WO2013173146A3 - Apps in advertisements - Google Patents

Apps in advertisements Download PDF

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Publication number
WO2013173146A3
WO2013173146A3 PCT/US2013/040227 US2013040227W WO2013173146A3 WO 2013173146 A3 WO2013173146 A3 WO 2013173146A3 US 2013040227 W US2013040227 W US 2013040227W WO 2013173146 A3 WO2013173146 A3 WO 2013173146A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisements
user
search results
app
search query
Prior art date
Application number
PCT/US2013/040227
Other languages
French (fr)
Other versions
WO2013173146A2 (en
Inventor
Sameer Abrol
Prem Prakash
Sriram K. Parameswar
Vageesh BANGA
Original Assignee
Microsoft Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corporation filed Critical Microsoft Corporation
Publication of WO2013173146A2 publication Critical patent/WO2013173146A2/en
Publication of WO2013173146A3 publication Critical patent/WO2013173146A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques

Abstract

Systems and methods for responding to a search query from a user are presented. In responding to a search query from a user, the user is presented with a search results page. The search results page includes both search results (relevant to the search query) and one or more advertisements. At least one of the advertisements is a specially configured advertisement that includes a corresponding app. Execution of the app is initiated through a user-actionable control in the advertisement. Unlike other advertisements that cause navigation to an advertisers landing page, the corresponding app executes within the context of the browser view/search results page. The corresponding app may be designed so that a transaction may be completed through its execution (the particular transaction depending upon the design of the app.)
PCT/US2013/040227 2012-05-18 2013-05-09 Apps in advertisements WO2013173146A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/475,425 2012-05-18
US13/475,425 US20130311285A1 (en) 2012-05-18 2012-05-18 Apps in advertisements

Publications (2)

Publication Number Publication Date
WO2013173146A2 WO2013173146A2 (en) 2013-11-21
WO2013173146A3 true WO2013173146A3 (en) 2014-09-12

Family

ID=48468830

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2013/040227 WO2013173146A2 (en) 2012-05-18 2013-05-09 Apps in advertisements

Country Status (2)

Country Link
US (1) US20130311285A1 (en)
WO (1) WO2013173146A2 (en)

Families Citing this family (17)

* Cited by examiner, † Cited by third party
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US9313162B2 (en) 2012-12-13 2016-04-12 Microsoft Technology Licensing, Llc Task completion in email using third party app
US10528385B2 (en) 2012-12-13 2020-01-07 Microsoft Technology Licensing, Llc Task completion through inter-application communication
US20140344037A1 (en) * 2013-05-15 2014-11-20 Vigeomedia, Llc Digital exchange serving as an integrated, continuous sponsorship and promotion system for community businesses, organizations, and schools
CN103995846B (en) * 2014-05-06 2017-04-05 百度在线网络技术（北京）有限公司 The searching method and its device of application message
US9723085B1 (en) 2014-10-31 2017-08-01 Google, Inc. Transferring a state of user interaction with an online content item to a computer program
US10114898B2 (en) * 2014-11-26 2018-10-30 Samsung Electronics Co., Ltd. Providing additional functionality with search results
WO2016100777A1 (en) * 2014-12-19 2016-06-23 Quixey, Inc. Providing additional functionality as advertisements with search results
US10157230B2 (en) * 2014-12-29 2018-12-18 Samsung Electronics Co., Ltd. Generating search results based on clustered application states
US10002113B2 (en) 2014-12-30 2018-06-19 Samsung Electronics Co., Ltd. Accessing related application states from a current application state
RU2015111360A (en) 2015-03-30 2016-10-20 Общество С Ограниченной Ответственностью "Яндекс" Method (options) and system (options) for processing a search query
US10430830B2 (en) * 2015-06-16 2019-10-01 Samsung Electronics Co., Ltd. Advertisement selection using uncertain user data
US9959558B2 (en) * 2015-08-18 2018-05-01 Samsung Electronics Co., Ltd. Application cards as advertisements
US10127577B2 (en) * 2015-12-31 2018-11-13 Samsung Electronics Co., Ltd. Search architecture for rendering deep links from action criteria
US10769674B2 (en) * 2015-12-31 2020-09-08 Samsung Electronics Co., Ltd. Generation and rendering system for advertisement objects with computer-selected conditional content
CN106339235B (en) * 2016-08-15 2019-11-26 百度在线网络技术（北京）有限公司 A kind of method for showing interface and device
US20180129994A1 (en) 2016-11-06 2018-05-10 Microsoft Technology Licensing, Llc Efficiency enhancements in task management applications
US11709660B1 (en) 2022-10-12 2023-07-25 Stodge Inc. Integrated third-party application builder trigger for message flow

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KR20050098421A (en) * 2004-04-07 2005-10-12 엔에이치엔(주) Method and system for providing information on article of commerce
KR20070095514A (en) * 2005-10-27 2007-10-01 엔에이치엔(주) Method and system for providing commodity information in shopping commodity searching service
US20070250488A1 (en) * 2006-04-21 2007-10-25 Nhn Corporation Method and system for creating search result list
US20110166929A1 (en) * 2008-04-29 2011-07-07 Nhn Business Platform Corporation System and method for providing search results based on similarity among contents and system and method for providing advertisements
KR20110077510A (en) * 2009-12-30 2011-07-07 김대중 System for providing advertisement and additional information using inserted column area in search result page

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8635546B2 (en) * 2009-09-22 2014-01-21 Microsoft Corporation Zero fixed placement ads

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20050098421A (en) * 2004-04-07 2005-10-12 엔에이치엔(주) Method and system for providing information on article of commerce
KR20070095514A (en) * 2005-10-27 2007-10-01 엔에이치엔(주) Method and system for providing commodity information in shopping commodity searching service
US20070250488A1 (en) * 2006-04-21 2007-10-25 Nhn Corporation Method and system for creating search result list
US20110166929A1 (en) * 2008-04-29 2011-07-07 Nhn Business Platform Corporation System and method for providing search results based on similarity among contents and system and method for providing advertisements
KR20110077510A (en) * 2009-12-30 2011-07-07 김대중 System for providing advertisement and additional information using inserted column area in search result page

Also Published As

Publication number Publication date
US20130311285A1 (en) 2013-11-21
WO2013173146A2 (en) 2013-11-21

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