WO2013112312A3 - Hybrid internet traffic measurement usint site-centric and panel data - Google Patents

Hybrid internet traffic measurement usint site-centric and panel data Download PDF

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Publication number
WO2013112312A3
WO2013112312A3 PCT/US2013/021469 US2013021469W WO2013112312A3 WO 2013112312 A3 WO2013112312 A3 WO 2013112312A3 US 2013021469 W US2013021469 W US 2013021469W WO 2013112312 A3 WO2013112312 A3 WO 2013112312A3
Authority
WO
WIPO (PCT)
Prior art keywords
fraction
internet traffic
target population
usint
centric
Prior art date
Application number
PCT/US2013/021469
Other languages
French (fr)
Other versions
WO2013112312A2 (en
Inventor
Alon H. LANDA
Jonathan NOVICK
Scott E. GELIN
Amit Phansalkar
Thomas E. MONTROY
Lauren S. Moores
Original Assignee
Compete, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/359,901 external-priority patent/US8356097B2/en
Application filed by Compete, Inc. filed Critical Compete, Inc.
Publication of WO2013112312A2 publication Critical patent/WO2013112312A2/en
Publication of WO2013112312A3 publication Critical patent/WO2013112312A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles

Abstract

This disclosure concerns a hybrid method for estimating Internet traffic including determining a fraction of a target population consisting of users displaying an identified characteristic by analysis of a census-based measurement of internet traffic for at least one website and receiving their clickstream data. The method also includes identifying a fraction of the group of participants that share the one or more characteristics, determining a behavioral composition by scaling the fraction of the group of participants by the fraction of the target population, and producing, at the host processing facility, an estimate of the target population's activity with respect to at least a part of the Internet that includes the at least one website by scaling the clickstream data for the subset of the group of participants by applying a weight based on the behavioral composition and the relative size of the target population.
PCT/US2013/021469 2012-01-27 2013-01-14 Hybrid internet traffic measurement usint site-centric and panel data WO2013112312A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US13/359,901 US8356097B2 (en) 2002-03-07 2012-01-27 Computer program product and method for estimating internet traffic
US13/359,901 2012-01-27
US201261636388P 2012-04-20 2012-04-20
US61/636,388 2012-04-20

Publications (2)

Publication Number Publication Date
WO2013112312A2 WO2013112312A2 (en) 2013-08-01
WO2013112312A3 true WO2013112312A3 (en) 2015-06-18

Family

ID=48874051

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2013/021469 WO2013112312A2 (en) 2012-01-27 2013-01-14 Hybrid internet traffic measurement usint site-centric and panel data

Country Status (1)

Country Link
WO (1) WO2013112312A2 (en)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8095589B2 (en) 2002-03-07 2012-01-10 Compete, Inc. Clickstream analysis methods and systems
US10296919B2 (en) 2002-03-07 2019-05-21 Comscore, Inc. System and method of a click event data collection platform
US9105028B2 (en) 2005-08-10 2015-08-11 Compete, Inc. Monitoring clickstream behavior of viewers of online advertisements and search results
US9900395B2 (en) 2012-01-27 2018-02-20 Comscore, Inc. Dynamic normalization of internet traffic
US8954580B2 (en) 2012-01-27 2015-02-10 Compete, Inc. Hybrid internet traffic measurement using site-centric and panel data
US10742753B2 (en) 2014-02-26 2020-08-11 Verto Analytics Oy Measurement of multi-screen internet user profiles, transactional behaviors and structure of user population through a hybrid census and user based measurement methodology
JP6419206B2 (en) * 2014-02-26 2018-11-07 ヴェルト アナリティクス オサケ ウフティオＶｅｒｔｏ Ａｎａｌｙｔｉｃｓ Ｏｙ Measuring multi-screen Internet user profiles, trading behavior, and user population structure with mixed census-based and user-based measurement techniques
PL416257A1 (en) * 2016-02-24 2017-08-28 Gemius Spółka Akcyjna Method for identification of consumers using the devices for browsing information and commercial portals

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080189408A1 (en) * 2002-10-09 2008-08-07 David Cancel Presenting web site analytics
US20090265243A1 (en) * 2005-12-24 2009-10-22 Brad Karassner System and method for creation, distribution and tracking of advertising via electronic networks
US20110143811A1 (en) * 2009-08-17 2011-06-16 Rodriguez Tony F Methods and Systems for Content Processing

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080189408A1 (en) * 2002-10-09 2008-08-07 David Cancel Presenting web site analytics
US20090265243A1 (en) * 2005-12-24 2009-10-22 Brad Karassner System and method for creation, distribution and tracking of advertising via electronic networks
US20110143811A1 (en) * 2009-08-17 2011-06-16 Rodriguez Tony F Methods and Systems for Content Processing

Also Published As

Publication number Publication date
WO2013112312A2 (en) 2013-08-01

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