WO2014012118A3 - Enhanced adserving metric determination - Google Patents

Enhanced adserving metric determination Download PDF

Info

Publication number
WO2014012118A3
WO2014012118A3 PCT/US2013/050572 US2013050572W WO2014012118A3 WO 2014012118 A3 WO2014012118 A3 WO 2014012118A3 US 2013050572 W US2013050572 W US 2013050572W WO 2014012118 A3 WO2014012118 A3 WO 2014012118A3
Authority
WO
WIPO (PCT)
Prior art keywords
cookies
reporting
enable
users
browser
Prior art date
Application number
PCT/US2013/050572
Other languages
French (fr)
Other versions
WO2014012118A2 (en
Inventor
Martin Smith
Ron Hill
Greg Neal
David Olson
Original Assignee
Trueffect, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/934,206 external-priority patent/US20140108092A1/en
Application filed by Trueffect, Inc. filed Critical Trueffect, Inc.
Priority to AU2013289916A priority Critical patent/AU2013289916A1/en
Priority to CA2879152A priority patent/CA2879152A1/en
Priority to EP13817503.9A priority patent/EP2873050A4/en
Priority to CN201380043688.5A priority patent/CN104641389A/en
Publication of WO2014012118A2 publication Critical patent/WO2014012118A2/en
Publication of WO2014012118A3 publication Critical patent/WO2014012118A3/en
Priority to HK15111428.2A priority patent/HK1210851A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computer And Data Communications (AREA)

Abstract

A user can view websites from multiple locations and multiple devices. The user can adjust privacy settings on the browser to accept or reject cookies or have anti-spam software regularly delete cookies. The enhanced counting method uses the first-party cookie technology to track users across access channels and privacy settings on their browser. Additional steps to increase the accuracy of reach and frequency reporting when cookies are deleted have been developed. One step is to write a value of a combination of the IP address and browser type into a log file. A second step is to leverage the first-party technology and capture a registration ID from a secondary advertiser system. These two steps enable the generation of reports that: provide more accurate reach and frequency calculations; enable cross device reporting on users; enable multi-location reporting; enable reporting on the number of users that don't accept or regularly delete cookies.
PCT/US2013/050572 2012-07-13 2013-07-15 Enhanced adserving metric determination WO2014012118A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
AU2013289916A AU2013289916A1 (en) 2012-07-13 2013-07-15 Enhanced adserving metric determination
CA2879152A CA2879152A1 (en) 2012-07-13 2013-07-15 Enhanced adserving metric determination
EP13817503.9A EP2873050A4 (en) 2012-07-13 2013-07-15 Enhanced adserving metric determination
CN201380043688.5A CN104641389A (en) 2012-07-13 2013-07-15 Enhanced ad-serving metric determination
HK15111428.2A HK1210851A1 (en) 2012-07-13 2015-11-19 Enhanced adserving metric determination

Applications Claiming Priority (10)

Application Number Priority Date Filing Date Title
US201261671646P 2012-07-13 2012-07-13
US61/671,646 2012-07-13
US201361767802P 2013-02-22 2013-02-22
US61/767,802 2013-02-22
US13/934,204 2013-07-02
US13/934,206 US20140108092A1 (en) 2012-07-13 2013-07-02 Enhanced adserving metric determination
US13/934,203 2013-07-02
US13/934,204 US20140108131A1 (en) 2012-07-13 2013-07-02 Enhanced adserving metric determination
US13/934,203 US20140122223A1 (en) 2012-07-13 2013-07-02 Enhanced adserving metric determination
US13/934,206 2013-07-02

Publications (2)

Publication Number Publication Date
WO2014012118A2 WO2014012118A2 (en) 2014-01-16
WO2014012118A3 true WO2014012118A3 (en) 2014-07-10

Family

ID=52471881

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2013/050572 WO2014012118A2 (en) 2012-07-13 2013-07-15 Enhanced adserving metric determination

Country Status (6)

Country Link
EP (1) EP2873050A4 (en)
CN (1) CN104641389A (en)
AU (1) AU2013289916A1 (en)
CA (1) CA2879152A1 (en)
HK (1) HK1210851A1 (en)
WO (1) WO2014012118A2 (en)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9783628B2 (en) 2009-04-23 2017-10-10 ATRP Solutions, Inc. Dual-mechanism thickening agents for hydraulic fracturing fluids
CA2882832C (en) 2012-08-30 2021-08-24 ATRP Solutions, Inc. Dual mechanism thickening agents for hydraulic fracturing fluids
CN110097389A (en) * 2018-01-31 2019-08-06 上海甚术网络科技有限公司 A kind of anti-cheat method of ad traffic
CN110415045A (en) * 2019-08-02 2019-11-05 秒针信息技术有限公司 A kind of method, apparatus, equipment and medium to browser advertisement
CN114943024B (en) * 2022-05-31 2023-04-25 北京永信至诚科技股份有限公司 Fingerprint acquisition method and device based on browser

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2006023765A2 (en) * 2004-08-19 2006-03-02 Claria, Corporation Method and apparatus for responding to end-user request for information
US7958224B2 (en) * 1999-02-17 2011-06-07 Catalina Marketing Corporation Incentive network for distributing incentives on a network-wide basis and for permitting user access to individual incentives from a plurality of network servers
US20110137721A1 (en) * 2009-12-03 2011-06-09 Comscore, Inc. Measuring advertising effectiveness without control group
CN102203816A (en) * 2008-10-15 2011-09-28 康塔网络公司 Method and system for displaying internet ad media using etags
US20110307320A1 (en) * 2010-03-23 2011-12-15 Google Inc. Conversion Path Performance Measures And Reports
US20110314114A1 (en) * 2010-06-16 2011-12-22 Adknowledge, Inc. Persistent Cross Channel Cookie Method and System
US20120030006A1 (en) * 2010-08-02 2012-02-02 Visa International Service Association Systems and Methods to Optimize Media Presentations using a Camera
US20120084349A1 (en) * 2009-12-30 2012-04-05 Wei-Yeh Lee User interface for user management and control of unsolicited server operations

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7904520B2 (en) * 2005-06-09 2011-03-08 Trueffect, Inc. First party advertisement serving
WO2009156988A1 (en) * 2008-06-23 2009-12-30 Double Verify Ltd. Automated monitoring and verification of internet based advertising
US20120150641A1 (en) * 2010-12-09 2012-06-14 Jeffrey Brooks Dobbs Method and apparatus for linking and analyzing data with the disintermediation of identity attributes

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7958224B2 (en) * 1999-02-17 2011-06-07 Catalina Marketing Corporation Incentive network for distributing incentives on a network-wide basis and for permitting user access to individual incentives from a plurality of network servers
WO2006023765A2 (en) * 2004-08-19 2006-03-02 Claria, Corporation Method and apparatus for responding to end-user request for information
CN102203816A (en) * 2008-10-15 2011-09-28 康塔网络公司 Method and system for displaying internet ad media using etags
US20110137721A1 (en) * 2009-12-03 2011-06-09 Comscore, Inc. Measuring advertising effectiveness without control group
US20120084349A1 (en) * 2009-12-30 2012-04-05 Wei-Yeh Lee User interface for user management and control of unsolicited server operations
US20110307320A1 (en) * 2010-03-23 2011-12-15 Google Inc. Conversion Path Performance Measures And Reports
US20110314114A1 (en) * 2010-06-16 2011-12-22 Adknowledge, Inc. Persistent Cross Channel Cookie Method and System
US20120030006A1 (en) * 2010-08-02 2012-02-02 Visa International Service Association Systems and Methods to Optimize Media Presentations using a Camera

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2873050A4 *

Also Published As

Publication number Publication date
CN104641389A (en) 2015-05-20
EP2873050A2 (en) 2015-05-20
CA2879152A1 (en) 2014-01-16
AU2013289916A1 (en) 2015-03-05
HK1210851A1 (en) 2016-05-06
WO2014012118A2 (en) 2014-01-16
EP2873050A4 (en) 2016-01-20

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