WO2014144348A3 - Using entity repository to enhance advertisement display - Google Patents
Using entity repository to enhance advertisement display Download PDFInfo
- Publication number
- WO2014144348A3 WO2014144348A3 PCT/US2014/028713 US2014028713W WO2014144348A3 WO 2014144348 A3 WO2014144348 A3 WO 2014144348A3 US 2014028713 W US2014028713 W US 2014028713W WO 2014144348 A3 WO2014144348 A3 WO 2014144348A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- entity
- advertisement
- advertisement display
- entity repository
- preference
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
Abstract
In various embodiments, systems and methods are provided for facilitating enhanced advertisement display. In embodiments, an indication of an entity preference and a corresponding entity bid in association with an advertisement are received. Thereafter, the entity preference and the corresponding entity bid associated with the advertisement are provided for use in an advertisement auction when at least one search result for a query is associated with the entity preference. In such a case, the entity bid is used to participate in the advertisement auction.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US13/835,410 | 2013-03-15 | ||
US13/835,410 US20140278983A1 (en) | 2013-03-15 | 2013-03-15 | Using entity repository to enhance advertisement display |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2014144348A2 WO2014144348A2 (en) | 2014-09-18 |
WO2014144348A3 true WO2014144348A3 (en) | 2015-04-16 |
Family
ID=50487194
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2014/028713 WO2014144348A2 (en) | 2013-03-15 | 2014-03-14 | Using entity repository to enhance advertisement display |
Country Status (3)
Country | Link |
---|---|
US (1) | US20140278983A1 (en) |
TW (1) | TW201443805A (en) |
WO (1) | WO2014144348A2 (en) |
Families Citing this family (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9367529B1 (en) * | 2013-07-31 | 2016-06-14 | Google Inc. | Selecting content based on entities |
US20150088648A1 (en) * | 2013-09-24 | 2015-03-26 | Google Inc. | Determining commercial intent |
US20170140429A1 (en) * | 2015-11-12 | 2017-05-18 | Yahoo! Inc. | Method and system for providing advertisements based on semantic representations |
CN114218935B (en) * | 2022-02-15 | 2022-06-21 | 支付宝(杭州)信息技术有限公司 | Entity display method and device in data analysis |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20100250324A1 (en) * | 2009-03-24 | 2010-09-30 | Microsoft Corporation | Providing local contextual information with contextual advertisements |
US20100268600A1 (en) * | 2009-04-16 | 2010-10-21 | Evri Inc. | Enhanced advertisement targeting |
US20140122234A1 (en) * | 2012-10-31 | 2014-05-01 | Gideon Wald | Entity based advertisement targeting |
Family Cites Families (10)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US8572639B2 (en) * | 2000-03-23 | 2013-10-29 | The Directv Group, Inc. | Broadcast advertisement adapting method and apparatus |
US6993534B2 (en) * | 2002-05-08 | 2006-01-31 | International Business Machines Corporation | Data store for knowledge-based data mining system |
US8321278B2 (en) * | 2003-09-30 | 2012-11-27 | Google Inc. | Targeted advertisements based on user profiles and page profile |
WO2006096873A1 (en) * | 2005-03-09 | 2006-09-14 | Medio Systems, Inc. | Method and system of bidding for advertisement placement on computing devices |
US8364521B2 (en) * | 2005-09-14 | 2013-01-29 | Jumptap, Inc. | Rendering targeted advertisement on mobile communication facilities |
US20100076841A1 (en) * | 2008-09-19 | 2010-03-25 | Microsoft Corporation | Advertisement repository and advertisement search |
JP2013506932A (en) * | 2009-10-06 | 2013-02-28 | デロイト・ディベロップメント・リミテッド・ライアビリティ・カンパニー | System and method for providing online persona verification and commercial use |
US20110184807A1 (en) * | 2010-01-28 | 2011-07-28 | Futurewei Technologies, Inc. | System and Method for Filtering Targeted Advertisements for Video Content Delivery |
US10475048B2 (en) * | 2011-08-08 | 2019-11-12 | Jpmorgan Chase Bank, N.A. | Method and system for managing a customer loyalty award program |
US9087178B2 (en) * | 2012-04-25 | 2015-07-21 | Convivial Corporation | System and method for posting content to network sites |
-
2013
- 2013-03-15 US US13/835,410 patent/US20140278983A1/en not_active Abandoned
-
2014
- 2014-02-24 TW TW103106099A patent/TW201443805A/en unknown
- 2014-03-14 WO PCT/US2014/028713 patent/WO2014144348A2/en active Application Filing
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20100250324A1 (en) * | 2009-03-24 | 2010-09-30 | Microsoft Corporation | Providing local contextual information with contextual advertisements |
US20100268600A1 (en) * | 2009-04-16 | 2010-10-21 | Evri Inc. | Enhanced advertisement targeting |
US20140122234A1 (en) * | 2012-10-31 | 2014-05-01 | Gideon Wald | Entity based advertisement targeting |
Also Published As
Publication number | Publication date |
---|---|
WO2014144348A2 (en) | 2014-09-18 |
TW201443805A (en) | 2014-11-16 |
US20140278983A1 (en) | 2014-09-18 |
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