WO2014129698A1 - System for displaying and charging for advertisements by advertisement media rating - Google Patents

Abstract

The present invention relates to a system for displaying and charging for an advertisement by advertisement media ratings, which is capable of correctly charging advertisement fees according to the advertising efficiency of each of the advertisement media by categorizing the advertisement media so as to apply the ratio of advertisement unit costs differentiated according to a return on investment (ROI). The main elements of the present invention comprise: an advertisement management module (202) for managing information on an advertiser and an advertisement provided by the advertiser; an advertisement media management module (206) for managing information on advertisement media displayed by the advertisement; an advertisement media rating selection module (208) for categorizing advertisement media into different ratings according to the ROIs of registered advertisement media; an advertisement unit cost application module by advertisement media ratings (210) for applying an applied ratio of the differentiated advertisement unit cost according to ratings when groups of the ratings of the advertisement media in which the advertisements are displayed by the advertisement media rating selection module (208) are confirmed; an advertisement display module (212) for displaying the advertisement in the advertisement media which is displayed on a client; an advertisement fee calculating module (214) for reselecting and calculating the advertisement fee in consideration of the ratio of unit cost as a final advertisement fee and unit cost by advertisement medium when an advertisement is exposed while advertisement media are displayed on the client (100).

Description

Ad impression and billing system by ad media class

The present invention relates to an advertisement exposure and billing system for each advertisement media grade, which can classify the optical advertisement media so that the ratio of the advertisement price differentiated according to the return on investment is applied according to the advertisement efficiency for each medium.

In addition to the classic offline product sales, online product sales via the Internet are rapidly increasing.

In order to sell a lot of products online or offline, general sites should be widely known to users through active marketing methods such as advertisements. Therefore, marketing strategies such as advertising on various portal sites are necessary.

In the conventional online advertisement bidding method, it is generally through bidding and competition of advertisers. This encouraged advertisers to compete excessively and costly, putting a lot of pressure on advertisers to advertise.

In addition, the advertiser can select the advertising medium, but the exact advertising by paying the advertising cost without knowing exactly the characteristics of the medium (user visitor, injection age, content type, advertising effect, etc.) There is a problem that the effect is unknown or the advertising effect is low compared to the advertising cost.

The problem to be solved by the present invention is to provide an advertisement exposure and billing system for each grade level of advertisement media that can classify the advertisement media so that the ratio of the advertisement unit price is differentiated according to the return on investment.

Another problem of the present invention is to determine the ranking by calculating the advertising price as bidding, but also to adjust the advertising price according to the return on investment media advertising media advertisers can pay the advertising costs in proportion to the advertising efficiency in accordance with the advertising exposure And to provide a billing system.

The advertisement exposure and billing system for each advertisement media rating of the present invention includes an advertisement management module 202 for managing information about an advertiser and information about an advertisement provided from the advertiser; An advertisement medium management module 206 for managing information about an advertisement medium displayed by the advertisement; An advertisement medium grade selection module 208 for classifying the advertisement medium into graded grades according to the ROI of the registered advertisement medium; An advertisement price application module for each advertisement medium rating to apply an application rate of the advertisement price differentiated according to the grade when the group by grade of the advertisement medium displaying the advertisement is identified by the advertisement medium rating module 208; An advertisement display module 212 for exposing an advertisement to an advertisement medium on which the advertisement medium is displayed on the client; When the advertisement medium is displayed on the client 100 and the advertisement is exposed, an advertisement cost settlement module 214 for refining and recalculating in consideration of the ratio of the unit price and the advertisement price for each advertisement medium as the final advertisement cost.

Preferably, the ROI of the advertising medium is calculated by combining the ad impressions, clicks, conversion rate, and purchase rate.

Preferably, the advertisement management module 202 includes an advertisement price determining unit 204 for storing the advertisement price of the advertisement registered by the advertiser, and determines the advertisement price to be displayed on the advertising medium in the order of high advertisement price. do.

Preferably, the advertising unit price is calculated by the bidding of the advertiser for each keyword.

Preferably, the advertisement management module 202 further comprises a deposit management unit 203 for managing the advertiser's account balance of the advertisement amount provided from the registered advertiser.

Preferably, the advertisement is a text advertisement, a floating advertisement, a voice advertisement or a banner.

Preferably, the grade of the advertisement medium is characterized in that the property is updated on a weekly, monthly or quarterly basis.

Preferably, the advertising medium is characterized in that it includes a variety of applications provided by a smart device, such as a website, a blog, a product sales site, a tablet PC, a smart TV, a smartphone.

Preferably, when the advertisement medium displayed on the client is a website, the advertisement display module 212 identifies the representative words by analyzing the contents of the web page, and exposes the advertisement of the associated keyword corresponding to the representative word. do.

Preferably, the grade of the advertisement medium is classified into websites, category categories, main pages, and subpages.

The advertisement exposure and billing system according to the advertisement media grade of the present invention has an advantage that the advertisement cost can be accurately added according to the advertisement efficiency for each medium because the ratio of the advertisement price that is differentiated according to the ROI of the advertisement medium on which the advertisement is displayed is applied.

In addition, although the ranking of the advertising unit price is determined by bidding, the advertisement cost is proportional to the advertising efficiency because the advertiser takes a differentiated advertising cost in accordance with the influence of the advertising medium.

1 is a schematic diagram of an advertisement exposure and charging system for each advertisement media rating according to the present invention.

2 is a block diagram of an ad server according to the present invention;

3 is an exemplary view of selecting the exposure position of the advertisement set to the bidding rank in accordance with the present invention.

Figure 4 is an exemplary view of selecting the advertisement medium by rating in accordance with the present invention.

5 is an exemplary view of applying a ratio of the unit price of advertising by the grade of the advertising medium according to the present invention.

6 is an exemplary view of calculating the final advertising cost by summing the ratio of the advertising price and the advertising price of the advertising medium according to the present invention.

FIG. 7 is a flowchart illustrating a method of exposing and charging advertisements according to advertisement media grades according to an embodiment of the present invention. FIG.

As shown in FIG. 1, in the advertisement exposure and billing system according to the advertisement medium grade according to the present invention, the ratio of the advertisement unit price differentiated according to the ROI of the advertisement medium 400 in which the advertisement is displayed in the advertisement server 200 is applied. Classify as a grade. Then, when the advertisement medium 400 is displayed on the client 100 and the advertisement provided from the advertiser 300 is exposed, the advertisement cost ratio of the advertisement medium is added to the advertisement of the advertisement medium as the advertisement cost, and the advertisement cost is settled according to the advertisement efficiency. You can do it.

2, the advertisement server 200 according to the present invention includes an advertisement management module 202, an advertisement medium management module 206, an advertisement medium rating selection module 208, and an advertisement price application module 210 for each advertisement medium rating. And an advertisement display module 212 and an advertisement cost settlement module 214.

The advertisement management module 202 stores and manages information about the advertiser 300 and information about an advertisement provided from the advertiser in the advertisement DB 221. At this time, the advertisement includes all text ads, floating ads, voice ads, banners, and the like, and is classified and stored by keywords. The advertisement management module 202 includes a deposit manager 203 and an advertisement price determiner 204.

The deposit manager 203 stores and manages the advertisement amount provided from the registered advertiser 300 in the account balance DB 222. The deposit manager 203 may notify the advertiser from time to time about the account balance.

The advertisement price determination unit 204 stores the advertisement price of the advertisement registered by the advertiser in the advertisement price DB 223, and determines the advertisement price to be displayed on the advertisement medium in the order of the highest advertisement price. In this case, the advertisement price determination unit 204 may determine the final advertisement price by bidding on the basis of the minimum advertisement price for each keyword, the advertisement exposure ranking may be determined in the bidding order of the advertiser (see FIG. 3). The minimum unit price of a keyword can be revised and updated on a weekly, monthly or quarterly basis. In addition, the advertisement ranking determined by the advertisement price determining unit 204 may be set to a position in which the bidding price is high regardless of the keyword.

The advertisement medium management module 206 stores and manages information on the advertisement medium 400 displayed by the advertisement in the advertisement medium DB 224. The advertisement medium 400 provides advertisements with various contents, and includes various applications provided to smart devices such as media websites, blogs, product sales sites, tablet PCs, smart TVs, and smart phones. The information on the advertisement medium stores information on the main page, subpage, application, etc., on which the advertisement is displayed.

Ad media rating module 208 calculates the ROI by combining the ad impressions, clicks, conversion rate, purchase rate, etc. in the registered ad media, and classifies the ad media into a graded grade according to the ROI In addition, information about the rating for each advertisement medium is stored in the advertisement medium rating DB 225. In this case, as shown in FIG. 4, the advertisement medium rating module 208 may classify and classify the main page and the subpage of the advertisement medium to which the advertisement is directly exposed into differential grades. The ratings of these advertising media may be reselected and updated on a weekly, monthly or quarterly basis.

The advertisement price applying module 210 for each advertisement medium rating applies the ratio of the advertisement price applied to the advertisement medium according to the grade when the grade of the advertisement medium in which the advertisement is displayed is determined by the advertisement medium grade selection module 208. For example, according to the analysis of the advertising media as shown in FIG. 5, the rate of application of the differentiated advertising unit price is set in the order of 100% in the first grade, 90% in the second grade, and 80% in the third grade. If the category classification, the main page, and the subpage are also classified into grades, they may be classified into subdivided grades.

The advertisement display module 212 exposes the registered advertisement to the advertisement medium when the client 100 accesses the advertisement medium. In this case, the advertisement display module 212 preferably selects and provides an advertisement corresponding to the content provided by the advertisement medium. In particular, when the advertisement medium displayed on the client 100 is a website, the content of the web page is analyzed. It is preferable to identify the representative words, and expose the advertisement of the associated keyword corresponding to the representative words. In addition, the advertisement exposed to the advertisement medium is displayed in the advertisement area set in the advertisement medium.

When the advertisement medium is displayed while the advertisement medium is displayed on the client 100, the advertisement cost settlement module 214 recalculates and settles it in consideration of the ratio of the unit price and the advertisement price for each advertisement medium as the final advertisement cost. For example, as shown in FIG. 6, when the advertisement of 'Joeun Company', which has an advertisement price of 100, is displayed on the page of A newspaper classified as the first grade, the final advertisement cost is calculated to be 100 [100% 100%]. In case of exposure to multi-page or C application of newspaper B classified as 2nd grade, the final advertising cost is settled to 90, which is [100 ㅧ 90%].

Hereinafter, referring to the flowchart of FIG. 7, an advertisement exposure and billing method for each grade of an advertisement medium and a keyword according to the present invention will be described.

First, the advertiser 300 receives information about an advertiser and information about an advertisement displayed on the client 100 and stores the information on the advertisement in the advertisement DB 221 (step S101). In this case, the advertisement information includes all text ads, floating ads, voice ads, banners, and the like, and the provided advertisements are classified and stored as one or more keywords.

In addition, if the deposit amount received from the advertiser registered the advertisement, the deposit management unit 203 stores it in the account balance DB 222 (step S102).

The rank of the advertisement exposed to the advertisement medium is determined by the advertisement rank exposed to the advertisement medium in the order of the high advertisement price determined through the advertisement price determination unit 204 (step S103). At this time, the advertising price is preferably determined by the bidding method for each keyword.

On the other hand, the information on the advertisement medium displayed by the advertisement is managed through the advertisement medium management module 206 and stored in the advertisement medium DB 224 (step S104). Such advertising media provides advertisements with various contents, and includes various applications provided by smart devices such as media websites, blogs, product sales sites, tablet PCs, smart TVs, and smart phones.

Once the information on the ad media is stored, the ad media rating module 208 calculates a return on investment (ROI) by combining ad impressions, clicks, conversion rates, and purchase rates on the ad media, and calculates an ROI based on the calculated ROI. The advertisement medium is classified into a graded grade (step S105).

When the grade for the advertisement medium is classified, the advertisement price application module 210 for each advertisement medium grade applies the ratio of the advertisement price applied to the advertisement medium according to the grade (step S106).

In this process, when the client 100 accesses the advertisement medium in the state where the advertisement rank and the advertisement medium are set, the advertisement display module 212 exposes the advertisement according to the advertisement rank (step S107). In this case, it is preferable that an advertisement related to the content of the advertisement medium is exposed to the advertisement exposed to the advertisement medium displayed on the client 100. In other words, when the advertising medium is a website, the contents of the web page may be analyzed to identify representative words, and advertisements of keywords corresponding to the representative words may be exposed.

When the advertisement medium displayed on the client 100 is exposed, the advertisement cost settlement module 214 sums up the ratio of the unit price and the advertisement price for each advertisement medium as the final advertisement cost, and recalculates it (step S108) and the account balance DB 222 of the advertiser. The account balance stored in the account is settled as an advertisement cost (step S109).

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto, and the technical idea of the present invention and the following by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

Claims (10)

1. An advertisement management module 202 for managing information about an advertiser and information about an advertisement provided from the advertiser;

   An advertisement medium management module 206 for managing information about an advertisement medium displayed by the advertisement;

   An advertisement medium grade selection module 208 for classifying the advertisement medium into graded grades according to the ROI of the registered advertisement medium;

   An advertisement price application module for each advertisement medium rating to apply an application rate of the advertisement price differentiated according to the grade when the group by grade of the advertisement medium displaying the advertisement is identified by the advertisement medium rating module 208;

   An advertisement display module 212 for exposing an advertisement to an advertisement medium on which the advertisement medium is displayed on the client;

   When the advertisement medium is displayed on the client 100 and the advertisement is exposed, an advertisement cost settlement module 214 for calculating the final cost based on the ratio of the unit price and the advertisement price for each advertisement medium; Exposure and billing system.
2. The system according to claim 1, wherein the ROI of the advertisement medium is calculated by combining the advertisement impressions, clicks, conversion rates, and purchase rates.
3. The method of claim 1, wherein the advertisement management module 202 includes an advertisement price determining unit 204 for storing the advertising price of the advertisement registered by the advertiser, and determine the advertisement price to be exposed to the advertising medium in the order that the advertising price is high Ad impression and billing system according to the advertising media ratings.
4. The system according to claim 3, wherein the advertising unit price is calculated by bidding advertisers for each keyword.
5. The system according to claim 1, wherein the advertisement management module (202) further includes a deposit manager (203) for managing an account balance of the advertiser with the advertisement amount provided from the registered advertiser.
6. The system according to claim 1, wherein the advertisement is a text advertisement, a floating advertisement, a voice advertisement, or a banner.
7. The system according to claim 1, wherein the rating of the advertising media is recalculated and updated on a weekly, monthly or quarterly basis.
8. The system according to claim 1, wherein the advertisement medium includes various applications provided by a media company website, a blog, a product sales site, a tablet PC, a smart TV, and a smart device of a smartphone.
9. The method of claim 1, wherein when the advertisement medium displayed on the client is a website, the advertisement display module 212 analyzes the contents of the webpage to identify representative words and exposes advertisements of related keywords corresponding to the representative words. Ad impression and billing system according to the advertising media ratings.
10. The system according to claim 1, wherein the grade of the advertisement medium is classified into websites, category categories, main pages, and subpages.

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