WO2016058521A1

WO2016058521A1 - Method and apparatus for judging importance of news release location and news

Info

Publication number: WO2016058521A1
Application number: PCT/CN2015/091870
Authority: WO
Inventors: 魏少俊
Original assignee: 北京奇虎科技有限公司; 奇智软件（北京）有限公司
Priority date: 2014-10-13
Filing date: 2015-10-13
Publication date: 2016-04-21

Abstract

A method and apparatus for judging the importance of a news release location, and a method and apparatus for measuring the importance of news. The method for judging the importance of a news release location comprises: counting each piece of news on a release location to be judged on a certain news source within a specified time period (S102); determining a parameter of each piece of news, wherein the parameter of each piece of news refers to a parameter that each piece of news is linked or operated (S104); and according to the determined parameter of each piece of news, judging the importance of the release location to be judged (S106). Since the parameter of each piece of news on the release location to be judged refers to the parameter that each piece of news is linked or operated, the practical situation with regard to the importance of the release location can be reflected objectively, so that the obtained judgement result is more objective and accurate.

Description

Method and apparatus for judging the importance of news release location and news

Technical field

The present invention relates to the field of Internet technologies, and in particular, to a method and apparatus for determining the importance of a news release location and news.

Background technique

For news search engines, the importance of news is an important basis for sorting search results. In a manually operated news source (the news source here refers to a page that aggregates a large amount of news, such as news source a, its page URL can be http://news.a.com.cn), and the news release location can explain The value of the news. For example, the most important news may be placed in the headline. As another example, for news that appears in the headline position, it can be important to be able to determine the news. Therefore, judging the importance of the location of the news release is of great significance for the judgment of the importance of the news, and therefore it is urgent to provide a solution for objectively and accurately determining the importance of the location of the news release.

In addition, in the search engine, when other relevant factors are similar, the important and authoritative webpages are usually placed in front of the search results as much as possible, so that the user can find valuable webpage information as soon as possible. For news search engines, the importance of news is an important basis for sorting search results. The traditional PageRank method is not applicable to news search engines because the link-pointing relationship that PageRank relies on is a data that takes time to accumulate. Because of its timeliness, news does not accumulate in the first time. PageRank, so that when you compare weights with historical news, relying on PageRank will have a negative effect. Therefore, how to effectively and accurately measure the importance of news has become a technical problem that needs to be solved urgently.

Summary of the invention

In view of the above problems, the present invention has been made in order to provide a method and apparatus for judging the importance of a news posting location that overcomes the above problems or at least partially solves the above problems, and a method and apparatus for measuring the importance of news.

According to an aspect of the present invention, a method for determining the importance of a news posting location includes: counting various news items at a publishing location to be determined on a news source within a specified time period; determining the respective news items a parameter, wherein the parameters of the pieces of news refer to parameters in which the pieces of news are linked or operated; and the importance of the release position to be determined is determined according to the determined parameters of the pieces of news.

According to another aspect of the present invention, there is also provided an apparatus for determining the importance of a location of a news release, comprising: a statistics module adapted to count each piece of news on a posting location to be determined on a news source within a specified time period; a determining module, configured to determine parameters of the respective pieces of news, wherein the parameters of the pieces of news refer to parameters in which the pieces of news are linked or operated; and the determining module is adapted to be based on the determined pieces of news The parameter determines the importance of the posting location to be determined.

The beneficial effects of the invention are:

According to the technical solution provided by the present invention, each piece of news on a posting position to be judged on a news source within a specified time period is counted, and parameters of each piece of news are determined. Further, the importance of the posting location to be determined is determined according to the determined parameters of each piece of news. It can be seen that the present invention proposes a scheme for judging the importance of the posting position to be determined according to the parameters of each news item at the posting position to be determined, because the parameters of each news item at the publishing position to be determined refer to The parameters of each news link or operation can objectively reflect the actual situation about the importance of the release location, making the judgment result more objective and accurate. Moreover, the objective and accurate judgment result of the importance of the release position to be judged by the present invention has important significance for the news search engine or the news release engine, for example, the news search engine can more accurately judge the news important according to the judgment result. Sex, and then put the news of high importance in front of the search results as much as possible, so that users can find the news with higher value as soon as possible, and the news release engine can release the important news to be released according to the judgment result in the higher importance. Publishing location.

According to another aspect of the present invention, there is also provided a method of measuring the importance of news, comprising: determining at least one publishing attribute of the news to be measured, and a weight of each posting attribute in news importance; obtaining each publishing attribute Attribute value, and weighting the at least one publishing attribute according to the determined weight value and the obtained attribute value, and the calculated value is used as the importance value of the news to be measured; The sex value is compared with a preset measurement rule to measure the importance of the news to be measured.

According to another aspect of the present invention, there is also provided an apparatus for measuring the importance of news, comprising: a determining module adapted to determine at least one posting attribute of the news to be measured, and a weight of each posting attribute in the importance of the news; a calculating module, configured to obtain an attribute value of each publishing attribute, and perform weighting processing on the at least one publishing attribute according to the determined weight value and the obtained attribute value, and the calculated value is used as the to-be-measured value The importance value of the news; a measurement module adapted to compare the importance value with a preset measurement rule to measure the importance of the news to be measured.

The beneficial effects of the invention are:

According to the technical solution provided by the present invention, at least one publishing attribute of the news to be measured, and a weight of each publishing attribute in the news importance are determined, and the attribute value of each publishing attribute is obtained. And further performing weighting processing on the at least one publishing attribute according to the determined weight and the obtained attribute value, and the calculated value is used as the importance value of the news to be measured. The importance value is then compared to a preset measurement rule to measure the importance of the news to be measured. It can be seen that the present invention comprehensively measures the importance of the news to be measured based on at least one publishing attribute of the news to be measured, so that the measurement result is more objective, accurate and comprehensive. This solves the problem that the related art uses the PageRank method to determine the importance of news and has a negative effect. Moreover, the news search engine can rank the news with high importance as much as possible in front of the search results according to the objective, accurate and comprehensive measurement results of the importance of the news to be measured provided by the present invention, so that the user can find the news with higher value as soon as possible.

According to still another aspect of the present invention, a computer program is provided, comprising computer readable code, when said computer readable code is run on a computing device, causing said computing device to perform a determination of news according to said A method of publishing the importance of a location and a way to measure the importance of the news.

According to still another aspect of the present invention, a computer readable medium storing the above computer program is provided.

The above description is only an overview of the technical solutions of the present invention, and the above-described and other objects, features and advantages of the present invention can be more clearly understood. Specific embodiments of the invention are set forth below.

DRAWINGS

Various other advantages and benefits will become apparent to those skilled in the art from a The drawings are only for the purpose of illustrating the preferred embodiments and are not to be construed as limiting. Throughout the drawings, the same reference numerals are used to refer to the same parts. In the drawing:

1 shows a flow chart of a method of determining the importance of a news release location, in accordance with one embodiment of the present invention;

2 illustrates another flow chart of a method of determining the importance of a news posting location, in accordance with one embodiment of the present invention;

FIG. 3 is a block diagram showing a structure of an apparatus for determining the importance of a news release location according to an embodiment of the present invention; FIG.

4 is a block diagram showing another structure of an apparatus for determining the importance of a news release location according to an embodiment of the present invention;

FIG. 5 illustrates a flow chart of a method of measuring the importance of news in accordance with one embodiment of the present invention;

6 shows another flow chart of a method of measuring the importance of news in accordance with one embodiment of the present invention;

FIG. 7 is a block diagram showing a structure of an apparatus for measuring the importance of news according to an embodiment of the present invention; FIG.

FIG. 8 is a block diagram showing another structure of an apparatus for measuring the importance of news according to an embodiment of the present invention; FIG.

Figure 9 is a schematic block diagram of a computing device for performing a method of determining the importance of a news posting location and a method of measuring the importance of news in accordance with the present invention;

Fig. 10 schematically shows a storage unit for holding or carrying a program code implementing a method of determining the importance of a news posting location and a method of measuring the importance of news according to the present invention.

detailed description

The invention is further described below in conjunction with the drawings and specific embodiments.

In order to solve the above technical problem, an embodiment of the present invention provides a method for determining the importance of a news release location, and FIG. 1 illustrates a flow chart of a method for determining the importance of a news release location according to an embodiment of the present invention. . As shown in FIG. 1, the method includes at least the following steps S102 to S106.

Step S102: Statistics each news item at a publishing location to be determined on a news source within a specified time period.

Step S104: Determine parameters of each piece of news, wherein the parameters of each piece of news refer to parameters in which each piece of news is linked or operated.

Step S106: Determine the importance of the publishing location to be determined according to the parameters of each news determined in step S104.

The news mentioned in the above step S102 may be a news link, a news page content, or the like. Further, the news source refers to a page that aggregates a large amount of news, such as a news source a, and its website address may be http://news.a.com.cn. In addition, the publishing location on the news source refers to the location where the news is posted on the news source page.

The parameters of each piece of news in the above step S104 refer to parameters in which each piece of news is linked or operated, such as the page rank PageRank of each news in each news, the number of times each news item is clicked in each news, and each piece of news The number of times each news item is displayed, etc., the present invention is not limited thereto. After determining the parameters of each piece of news in step S104, step S106 determines the importance of the release position to be determined according to the parameters of each piece of news determined in step S104, and the present invention provides a preferred embodiment, in which a preferred embodiment is provided. Determining, according to each news parameter in each piece of news, an average value of each parameter of each piece of news, and then determining one or more of the average values of the respective parameters of each piece of news, determining the release position to be determined importance. For example, to count the news on the publishing location to be judged on a certain news source within a specified time period (for example, 12 hours) as News 1, News 2, News 3, and determine PageRank of News 1, News 2, and News 3. For P1, P2, and P3, respectively, the average value of PageRank is P0=(P1+P2+P3)/3. It is determined that the number of times that News 1, News 2, and News 3 are clicked is C1, C2, and C3, respectively, and the average number of times of being clicked is C0=(C1+C2+C3)/3. It is determined that the number of times News 1, News 2, and News 3 are displayed are D1, D2, and D3, respectively, and the average number of times of being displayed is D0 = (D1 + D2 + D3) / 3. Further, based on one or more of P0, C0, and D0, the importance of the posting location to be determined is determined. It should be noted that News 1, News 2, and News 3 listed herein are merely illustrative and are not intended to limit the present invention.

Further, one or more of the average values of the respective parameters of each piece of news may be weighted, and the calculated value is used as the importance value of the release position to be determined, and then the importance value and the preset judgment rule are Then, a comparison is made to determine the importance of the posting location to be determined. Still taking news as news 1, news 2, and news 3 as an example, one or more of P0, C0, and D0 may be weighted, and the calculated value is used as the importance value of the release position to be judged, and then The importance value is compared with a preset judgment rule to determine the importance of the release location to be judged. The preset judgment rule here may be a correspondence relationship between the numerical interval and the importance of the release position. For example, the importance of the release position corresponding to the numerical interval P1 is “very high”, and the importance corresponding to the numerical interval P2 is The importance of the "high", the release position corresponding to the numerical interval P3 is "medium", and the importance of the release position corresponding to the numerical interval P4 is "low", etc., which is only listed here, and may be other The correspondence between the numerical interval and the importance of the publishing location.

In addition, in order to count the pieces of news on the posting position to be determined on a certain news source in a specified time period, the present invention provides a preferred solution, that is, before step S102, multiple times can be taken at preset time intervals. The news source captures news that is published no longer than the specified duration, records the time when the captured news was first published, the news source, and the location posted on the news source.

The foregoing describes various implementation manners of the various links in the embodiment shown in FIG. 1. The method for determining the importance of the news release location provided by the embodiment of the present invention is further described below through a specific preferred embodiment.

2 illustrates another flow diagram of a method of determining the importance of a news posting location, in accordance with one embodiment of the present invention. As shown in FIG. 2, the method includes the following steps S202 to S210.

Step S202: Statistics each news item at a publishing location to be determined on a news source within a specified time period. The news here can be news links, news page content, and the like.

In order to count the pieces of news on the publishing location to be determined on a certain news source in a specified time period, before the step S202, the publishing time may be fetched from the plurality of news sources at a preset time interval, and the current time does not exceed the specified duration. News, recording the time when the crawled news was first published, the source of the news, and the location posted on the news source.

Step S204: Determine parameters of each piece of news, wherein the parameters of each piece of news refer to parameters in which each piece of news is linked or operated.

Here, the parameters of each news item may be the page rank PageRank of each news in each news, the number of times each news item is clicked in each news, the number of times each news item is displayed in each news, and the like, and the present invention does not Limited to this.

Step S206: Calculate an average value of each parameter of each piece of news according to each news parameter in each determined news item.

Step S208: Perform weighting processing on one or more of the average values of the respective parameters of each piece of news, and calculate the obtained value as the importance value of the issuing position to be determined.

Step S210: comparing the importance value with a preset determination rule, and determining the importance of the release location to be determined.

In the embodiment of the present invention, the importance of the release location to be determined is determined according to the parameters of each news item at the release location to be determined, because the parameters of each news item at the release location to be determined means that each news item is linked or The parameters of the operation, thus being able to objectively reflect the actual situation regarding the importance of the release location, so that The judgment results are more objective and accurate. Moreover, the objective and accurate judgment result of the importance of the release position to be judged by the present invention has important significance for the news search engine or the news release engine, for example, the news search engine can more accurately judge the news important according to the judgment result. Sex, and then put the news of high importance in front of the search results as much as possible, so that users can find the news with higher value as soon as possible, and the news release engine can release the important news to be released according to the judgment result in the higher importance. Publishing location.

It should be noted that, in an actual application, all the foregoing optional embodiments may be combined in any combination to form an optional embodiment of the present invention, and details are not described herein again.

Based on the same inventive concept, an embodiment of the present invention further provides a device for determining the importance of a news release location to implement the above method for determining the importance of a news release location.

FIG. 3 shows a schematic structural diagram of an apparatus for determining the importance of a news release location according to an embodiment of the present invention. Referring to FIG. 3, the apparatus at least includes: a statistics module 310, a determining module 320, and a determining module 330.

The functions of each component or device of the apparatus for determining the importance of the location of the news release and the connection relationship between the components of the embodiment of the present invention will now be described:

The statistics module 310 is configured to count each news on the publishing location to be determined on a certain news source within a specified time period;

The determining module 320 is coupled to the statistic module 310 and is adapted to determine parameters of each piece of news, wherein the parameters of each piece of news refer to parameters for which each piece of news is linked or operated;

The determining module 330 is coupled to the determining module 320, and is adapted to determine the importance of the publishing location to be determined according to the determined parameters of each news item.

In one embodiment, the parameters of each piece of news include at least one of the following:

Page rank of each news in each news page PageRank;

The number of times each news item was clicked in each news item;

The number of times each news item was displayed in each news item.

In an embodiment, the determining module 330 is further adapted to: respectively calculate an average value of each parameter of each piece of news according to each of the determined news items; and based on an average value of each parameter of each piece of news One or more, determining the importance of the publishing location to be determined.

In an embodiment, the determining module 330 is further adapted to: perform weighting processing on one or more of the average values of the respective parameters of the respective news, and calculate the obtained value as the importance value of the publishing position to be determined; The sex value is compared with a preset judgment rule to determine the importance of the release location to be determined.

In one embodiment, FIG. 4 illustrates another structural diagram of an apparatus for determining the importance of a news posting location, in accordance with one embodiment of the present invention. As shown in FIG. 4, before the statistics module 310 counts each news on the publishing location to be determined on a certain news source in a specified time period, the method further includes: a capture module 410 coupled to the statistics module 310, The preset time interval captures news from a plurality of news sources that is not longer than the specified duration, records the time when the captured news is first released, the news source, and the posting location posted on the news source.

In one embodiment, each piece of news is a link to each piece of news.

According to any one of the preferred embodiments or the combination of the preferred embodiments, the embodiment of the present invention can achieve the following beneficial effects:

In accordance with another embodiment of the present invention, a method of measuring the importance of news is also provided, and FIG. 5 illustrates a flow chart of a method of measuring the importance of news in accordance with one embodiment of the present invention. As shown in FIG. 5, the method includes at least the following steps S502 to S506.

Step S502: Determine at least one publishing attribute of the news to be measured, and a weight of each publishing attribute in the news importance.

Step S504: Acquire an attribute value of each publishing attribute, and perform weighting processing on the at least one publishing attribute according to the determined weight value and the obtained attribute value, and calculate the calculated value as the importance value of the news to be measured.

Step S506, comparing the importance value with a preset measurement rule, and measuring the importance of the news to be measured.

The news mentioned in the above step S502 may be a news link, a news page content, or the like. Further, the posting attribute of the news to be measured refers to information related to publishing the news to be measured, such as the posting time, the news source that publishes the news to be measured, the position where the news to be measured is posted on the news source, the text in the posted content, or The picture information, the length of the posted content, and the like, the present invention is not limited thereto. The news source mentioned here refers to a large aggregate A web page or page of news, such as a news source a, whose URL can be http://news.a.com.cn. In addition, the weight of each publishing attribute in the importance of news refers to the relative importance of each publishing attribute in the importance of news, so multiple methods can be used to determine the weight of each publishing attribute in the importance of news. Such as subjective experience law, expert investigation method, etc. For example, determining at least one publishing attribute of the news to be measured is the publishing time, the news source that publishes the news to be measured, and the length of the published content. According to the subjective experience, the publishing time is more important in the importance of the news, and can be given a larger right. The value (such as a weight of 0.5), and the weight of the news source that publishes the news to be measured and the content of the published content are 0.3 and 0.2, respectively. For another example, determining at least one publishing attribute of the news to be measured is a publishing time, a news source that publishes the news to be measured, a location where the news to be measured is posted on the news source, and a length of the posted content, which may be given a weight of 0.5. , 0.3, 0.1 and 0.1. Only the common methods for determining the weights are listed above, and other methods for determining the weights are applicable to the present invention.

The attribute value of the published attribute in the above step S504 is a numerical representation of the publishing attribute. For example, the publishing time is 6:00. The attribute value 1 indicates that the publishing time is 6:00, and the publishing time is 12:00. The release time is 12:00 by the attribute value 2, and can of course be represented by other attribute values. For another example, the content of the published content is less than 100 words, and the length of the 100 words can be represented by the attribute value 100. The length of the published content is 100 words to 500 words, and the value 100 can be used to represent the 100 words to 500 words. The length of the content to be published is 500 words to 1000 words, and the value of the 500 words to 1000 words can be expressed by the attribute value 1000, and can also be expressed by other attribute values to be applicable to the present invention.

If the at least one publishing attribute of the news to be measured is the news source that publishes the news to be measured or the news to be measured is published in a certain position on the news source, the embodiment of the present invention further provides a preferred calculation of the two publishing attributes ( a scheme for publishing a property value of a news source to be measured and a location where the news to be measured is posted on a news source, in which a posting can be calculated based on a webpage link relationship of a news source that issues the news to be measured The attribute value of the news source of the news to be measured and the attribute value of the location where the news to be measured is posted on the news source. The calculation methods of the attribute values of the above two publishing attributes will be described in detail below.

First, based on the webpage link relationship of the news source that publishes the news to be measured, the attribute value of the news source that publishes the news to be measured is calculated, which may be based on the webpage link relationship of the news source that issues the news to be measured, and the news to be released is calculated. The PageRank of the news source is used as the attribute value of the news source that publishes the news to be measured. PageRank is a technology based on the hyperlinks between web pages to determine the level of a web page through the vast hyperlink relationship of the web. The link from the A web page to the B web page can be interpreted as the A web page voting for the B web page, and the new level is determined according to the voting source (based on the source of the source, that is, the web page linked to the A web page) and the rating of the voting target. Simply put, a high-level web page can raise the level of other low-level web pages.

Secondly, based on the webpage link relationship of the news source that publishes the news to be measured, the attribute value of the news to be measured at a certain position on the news source is calculated. That is, counting a plurality of news items of the position published on the news source within a specified time period, and determining parameters of the plurality of news items, and then calculating the attribute value of the position on the news source according to the determined parameters of the plurality of news items. The attribute value of the location at which the news is to be posted on the news source. Here, the parameters of a plurality of news items refer to parameter values in which each piece of news is linked or operated, for example, multiple pieces. PageRank of each news in the news, the number of times each news item is clicked, the number of times each piece of news is displayed, and so on.

Further, when the parameters of the plurality of news include the PageRank of each of the plurality of news, the number of times each of the plurality of news is clicked, and the number of times each of the plurality of news is displayed, the present invention provides A preferred scheme for calculating an attribute value of the location on the news source, in which the plurality of news items are respectively calculated according to the PageRank of each news in the determined plurality of news, the number of times of being clicked, and the number of times of being displayed. The average of PageRank, the number of times clicked, and the number of times displayed, and then the weighted sum of the calculated average values is used as the attribute value of the position on the news source. For example, counting a plurality of news items at the location posted on the news source within a specified time period (eg, 24 hours) is News 1, News 2, and News 3, and determining that the PageRank of News 1, News 2, and News 3 are respectively P1. For P2 and P3, the average value of PageRank is P0=(P1+P2+P3)/3. It is determined that the number of times that News 1, News 2, and News 3 are clicked is C1, C2, and C3, respectively, and the average number of times of being clicked is C0=(C1+C2+C3)/3. It is determined that the number of times News 1, News 2, and News 3 are displayed are D1, D2, and D3, respectively, and the average number of times of being displayed is D0 = (D1 + D2 + D3) / 3. The weighted summation of P0, C0, and D0 is taken as the attribute value of the location on the news source, and News 1, News 2, and News 3 listed here are merely illustrative and are not intended to limit the present invention. It should be noted that the above-mentioned parameters of multiple news items include PageRank of each news in multiple news items, the number of times each news item is clicked in multiple news items, and the number of times each news item is displayed in multiple news items, The scheme of the attribute value of the location on the news source. When the parameters of the plurality of news include the PageRank of each of the plurality of news items and the number of times each of the plurality of news items is clicked, or when the parameters of the plurality of news items include the number of times each of the plurality of news items is clicked and The number of times each news item is displayed in a plurality of news items may also be used to calculate the attribute value of the position on the news source using the above scheme. For example, when the parameters of the plurality of news include the PageRank of each of the plurality of news items and the number of times each of the plurality of news items is clicked, the PageRank of each of the plurality of pieces of the determined news may be clicked. The PageRank of the plurality of news items and the average number of times of the clicks are respectively calculated, and the calculated average value is weighted and summed as the attribute value of the position on the news source.

In addition, in order to count multiple news items of the location published on the news source within a specified time period, the present invention may also capture news from a plurality of news sources at a preset time interval from the current time limit of not longer than the specified time. , the time at which the captured news was first published, the source of the news, and the location posted on the news source.

The above describes the number of news sources that publish news to be measured as one. If the number of news sources that publish news to be measured is multiple (for some particularly important news, it may be reprinted by multiple news sources at the same time). ), based on the webpage link relationship of the news source that publishes the news to be measured, calculating the attribute value of the news source that publishes the news to be measured and/or the attribute value of the location where the news to be measured is posted on the news source, which may be based on the release The webpage link relationship of the plurality of news sources of the news to be measured, the attribute value of each news source that publishes the news to be measured, and/or the attribute value of the position where the news to be measured is posted on each news source, and the calculation release is to be measured The attribute value of each news source of the news and/or the attribute value of the position where the news to be measured is posted on each news source may be implemented by using the above-described scheme of the number of news sources for which the news to be measured is one.

In addition, the preset measurement rule mentioned in the above step S506 may be a correspondence relationship between the numerical interval and the importance of the news, for example, the importance of the news corresponding to the numerical interval 1 is “very high” and falls within the numerical interval. 2 The importance of the corresponding news is "high", the importance of the news corresponding to the numerical interval 3 is "medium", and the importance of the news corresponding to the numerical interval 4 is "low", etc. It can also be the correspondence between other numerical intervals and the importance of news.

The various implementations of the various steps in the embodiment shown in FIG. 5 are described above. The method for measuring the importance of the news provided by the embodiment of the present invention is further described below through a specific preferred embodiment.

Figure 6 illustrates another flow diagram of a method of measuring the importance of news in accordance with one embodiment of the present invention. As shown in FIG. 6, the method includes the following steps S602 to S614.

Step S602, determining at least one publishing attribute of the news to be measured, and weights of each publishing attribute in the news importance, wherein at least one publishing attribute includes a news source that publishes the news to be measured, and the news to be measured is published in the news source. Somewhere on the top.

Here, the at least one publishing attribute may further include a publishing time, a text or picture information in the posted content, a length of the posted content, and the like.

Step S604: Calculate, according to the webpage link relationship of the news source that issues the news to be measured, the PageRank of the news source that issues the news to be measured as the attribute value of the news source that issues the news to be measured.

Step S606: Counting a plurality of news posts at the location on the news source within a specified time period, and determining a PageRank of each news in the plurality of news, a number of times of being clicked, and a number of times of being displayed.

In order to count a plurality of news items of the location that are posted on the news source within a specified time period, the news that the publishing time is not longer than the specified duration may be fetched from the plurality of news sources at a preset time interval before the step S606. Record when the crawled news was first published, the source of the news, and the location posted on the news feed.

Step S608: Calculate, according to the PageRank of each news in the determined plurality of news, the number of times of being clicked, and the number of times of being displayed, the average of the PageRank of the plurality of news, the number of times of being clicked, and the number of times of being displayed.

Step S610, performing weighted summation on the calculated average value as the attribute value of the position on the news source.

Step S612: Acquire an attribute value of each publishing attribute, and perform weighting processing on the at least one publishing attribute according to the determined weight value and the obtained attribute value, and calculate the calculated value as the importance value of the news to be measured.

In step S614, the importance value is compared with a preset measurement rule to measure the importance of the news to be measured.

It should be noted that the above step S604 and step S606 to step S610 have no sequential execution order, and steps S606 to S610 may be performed first, and then step S604 is performed.

In the embodiment of the present invention, the importance of the news to be measured is comprehensively measured based on at least one publishing attribute, such as the news source of the news to be measured, the news source to be measured, and the location where the news to be measured is published on the news source, so that the measurement result is More objective, accurate and comprehensive. Moreover, the news search engine can rank the news of high importance as much as possible according to the objective, accurate and comprehensive measurement of the importance of the news to be measured provided by the present invention. In front of the search results, users can find high-value news as soon as possible.

Based on the same inventive concept, an embodiment of the present invention also provides a device for measuring the importance of news to implement the above method for measuring the importance of news.

FIG. 7 shows a schematic structural diagram of an apparatus for measuring the importance of news according to an embodiment of the present invention. Referring to FIG. 7, the apparatus at least includes: a determining module 710, a calculating module 720, and a measuring module 730.

The functions of the components or devices of the device for measuring the importance of news and the connection relationship between the components of the embodiment of the present invention will now be described:

The determining module 710 is adapted to determine at least one publishing attribute of the news to be measured, and a weight of each publishing attribute in the news importance;

The calculating module 720 is coupled to the determining module 710, and is adapted to obtain an attribute value of each publishing attribute, and weighting the at least one publishing attribute according to the determined weight and the obtained attribute value, and the calculated value is to be measured. The importance value of the news;

The measurement module 730 is coupled to the calculation module 720 and is adapted to compare the importance value with a preset measurement rule to measure the importance of the news to be measured.

In one embodiment, the publishing attribute includes any of the following:

release time;

Publish news sources for news to be measured;

The location where the news to be measured is posted on the news source;

Publish text or image information in the content;

The length of the content posted.

In one embodiment, if at least one publishing attribute includes a news source that publishes the news to be measured and/or a location where the news to be measured is posted on the news source, the computing module 720 obtains the attribute value of each published attribute before the computing module 720 is further adapted to: calculate an attribute value of a news source that issues the news to be measured and/or an attribute value of a location where the news to be measured is posted on the news source based on a webpage link relationship of the news source that issues the news to be measured.

In one embodiment, the calculating module 720 is further adapted to: count a plurality of news items that are posted on the news source within a specified time period; determine parameters of the plurality of news items; calculate the news according to the determined parameters of the plurality of news items The attribute value of the location on the source is the attribute value of the location where the news to be measured is posted on the news source.

In one embodiment, FIG. 8 illustrates another structural schematic of an apparatus for measuring the importance of news in accordance with one embodiment of the present invention. As shown in FIG. 8 , before the calculation module 720 counts a plurality of news items that are posted on the news source within a specified time period, the method further includes: a capture module 810 coupled to the calculation module 720 and adapted to be preset. The time interval captures news from a plurality of news sources that are not longer than the specified duration, records the time when the captured news was first published, the news source, and the location posted on the news source.

In one embodiment, the plurality of news parameters include at least one of the following:

Page rank of each news in multiple news items PageRank;

The number of times each news item was clicked in multiple news items;

The number of times each news item was displayed in multiple news items.

In an embodiment, the calculating module 720 is further configured to: calculate, according to the PageRank of each news, the number of times of being clicked, and the number of times of being displayed, the PageRank of the plurality of news, the number of times of being clicked, The average of the number of times displayed; the calculated average is weighted and summed as the attribute value of the position on the news source.

In one embodiment, if the number of news sources for which the news to be measured is published is multiple, the calculating module 720 is further configured to: calculate the news to be measured based on the webpage link relationship of the plurality of news sources that are to be measured. The attribute value of each news source and/or the attribute value of the location where the news to be measured is posted on each news source.

In the description provided herein, numerous specific details are set forth. However, it is understood that the embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures, and techniques are not shown in detail so as not to obscure the understanding of the description.

Similarly, the various features of the invention are sometimes grouped together into a single embodiment, in the above description of the exemplary embodiments of the invention, Figure, or a description of it. However, the method disclosed is not to be interpreted as reflecting the intention that the claimed invention requires more features than those recited in the claims. Rather, as the following claims reflect, inventive aspects reside in less than all features of the single embodiments disclosed herein. Therefore, the claims following the specific embodiments are hereby explicitly incorporated into the embodiments, and each of the claims as a separate embodiment of the invention.

Those skilled in the art will appreciate that the modules in the devices of the embodiments can be adaptively changed and placed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and further they may be divided into a plurality of sub-modules or sub-units or sub-components. In addition to such features and/or at least some of the processes or units being mutually exclusive, any combination of the features disclosed in the specification, including the accompanying claims, the abstract and the drawings, and any methods so disclosed, or All processes or units of the device are combined. Unless In addition, it is expressly stated that each feature disclosed in the specification, including the accompanying claims, the abstract and the drawings, may be replaced by alternative features that provide the same, equivalent or similar purpose.

In addition, those skilled in the art will appreciate that, although some embodiments described herein include certain features that are included in other embodiments and not in other features, combinations of features of different embodiments are intended to be within the scope of the present invention. Different embodiments are formed and formed. For example, in the following claims, any one of the claimed embodiments can be used in any combination.

The various component embodiments of the present invention may be implemented in hardware, or in a software module running on one or more processors, or in a combination thereof. It will be understood by those skilled in the art that a microprocessor or digital signal processor (DSP) can be used in practice to implement a device for determining the importance of a news posting location and an apparatus for measuring the importance of news, in accordance with an embodiment of the present invention. Some or all of the features of some or all of the components. The invention can also be implemented as a device or device program (e.g., a computer program and a computer program product) for performing some or all of the methods described herein. Such a program implementing the invention may be stored on a computer readable medium or may be in the form of one or more signals. Such signals may be downloaded from an Internet website, provided on a carrier signal, or provided in any other form.

For example, FIG. 9 illustrates a computing device that can implement a method of determining the importance of a news posting location and a method of measuring the importance of news. The computing device conventionally includes a processor 910 and a computer program product or computer readable medium in the form of a memory 920. The memory 920 may be an electronic memory such as a flash memory, an EEPROM (Electrically Erasable Programmable Read Only Memory), an EPROM, a hard disk, or a ROM. Memory 920 has a memory space 930 for program code 931 for performing any of the method steps described above. For example, storage space 930 for program code may include various program code 931 for implementing various steps in the above methods, respectively. The program code can be read from or written to one or more computer program products. These computer program products include program code carriers such as hard disks, compact disks (CDs), memory cards or floppy disks. Such a computer program product is typically a portable or fixed storage unit as described with reference to FIG. The storage unit may have storage segments, storage spaces, and the like that are similarly arranged to memory 920 in the computing device of FIG. The program code can be compressed, for example, in an appropriate form. Typically, the storage unit includes computer readable code 931', ie, code that can be read by a processor, such as 910, that when executed by a computing device causes the computing device to perform each of the methods described above step.

"an embodiment," or "an embodiment," or "an embodiment," In addition, it is noted that the phrase "in one embodiment" is not necessarily referring to the same embodiment.

It is to be noted that the above-described embodiments are illustrative of the invention and are not intended to be limiting, and that the invention may be devised without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as a limitation. The word "comprising" does not exclude the presence of the elements or steps that are not recited in the claims. The word "one" or "one" before the component A plurality of such elements are not excluded. The invention can be implemented by means of hardware comprising several distinct elements and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means It can be embodied by the same hardware item. The use of the words first, second, and third does not indicate any order. These words can be interpreted as names.

In addition, it should be noted that the language used in the specification has been selected for the purpose of readability and teaching, and is not intended to be construed or limited. Therefore, many modifications and changes will be apparent to those skilled in the art without departing from the scope of the invention. The disclosure of the present invention is intended to be illustrative, and not restrictive, and the scope of the invention is defined by the appended claims.

Claims

A method of determining the importance of a news release location, including:

Counting the news on the release location of a news source within a specified time period;

Determining parameters of the respective pieces of news, wherein the parameters of the pieces of news refer to parameters in which the pieces of news are linked or operated;

Determining the importance of the posting location to be determined according to the determined parameters of the respective news items.
The method of claim 1, wherein the parameters of the respective pieces of news comprise at least one of the following:

The page rank of each news in each of the news items PageRank;

The number of times each news item in the various news items was clicked;

The number of times each news item in the various news items was displayed.
The method according to claim 1 or 2, wherein determining the importance of the posting location to be determined based on the determined parameters of the respective pieces of news comprises:

Calculating an average value of each parameter of each piece of news according to each news parameter in each of the determined pieces of news;

The importance of the posting location to be determined is determined based on one or more of the average values of the respective parameters of the respective pieces of news.
The method according to any one of claims 1 to 3, wherein determining the importance of the posting position to be determined based on one or more of the average values of the respective parameters of the respective pieces of news comprises:

Performing weighting processing on one or more of the average values of the respective parameters of the pieces of news, and calculating the obtained value as the importance value of the publishing position to be determined;

Comparing the importance value with a preset determination rule to determine the importance of the release location to be determined.
The method according to any one of claims 1 to 4, wherein, before counting each piece of news on the posting position to be determined on a news source within a specified time period, the method further comprises:

Grab news from multiple news sources at a preset time interval that is not longer than the specified duration, record the time when the captured news was first published, the news source, and the postings posted on the news source position.
The method according to any one of claims 1 to 5, wherein the respective pieces of news are respective news links.
A method of measuring the importance of news, including:

Determining at least one publishing attribute of the news to be measured, and the weight of each publishing attribute in the importance of the news;

Obtaining an attribute value of each publishing attribute, and performing weighting processing on the at least one publishing attribute according to the determined weight value and the obtained attribute value, and the calculated value is used as the importance value of the to-be-measured news ;

The importance value is compared with a preset measurement rule to measure the importance of the news to be measured.
The method of claim 7, wherein the publishing attribute comprises any one of the following:

release time;

Publish the news source of the news to be measured;

The location where the news to be measured is posted on the news source;

Publish text or image information in the content;

The length of the content posted.
The method according to claim 7 or 8, wherein

If the at least one posting attribute includes a news source that publishes the news to be measured and/or a location where the news to be measured is posted on a news source,

Before the obtaining the attribute value of each publishing attribute, the method further includes:

Calculating an attribute value of a news source that publishes the news to be measured and/or an attribute value of a position at which the news to be measured is posted on the news source based on a webpage link relationship of a news source that publishes the news to be measured .
The method according to any one of claims 7 to 9, wherein, based on a webpage link relationship of a news source that issues the news to be measured, an attribute of a location at which the news to be measured is posted on the news source is calculated Values, including:

Counting a plurality of news items of the location posted on the news source during a specified time period;

Determining parameters of the plurality of news items;

And determining, according to the determined parameters of the plurality of news items, an attribute value of the location on the news source as an attribute value of the location where the to-be-measured news is posted on the news source.
The method according to any one of claims 7 to 10, wherein, before counting a plurality of news items of the location posted on the news source within a specified time period, the method further comprises:

Grab news from multiple news sources at a preset time interval from the current time limit, and record the time when the captured news was first published, the news source, and the location posted on the news source. .
The method according to any one of claims 7 to 11, wherein the parameters of the plurality of news items comprise at least one of the following:

The page rank of each news in the plurality of news items PageRank;

The number of times each of the plurality of news items was clicked;

The number of times each of the plurality of news items was displayed.
The method according to any one of claims 7 to 12, wherein the attribute value of the location on the news source is calculated according to the determined parameters of the plurality of news items, including:

Calculating, according to the determined PageRank of each of the plurality of news items, the number of times of being clicked, and the number of times of being displayed, respectively, the PageRank of the plurality of news items, the number of times of being clicked, and the average number of times of being displayed;

The calculated average value is weighted and summed as an attribute value of the position on the news source.
A method according to any one of claims 7 to 13, wherein

If the number of news sources for publishing the news to be measured is plural,

Calculating an attribute value of a news source that publishes the news to be measured and/or an attribute value of a position at which the news to be measured is posted on the news source based on a webpage link relationship of a news source that publishes the news to be measured Package include:

Calculating an attribute value of each news source that issues the news to be measured and/or the news to be measured is published on each of the news sources based on a webpage link relationship of a plurality of news sources that publish the news to be measured The attribute value of the location.
A device for determining the importance of a news release location, including:

a statistical module, configured to count each news on a publishing location to be judged on a news source within a specified time period;

a determining module, configured to determine parameters of the respective pieces of news, wherein the parameters of the pieces of news refer to parameters in which the pieces of news are linked or operated;

The determining module is adapted to determine the importance of the publishing location to be determined according to the determined parameters of the respective news items.
The apparatus of claim 15, wherein the parameters of the respective pieces of news comprise at least one of the following:

The page rank of each news in each of the news items PageRank;

The number of times each news item in the various news items was clicked;

The number of times each news item in the various news items was displayed.
The apparatus according to claim 15 or 16, wherein the determining module is further adapted to:

Calculating an average value of each parameter of each piece of news according to each news parameter in each of the determined pieces of news;

The importance of the posting location to be determined is determined based on one or more of the average values of the respective parameters of the respective pieces of news.
The apparatus of any one of claims 15-17, wherein the determining module is further adapted to:

Performing weighting processing on one or more of the average values of the respective parameters of the pieces of news, and calculating the obtained value as the importance value of the publishing position to be determined;

Comparing the importance value with a preset determination rule to determine the importance of the release location to be determined.
The apparatus according to any one of claims 15 to 18, wherein before the statistics module counts each piece of news on the posting position to be determined on a certain news source within a specified time period, the method further comprises:

a capture module, configured to capture news from a plurality of news sources at a preset time interval from a current time that does not exceed a specified duration, and record the time when the captured news is first released, the news source, and the published The publishing location on this news feed.
The apparatus according to any one of claims 15 to 19, wherein each of the pieces of news is a respective news link.
A device that measures the importance of news, including:

a determining module adapted to determine at least one publishing attribute of the news to be measured, and a weight of each publishing attribute in the importance of the news;

a calculating module, configured to obtain an attribute value of each publishing attribute, and perform weighting processing on the at least one publishing attribute according to the determined weight value and the obtained attribute value, and the calculated value is used as the to-be-measured value The importance value of the news;

The measurement module is adapted to compare the importance value with a preset measurement rule to measure the importance of the news to be measured.
The apparatus of claim 21, wherein the publishing attribute comprises any one of the following:

release time;

Publish the news source of the news to be measured;

The location where the news to be measured is posted on the news source;

Publish text or image information in the content;

The length of the content posted.
The device according to claim 21 or 22, wherein

If the at least one posting attribute includes a news source that publishes the news to be measured and/or a location where the news to be measured is posted on a news source,

Before the calculating module acquires the attribute value of each publishing attribute, the calculating module is further adapted to:

Calculating an attribute value of a news source that publishes the news to be measured and/or an attribute value of a position at which the news to be measured is posted on the news source based on a webpage link relationship of a news source that publishes the news to be measured .
The apparatus according to any one of claims 21 to 23, wherein the calculation module is further adapted to:

Counting a plurality of news items of the location posted on the news source during a specified time period;

Determining parameters of the plurality of news items;

And determining, according to the determined parameters of the plurality of news items, an attribute value of the location on the news source as an attribute value of the location where the to-be-measured news is posted on the news source.
The apparatus according to any one of claims 21 to 24, wherein before the calculating module counts a plurality of pieces of news posted at the location on the news source within a specified time period, the method further comprises:

a capture module, configured to capture news from a plurality of news sources at a preset time interval from a current time that does not exceed a specified duration, and record the time when the captured news is first released, the news source, and the published The location on the news source.
The apparatus according to any one of claims 21 to 25, wherein the parameters of the plurality of news items comprise at least one of the following:

The page rank of each news in the plurality of news items PageRank;

The number of times each of the plurality of news items was clicked;

The number of times each of the plurality of news items was displayed.
The apparatus of any of claims 21-26, wherein the computing module is further adapted to:

Calculating, according to the determined PageRank of each of the plurality of news items, the number of times of being clicked, and the number of times of being displayed, respectively, the PageRank of the plurality of news items, the number of times of being clicked, and the average number of times of being displayed;

The calculated average value is weighted and summed as an attribute value of the position on the news source.
The device according to any one of claims 21 to 27, wherein if the number of news sources for which the news to be measured is published is plural, the calculation module is further adapted to:

Calculating an attribute value of each news source that issues the news to be measured and/or the news to be measured is published on each of the news sources based on a webpage link relationship of a plurality of news sources that publish the news to be measured The attribute value of the location.
A computer program comprising computer readable code that, when executed on a computing device, causes the computing device to perform the method of any one of claims 1-14.
A computer readable medium storing the computer program of claim 29.