WO2016013754A1

WO2016013754A1 - In-game advertisement system and method using character

Info

Publication number: WO2016013754A1
Application number: PCT/KR2015/003353
Authority: WO
Inventors: 김용환
Original assignee: 최어진
Priority date: 2014-07-20
Filing date: 2015-04-03
Publication date: 2016-01-28

Abstract

An in-game advertisement system using a character is disclosed. The in-game advertisement system comprises: an advertisement server for receiving and storing character information about a character that is to be used in a game, and character advertisement setup information; a character providing server for providing a character license for free or at a predetermined discounted price, the character information and the character advertisement setup information to the advertisement server, and for registering advertising copy according to the character advertisement setup information by logging in to the advertisement server; a game company server for registering the game in the advertisement server and for reflecting the character and the advertising copy in the game according to the character information and the registered advertising copy; and a user terminal that is capable of selecting the character in the game, wherein an advertisement button on which the advertising copy of the selected character is displayed is exposed when the character is selected or as a reward advertisement format.

Description

In-game advertising system and method using characters

An embodiment according to the concept of the present invention relates to an in-game advertisement technology using a character, and more specifically, a game company may use an idol singer or a protagonist of a movie or animation as a character in a game at a free or a predetermined discount price. The present invention relates to an in-game advertising system using the character that can provide various kinds of advertisements related to the character for free, and a method thereof.

As the game industry develops rapidly, in-game advertising services such as In-Game-Advertising are also developing in various forms. Such in-game advertisements appear in the form of banner advertisements, product placement (PPL) advertisements, and offerwall advertisements. Among these, PPL advertising is a service in which advertisements are displayed in the background of a game (for example, a billboard or a playground floor) as if an advertisement product is displayed as a prop in a drama or a movie. Offer wall advertising refers to a reward advertising method that provides rewards when accessing a free charging station in the app and performing a specific process, and in the case of mobile games, by watching a predetermined advertisement when all the hearts or coins to play the game are consumed It means an advertising service that can earn hearts or coins as a reward. However, in the case of a conventional offer month advertisement, there is a weak relationship between the game and the advertisement. For example, in a restaurant management game called Pucare Restaurant, most of the advertisement lists provided in the offer month advertisements have advertisements that have nothing to do with restaurant management. Even game advertisements of competing companies may be displayed, which in turn hinders the competitiveness of a game in which an offer month advertisement is posted. On the other hand, if you want to use a famous idol singer in the game or the main character in the movie or cartoon as a character in the game, the fee for using the character is so high that most of the game makers cannot even try it. There is no way in which advertisements are made using the above characters but only in use.

The technical problem to be solved by the present invention is to provide an advertisement, such as downloading the latest songs related to the character, go to the promotional video, or book a movie when using a famous idol singer or the hero in the movie or cartoon as a character in the game, It is to provide an in-game advertising system and method that can strengthen the connection between advertising and advertising.

Another technical problem to be solved by the present invention is that instead of using the above-mentioned character at a free or predetermined discount price, the game company posts various advertisements related to the character in the game free of charge, and conversely, those who have a right to the character Instead of advertising for free in the company provides an in-game advertising system and method that can provide their characters to the game company for free or at a discounted price.

The in-game advertisement system utilizing the character according to the above object of the present invention includes an advertisement server, a character providing server, a game company server, and a user terminal.

The advertisement server receives and stores character information and character advertisement setting information for a character to be used in the game, and the character providing server stores the character license and the character information and the character advertisement setting information for a free or predetermined discounted price. The advertisement server is provided, and the advertisement text is registered according to the character advertisement setting information by logging in to the advertisement server.

In addition, the game company server registers the game in the advertisement server and reflects the character and the advertisement phrase in the game according to the character information and the registered advertisement phrase.

The user terminal may select the character in the game, and the advertisement button displaying the advertisement text for the selected character is exposed when the character is selected or in a reward advertisement method.

According to an embodiment of the present disclosure, the advertisement text may be at least one of downloading a latest song, viewing a promotional video, purchasing a movie, and watching a VOD.

According to an embodiment, the advertisement server may receive the character information and the character advertisement setting information from the character providing server, search for the advertisement phrase, and transmit and receive the retrieved advertisement phrase to the user terminal and the character. The advertisement DB may store information, the character advertisement setting information, and execution URL information, and the member statistics DB may store at least one of membership registration information, access information, withdrawal information, and content sale information.

At this time, the transmission and reception processing block is a character information receiving module for receiving the character information and the character advertisement setting information from the character providing server and the advertisement phrase corresponding to the received character information and the character setting information in the advertisement DB It may include an advertisement search module for searching from and advertising phrase transmission module for transmitting the searched advertising phrases to the user terminal.

According to an embodiment, the transmission / reception processing block may generate the membership registration status, access status, withdrawal status, and content sales status from the subscription information, access information, withdrawal information, and content sale information stored in the member statistics DB, respectively, as statistical values. It may further include a statistics module for.

In-game advertising method using the character is provided by the character providing server character information, character advertisement setting information and the free or predetermined discounted character license for the character to be used in the game to the ad server free or predetermined discounted price And receiving and storing the provided character information and character advertisement setting information by the advertisement server, and registering the advertisement text according to the character advertisement setting information by logging in to the advertisement server. And a game company server registering the game with the advertisement server and reflecting the advertisement button including the character and the advertisement phrase in the game according to the character information and the registered advertisement phrase in the game, and the advertisement phrase in the user terminal. The step of displaying the advertising button is displayed.

In this case, the step of exposing the advertising button is displayed on the user terminal may be characterized in that the advertisement button is exposed when the character is selected in the user terminal.

Also, according to an embodiment, the step of exposing the advertisement button displaying the advertisement phrase on the user terminal may be characterized in that the advertisement button is exposed in the reward advertising method.

According to an in-game advertisement system and method using a character according to an embodiment of the present invention, when using a famous idol singer or a hero in a movie or a cartoon as a character in the game, download the latest song related to the character or go to a promotion video, Since advertisements such as movie reservations are provided, there is an effect of strengthening the connection between the game and the advertisement.

That is, the user may increase the likelihood or attachment to the character while watching a promotional video related to the character in the game or listening to the latest song. And when it comes back to the game, due to the increase in the likelihood or attachment to the character is an effect that can increase the immersion to the game.

In addition, the game company can use the character for free or at a discounted price instead of advertizing it for free without paying the advertising fee.On the contrary, the idol singer's agency or the owner of the movie's main character in the movie or manga is free or at a reduced price. Instead of providing it as an effect, it is possible to drastically reduce advertising costs.

The detailed description of each drawing is provided in order to provide a thorough understanding of the drawings cited in the detailed description of the invention.

1 is a block diagram illustrating an information flow of an in-game advertisement system utilizing a character according to an embodiment of the present invention.

FIG. 2 is an exemplary diagram in which advertisement text is displayed on a character setting screen of the user terminal illustrated in FIG. 1.

3 is an exemplary diagram in which advertising text is displayed during a game on the user terminal illustrated in FIG. 1.

4 is a flowchart illustrating an in-game advertisement method using a character according to an embodiment of the present invention.

Specific structural or functional descriptions of the embodiments according to the inventive concept disclosed herein are provided for the purpose of describing the embodiments according to the inventive concept only. It may be embodied in various forms and is not limited to the embodiments described herein.

Embodiments according to the inventive concept may be variously modified and have various forms, so embodiments are illustrated in the drawings and described in detail herein. However, this is not intended to limit the embodiments in accordance with the concept of the invention to the specific forms disclosed, it includes all changes, equivalents, or substitutes included in the spirit and scope of the present invention.

Terms such as first or second may be used to describe various components, but the components should not be limited by the terms. The terms are only for the purpose of distinguishing one component from another, for example, without departing from the scope of the rights according to the inventive concept, the first component may be named a second component, and similarly The second component may also be referred to as the first component.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between. Other expressions describing the relationship between components, such as "between" and "immediately between," or "neighboring to," and "directly neighboring to" should be interpreted as well.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this specification, terms such as "comprise" or "have" are intended to indicate that the described feature, number, step, action, component, part, or combination thereof exists, and one or more other features or numbers are present. It should be understood that it does not exclude in advance the possibility of the presence or addition of steps, actions, components, parts or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and are not construed in ideal or excessively formal meanings unless expressly defined herein. Do not.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, a character in-game advertising system (hereinafter, referred to as an “ad system”) 10 according to an embodiment of the present invention may include an advertisement server 100, a character providing server 102, and a game company server. 104 and user terminal 106.

The advertisement server 100 performs character advertisement management, member management, and settlement management, and transmits and receives / processes block 150 for transmitting and receiving information (ch_info and ch_config) about characters to be used in the game and processing them according to a predetermined process. And an advertisement DB 200 that stores information such as character information (ch_info or ch_config), advertisement text (ad_text), and execution URL of the corresponding character, and membership information, access information, withdrawal information, and content sales information. The member statistics DB 230 is included.

The transmission / reception block 150 is a character information receiving module 300, advertising search module 330 And an advertisement phrase transmitting module 350, wherein the character information receiving module 300 includes information (ch_info) about a related character from the character providing server 102, such as a name of a character, a detailed description of a character, or a character originalization. And it also serves to receive the character advertisement setting information (ch_config) corresponding to the character information (ch_info) from the character provider (102).

In addition, the transmission / reception block 150 may receive a character license for the character from the character providing server 102.

The advertisement search module 330 searches for a corresponding advertisement phrase (ad_text) from the advertisement DB 200 based on the character information ch_info and the character setting information ch_config received from the character providing server 102. Perform.

In addition, the advertisement text transmitting module 350 transmits the corresponding advertisement text (ad_text) found in correspondence with the character advertisement setting information (ch_config) to the user terminal 106.

According to an embodiment, the transmission / reception block 150 may be configured to further include a statistics module 370 for generating statistical values of subscription status, access status, withdrawal status, and item related sales status of members.

For example, the statistics module 370 may display an advertisement server according to the exposure information and the click information of the advertisement button when the advertisement button displaying the advertisement text ad_text is exposed or the user clicks the advertisement button through the user terminal 106. In 100, real time statistics may be created of which advertisements are exposed and how much are being executed.

Meanwhile, the character providing server 102 included in the advertisement system 10 provides the character information ch_info and the character advertisement setting information ch_config to be used in the game to the game company server 104 through the advertisement server 100. Or directly provided to the game company server 104.

In this case, the character providing server 102 may provide the advertisement server 100 with a character information ch_info and the character advertisement setting information ch_config to the advertisement server 100 for free or at a predetermined discounted price.

Subsequently, the text (ad_text) to be inserted into the advertisement button for the character to be provided to the game company server 104 by logging in to the advertisement server 100, for example, "download the latest song" or "view the promotional video" or "reserve a movie" And the like may be registered according to the character advertisement setting information ch_config.

Also, the character providing server 102 may inquire in real time which game the advertisement button is exposed through the advertisement server 100, and may display real-time usage statistics such as the number of times the advertisement button is exposed and the number of clicks of the advertisement button. You can check daily, weekly or monthly.

Meanwhile, the game company server 104 registers a game after registering with the advertisement server 100, and character information (ch_info) and character advertisement setting information provided through the advertisement server 100 or directly from the character providing server 102. According to (ch_config), the character and the ad text (ad_text) can be reflected in the game, and real-time usage statistics such as the number of advertisement button impressions and the number of clicks on the advertisement button for each character can be checked daily, weekly, or monthly. .

The user terminal 106 includes not only a smart phone and a PDA, but also any type of terminal capable of installing and executing a corresponding game such as a desktop, a notebook, a hand-held PC, and a tablet PC. As a broad concept, when a user clicks the advertisement button through the user terminal 106, an advertisement corresponding to the advertisement may be broadcast or linked to a URL linked to the advertisement.

Meanwhile, although the game is described as an example of the software implemented in the user terminal 106, the software is not limited to the game and may be various forms of apps other than the game.

Hereinafter, how the in-game advertisement using the character in FIG. 2 to FIG. 3 is performed in the user terminal 106 will be described in detail.

1 and 2, the user terminal 106 connected to the advertisement server 100 through wired / wireless communication may select one character from among various characters appearing in the game, and character information on the selected character. You can check (ch_info).

The various characters appearing in the game may be characters provided from the character providing server 102 as in the method described in FIG. 1, or may be characters directly developed by a game developer. .

The character information (ch_info) may include a character original image (A), a character name (B), and a detailed introduction (C). Also, the character setting screen may include 'latest songs' according to the character advertisement setting information (ch_config). A separate advertisement text such as 'download' may be displayed in the form of an advertisement button.

In FIG. 2, only 'latest song download' is shown as the ad text (ad_text), but various ad texts such as 'viewing a promotional video', 'scheduling a movie', or 'viewing a related movie VOD' are displayed according to the character's personality. Of course, the ad text ad_text displayed in FIG. 2 may be ad text ad_text that can always be displayed on the character setting screen.

In general, when viewing advertisements in a game, advertisements that are not related to the flow of the game are often provided to hinder game immersion, so game developers often do not want to provide advertisements to users.

However, the advertisement system 10 according to an embodiment of the present invention uses a famous idol singer or a main character in a movie or a cartoon as a character in the game, and since advertisements are closely related to the character, a connection between the game and the advertisement is provided. I can strengthen it.

FIG. 3 is an exemplary diagram in which advertisement text is displayed during a game in the user terminal illustrated in FIG. 1.

Referring to FIGS. 1 and 3, in the user terminal 106, when the hearts or coins are exhausted while running the game, the heartbeat notification window (D) that notifies the user of the advertisement button (ad_text) associated with the character is displayed. Form may be displayed on the user terminal 106.

In this case, the advertisement text (ad_text) associated with the character may be 'promotional video reporting free heart', the user of the user terminal 106 by pressing the advertisement button displayed as the phrase 'publicity video reporting free heart' corresponding advertisements. You can watch and receive free hearts or coins.

That is, the display method of the ad text (ad_text) described in FIG. 3 is different from the method of always displaying the ad text (ad_text) in FIG. 2, when the heart or coin is exhausted in the game together with the notification window (D). By providing the advertisement button to watch the advertisement, it can be provided as a reward advertising method that charges the heart or coin after viewing the advertisement.

According to an embodiment of the present disclosure, the advertisement button on which the advertisement text (ad_text) is displayed may be provided in a uniform shape or a uniform color according to a game played in the user terminal 106 or according to an advertisement function.

For example, the colors of the advertisement buttons displayed in the first game may be provided as the first color, and the advertisement buttons displayed in the second game may be provided as the second color.

In addition, the advertising button that displays the advertising message "Get free heart report video promotion" in the first game and the advertising button that displays the advertising message "Get free heart report video promotion" in the second game is the same shape (colors are different) It may be provided as.

Therefore, game users can predict what function and service of a company just by looking at the advertisement button.

Referring back to FIG. 1, the in-game advertisement system 10 utilizing a character according to an embodiment of the present invention may further include a content server 108, and the content server 108 may include a user terminal 106. Corresponding content may be provided to the user terminal 106 in response to the content purchase request transmitted from the).

In this case, the content provided from the content server 108 may be content corresponding to the ad text (ad_text) based on the character information (ch_info) and the character advertisement setting information (ch_config), for example, provided in FIG. The content may be the latest song MP3 file corresponding to the advertisement text (ie, the latest song download) for the character.

The game user, i.e., the user of the user terminal 106, can access the content server 108 by clicking the advertisement button displaying the advertisement text (ad_text) during the game, and can purchase a sound source or purchase a movie ticket after the connection. Can be.

As described above, according to the advertisement system 10 of the present invention, the game developer may use a character for free or at a discounted price instead of advertising free of charge without receiving an advertising fee, and on the contrary, an idol singer's agency or movie or Instead of providing related characters for free or at a discounted price, the portrait ownership company of the main character in the cartoon has the effect of drastically reducing in-game advertising costs and inducing game users to purchase related contents.

Therefore, game developers can use characters such as idol singers, movie stars, or cartoon characters in the game for free or at a reduced price, and affiliated companies with the rights to the characters generate sales related to the characters through free advertisements. Or promotion, cross-promotion can be greatly promoted among them.

1 to 4, the character providing server 102 provides the character information ch_info and character advertisement setting information ch_config of the character to be used in the game to the advertisement server 100 (S100).

In this case, the character providing server 102 may allow the game company server 104 to use the license for the character at a free or discounted price.

According to an embodiment of the present invention, when the cumulative download count of the game increases, for example, when the cumulative download count is 100,000, the usage fee may be adjusted, such as a monthly character fee of 100,000 won, and a monthly fee of 1 million won.

Meanwhile, the advertisement server 100 receives and stores the provided character information ch_info and character advertisement setting information ch_config (S200).

Thereafter, the character provision server 102 logs in to the advertisement server 100 and registers the ad text (ad_text) according to the character advertisement setting information (ch_config) (S300).

In this case, the advertisement server 100 may store an execution URL corresponding to the registered advertisement text ad_text (S330).

The game company server 104 registers the game in the advertisement server 100 and plays an advertisement button including the character and the advertisement text (ad_text) according to the character information (ch_info) and the registered advertisement text (ad_text). Reflect within (S400).

In other words, the game company that operates the game company server 104 on the page introducing the developed in-game characters, along with the original character image (A) and the detailed introduction (C) 'download the latest song', 'view the promotional video', ' Ad text such as "Booking a movie" or "Watching a movie" may be provided in the form of an advertisement button.

Meanwhile, the user terminal 106 may select a character to be used in the game, and the advertisement button displaying the advertisement text (ad_text) for the selected character is exposed when the character is selected or as a reward advertisement method (S500).

As a result, the in-game advertising system and method using the character according to an embodiment of the present invention, instead of using the character at a free or discounted price, actively promotes the character so that the character fee of the game developer and the publicity fee of the character provider are increased. There is an effect that can be mutually cancelled.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Accordingly, the above-described embodiments should be regarded as illustrative rather than restrictive, and the true technical protection scope of the present invention should be defined by the technical spirit of the appended claims.

The present invention is an in-game utilizing a character that can provide various kinds of advertisements related to the character for free instead of using the idol singer or the main character of the movie or animation as a game character at a free or predetermined discount price. Regarding advertising technology, there is industrial applicability.

Claims

An advertisement server for receiving and storing character information and character advertisement setting information for a character to be used in the game;

A character providing server providing a free or predetermined discounted character license, the character information, and the character advertisement setting information to the advertisement server, and logging in to the advertisement server to register advertisement text according to the character advertisement setting information;

A game company server that registers the game in the advertisement server and reflects the character and the advertisement phrase in the game according to the character information and the registered advertisement phrase; And

In-game advertising system using a character, including; a user terminal that can select the character in the game, the advertisement button displaying the advertising text for the selected character is exposed when the character is selected or in a reward advertising method; .
The method of claim 1, wherein the advertising text,

In-game advertising system using a character, characterized in that at least one of the latest songs, viewing promotional videos, movie reservations and watching VOD.
The method of claim 1, wherein the ad server,

A transmission / reception processing block which receives the character information and the character advertisement setting information from the character providing server, searches for the advertisement phrase, and transmits the retrieved advertisement phrase to the user terminal;

An advertisement DB for storing the character information, the character advertisement setting information, and execution URL information; And

In-game advertising system utilizing a character comprising a; member statistics DB for storing at least one of membership registration information, access information, withdrawal information and content sales information.
The method of claim 3, wherein the transmission and reception processing block,

A character information receiving module configured to receive the character information and the character advertisement setting information from the character providing server;

An advertisement search module for searching for the corresponding advertisement text from the advertisement DB according to the received character information and the character setting information; And

Advertising phrases transmission module for transmitting the searched advertising phrases to the user terminal; In-game advertising system using a character comprising a.
The method of claim 4, wherein the transmission and reception processing block,

From the member registration information, access information, withdrawal information and content sales information stored in the member statistics DB, the character module further comprises a statistics module for generating a statistical value, respectively, the membership registration status, access status, withdrawal status and content sales status. Han-game advertising system.
Providing, by the character providing server, character information, character advertisement setting information, and a free or predetermined discounted character license for the character to be used in the game to the advertisement server;

Receiving and storing, by the advertisement server, the provided character information, character advertisement setting information, and a character license;

Registering, by the character providing server, the advertisement text according to the character advertisement setting information by logging into the advertisement server;

A game company server registering the game with the advertisement server and reflecting an advertisement button including the character and the advertisement phrase in the game according to the character information and the registered advertisement phrase; And

And displaying an advertisement button displaying the advertisement text on a user terminal.
The in-game advertisement using a character according to claim 6, wherein the step of exposing the advertisement button displaying the advertisement text on the user terminal comprises exposing the advertisement button when the character is selected by the user terminal. Way.
The method of claim 6, wherein the displaying of the advertisement button displaying the advertisement text on the user terminal comprises displaying the advertisement button in a reward advertisement method.