprising of extracting text in the form of alphanumeric characters/keywords/numbers from one or more text data showed on the screen of the device from/by applications, device drivers, middleware, kernel, etc within any application or website by way of applying textual recognition process on the text by way of software algorithms on device itself where keywords/numbers/sentences are grabbed and transferring extracted text back to device, and then pulling the text, image, video advertisements/content/information from ad or web application server based on the keywords/numbers of text extracted from the said textual data, along with attributes like size in height and width, location of placement on device screen and duration of advertisement, with one or more custom attributes, displaying the said advertisement according to the said attributes, in the primary or secondary or extended notification and/or task bar of the operating system of the device or other preconfigured location on the device screen, where in the notification and task bar are placed at the top, bottom or some specified/preconfigured location on the device.
Still further, in another embodiment of the invention, there is provided a system for a digital advertising the system comprising a network operable to support user device/s and an operating system to support: a) notification system for one or more notifications to the user and for showing battery strength, network strength, alarm, incoming call/message/email/chat/date/time; and b) task bar system to show current process/tasks/notifications/date/time/etc of the system. Further, in an embodiment of the invention, the system further includes a server operable to communicate in the network of user device/s, means for pulling the advertisement contents from the backend server, means for receiving attributes for advertisements to be displayed on user device from the server and displaying said advertisement according to the said attributes on the screen of user device.
Again, in an embodiment of the invention, the user device is network enabled device, wherein, said network enabled device is one or more of mobile phone or PDA, or Smart phone, or Feature Phone, or Smart book, or Tablet PC or PC or Notebook or Laptop or Net book or digital picture frame, or portable media player, or music player, or video player, or digital TV, or IPTV, or analog TV, or remote control, or set top box, or gps navigation/ car infotainment device, or kitchen appliance or a digital clock, or car infotainment device, or navigation device, or any other device that has one more display screens and one or more audio speaker or headphone connector port. Further, the network enabled device can include one or more keys or keypads, multifunction peripherals and Input output ports, one or more wired or wireless network ports, and with one more application specific processors/chipsets. The network mentioned herein can include an internet or intranet or private or public close group peer to peer or broadcast network or wireless network. Further, the method of advertising and playback on device can be in form of text, audio, picture, video, 2D, 3D graphics, image, animation, moving picture, banner, web links, hyperlinks, file attachment, flash, SMS, mms, email having one or more display, mouse, touch screen, motion sensors, infra red (IR) sensors, gesture sensors, keyboard, network connectivity and audio input/output function, central processing unit (CPU) and internal/external memory.
In accordance with a first aspect of the invention, a computer implemented device is disclosed that includes a processor co-operatively connected to an advertisement server through network, said processor further including an operating system leveler adapted to extend notification bar and task bar of the operating system for a pre- configured height and width to accommodate digital advertisement in form of text, image and videos; a synchronizer configured to pull at least one of text, image, video, advertisement from said advertisement server besides synchronizing attributes including height, width, location, and disposition of screen on said device and duration of advertisement with one or more advertising attributes; a closing unit adaptable to automatically close advertisement based notification and task bar while restoring original notification and task bar required by operating system for other content while restoring original central layout of said operating system automatically; a text extractor configurable to extract text in form of alphanumeric characters further including keywords and numbers; a repository adaptable to store advertisement streaming and synchronization data; and said advertisement server adaptable to communicate in network of user devices.
Again, according to the first aspect, said user devices are selected from a group consisting of a mobile phone, a personal digital assistant (PDA), a smart phone, a feature phone, a smart book, tablet personal computer (PC), a notebook, a laptop, a net book, a digital picture frame, a portable media player, a music player, a video player, a digital television (TV), an internet protocol television (IP TV), an analog TV, a remote control, a set-top box, a kitchen appliance, a digital clock, a gps navigation device, a car infotainment device, and a navigation device.
Still, according to the first aspect, said user devices include: at least one display screen; at least one audio speaker; at least one headphone connector port; at least one keypad; a plurality of multifunction peripherals; a plurality of input/output (I/O) ports; and at least one application specific processor; at least one mouse; at least one touch screen; at least one motion sensor; at least one internal and external memory; and a chipset.
Again, according to the first aspect, advertisement content on said user device is selected from a group consisting of text, audio, picture, video, 2D, 3D graphics, image, animation, moving picture, banner, web-links, hyperlinks, file attachment, flash, short message service (SMS), multimedia message service (MMS), and email.
Further, according to the first aspect, both said notification bar and task bar are positioned at one of: a top location; a bottom location; and a preconfigured location on said user device. Again, according to the first aspect, both said notification bar and task bar are extended to a preconfigured extension size from its original size and a digital advertisement and content/information/application preview is displayed in extended part of said notification bar and task bar without overlapping with specified notifications of said operating system, content and options in said notification and task bar.
Still, according to the first aspect, both said notification bar and task bar do not overlap with content of layout on top or bottom of said notification bar and task bar of said operating system. Further, entire layout of said operating system below and above said notification bar and task bar is shifted up or down by a size equivalent to size of extended part of said notification bar and task bar. Again, said notification and task bar are clickable by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch including stylus and object.
Again, according to the first aspect, said digital advertisements/content/information are launched via email; short message service (SMS), multimedia message service (MMS), social networking applications, instant messaging, internet browser, file folder browser, document viewer/editor, music launch, slideshow, image, audio playback, video playback and recording application. Further, said network is powered by internet protocols (ip) and telecom protocols. Still further, security of said network is enabled using Transport Security Layer (TLS) and Secure Sockets Layer (SSL).
In accordance with a second aspect of the present invention, a method of digital advertising on user device is disclosed. The method includes steps: of extending notification bar and task bar of operating system for a pre-configured height and width to accommodate digital advertisement including text, image and video; pulling text, image, video advertisements from advertisement server with attributes including height, width, location of placement of device on screen, and duration of advertisement; configuring manual and automatic closure for advertisement based extended notification and task bar while restoring original notification and task bar required by operating system for its notifications and content and restoring original central layout of operating system; configuring clickable advertisement that is accessible by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch; and extracting text in form of alphanumeric characters, keywords, numbers from one or more images or textual data displayed on screen of said user device within an application or website.
Again, according to the second aspect, the step of pulling text, image, and video advertisement from advertisement server comprises step of displaying said advertisement according to pre-determined attributes in primary, secondary, and extended notification and task bar of operating system of said user device.
Still, according to the second aspect, the step of configuring clickable advertisement comprises step of launching phone book and contacts application of said device, launching sms/mms/eniail/instant messaging (IM) application, launching phone dialing application, launching an internet browser of said device, launching social networking applications of said device, launching music, launching slideshow, launching image, launching audio playback, launching video playback, and launching recording applications. Further, the step of extracting text comprises step of configuring optical character recognition on images and textual recognition on textual data by way of computer implemented methods wherein image is grabbed on a server and the extracted text is transferred back to said device or alternatively text is extracted from image on device itself.
Although underlying principle of the embodiments of the invention is advertisements, the invention is not limited to advertisements and the content/information/ can be depicted in form of text/video/image in this extended notification/task bar, similar to an advertisement. Further, the content/information can be treated as advertisement category even though the content/information is actually not an advertisement per se. The content/information can be audio/video/textual representations of music, videos, blogs, maps, news, photos, articles, hyperlinks, application preview. Aspects of the invention will become apparent by consideration of the accompanying drawings and their description stated below, which is merely illustrative of a preferred embodiment of the invention and does not limit in any way the nature and scope of the invention.
Figure 1 illustrates a schematic of a computer implemented notification bar and task bar configuration for digital advertising as envisaged by the present invention; Figure 2 illustrates a flowchart of a method depicting digital advertisement generation by configuring a task bar and a notification bar as envisaged by the present invention; Figure 3 illustrates a cellular phone adaptable to configure notification bar and task bar for digital advertising as envisaged by the present invention; and Figure 4 illustrates a smartphone/tablet pc/net book/ display screen adaptation of a user device for digital advertising as envisaged by the present invention. The drawings and the description thereto are merely illustrative of a computer implemented integrated queries routing and processing system and only exemplify the invention and in no way limit the scope thereof.
Referring to Figure 1 there is shown a schematic 100 of a computer implemented notification bar and task bar configuration for digital advertising as envisaged by the present invention. The schematic 100 includes a processor 110 co-operatively connected to an advertisement server 130 through network 140, said processor 110 including an operating system leveler 114 adapted to extend notification bar and task bar of the operating system for a pre-configured height and width to accommodate digital advertisement in form of text, image and videos, a synchronizer 112 configured to pull at least one of text, image, video, advertisement from said advertisement server 130 besides synchronizing attributes including height, width, location, and disposition of screen on said device and duration of advertisement with one or more advertising attributes; a closing unit 116 adaptable to automatically close advertisement based notification and task bar while restoring original notification and task bar required by operating system for other content while restoring original central layout of said operating system automatically; a text extractor 118 configurable to extract text in form of alphanumeric characters further including keywords and numbers; and a repository 120 adaptable to store advertisement streaming and synchronization data; and said advertisement server 130 adaptable to communicate in network of user devices 150 including laptop, personal digital assistant (PDA), palmtop, mobile phone, cellular phone, personal computer, and touchpad.
Referring to Figure 2, there is shown a flowchart 200 of a method depicting digital advertisement generation by configuring a task bar and a notification bar as envisaged by the present invention. A first step 202 includes extending notification bar and task bar of operating system for a pre-configured height and width to accommodate digital advertisement including text, image and video. A second step 204 includes pulling text, image, and video advertisements from advertisement server with attributes including height, width, location of placement of device on screen, and duration of advertisement. A third step 206 includes configuring manual and automatic closure for advertisement based extended notification and task bar while restoring original notification and task bar required by operating system for its notifications and content and restoring original central layout of operating system. A fourth step 208 includes configuring clickable advertisement that is accessible by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch. A fifth step 210 includes extracting text in form of alphanumeric characters, keywords, numbers from one or more images or textual data displayed on screen of said user device within an application or website.
Referring to Figure 3, there is shown a cellular phone 300 adaptable to configure notification bar and task bar for digital advertising as envisaged by the present invention. The cellular phone 300 includes a keypad/ touch pad 302, an extended task bar 304 adaptable to stream/ generate/ display advertisement/information/content preview in form of text/video/image. The cellular phone 300 further includes an operating system (OS) screen 306 adaptable to display caller identity, caller number, and called number. An advertisement display bar 308 adaptable to generate streaming advertisements, image, content/information, text, and preview video. An extended notification bar 310 is adaptable to display a battery status, and signal strength of the service provider network. Referring to Figure 4, there is shown a schematic 400 including smartphone/ tablet PC / net book/ display screen (can be enabled in both portrait and landscape mode). The schematic 400 includes an extended task bar 402 adaptable to stream/ generate a digital advertisement. An operating system (OS) screen center layout 404 is adaptable for inducing a no overlap from extension of notification bar. An extended notification bar 406 is adaptable for streaming, generating and displaying advertisement content/ information preview in the form of text, video and image.
TECHNICAL ADVANTAGES AND ECONOMIC SIGNIFICANCE
The notification bar and task bar based digital advertising according to the present invention is operable through the user device that is a network enabled device. The network enabled device is one or more of mobile phone or PDA, or Smart phone, or Feature Phone, or Smart book, or Tablet PC or PC or Notebook or Laptop or Net book or digital picture frame, or portable media player, or music player, or video player, or digital TV, or IPTV, or analog TV, or remote control, or set top box, or kitchen appliance or a digital clock, or car infotainment device, or navigation device, or any other device which has one more display screens and one or more audio speaker or headphone connector port, one or more keys or keypads, multifunction peripherals and Input output ports, and with one more application specific processors/chipsets. The network mentioned herein above comprises an internet or intranet or private or public close group peer to peer or broadcast network or wireless network.
While considerable emphasis has been placed herein on the components and component parts of the preferred embodiments, it will be appreciated that many embodiments can be made and that many changes can be made in the preferred embodiments without departing from the principles of the invention. These and other changes in the preferred embodiment as well as other embodiments of the invention will be apparent to those skilled in the art from the disclosure herein, whereby it is to be distinctly understood that the foregoing descriptive matter is to be interpreted merely as illustrative of the invention and not as a limitation.

Claims

Claims:
1. A computer implemented device comprising a processor co-operatively connected to an advertisement server through network, said processor comprising:
- an operating system leveler adapted to extend notification bar and task bar of the operating system for a pre-configured height and width in real time on arrival of advertisement which could be expandable or collapsible by way of drag/click, to accommodate and display digital advertisement, content/information/application preview in form of text, image, audio and videos;
- a synchronizer configured to pull at least one of text, image, video, advertisement/content/information/application from said advertisement/web application server besides synchronizing attributes including height, width, location, and disposition on screen on said device and duration of advertisement with one or more advertising attributes;
- a closing unit adaptable to automatically close advertisement based notification and task bar while restoring original notification and task bar required by operating system for other content while restoring original central layout of said operating system automatically;
- clickable options in extended notification/task bar as but not limited to making an advertisement/content/information favorite, storing or bookmarking the advertisement/content/information in history, recording interactivity of the user with the advertisement/content/information, search, copy pate the text/image/video from the notification and task bar to any other application, rating or liking/disliking advertisement/content/information and sharing with friends or people, deleting advertisement/content/information, switching from privacy to non- privacy mode (or called as incognito mode), navigating to other application from the bar itself, closing the extended part of notification/task bar, enabling/disabling any feature of advertisement system on the device, show full screen advertisement, stretching the notification bar to accommodate full screen, signing on or log in into back end web application server,
- a text extractor configurable to extract text in form of alphanumeric characters further including keywords and numbers; and
- a repository adaptable to store advertisement streaming and synchronization data; and
- said advertisement server adaptable to communicate in network of user devices.
2. A device as claimed in claim 1, wherein said user devices are selected from a group consisting of a mobile phone, a personal digital assistant (PDA), a smart phone, a feature phone, a smart book, tablet personal computer (PC), a notebook, a laptop, a net book, a digital picture frame, a portable media player, a music player, a video player, a digital television (TV), an internet protocol television (IP TV), an analog TV, a remote control, a set-top box, a kitchen appliance, a digital clock, a car infotainment device, and a navigation device.
3. A device as claimed in claim 1, wherein said user devices include: at least one display screen; at least one audio speaker; at least one headphone connector port; at least one keypad; a plurality of multifunction peripherals; a plurality of input/output (I/O) ports; and at least one application specific processor; at least one mouse; at least one touch screen; at least one motion sensor; at least one internal and external memory; and a chipset.
4. A device as claimed in claim 1, wherein advertisement content on said user device is selected from a group consisting of text, audio, picture, video, 2D, 3D graphics, image, animation, moving picture, banner, web-links, hyperlinks, file attachment, flash, short message service (SMS), multimedia message service (MMS), and email.
5. A device as claimed in claim 1, wherein both said notification bar and task bar are positioned at one of: a top location; a bottom location; and a preconfigured location on said user device, and wherein the notification or task bar can optionally be a window or a tile.
6. A device as claimed in claim 1, wherein both said notification bar and task bar are extended to a preconfigured extension size from its original size and a digital advertisement is displayed in extended part of said notification bar and task bar without overlapping with specified notifications of said operating system, content and options in said notification and task bar.
7. A device as claimed in claim 1, wherein both said notification bar and task bar do not overlap with content of layout on top or bottom of said notification bar and task bar of said operating system.
8. A device as claimed in claim 1, wherein entire layout of said operating system below and above said notification bar and task bar is shifted up or down by a size equivalent to size of extended part of said notification bar and task bar and/or realigned to remaining size of the screen.
9. A device as claimed in claim 1, wherein said notification and task bar are clickable by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch including stylus and object.
10. A device as claimed in claim 1, wherein said digital advertisements are launched, at least via one of: email; short message service (SMS), multimedia message service (MMS), instant messaging, internet browser, social networking applications, music launch, slideshow, image, audio playback, video playback and recording application.
11. A device as claimed in claim 1, wherein said network is powered by internet protocols (ip) and telecom protocols.
12. A device as claimed in claim 1, wherein security of said network is enabled using Transport Security Layer (TLS) and Secure Sockets Layer (SSL).
13. A method of digital advertising on user device, said method comprising steps of:
- extending notification bar and task bar of operating system for a pre- configured height and width to accommodate digital advertisement including text, image and video;
- pulling text, image, video advertisements/content/information/application from advertisement or web application server with attributes including height, width, location of placement of device on screen, and duration of advertisement;
- configuring manual and automatic closure for advertisement based extended notification and task bar while restoring original notification and task bar required by operating system for its notifications and content and restoring original central layout of operating system;
- configuring clickable advertisement that is accessible by at least one of mouse, keypad, keystroke, scroll wheel, finger touch, and resistive touch; and
- extracting text in form of alphanumeric characters, keywords, numbers from one or more images or textual data displayed on screen by application, middleware, device driver, kernel of said user device within an application or website.
14. A method as claimed in claim 13, wherein the step of pulling text, image, video advertisement from advertisement server comprises step of displaying said advertisement according to pre-determined attributes in primary, secondary, and extended notification and task bar of operating system of said user device.
15. A method as claimed in claim 13, wherein the step of configuring clickable advertisement comprises step of launching phone book and contacts application of said device, launching an internet browser of said device, launching sms/mms/email/im application, launching phone dialing application, launching social networking applications of said device, launching music, launching slideshow, launching image to full screen or any size, launching audio playback, launching video playback, and launching recording applications.
16. A method as claimed in claim 13, wherein the step of extracting text comprises step of configuring optical character recognition on images seen on the display screen or stored on the device by way of computer implemented methods wherein image is grabbed on a server and the extracted text is transferred back to said device with or without associated advertisement in context to that extracted text.
17. A method as claimed in claim 13, wherein the step of extracting text comprises step of configuring text recognition on textual data sent by application/device driver/middleware/kernel seen on the display screen or stored on the device by way of computer implemented methods wherein text is grabbed in application, device driver, middleware, kernel and the extracted text is transferred back to/used in said device with or without pulling associated advertisement, content, information from ad or web application server, in context to. that extracted text.
PCT/IN2012/000714 2011-11-11 2012-10-29 A notification and task bar advertising system WO2013102914A1 (en)

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