WO2016091044A1

WO2016091044A1 - Method, apparatus, system, device and computer storage medium for recommending hot words

Info

Publication number: WO2016091044A1
Application number: PCT/CN2015/094393
Authority: WO
Inventors: 刘海涛
Original assignee: 百度在线网络技术（北京）有限公司
Priority date: 2014-12-12
Filing date: 2015-11-12
Publication date: 2016-06-16
Also published as: CN104572846A; CN104572846B

Abstract

The disclosure provides a method, apparatus, system, device and computer storage media for recommending hot words. When a searching requirement of a user is recognized, recommended hot words are shown in other interface areas except for a searching frame, wherein the recommended hot words comprise at least one of the hot words shown in a resource list form corresponding to a searching result and the hot words shown in a detail page form corresponding to the searching result. According to the disclosure, the user can see more recommended hot words during the searching; the searching requirement of the user is met as far as possible, sufficient reference value is supplied to the user. The problem that the user does not know how to search when the user enters into an application is avoided.

Description

Hot word recommendation method, device, system, device and computer storage medium

The present application claims priority to Chinese Patent Application No. 201410773140.2, entitled "A Hot Word Recommendation Method, Apparatus, and System", filed on December 12, 2014.

Technical field

The present disclosure relates to the field of computer application technologies, and in particular, to a hot word recommendation method, apparatus, system, device, and computer storage medium.

Background technique

From the perspective of mobile device users, with the rapid popularization of smart mobile devices and the rapid increase of mobile network speed, people have higher and higher requirements for important information and application acquisition in scattered time. With the explosive growth of mobile Internet applications and data information, users are not likely to search or view all the information, and some users often do not know what search words or information content to search, so how to effectively recommend better search terms to users Or the content of the information, so that users find their needs in a short period of time has become an urgent need.

Take the client of the application store class as an example. When a user opens a client of an application store class, many users want to download some applications to install on the smart mobile terminal by searching, in order to guide the user, the prior art is in the application store class. The client's home search bar can display the name of a search term. As shown in Figure 1, the "Baidu Mobile Assistant" is displayed in the search bar. This search term is usually the hottest word currently searched, or based on Hot words recommended by certain operational strategies, etc., other places in the homepage interface display some specific popular applications for users to download. However, a search term often fails to meet the needs of users and does not provide sufficient reference value for different users.

Summary of the invention

In view of this, the present disclosure provides a hot word recommendation method, apparatus and system, so as to provide users with sufficient reference value to satisfy the user's search requirements as much as possible.

The specific technical solutions are as follows:

The present disclosure provides a hot word recommendation method, the method comprising:

When the user is identified as having a search requirement, the recommended hot words are displayed in other interface areas other than the search box;

The recommended hot words include at least one of a hot word corresponding to the search result in a resource list style and a hot word corresponding to the search result in a detailed page style.

According to a preferred embodiment of the present disclosure, the identifying that the user has a search requirement includes:

Get the action of the user clicking the search box.

According to a preferred embodiment of the present disclosure, the hot words displayed in the resource list style corresponding to the search result include a common recommended hot word and a special recommended hot word;

The search result displayed by the common recommendation hot word in the resource list style includes: the resource that the common recommended hot word matches in the search database;

The search result displayed by the special recommendation hot word in the resource list style includes: the resource included in the topic matched by the special recommended hot word in the search database;

The hot word displayed by the corresponding search result in the detail page style is a special recommendation hot word.

According to a preferred embodiment of the present disclosure, the ordinary recommended hot words are presented in a manner of a common copy, and the special recommended hot words are displayed in a manner combining a special type identifier or a special type identifier with a common copy.

According to a preferred embodiment of the present disclosure, the special identifier includes a picture, a highlight or a key identifier.

According to a preferred embodiment of the present disclosure, the method further includes:

When the search box is initially displayed, a search recommendation hot word is displayed in the search box.

According to a preferred embodiment of the present disclosure, the displaying the recommended hot words in the other interface areas other than the search box includes the search recommendation hot words.

According to a preferred embodiment of the present disclosure, the displaying the recommended hot words in other interface areas other than the search box includes:

According to the priority of the recommended hot words, the high-priority recommended hot words are preferentially displayed in other interface areas except the search box; wherein the priority of the recommended hot words is determined by the search popularity, the hot word type, or the client. Whether the user has searched for and determined at least one of the search recommendation hot words.

When the recommended hot word is selected, the search result of the resource list style corresponding to the recommended hot word or the resource detail page corresponding to the recommended hot word is obtained and displayed.

According to a preferred embodiment of the present disclosure, the resource detail page includes resource entry information corresponding to the recommended hot word, entry information of the sub-resource in the resource, associated resource entry information, or a secondary search recommendation hot word.

According to a preferred embodiment of the present disclosure, the resource details page is presented in a static style or in a slidable style.

According to a preferred embodiment of the present disclosure, the method further includes: obtaining a recommended hot word from the server in advance and storing it locally; and performing the displaying the recommended hot word, performing the locally stored recommended hot word according to a preset display style. Show; or,

When it is recognized that the user has a search requirement, the recommended hot word is obtained from the server, and the obtained recommended hot word is displayed according to a preset display style.

The present disclosure also provides a hot word recommendation method, the method comprising:

Sending the recommended hot word to the client, so that the client recognizes that the user has a search requirement, and the other interface area except the search box displays the recommended hot word, and the recommended hot word includes the corresponding search result as a resource list. The hot words displayed by the style and at least one of the hot words corresponding to the search result for the details page style.

According to a preferred embodiment of the present disclosure, the recommended hot word is sent to the client when receiving the connection request of the client; or

The recommended hot word is sent to the client when receiving the request sent by the client when the user has the search requirement.

Determining a recommended hot word sent to the client according to at least one of a search statistics result, a user attribute, a hot word type, and an operation recommendation information; wherein the search statistics result is a search term and a search result uploaded to the client At least one of the operational information is subjected to statistical analysis.

The present disclosure provides a hot word recommendation device, the device comprising:

An identification unit for identifying user requirements;

a first presentation unit, configured to: when the identification unit recognizes that the user has a search requirement, display a recommended hot word in another interface area other than the search box, where the recommended hot word includes a heat that is displayed in a resource list style corresponding to the search result. The word and at least one of the hot words corresponding to the search result in the detail page style.

According to a preferred embodiment of the present disclosure, the identifying unit is specifically configured to: when acquiring an operation of the user clicking the search box, identify that the user has a search requirement.

According to a preferred embodiment of the present disclosure, the corresponding search result is presented in a resource list style. Hot words include common recommended hot words and special recommended hot words;

According to a preferred embodiment of the present disclosure, the first presentation unit is specifically configured to display the common recommended hot words in a manner of using a common copy, and use the special type identifier or the special type identifier to display the special type in combination with a common copy. Recommend hot words.

According to a preferred embodiment of the present disclosure, the device further includes:

The second presentation unit is configured to display a search recommendation hot word in the search box when the search box is initially displayed.

According to a preferred embodiment of the present disclosure, the recommended hot word displayed by the first presentation unit includes the search recommendation hot word.

According to a preferred embodiment of the present disclosure, the first presentation unit is specifically configured to preferentially select a high-priority recommended hot word to be displayed in other interface areas except the search box according to the priority of the recommended hot word; The priority of the word is determined by at least one of the search popularity, the hot word type, whether it has been searched by the user of the client, and whether it is a search recommendation hot word.

a result obtaining unit, configured to: when the recommended hot word is selected, obtain a search result of a resource list style corresponding to the recommended hot word or a resource detail page corresponding to the recommended hot word;

And a third presentation unit, configured to display a search result of the resource list style corresponding to the recommended hot word or a resource detail page corresponding to the recommended hot word.

According to a preferred embodiment of the present disclosure, the resource detail page includes resource entry information corresponding to the recommended hot word, entry information of a sub-resource within the resource, associated resource entry information, or a secondary search recommendation hot word.

According to a preferred embodiment of the present disclosure, the third presentation unit presents the resource detail page in a static style or in a slidable style.

According to a preferred embodiment of the present disclosure, the apparatus includes: an acquisition unit;

The obtaining unit is configured to obtain a recommended hot word from the server and store it locally; and when the performing the recommended hot word is performed, the first displaying unit displays the locally stored recommended hot word according to a preset display style. ;or,

The obtaining unit is configured to: when the identifying unit identifies that the user has a search requirement, obtain a recommended hot word from the server; the first display unit uses the recommended hot word obtained by the obtaining unit according to a preset display style. Show it.

The present disclosure also provides a hot word recommendation device, the device comprising:

a sending unit, configured to send the recommended hot word to the client, so that the client recognizes that the user has a search requirement, and the other interface area except the search box displays the recommended hot word, and the recommended hot word includes a corresponding The search result is at least one of a hot word displayed by the resource list style and a hot word corresponding to the search result being the detail page style.

According to a preferred embodiment of the present disclosure, the apparatus further includes: a receiving unit, configured to trigger when receiving the connection request of the client, or when receiving the request sent by the client when the user identifies that the user has a search requirement The sending unit sends the recommended hot word to the client.

According to a preferred embodiment of the present disclosure, the apparatus further includes: a determining unit, configured to determine a recommended hot word sent to the client according to at least one of a search statistics result, a user attribute, a hot word type, and an operation recommendation information. The search result is a result obtained by performing statistical analysis on at least one of a search term uploaded by the client and operation information of the search result.

The present disclosure also provides a hot word recommendation system, the system comprising: a client and a server respectively comprising the above two devices.

It can be seen from the above technical solution that the present disclosure displays the recommended hot words in other interface areas except the search box when the user has the search requirement, so that the user can see a larger number of recommended hot words when performing the search. , to meet the user's search needs as much as possible, in order to provide users with sufficient reference value. When you are in the user, you don't know how to search for the problem.

DRAWINGS

1 is a diagram showing an example of displaying a search term in the prior art;

2 is a flowchart of a hot word recommendation method performed by a client according to an embodiment of the present disclosure;

FIG. 3 is a diagram showing an example of displaying a search recommendation hot word according to an embodiment of the present disclosure;

FIG. 4 is a diagram showing an example of a common copy mode presentation according to an embodiment of the present disclosure;

FIG. 5 is a diagram showing an example of a combination of a common copy and a picture according to an embodiment of the present disclosure; FIG.

FIG. 6 is a diagram showing an example of a combination of a common copy and a key identifier provided by an embodiment of the present disclosure;

FIG. 7 is a diagram showing an example of a search result display of a general recommended hot word according to an embodiment of the present disclosure;

FIG. 8 is a first detailed page display corresponding to a special recommended hot word according to an embodiment of the present disclosure. Example diagram

FIG. 9 is a diagram showing an example of a second detailed page presentation corresponding to a specific recommended hot word according to an embodiment of the present disclosure;

FIG. 10 is a diagram showing an example of displaying a third detailed page corresponding to a special recommended hot word according to an embodiment of the present disclosure;

FIG. 11 is a diagram showing an example of a detail page sliding style display according to an embodiment of the present disclosure;

FIG. 12 is a diagram showing another example of a detail page sliding style display according to an embodiment of the present disclosure;

FIG. 13 is a diagram showing an example of displaying a search result corresponding to a second search recommendation word according to an embodiment of the present disclosure;

FIG. 14 is a structural diagram of a device according to an embodiment of the present disclosure;

FIG. 15 is a structural diagram of another apparatus according to an embodiment of the present disclosure.

detailed description

The present disclosure will be described in detail below with reference to the drawings and specific embodiments.

In the prior art, when an interface of an application is initially displayed, a search recommendation hot word may be displayed in the search bar of the home page, and other specific resource areas may be displayed in other interface areas, and the user is prepared to enter a search in the search box even if the user has a search requirement. Words, the content of other interface areas will not change. If the user needs to search for the search term not displayed in the search bar, you need to manually enter the search term in the search box. The core idea of the present disclosure is that when the user is identified as having a search requirement, the recommended hot words are displayed in other interface areas except the search box, wherein the recommended hot words may include common recommended hot words and special recommended hot words. At least one. This allows the user to select one of these recommended hot words for searching.

The above recommended hot words are sent to the client by the server, but there are two ways:

The first method: the server pre-packs the recommended hot words and related data information and sends them to the client.

The second way: when the client recognizes that the user has a search requirement, it requests a hot word from the server, and the server should request the hot word and related data to be sent to the client.

Either way, the server is responsible for generating the recommended hot words and their associated data. At the same time, the server can perform statistical analysis and recommendation optimization on at least one of the search words uploaded by the client and the operation information of the search result, wherein the operation information of the search result may include operations such as clicking, browsing, using, downloading, etc. of the search result. Determining a recommended hot word sent to the client according to at least one of search statistics, user attributes, hot word types, and operational recommendation information. The user attribute may include the geographical location of the client, the gender of the user, the type of user work, the age of the user, etc., and the purpose of determining the recommended hot word in combination with the attribute of the user is to achieve accurate recommendation of the personalized hot word of the user. In the present disclosure, the hot word type refers to different hot word types such as a general recommendation hot word or a special recommendation hot word, and usually ensures that both types of recommended hot words have a certain number. The operational recommendation information is mainly for operational purposes, such as prioritizing some hot words.

In this way, the server can deliver some recommended hot words that meet the user's attributes and meet the operational policy to the client, so as to cater to the user's search requirements as much as possible.

In addition, in addition to recommending hot words, it may also send some relevant data information to the client. The related data information here may be a resource list of recommended hot words, a detail page, or a preview information based on an operation strategy, and may also be It is a special type identifier of the special type hot word (the special type identifier will be specifically involved in the subsequent embodiments), and may also be resource entry information corresponding to the special type recommendation hot word (for example, the download address of the application, the purchase address of the product, the news) View address), capital The entry information of the sub-resources in the source (for example, the specific video of a video application or even the viewing address of a specific episode, the specific book of an e-book application or even the viewing address of a specific chapter), and the associated resource entry information (for example, the download address of the associated application, The purchase address of the related product, the viewing address of the related news) or the secondary search recommendation hot word (the secondary search recommendation hot word will be specifically involved in the subsequent embodiments) and the like.

For the client, the recommended hot words and related data information need to be obtained and parsed from the server. If the recommended hot words and their related data information are previously acquired and stored locally, when the user is identified as having a search requirement, the local recommended hot words and related data information are read, and the recommended hot words of the configured display quantity are displayed. If the recommendation method is obtained in real time, when the user is identified as having a search requirement, the accurate recommendation hot word and related data information are acquired and parsed from the server side, and then the exact recommended hot words of the configured display quantity are displayed.

The process of the hot word recommendation method performed by the client is described in the following. In this embodiment, the application class search is taken as an example, and in this embodiment, the recommended hot words and related data information are locally acquired and stored by the client to the local device. As an example, as shown in the flow in Figure 2:

Suppose the user opens the client of the application store application, reads the local recommendation hot word in step 201, selects a recommended hot word as the search recommendation hot word, and displays it in the search box, assuming that the selected search recommendation hot word is “file” "Management", you can display "Everyone is searching for file management" in the search box as shown in Figure 3. Of course, you can also display "File Management" in the search box, or you can use other in the search box. Way to show. The method of selecting a search recommendation hot word may be randomly selected, may be selected according to priority, or may be fixed selection or the like.

In addition, the search suggestions displayed in the search box can be dynamically changed, and not static. For example, the search that appears in the search box each time a user opens an app store app. The recommended words are not the same, and the search recommendation words in the search box can be automatically replaced after every interval, for example, 5 seconds.

In step 202, if the client recognizes that the user has a search requirement, the recommended hot words are displayed in other interface areas than the search box.

If the user selects the search box, for example, the search box is clicked, the user wants to start the search, and the recommended hot words can be displayed in other interface areas than the search box. The recommended hot words here may include general recommended hot words and special recommended hot words.

When displaying the recommended hot words, the client may select the recommended hot words of the configured display quantity from the locally stored recommended hot words according to the priority of each recommended hot word. Since the screen display area of the mobile terminal device is generally limited, in the embodiment, the recommended hot words are pre-configured with a certain number of displays, that is, the number of configuration displays, and only the recommended hot words of the configured display number can be displayed. When the recommended hot words are displayed, they may also be presented in the order of priority.

The priority of the recommended hot word may be determined by at least one of a search popularity, a hot word type, whether it has been searched by a user of the client, whether it has been clicked by a user of the client, or whether it is a search recommendation hot word.

For example, the higher the search heat, the higher the priority of the recommended hot words can be set.

The priority of the special recommendation hot words may be set higher than the priority of the ordinary recommended hot words, or the priority of the ordinary recommended hot words is higher than the priority of the special recommended hot words, or the priority of the two recommended items may be set as high. This setting can be set and adjusted as needed.

It can be set that the recommended hot words searched by the client's user have lower priority. This is because the recommended hot words that the user usually searches for, the probability of searching again is lower, and the priority of the recommended hot words that the user has searched for. Lower settings can improve the recommended presentation opportunities for non-expressing hot words.

It is possible to set a higher priority of the recommended hot words currently as search recommendation hot words, so that the recommended hot words as search recommendation hot words appear again in other interface areas outside the search box.

The recommended hot words can be further dynamically adjusted based on whether the user has viewed or clicked, so that more recommended hot words can be presented.

When the recommended hot words are displayed, the common hot words can be displayed by the common hot words template, and the special hot words can be displayed by using the special hot words template. The templates for both can be the same or different.

When displaying the general recommendation hot words, it can be displayed in the form of ordinary copywriting. Of course, the special hot words can also be displayed in the form of ordinary copy. As shown in Figure 4, the hot words "listening to the book", "3D racing", "document management", "card", "photo beautification", "navigation software", "antivirus", "live wallpaper"... They are all presented in the form of ordinary copywriting.

Preferably, when the special type hot word is displayed, the special type identifier or the special type identifier may be used in combination with the common copy. The special identifier can be a picture, a highlight or a key identifier. As shown in Figure 5, "the strongest brain", "street shot", "silk man" and "crazy old man" are special hot words, all of which are combined with ordinary texts. Other recommended hot words It is a common recommendation hot word that is presented in the form of a common copy. Here, the picture may be pre-stored locally as the relevant data information on the client, and then directly used the locally stored picture for presentation, or may only store the address information of the picture locally, and then obtain the picture according to the address information when it needs to be displayed. Show it. As shown in Figure 6, "unlock", "root privilege..." and "piano" are special recommended hot words, which can be represented by a key identifier such as a dot combined with a common copy (when the hot word is in its designated display area) When the inner can not be fully displayed, you can use the tail truncation form, showing only the main part of the front).

In addition, in the recommended hot words, the number of common recommended hot words and special recommended hot words can be limited, that is, a fixed number of special recommended hot words and common recommended hot words are displayed, so that different types and different priority hot words are used. Be able to get the opportunity to be recommended.

If the user is interested in one of the recommended hot words and selects one of them by clicking, in step 203, different forms of search result presentation are performed according to the type of the selected recommended hot words. If the general recommendation hot word is selected, step 204 is performed; if the special type recommendation hot word is selected, step 205 is performed.

In step 204, the search results corresponding to the common recommended hot words are presented in a resource list style. Taking the application as an example, if the user selects the general recommendation hot word “mobile phone housekeeper”, after obtaining the search result corresponding to “mobile phone housekeeper”, each application of the search result is displayed in a list form, as shown in FIG. 7 .

In step 205, a resource detail page corresponding to the special recommendation hot word is displayed. Here, the resource details page can be a static style presentation, or a dynamic style presentation, such as a style presentation that can be swiped up and down or sideways.

In general, the resource details page contains basic information, introductions, comments, etc. of the specific recommended hot words corresponding resources, and may also include resource entry information. As shown in FIG. 8 , when the user selects the special recommendation hot word “Quick Show”, the application named “Quick Show” can be displayed in the detail page style, and the detailed information page includes basic information, comments, and introduction. Etc., also includes the download address (ie resource entry information) and so on.

In another case, the resource entry information may be an entry of a sub-resource within the resource, and the situation is particularly applicable to an inapp resource. For example, when the user selects the special recommendation hot word “Laughing,” the detail page In addition to the information such as the introduction, as shown in Figure 9, the entry addresses of sub-resources such as the 03.26, 03.24, and 03.22 are also included. The sub-resource entry address can directly play each sub-resource to directly play in a multimedia application such as a specified number of videos.

Further, the related page may also include related resource entry information, and still take the case shown in FIG. 9 as an example, and the detail page further includes entry information of a video play application used to play the resource, for example, In the “Aiqiyi Video Player” and “Baidu Video” in 9th, users can directly download related resources to further shorten the user demand path, so as to facilitate user experience and satisfaction.

In addition to the above static presentation styles, dynamic presentations, such as sliding style presentations, can be used, and the user can navigate through the contents of the resource details page by sliding. For example, as shown in FIG. 10, the user clicks on the special recommendation hot word "the strongest brain" to display the details page of the "strongest brain" application, and by sliding laterally, as shown in FIG. 11, it can be slid to "the strongest" The details page of the "Connected King of the Brain" application, and then slide back, as shown in Figure 12, can be swiped to the details page of the "brain scientist" application. In this case, when displaying the details page, you can also give a hint on the side that other related content can continue to slide, for example, displaying part of the related page on the side.

In addition, whether it is a static presentation style or a dynamic presentation style, the secondary search recommendation hot word may be further included in the detail page, which is usually a recommended hot word related to the currently displayed resource. For example, in the detail page shown in FIG. 11, the secondary search recommendation word "leisure" is presented, and the secondary search recommendation word "puzzle" is presented in the detail page shown in FIG. 12, thereby helping the user to implement the related search.

When the user continues to select the secondary search recommendation word, the search result corresponding to the secondary search recommendation word is obtained and displayed in a resource list style. For example, if the user clicks on the secondary search recommendation word “puzzle” in FIG. 12, the application corresponding to “puzzle” is displayed in the resource list style, as shown in the figure. 13 is shown.

The above step 205 is an example of a special type of hot word recommendation. For some special types of hot words, it can also be displayed in the form of a resource list, which is mainly a topical form of resources. The difference between this special type recommendation hot word and the ordinary recommendation hot word is that when the user clicks on the general recommendation hot word, the server side matches the ordinary recommended hot word in the search database, and displays the matched resource in the form of a list. When the user clicks on the special recommendation hot words such as the topic, the special recommendation hot words are matched in the search database on the server side, can match a certain topic, and return the resources included in the topic to the list. The form of presentation is just one of its flexible presentation styles. For example, in the server side, a topic is built in the database for "Double Eleven" in advance, and the topic includes a series of e-commerce applications such as Tmall, Dangdang, Jingdong, Amazon, etc., which participate in the double eleven activities when the user searches. When the interface clicks on the special hot word “Double Eleven”, the application that is included in the topic “Double Eleven” is returned, and these applications can be presented to the user in the form of a resource list.

The above embodiment is an application class search as an example, but the present disclosure is not limited to the application class search, and can be applied to other types of search such as commodity search, news search, and the like.

As can be seen from the above description, the present disclosure is applicable to a system including a client and a server. The client and server are described in detail below.

FIG. 14 is a structural diagram of a device according to an embodiment of the present disclosure. The device is disposed on a client. As shown in FIG. 14 , the device includes: an identification unit 01 and a first presentation unit 02, and may further include a second presentation unit 03. The result obtaining unit 04, the third presentation unit 05, and the obtaining unit 06.

The identification unit 01 is responsible for identifying user requirements, and can identify user needs according to user operations. Specifically, when the operation of the user clicking the search box is obtained, the user is identified as having a search need. begging. The first presentation unit 02 displays the recommended hot words in other interface areas than the search box when the identification unit 01 recognizes that the user has a search requirement, and the recommended hot words include at least one of a general recommendation hot word and a special recommendation hot word. Kind. The common recommended hot words correspond to the search results for the resource list style display, and the special recommended hot words correspond to the search results for the detailed page style display, or may be the resource list style display. This allows the user to select one of these recommended hot words for searching.

Specifically, the first presentation unit 02 may preferentially select a high-priority recommended hot word to be displayed in other interface areas except the search box according to the priority of the recommended hot word; wherein the priority of the recommended hot word is search hot, hot Whether the word type, has been searched by the user of the client, is determined by at least one of the search recommendation hot words

It is possible to set the recommended hot words searched by the user to have a lower priority. This is because the recommended hot words that the user usually searches for, the probability of searching again is relatively low.

It is possible to set a higher priority of the recommended hot words currently as search recommendation hot words, which causes the recommended hot words as search recommendation hot words to appear again in other interface areas than the search box.

When the recommended hot words are displayed, the common hot words can be displayed by the common hot words template, and the special hot words can be displayed by using the special hot words template. The templates of the two can be the same or different, which makes it easier to display flexibly.

Preferably, the first presentation unit 02 can display the general recommendation heat in the manner of a common copy. Words, using special logos or special logos combined with ordinary copywriting to present special hot words. The special identifier may include a picture, a highlight or a key identifier.

The recommended hot words displayed by the client are obtained from the server. There are two ways:

In the first mode, the obtaining unit 06 acquires the recommended hot words from the server and stores them locally. The first presentation unit 02 displays the locally stored recommended hot words according to a preset presentation style when performing the presentation of the recommended hot words. The first way is shown in FIG.

In the second mode, the obtaining unit 06 acquires the recommended hot word from the server when the identifying unit 01 recognizes that the user has a search requirement. The first presentation unit 02 displays the recommended hot words acquired by the acquisition unit 06 according to a preset presentation style.

In addition, when the search box is initially displayed, for example, the user just opens the search box in which the client displays the home page, the second presentation unit 03 can display the search recommendation hot words in the search box. The search recommendation hot words are selected from the recommended hot words obtained by the server, and the manner of selecting the recommended hot words may be randomly selected, may be selected according to priority, or may be fixed selection or the like. In addition, the search suggestions displayed in the search box can be dynamically changed, and not static. For example, the search referrals displayed in the search box are different each time a user opens an app store-like app.

The recommended hot words displayed by the first presentation unit 02 may include the search recommendation hot words displayed by the second presentation unit 03. And you can place it in a higher position.

When the user selects the general recommendation hot word, for example, clicks on a general recommendation hot word, the result obtaining unit 04 acquires the search result of the resource list style corresponding to the selected common recommended hot word; the third presentation unit 05 displays the general recommended hot word. Search results for the corresponding resource list style. When the special recommendation hot word is selected, the obtaining unit 04 acquires the search result of the resource detail page corresponding to the selected special recommended hot word or the resource list style corresponding to the special recommended hot word; The third presentation unit 05 displays the search result of the resource detail page corresponding to the special recommendation hot word or the resource list style corresponding to the special recommendation hot word. The difference between the search result of the resource list style corresponding to the hot type and the search result of the resource list style corresponding to the common recommended hot word is that the search result of the resource list style corresponding to the special recommended hot word is thematic form, that is, when When the user clicks on the special recommendation hot word such as the topic, the special recommendation hot word is matched in the search database on the server side, and can match a certain topic, and the resources included in the topic are displayed in the form of a list. For example, in the server side, a topic is built in the database for "Double Eleven" in advance, and the topic includes a series of e-commerce applications such as Tmall, Dangdang, Jingdong, Amazon, etc., which participate in the double eleven activities when the user searches. When the interface clicks on the special hot word "Double Eleven", the application that is included in the topic selected by "Double Eleven" is returned, and these applications are presented to the user in the form of a resource list. When the user clicks on the general recommendation hot word, the server directly matches the resource in the database, and the matched resource is performed, and is flexibly displayed in the form of a list.

The third presentation unit 05 presents the resource details page in a static style or in a slidable style. The resource detail page may include resource entry information corresponding to the specific recommended hot word, entry information of the sub-resource in the resource, associated resource entry information, or secondary search recommendation hot words.

FIG. 15 is a structural diagram of another apparatus according to an embodiment of the present disclosure. The apparatus is disposed at a server end. As shown in FIG. 15, the apparatus includes: a sending unit 11, a receiving unit 12, and a determining unit 13.

The sending unit 11 is responsible for sending the recommended hot words to the client, so that when the client recognizes that the user has a search requirement, the other interface areas except the search box display recommended hot words, and the recommended hot words include common recommended hot words and special recommendation. At least one of the hot words. The search results corresponding to the common recommended hot words are displayed in the resource list style, and the special recommended hot words are the corresponding search results. It can be presented in a detail page style or in a resource list style.

There are two ways to send a recommended hot word to the client:

The first type: when receiving the connection request of the client, the receiving unit 12 triggers the sending unit 11 to send the recommended hot word to the client.

Secondly, when the receiving unit 12 receives the request sent by the client when the user recognizes that the user has a search request, the trigger sending unit 11 sends the recommended hot word to the client.

Regardless of the timing, the server is responsible for generating information about the recommended hot word machine. Here, the determining unit 13 is responsible for determining a recommended hot word sent to the client according to at least one of the search statistics result, the user attribute, the hot word type, and the operation recommendation information; wherein the search statistics result is a search term uploaded to the client and At least one of the operation information of the search result is subjected to statistical analysis.

The user attribute may include the geographical location of the client, the gender of the user, the type of the user, the age of the user, etc., and the purpose of determining the recommended hot word in combination with the attribute of the user is to implement the personalized hot word recommendation for the user. In the present disclosure, the hot word type refers to a general recommendation hot word or a special recommendation hot word, and usually ensures that both types of recommended hot words have a certain number. The operational recommendation information is mainly for operational purposes, such as prioritizing some hot words.

In this way, the server can send some recommended hot words that are relatively hot in search and meet the user attributes and meet the operational strategy to the client, so as to cater to the user's search requirements as much as possible.

In addition, in addition to recommending hot words, it may also send some relevant data information to the client. The related data information here may be a resource list of recommended hot words, a detail page, or a preview information based on an operation strategy, and may also be It is a special type identifier of the special type hot word (the special type identifier will be specifically involved in the subsequent embodiments), and may also be a resource entry corresponding to the special type recommended hot word. Information (such as the download address of the application, the purchase address of the product, the viewing address of the news), and the entry information of the sub-resources within the resource (such as the specific video of a video application or even the viewing address of a specific episode, a specific book in an e-book application, or even The viewing address of the specific chapter), the associated resource entry information (such as the download address of the associated application, the purchase address of the related product, the viewing address of the related news), or the secondary search recommendation hot word (second search recommendation hot word in the subsequent embodiment) Will be specifically involved) and so on.

As can be seen from the above description, the methods, devices and systems provided by the present disclosure have the following advantages:

1) The present disclosure displays a recommended hot word in other interface areas than the search box when it is recognized that the user has a search requirement, so that the user can see a larger number of recommended hot words when performing the search, and satisfy the user as much as possible. Search for requirements and provide users with sufficient reference value. When you are in the user, you don't know how to search for the problem.

2) Through the different ways of displaying common hot words and special hot words, we can get rid of the monotonous style, enhance the user's visual experience with flexible and diverse content forms, and enhance and help users pay attention to different information in different areas.

3) Through the dynamic search recommendation hot words in the search bar to attract users' attention, it is convenient for users to directly search and guide users to enter a more detailed hot word recommendation interface.

4) Diversify the styles of different types of recommended hot words to enhance the user's need for different content information and shorten the path for users to obtain resources. It is also convenient for commercial companies to have strategic and appropriate inserts to enhance the attraction and guiding functions of users.

5) The second recommendation of the hot words can be carried out according to the user's interests or operational needs. On the one hand, the path for the user to obtain resources is shortened, and the user's needs are satisfied as much as possible, and on the other hand, the operator is recommended for operation.

In the several embodiments provided by the present disclosure, it should be understood that the disclosed system, apparatus, and method may be implemented in other manners. For example, the device embodiments described above are merely illustrative. For example, the division of the unit is only a logical function division, and the actual implementation may have another division manner.

The units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, each functional unit in various embodiments of the present disclosure may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above integrated unit can be implemented in the form of hardware or in the style of hardware plus software functional units.

The above-described integrated unit implemented in the style of a software functional unit can be stored in a computer readable storage medium. The above software functional unit is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor to perform the methods of the various embodiments of the present disclosure. Part of the steps. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, which can store program codes. .

The above description is only the preferred embodiment of the present disclosure, and is not intended to limit the disclosure, and any modifications, equivalents, improvements, etc., which are made within the spirit and principles of the present disclosure, should be included in the present disclosure. Within the scope of protection.

Claims

A hot word recommendation method, characterized in that the method comprises:

When the user is identified as having a search requirement, the recommended hot words are displayed in other interface areas other than the search box;

The recommended hot words include at least one of a hot word corresponding to the search result in a resource list style and a hot word corresponding to the search result in a detailed page style.
The method of claim 1 wherein said identifying that a user has a search requirement comprises:

Get the action of the user clicking the search box.
The method according to claim 1, wherein the hot words displayed in the resource list style corresponding to the search result include a common recommended hot word and a special recommended hot word;

The search result displayed by the common recommendation hot word in the resource list style includes: the resource that the common recommended hot word matches in the search database;

The search result displayed by the special recommendation hot word in the resource list style includes: the resource included in the topic matched by the special recommended hot word in the search database;

The hot word displayed by the corresponding search result in the detail page style is a special recommendation hot word.
The method according to claim 3, wherein the ordinary recommended hot words are presented in a manner of a common copy, and the special recommended hot words are presented in a manner combining a special type identifier or a special type identifier with a common copy.
The method of claim 4 wherein said special identifier comprises a picture, a highlight or a key identifier.
The method of claim 1 further comprising:

When the search box is initially displayed, a search recommendation hot word is displayed in the search box.
The method according to claim 6, wherein the presentation of the recommended hot words in the other interface areas other than the search box includes the search recommended hot words.
The method according to claim 1, wherein the displaying the recommended hot words in other interface areas other than the search box comprises:

According to the priority of the recommended hot words, the high-priority recommended hot words are preferentially displayed in other interface areas except the search box; wherein the priority of the recommended hot words is determined by the search popularity, the hot word type, or the client. Whether the user has searched for and determined at least one of the search recommendation hot words.
The method of claim 1 further comprising:

When the recommended hot word is selected, the search result of the resource list style corresponding to the recommended hot word or the resource detail page corresponding to the recommended hot word is obtained and displayed.
The method according to claim 9, wherein the resource detail page includes resource entry information corresponding to the recommended hot word, entry information of a sub-resource within a resource, associated resource entry information, or a secondary search recommendation hot word. .
The method of claim 9, wherein the resource details page is presented in a static style or in a slidable style.
The method according to any one of claims 1 to 11, wherein the method further comprises: obtaining a recommended hot word from the server in advance and storing it locally; and performing local storage when performing the recommended hot word The recommended hot words are displayed according to the preset presentation style; or,

When it is recognized that the user has a search requirement, the recommended hot word is obtained from the server, and the obtained recommended hot word is displayed according to a preset display style.
A hot word recommendation method, characterized in that the method comprises:

Sending the recommended hot word to the client, so that the client recognizes that the user has a search requirement, and the other interface area except the search box displays the recommended hot word, and the recommended hot word includes the corresponding search result as a resource list. The hot words displayed by the style and at least one of the hot words corresponding to the search result for the details page style.
The method according to claim 13, wherein the recommended hot word is sent to the client when receiving the connection request of the client; or

The recommended hot word is sent to the client when receiving the request sent by the client when the user has the search requirement.
The method of claim 13 further comprising:

Determining a recommended hot word sent to the client according to at least one of a search statistics result, a user attribute, a hot word type, and an operation recommendation information; wherein the search statistics result is a search term and a search result uploaded to the client At least one of the operational information is subjected to statistical analysis.
A hot word recommendation device, characterized in that the device comprises:

An identification unit for identifying user requirements;

a first presentation unit, configured to: when the identification unit recognizes that the user has a search requirement, display a recommended hot word in another interface area other than the search box, where the recommended hot word includes a heat that is displayed in a resource list style corresponding to the search result. The word and at least one of the hot words corresponding to the search result in the detail page style.
The device according to claim 16, wherein the identifying unit is specifically configured to: when the operation of the user clicking the search box is obtained, identify that the user has a search requirement.
The device according to claim 16, wherein the hot words displayed in the resource list style corresponding to the search result include a common recommended hot word and a special recommended hot word;

The search result displayed by the common recommendation hot word in the resource list style includes: the resource that the common recommended hot word matches in the search database;

The search result displayed by the special recommendation hot word in the resource list style includes: the resource included in the topic matched by the special recommended hot word in the search database;

The hot word displayed by the corresponding search result in the detail page style is a special recommendation hot word.
The device according to claim 18, wherein the first presentation unit is specifically configured to display the common recommended hot words in a manner of using a common copy, and adopt a special type identifier or a combination of a special type identifier and a common copy file. Show the special recommendation hot words.
The apparatus of claim 19 wherein said special identifier comprises a picture, a highlight or a key identifier.
The device according to claim 16, wherein the device further comprises:

The second presentation unit is configured to display a search recommendation hot word in the search box when the search box is initially displayed.
The apparatus according to claim 21, wherein said recommended hot words displayed by said first presentation unit comprise said search recommendation hot words.
The device according to claim 16, wherein the first presentation unit is specifically configured to preferentially select a high-priority recommended hot word in an interface area other than the search box according to a priority of the recommended hot word. Presentation; wherein the priority of the recommended hot word is determined by at least one of a search popularity, a hot word type, whether it has been searched by a user of the client, or whether it is a search recommendation hot word.
The device according to claim 16, wherein the device further comprises:

a result obtaining unit, configured to: when the recommended hot word is selected, obtain a search result of a resource list style corresponding to the recommended hot word or a resource detail page corresponding to the recommended hot word;

And a third presentation unit, configured to display a search result of the resource list style corresponding to the recommended hot word or a resource detail page corresponding to the recommended hot word.
The device according to claim 24, wherein the resource detail page includes resource entry information corresponding to the recommended hot word, entry information of a sub-resource within the resource, associated resource entry information, or a secondary search recommendation hot word.
The apparatus according to claim 24, wherein said third presentation unit presents said resource detail page in a static style or in a slidable style.
The device according to claim 16, wherein the device comprises: an acquisition unit;

The obtaining unit is configured to obtain a recommended hot word from the server and store it locally; and when the performing the recommended hot word is performed, the first displaying unit displays the locally stored recommended hot word according to a preset display style. ;or,

The obtaining unit is configured to: when the identifying unit identifies that the user has a search requirement, obtain a recommended hot word from the server; the first display unit uses the recommended hot word obtained by the obtaining unit according to a preset display style. Show it.
A hot word recommendation device, characterized in that the device comprises:

a sending unit, configured to send the recommended hot word to the client, so that the client recognizes that the user has a search requirement, and the other interface area except the search box displays the recommended hot word, and the recommended hot word includes a corresponding The search result is at least one of a hot word displayed by the resource list style and a hot word corresponding to the search result being the detail page style.
The device according to claim 28, further comprising: a receiving unit, configured to send when the connection request of the client is received, or when the client is notified that the user has a search request When the request is triggered, the sending unit will trigger A recommendation word is sent to the client.
The device according to claim 28, further comprising: a determining unit, configured to determine to the client according to at least one of a search statistics result, a user attribute, a hot word type, and operation recommendation information The recommended hot word sent; wherein the search statistics result is a result obtained by performing statistical analysis on at least one of a search term uploaded by the client and operation information of the search result.
A hot word recommendation system, characterized in that the system comprises: a client and a server;

The client includes the apparatus of any of claims 16 to 27;

The server includes the apparatus of any of claims 28 to 30.
A device that includes:

One or more processors;

Memory

One or more programs, the one or more programs being stored in the memory, when executed by the one or more processors, performing the following operations:

When the user is identified as having a search requirement, the recommended hot words are displayed in other interface areas other than the search box;

The recommended hot words include at least one of a hot word corresponding to the search result in a resource list style and a hot word corresponding to the search result in a detailed page style.
A non-volatile computer storage medium storing one or more programs that, when executed by a device, cause the device to:

When the user is identified as having a search requirement, it is displayed in an interface area other than the search box. Recommend hot words;

The recommended hot words include at least one of a hot word corresponding to the search result in a resource list style and a hot word corresponding to the search result in a detailed page style.