WO2016137111A1

WO2016137111A1 - Advertisement platform device and operation method therefor

Info

Publication number: WO2016137111A1
Application number: PCT/KR2016/000049
Authority: WO
Inventors: 한민호
Original assignee: 에스케이플래닛 주식회사
Priority date: 2015-02-26
Filing date: 2016-01-05
Publication date: 2016-09-01
Also published as: KR20160104309A

Abstract

The present invention provides an advertisement platform device and an operation method therefor, which can guarantee that sales of products will reach the sales target during an advertising period by determining, with respect to a cost per sales (CPS) advertisement, an advertisement providing frequency in an estimation period after a specific period on the basis of the accumulated selling price and the advertisement providing frequency during the specific period within the advertising period.

Description

Advertising platform device and its operation method

The present invention relates to a method for making a sale as much as a target sales amount during an advertisement period by determining the number of advertisements provided for each prediction period in an advertisement period in relation to a Cost Per Sales (CPS) advertisement method.

As the market for applications running on mobile devices such as smartphones and tablet pads (hereinafter referred to as 'terminal devices') is rapidly expanding, the related advertising market is rapidly expanding, and the advertising methods are also diversified. have.

Among the various advertising methods described above, there exists a CPS (Cost Per Sales) advertising method that provides an advertisement of a specific product to the terminal device so that a specific product is sold during the advertisement period.

In the CPS advertising method, a product should be sold as much as a target sales amount designated by an advertiser during an advertisement period. For this, an advertisement platform (hereinafter, referred to as an "ad platform device") that provides an advertisement at the end of the advertisement period Ad scheduling is made so that the target sales amount can be achieved.

However, according to the above advertisement scheduling, the target sales amount may be achieved at the end of the advertisement period, but after the advertisement period is over, product sales may continue through the advertisement so that the actual product sales amount exceeds the target sales amount. Problems may arise.

The present invention has been made in view of the above circumstances, and an object of the present invention is to be based on the cumulative sales amount and the number of advertisements provided during a specific period within an advertisement period in relation to a Cost Per Sales (CPS) advertisement method. By determining the number of times the advertisement is provided in the forecast period after the specific period, so that the sale of the target sales amount is made during the advertisement period.

An advertisement platform apparatus according to an embodiment of the present invention for achieving the above object, the providing unit for providing an advertisement of the specific product to the terminal device to be sold during the advertisement period; A confirmation unit confirming a cumulative sales amount up to a specific time point within the advertisement period; And a determining unit configured to determine the number of prediction advertisements provided during the prediction period designated after the specific point of time based on the cumulative sales amount and the number of advertisements provided up to the specific time point.

More specifically, the predicted advertisement providing number is a first ratio that is a ratio between the number of advertisements displayed on the terminal device and the number of advertisements provided, and a second ratio that is a ratio between the cumulative sales amount and the number of advertisements displayed. Characterized in that it is determined based on.

More specifically, the number of prediction advertisements may be determined based on the cumulative sales amount and the number of advertisements provided during the period before the specific time point, which is the same as the prediction period.

More specifically, the prediction period is characterized in that it is specified on the basis of the fluctuation range of the third ratio, which is the ratio between the cumulative sales amount up to the specific point in the advertising period the number of advertisements provided.

More specifically, the prediction period is characterized by being specified as a period inversely proportional to the magnitude of the fluctuation range of the third ratio.

More specifically, the providing unit, characterized in that for providing the advertisement to the terminal device within the limit of the number of prediction advertisement provided during the prediction period.

In accordance with an aspect of the present invention, there is provided a method of operating an advertisement platform device, the method comprising: providing an advertisement of a specific product to a terminal device so that a specific product is sold during an advertisement period; A confirmation step of confirming a cumulative sales amount up to a specific time point within the advertisement period; And determining the number of prediction advertisements provided during the prediction period designated after the specific time point based on the cumulative sales amount and the number of advertisements provided up to the specific time point.

More specifically, the method may further include providing the advertisement to the terminal device within the limit of the number of providing the prediction advertisement during the prediction period.

Accordingly, according to the advertisement platform device and the operation method thereof, in relation to a Cost Per Sales (CPS) advertisement, the forecast period after the specific period is based on the cumulative sales amount and the number of advertisements provided during the specific period within the advertisement period. By determining the number of advertisements provided in, it is possible to guarantee the sale of the product by the target selling amount during the advertisement period.

1 is a schematic configuration diagram of an advertisement providing system according to an embodiment of the present invention.

2 is a schematic structural diagram of a terminal device according to an embodiment of the present invention;

3 is a schematic configuration diagram of an advertisement platform device according to an embodiment of the present invention.

4 and 5 are diagrams for explaining an elapsed period and a prediction period according to an embodiment of the present invention.

Figure 6 is a schematic diagram of a hardware system for implementing the advertising platform device according to an embodiment of the present invention.

7 is a flowchart illustrating an operation flow in a terminal device according to an embodiment of the present invention.

8 is a flow chart for explaining the operation flow in the advertising platform device according to an embodiment of the present invention.

It is to be noted that the technical terms used herein are merely used to describe particular embodiments and are not intended to limit the spirit of the technology disclosed herein. In addition, the technical terms used herein should be construed as meanings generally understood by those skilled in the art to which the technology disclosed herein belongs, unless defined otherwise in this specification. It should not be interpreted in a comprehensive sense, or in an overly reduced sense. In addition, when the technical terms used herein are incorrect technical terms that do not accurately express the spirit of the technology disclosed herein, it should be replaced with technical terms that can be understood correctly by those skilled in the art. In addition, the general terms used herein should be interpreted as defined in the dictionary, or according to the context before and after, and should not be interpreted in an excessively reduced sense.

Also, the singular forms used herein include the plural forms unless the context clearly indicates otherwise. In this specification, terms such as “consisting of” or “comprising” should not be construed as necessarily including all of the various components or steps described in the specification, and some of the components or some steps It should be construed that it may not be included or may further include additional components or steps.

In addition, terms including ordinal numbers, such as first and second, as used herein may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments disclosed herein will be described in detail with reference to the accompanying drawings, and the same or similar components will be given the same reference numerals regardless of the reference numerals, and redundant description thereof will be omitted.

In addition, in describing the technology disclosed herein, if it is determined that the detailed description of the related known technology may obscure the gist of the technology disclosed herein, the detailed description thereof will be omitted. In addition, it is to be noted that the accompanying drawings are only for easily understanding the spirit of the technology disclosed in this specification, and the spirit of the technology should not be construed as being limited by the accompanying drawings.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention.

1 is a view showing an advertisement providing system according to an embodiment of the present invention.

As shown in FIG. 1, the advertisement providing system according to an exemplary embodiment of the present invention includes a terminal device 100 that receives an advertisement, and an advertisement platform device 200 that provides an advertisement to the terminal device 100. It has a configuration.

In addition, the advertisement providing system according to an embodiment of the present invention may further include a service device 300 that provides a service page (eg, a web page) related to an advertisement in addition to the above-described configuration.

The terminal device 100 refers to a mobile device that receives an advertisement through an advertisement medium and performs a series of operations such as accessing a service page related to the advertisement.

For example, the terminal device 100 may include, for example, a smart phone, a tablet PC, a PDA, and the like, and is not limited thereto. The advertisement may be received through an advertisement medium, and a browser is driven to access a service page. All of these possible devices can be included.

In this case, the advertisement medium enabling the advertisement reception in the terminal device 100 may correspond to, for example, an application executed in the terminal device 100 or a service page that can be accessed by calling a browser in the terminal device 100. There will be.

Such an advertisement medium includes a software development kit (SDK) related to advertisement reception during its development process. In the terminal device 100, a series of operations for requesting, receiving, and displaying an advertisement through the SDK included in the advertisement medium is included. Will be done.

In addition, the advertisement medium may support the information collection function made in the advertisement platform device 200 as well as the above-described series of functions leading to the advertisement request and reception and display.

Accordingly, the terminal device 100 collects various advertisement history information, such as receiving and displaying an advertisement in an application or service page, and clicking an advertisement, and then delivers the advertisement history information to the advertisement platform device 200, and receives the received advertisement platform. The device 200 utilizes the transferred history information as advertisement selection information for the terminal device 100.

In addition, the terminal device 100 receives an advertisement through a pull method, which is a method of requesting and receiving an advertisement from the advertisement platform device 200 using the terminal identification information issued to the terminal device 100. Rather, the advertisement platform device 200 may receive an advertisement even in a push method for receiving an advertisement provided from the advertisement platform device 200 without a separate advertisement request for the advertisement platform device 200.

The advertisement platform device 200 refers to an advertisement server that provides an advertisement to the terminal device 100.

The advertisement platform apparatus 200 provides the terminal apparatus 100 with an advertisement registered from the advertiser so that the product can be sold for the target sales amount designated by the advertiser.

The service device 300 refers to a web server that provides a service page related to an advertisement received by the terminal device 100.

When the terminal device 100 is connected to the service page through the advertisement selection in the application, the service device 300 provides a product selling service through the service page.

When the product is sold to the terminal device 100 in the service page, the service device 300 may provide the advertisement platform device 200 with the product sales amount as advertisement history information.

Meanwhile, in an embodiment of the present invention, a CPS (Cost Per Sales) advertisement method, which is an advertisement method of providing an advertisement of a specific product to a terminal device so that a specific product is sold for a specified advertisement period, is followed.

In such a CPS advertisement method, a product should be sold by a target sales amount designated by an advertiser during an advertisement period.

To this end, the advertisement platform apparatus 200 performs advertisement scheduling so that the target sales amount can be achieved at the end of the advertisement period, thereby providing the advertisement to the terminal device 100 during the advertisement period.

However, in the above advertisement scheduling method performed in the advertisement platform device 200, the target selling amount can be achieved at the end of the advertisement period, but it cannot reflect the selling amount generated after the advertisement is stopped. Will exist.

That is, even after the advertisement is stopped, product sales may be performed on the terminal device 100 accessed through the advertisement on the service page, which may cause the actual product sales amount to exceed the target sales amount. .

As a result, in order to solve the above problem, a new advertisement scheduling method for selling a product as much as a target selling price until the end of the advertisement period will be required.

Accordingly, in one embodiment of the present invention, it is proposed to propose a method of making a sale as much as the target sales amount during the advertisement period by determining the number of advertisements provided for the forecast period within the advertisement period, the terminal device 100 for implementing the following ) And the advertising platform device 300 will be described in detail.

First, a configuration of the terminal device 100 according to an embodiment of the present invention will be described in more detail with reference to FIG. 2.

As shown in FIG. 2, the terminal device 100 according to an embodiment of the present invention may have a configuration including a first advertisement unit 110 and a second advertisement unit 120.

The first advertising unit 110 refers to a configuration that performs a series of operations related to an advertisement according to the execution of an application that is an advertisement medium, and may include a software development kit (SDK) embedded in the application.

In addition, the second advertisement unit 120 is another advertisement medium, and refers to a component that performs a series of operations related to an advertisement according to a service page (eg, a web page) access, and the browser may correspond thereto.

In the case of the above browser, when accessing the service page, the source code of the SDK inserted in the service page can be read to perform a series of operations related to advertisement.

As such, the browser serving as the second advertisement unit 120 may be an OS-based browser provided by an operating system (OS) of the terminal device 100, or provided by an application executed in the terminal device 100 itself. May be an application-based browser.

For reference, an application capable of providing a browser on its own may be commonly referred to as a hybrid application (eg, a mobile shopping mall application).

The whole or at least part of the configuration of the terminal apparatus 100 including the first advertisement unit 110 and the second advertisement unit 120 mentioned above may be implemented in the form of a software module or a hardware module executed by a processor. For example, the software module and the hardware module may be combined.

As a result, the terminal device 100 according to an embodiment of the present invention receives an advertisement from the advertisement platform device 100 through the above configuration. Hereinafter, each component in the terminal device 100 will be described in detail. Let's do it.

The first advertisement unit 110 performs a function of receiving an advertisement.

More specifically, the first advertisement unit 110 requests an advertisement to the advertisement platform device 200 according to the execution of the application, and when an advertisement is received from the advertisement platform device 200 according to the above advertisement request, the execution screen of the application. The received advertisement is displayed on the advertisement display area specified in.

For reference, in response to the execution of the application, the first advertisement unit 110 automatically issues terminal identification information by using device identification information (eg, MDN and IMEI) of the terminal device 100, and issues the terminal identification information. By using, the advertisement platform device 200 may request an advertisement.

In addition, the first advertisement unit 110 performs a function of transmitting the advertisement history information.

More specifically, the first advertisement unit 110 displays the advertisement received from the advertisement platform device 200 when the advertisement received from the advertisement platform device 200 is displayed on the advertisement display area designated on the execution screen of the application. Information indicating that the advertisement display area is normally displayed is transmitted to the advertisement platform device 200 as the advertisement history information.

Here, the advertisement history information delivered by the first advertisement unit 100 is reflected in the advertisement scheduling performed in the advertisement platform device 200, and a detailed description thereof will be described in a detailed description of the advertisement platform device 200.

The second advertisement unit 120 performs a function of accessing the service page.

More specifically, when the click on the advertisement in the application is confirmed through the first advertisement unit 110, the second advertisement unit 120 uses the service information 300 using the address information inserted in the advertisement in the application. By accessing the service page provided by), the product sale service related to the advertisement can be used through the connected service page.

On the other hand, the second advertising unit 120 is a different advertising medium from the first advertising unit 110, and mentioned that it is configured to perform a series of operations related to the advertisement in accordance with the service page (for example, a web page) access.

Accordingly, the second advertisement unit 120 may request an advertisement from the advertisement platform device 200 according to a service page (for example, a web page) access separately from the first advertisement unit 110, and the advertisement platform according to the above advertisement request. When the advertisement is received from the device 200, the received advertisement may be displayed on the advertisement display area on the service page.

In addition, when the second advertisement unit 120 displays the advertisement received from the advertisement platform apparatus 200 in the advertisement display area designated on the service page, similar to the first advertisement unit 110, the advertisement platform apparatus 200. The advertisement history information indicating that the advertisement received from the advertisement is normally displayed on the advertisement display area may be transmitted to the advertisement platform device 200.

In addition, when the click of the advertisement in the service page is confirmed, the second advertisement unit 120 uses the address information inserted in the advertisement as in the first advertisement unit 110, so that the service apparatus 300 may be used. By accessing the provided service page, it is possible to use a product selling service related to advertisement through the connected service page.

Hereinafter, the configuration of another advertising platform device 200 according to an embodiment of the present invention with reference to FIG. 3 will be described in more detail.

As shown in FIG. 3, the advertisement platform apparatus 200 according to an embodiment of the present invention may include a providing unit 210 for providing an advertisement to the terminal device 100 and a confirmation unit 220 for confirming advertisement history information. ), A determination unit 230 for determining the number of advertisements provided, and a storage unit 240 for storing advertisement history information.

Here, the advertisement history information may include the number of advertisements provided by the provider 210, the number of advertisements displayed on the terminal device 100, and the amount of product sales made by the service device 300. , Received from the terminal device 100, and may be received from the service device 300 in the case of a product sale price.

The entire or at least part of the configuration of the advertisement platform apparatus 200 including the provision unit 210, the verification unit 220, the determination unit 230, and the storage unit 240 mentioned above may be executed by a processor. It may be implemented in the form or hardware module form, or may be implemented in the form of a combination of a software module and a hardware module.

As a result, the advertisement platform apparatus 200 according to an embodiment of the present invention may provide the number of advertisements provided in the prediction period after the specific point of time based on the cumulative sales amount up to a specific point in the advertisement period and the number of advertisements provided through the above configurations. Hereinafter, by determining the 'predicted advertisement number of times', it is possible to achieve the effect of making the sale as much as the target sales amount during the advertisement period.

Hereinafter, each component in the advertisement platform device 200 for implementing this will be described in detail.

Here, the specific time point (hereinafter, referred to as the 'elapsed time period') may be any time interval (for example, from 00:01 yesterday starting from the current 00:01 time period from the time when the advertisement period starts to the present time). 24:00), and the forecast period is any time period that has not yet arrived (e.g., from 00:01 to 24:00) ).

This elapsed period and the prediction period are designated as neighboring periods having a continuous time flow with each other, for example, as shown in Fig. 4 (a), or not adjacent to each other as shown in Fig. 4 (b). The same time zone may be specified.

In this case, when the elapsed period and the forecast period are designated as the same time zones that are not adjacent to each other, the effect of determining the number of accurate predicted advertisements may be determined by reflecting the cumulative sales amount and the number of advertisements that may have different patterns for each time period. Can be expected.

For example, if the elapsed period is yesterday (Saturday) and the forecast period is today (Sunday), then the cumulative sales amount and the number of advertisements offered in each period may vary significantly depending on the day of the week. You can expect it.

Therefore, if the elapsed period is specified as today (Sunday) last week instead of yesterday (Saturday), the accuracy of the number of prediction advertisements determined according to the similarity between the characteristics of the day may be expected to be greatly improved.

In addition, the elapsed period and the prediction period may be designated as the same period or may be designated as different periods.

Here, the designation of the elapsed period and the forecast period as different periods is to reflect the variation in the ratio between the cumulative sales amount and the number of advertisements provided in the elapsed period.

For example, if the change in the ratio between the cumulative sales amount in the elapsed period and the number of advertisements is large, it may be expected that the accuracy of the number of predicted advertisements in the prediction period determined based on this is lowered.

Thus, as shown in FIG. 5, by establishing an inverse relationship between the variation occurring in the elapsed period and the prediction period, the larger the variation, the shorter the prediction period, and the smaller the variation, the longer the prediction period. Can be.

Here, specifying a shorter forecast period means that the frequency of determining the number of prediction advertisements provided in the advertisement period is increased, and the increase in the frequency is lowered due to the large fluctuations occurring in the elapsed period. It can be a means for compensating the accuracy of the number of times.

On the contrary, specifying a longer forecast period means that the frequency of determining the number of prediction advertisements provided in the advertisement period is reduced, so that the effect of saving resources required for determining the number of prediction advertisements can be expected. have.

As such, the elapsed period and the forecast period may be designated to be adjacent to each other as the same or different periods, or to the same time zone that is not adjacent to each other. Hereinafter, for convenience of explanation, the elapsed period and the predicted period may be 'a unit of day (24 hours). The explanations will be continued on the assumption that they are identical to each other and are designated as adjacent periods.

The providing unit 210 performs a function of providing an advertisement.

More specifically, the providing unit 210 may provide the terminal device 100 with the advertisement registered by the advertiser in response to the advertisement request received from the terminal device 100.

In this case, the provision unit 210 confirms whether the advertisement period is remaining at the time when the advertisement request is received from the terminal device 100, and the terminal device 100 only when it is confirmed that the advertisement period is remaining. Will provide advertising.

In this regard, the storage unit 240 collects the number of advertisements provided by the provider 210, the number of advertisements displayed on the terminal device 100, and the amount of product sales made by the service device 300 as advertisement history information. Accumulated storage.

The verification unit 220 performs a function of checking the advertisement history information.

More specifically, the confirmation unit 220 when the time to determine the number of prediction advertisements (eg, 24:00) arrives, the number of advertisements provided as advertisement history information in the elapsed period, the number of advertisements displayed, and the cumulative sales amount Check and deliver to the determination unit 230.

The determination unit 230 performs a function of determining the number of prediction advertisements provided in the prediction period.

More specifically, the determination unit 230, when received from the confirmation unit 220 as the advertisement history information in the elapsed period, the number of advertisements provided, the number of advertisement display, and the cumulative sales amount, the prediction period using the received advertisement history information Determine the number of times the predicted advertisements are provided.

At this time, before determining the number of prediction advertisements provided during the prediction period, the determination unit 230, through [Equation 1] below, the target sales amount per minute (hereinafter, referred to as 'predictive sales amount') during the prediction period. Will be determined).

[Equation 1]

For reference, the terminal device 100 has mentioned that the advertisement can be requested and received through the application and the service page (for example, a web page) that is an advertisement medium. And service pages (e.g., web pages).

In addition, when the predicted sales amount is determined, the determination unit 230 displays a first ratio, which is a ratio between the number of advertisements displayed and the number of advertisements provided as shown in Equation 2 below, and the cumulative sales amount and displayed as shown in Equation 3 below. The second ratio, which is the ratio between the number of times, is checked.

[Formula 2]

[Equation 3]

Here, the first ratio and the second ratio, which are confirmed to determine the number of prediction advertisements, may also be identified for each application and service page (eg, a web page) that is an advertisement medium.

In addition, when the first ratio and the second ratio are confirmed, the determination unit 230 predicts per minute during the forecast period by using the first ratio, the second ratio, and the estimated sales amount as shown in Equation 4 below. The number of advertisements will be determined.

[Equation 4]

That is, the determination unit 230 calculates the number of advertisement display for achieving the predicted selling amount according to the second ratio, and calculates the number of advertisement providing for guaranteeing the number of advertisement display calculated according to the first ratio. The calculated number of advertisements may be determined as the number of predicted advertisements per minute in the forecast period.

For reference, if there are no ad impressions, for example, the first rate is set at 100% to determine the number of predicted advertisements. If there is no cumulative sales amount, the second rate is assumed as the average rate of similar ads. The number of prediction advertisements may be determined.

Here, the number of prediction advertisements may also be determined for each application and service page (eg, a web page) that is an advertisement medium.

When the number of prediction advertisements provided per minute in the prediction period is determined, the determination unit 230 transmits the result to the providing unit 210 so that the providing unit 210 provides the prediction advertisement every minute in the prediction period. Make sure your ads are only served within the limit.

As a result, the determination unit 230 determines the number of prediction advertisements to be provided during the prediction period by using the actual advertisement history information generated during the elapsed period, so that the target sales amount is evenly sold during the advertisement period. It can be achieved.

On the other hand, for each configuration in the above-described advertising platform device 200, it is mentioned that it may be implemented in the form of a software module or a hardware module executed by a processor, or may be implemented in a combination of a software module and a hardware module. There is a bar.

As such, a software module executed by a processor, a hardware module, or a combination of software modules and hardware modules may be implemented as a hardware system (eg, a computer system).

Therefore, hereinafter, a hardware system 2000 for implementing the advertisement platform device 200 according to an embodiment of the present invention will be described with reference to FIG. 6.

For reference, the contents described below are examples for implementing the respective components in the terminal apparatus 100 described above in the hardware system 1000, and each component and its operation may be different from the actual system. to be.

6 is a diagram showing the structure of a hardware system for implementing the advertising platform device 200 according to an embodiment of the present invention.

As shown in FIG. 6, the hardware system 2000 for implementing the advertisement platform device 200 according to an embodiment of the present invention may include a processor 2100, a memory interface 2200, and a peripheral device interface 2300. It may have a configuration including.

Each component in hardware system 2000 may be a separate component or integrated into one or more integrated circuits, each of which may be coupled to a bus system (not shown).

Here, in the case of a bus system, any one or more individual physical buses, communication lines / interfaces, and / or multi-drops or points connected by appropriate bridges, adapters, and / or controllers. It is an abstraction that represents point-to-point connections.

The processor 2100 communicates with the memory 2210 through the memory interface 2200 to perform various functions in a hardware system, thereby executing various software modules stored in the memory 2210.

Here, in the memory 2210, the providing unit 210, the confirming unit 220, the determining unit 230, and the storage unit 240, which are respective components in the advertisement platform device 200 described with reference to FIG. 3, may be software modules. Form, and other operating systems may be additionally stored.

For the above operating systems (e.g., embedded operating systems such as I-OS, Android, Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS, or VxWorks), common system tasks (e.g. memory management, storage devices) It includes various procedures, instruction sets, software components, and / or drivers for controlling and managing control, power management, etc.) and facilitates communication between various hardware modules and software modules.

For reference, the memory 2210 may include a memory hierarchy including but not limited to a cache, a main memory, and a secondary memory. The above memory hierarchy may include, for example, RAM (eg, SRAM, DRAM). , DDRAM), ROM, FLASH, magnetic and / or optical storage devices (eg, disk drives, magnetic tapes, compact disks (CDs) and digital video discs (DVDs, etc.)).

The peripheral device interface 2300 serves to enable communication between the processor 2100 and the peripheral device.

In the case of the above peripheral device, to provide a different function to the computer system, in one embodiment of the present invention, for example, the communication device 2310 may be included.

Herein, the communication device 2310 performs a role of providing a communication function with another device. For this purpose, for example, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, and a codec (CODEC) chipsets, memory, and the like, but may include, but are not limited to, known circuitry for performing this function.

Such communication protocols supported by the communication device 2310 include, for example, Long Term Evolution (LTE), time division multiple access (TDMA), code division multiple access (CDMA), global system for mobile communications (GSM), and EDGE. (Enhanced Data GSM Environment), wideband code division multiple access (W-CDMA), Wi-Fi (such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n), Bluetooth, Wi-MAX, VoIP ( Voice over Internet Protocol), email, instant messaging, and a protocol for short message service (SMS) may be included, and the like, but is not limited thereto, and may include all protocols for providing a communication environment with other devices.

As a result, each component in the advertisement platform device 200 stored in the memory 2210 in the form of a software module may be executed through the memory interface 2100 and the peripheral device interface 2300 when executed by the processor 2100. By performing communication between the communication device 2310 and the input / output device 2320, advertisement selection information may be shared between advertisement media.

Hereinafter, with reference to FIG. 6, each component in the hardware system 2000 for implementing the advertisement platform device 200 will be described in detail.

For convenience of explanation, it is assumed that each component in the advertisement platform device 200 stored in the form of a software module in the memory 2210 is executed by the processor 2100.

The providing unit 210 performs a function of providing an advertisement through the communication device 2310.

More specifically, the providing unit 210 to provide an advertisement registered by the advertiser to the terminal device 100 through the communication device 2310 according to the advertisement request received from the terminal device 100 through the communication device 2310. do.

In this regard, the storage unit 240 collects the advertisement display number displayed on the terminal device 100 and the product sales amount made in the service device 300 through the communication device 2310, and provides the collected information 210. ) Is stored as advertisement history information together with the number of advertisements provided.

More specifically, the confirmation unit 220 when the time to determine the number of prediction advertisements (eg, 24:00) arrives, the number of advertisements provided as advertisement history information in the elapsed period, the number of advertisements displayed, and the cumulative sales amount This is confirmed from the storage unit 240 is delivered to the determination unit 230.

The determination unit 230 determines and delivers the number of prediction advertisements provided in the prediction period.

In this case, before determining the number of prediction advertisements provided during the prediction period, the determination unit 230 may determine a target sales amount per minute during the prediction period (hereinafter, referred to as 'predictive sales amount') through [Equation 1]. Will be determined).

In addition, when the predicted sales amount is determined, the determination unit 230 may include a first ratio, which is a ratio between the number of advertisements displayed and the number of advertisements provided as in Equation 2 above, and the cumulative sales amount as in Equation 3 described above. The second ratio, which is the ratio between the number of advertisement display times, is checked.

In addition, when the first ratio and the second ratio are confirmed, the determination unit 230 uses the first ratio, the second ratio, and the estimated sales amount per minute during the forecast period as shown in Equation 4 above. The number of prediction advertisements will be determined.

As described above, according to the advertisement platform device 200 and the hardware system for implementing the same according to an embodiment of the present invention, based on the cumulative sales amount up to the elapsed period within the advertisement period and the number of advertisements provided By determining the number of prediction advertisements provided in the prediction period after the elapsed period, the advertisement may be provided only within the limit of the number of prediction advertisements provided during the prediction period, thereby ensuring the sale of the product by the target sales amount during the advertisement period.

Hereinafter, an operation flow in the terminal device 100 according to an embodiment of the present invention will be described with reference to FIG. 7, and for the convenience of description, the configuration shown in FIGS. 1 to 6 described above will be referred to. I will refer to the number.

First, the first advertisement unit 110 requests an advertisement to the advertisement platform device 200 according to the execution of the application. When the advertisement is received from the advertisement platform device 200 according to the above advertisement request, the first advertisement unit 110 is assigned to the execution screen of the application. The received advertisement is displayed on the advertisement display area (S110-S120).

Then, when the first advertisement unit 110 displays the advertisement received from the advertisement platform device 200 in the advertisement display area designated on the execution screen of the application, the first advertisement unit 110 displays the advertisement received from the advertisement platform device 200. Information indicating that the display area is normally displayed is transmitted to the advertisement platform apparatus 200 as the advertisement history information (S130-S140).

Meanwhile, when the second advertisement unit 120 displays the advertisement received from the advertisement platform apparatus 200 in the advertisement display area designated on the service page, similar to the first advertisement unit 110, the advertisement platform apparatus 200. The advertisement history information indicating that the advertisement received from the advertisement is normally displayed on the advertisement display area may be transmitted to the advertisement platform device 200.

Subsequently, the second advertisement unit 120 is inserted into the advertisement when the click on the advertisement in the application is confirmed or the click on the advertisement in the service page is confirmed through the first advertisement unit 110. By accessing the service page provided by the service device 300 by using the address information, it is possible to use the product sale service related to the advertisement through the connected service page (S160).

Hereinafter, with reference to Figure 8 will be described the operation flow in the advertising platform device 200 according to an embodiment of the present invention, the configuration shown in Figures 1 to 6 described above for convenience of description Reference will be made to the reference numbers.

Meanwhile, the elapsed period and the forecast period to be described below may be designated as the same or different periods next to each other, or may be designated as the same time zone that is not adjacent to each other. The description will be continued on the premise that they are identical in terms of units (24 hours) and designated as adjacent periods.

First, the providing unit 210 provides an advertisement registered by an advertiser to the terminal device 100 according to an advertisement request received from the terminal device 100 (S210-S230).

Then, the storage unit 240 collects the number of advertisements provided by the provider 210, the number of advertisements displayed on the terminal device 100, and the amount of goods sold on the service device 300, and accumulate them as advertisement history information. Save (S240).

Then, when the time point for determining the number of prediction advertisements (eg, 24:00) arrives, the verification unit 220 displays the number of advertisements provided, advertisement display times, and cumulative sales amount, which are advertisement history information in the elapsed period. Confirm and transmit to the determination unit 230 (S250).

Next, when the advertisement history information in the elapsed period is received from the confirmation unit 220, the determination unit 230 determines the number of prediction advertisements provided during the prediction period through the above [Formula 1] during the prediction period. A target sales amount per minute (hereinafter, referred to as 'predicted sales amount') is determined (S260).

In addition, when the predicted sales amount is determined, the determination unit 230 may include a first ratio, which is a ratio between the number of advertisements displayed and the number of advertisements provided as in Equation 2 above, and the cumulative sales amount as in Equation 3 below. The second ratio, which is the ratio between the number of advertisement display times, is checked (S270).

In addition, when the first ratio and the second ratio are confirmed, the determination unit 230 uses the first ratio, the second ratio, and the estimated sales amount per minute during the forecast period as shown in Equation 4 above. The number of prediction advertisements is determined (S280).

At this time, the determination unit 230 calculates the number of advertisements displayed to achieve the predicted sales amount according to the second ratio, and calculates the number of advertisements provided to guarantee the number of advertisements calculated according to the first ratio. The calculated number of advertisements may be determined as the number of predicted advertisements per minute in the forecast period.

After that, when the number of prediction advertisements provided per minute in the prediction period is determined, the determining unit 230 transmits the result to the providing unit 210 so that the providing unit 210 provides the prediction advertisement for each minute in the prediction period. Make sure your ads are only served within the limit.

As described above, according to the operation flow in the advertising platform device 200 according to an embodiment of the present invention, in the forecast period after the elapsed period based on the cumulative sales amount and the number of advertisements provided up to the elapsed period within the advertisement period By determining the number of prediction advertisements provided, the advertisement may be provided only within the limit of the number of prediction advertisements provided during the forecast period, thereby ensuring the sale of the product by the target sales amount during the advertisement period.

Meanwhile, the functional operations and implementations of the subject matter described in this specification may be implemented in digital electronic circuitry, computer software, firmware or hardware including the structures and structural equivalents disclosed herein, or one or more of them. It can be implemented in combination. Implementations of the subject matter described herein are one or more computer program products, ie one or more modules pertaining to computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of a processing system. Can be implemented.

The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of materials affecting a machine readable propagated signal, or a combination of one or more thereof.

As used herein, the term "system" or "device" encompasses all the instruments, devices, and machines for processing data, including, for example, programmable processors, computers, or multiple processors or computers. The processing system may include, in addition to hardware, code that forms an execution environment for a computer program on demand, such as code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more thereof. .

Computer programs (also known as programs, software, software applications, scripts, or code) may be written in any form of programming language, including compiled or interpreted languages, or a priori or procedural languages. It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system. A program may be in a single file provided to the requested program, in multiple interactive files (eg, a file that stores one or more modules, subprograms, or parts of code), or part of a file that holds other programs or data. (Eg, one or more scripts stored in a markup language document). The computer program may be deployed to run on a single computer or on multiple computers located at one site or distributed across multiple sites and interconnected by a communication network.

Computer-readable media suitable for storing computer program instructions and data, on the other hand, include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CDs. It may include all types of nonvolatile memory, media and memory devices, including -ROM and DVD-ROM disks. The processor and memory can be supplemented by or integrated with special purpose logic circuitry.

Implementations of the subject matter described herein may include, for example, a backend component such as a data server, or include a middleware component such as, for example, an application server, or a web browser or graphical user, for example, where a user may interact with the implementation of the subject matter described herein. It may be implemented in a computing system that includes a front end component, such as a client computer with an interface, or any combination of one or more of such back end, middleware or front end components. The components of the system may be interconnected by any form or medium of digital data communication such as, for example, a communication network.

Although the specification includes numerous specific implementation details, these should not be construed as limiting to any invention or the scope of the claims, but rather as a description of features that may be specific to a particular embodiment of a particular invention. It must be understood. Likewise, certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Furthermore, while the features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, the claimed combination being a subcombination Or a combination of subcombinations.

In addition, although the drawings depict operations in a particular order, it is to be understood that such operations must be performed in the specific order or sequential order shown in order to obtain desirable results or that all illustrated acts must be performed. Can not be done. In certain cases, multitasking and parallel processing may be advantageous. Moreover, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products. Should understand that

As such, this specification is not intended to limit the invention to the specific terms presented. Thus, while the present invention has been described in detail with reference to the above examples, those skilled in the art can make modifications, changes, and variations to the examples without departing from the scope of the invention. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

Claims

Providing unit for providing the advertisement of the specific product to the terminal device so that the sale of the specific product during the advertising period;

A confirmation unit for confirming a cumulative sales amount for a specific period within the advertisement period; And

And a determining unit determining a number of prediction advertisements provided during the prediction period after the specific period based on the cumulative sales amount and the number of advertisements provided during the specific period.
The method of claim 1,

The number of prediction advertisements provided is,

An advertisement platform, wherein the advertisement is determined based on a first ratio which is a ratio between the number of advertisements displayed on the terminal device and the number of advertisements provided, and a second ratio, which is a ratio between the cumulative sales amount and the number of advertisements displayed; Device.
The method of claim 1,

The forecast period,

Advertising platform device characterized in that the same as the specified period.
The method of claim 1,

The forecast period,

Advertising platform device characterized in that the specified on the basis of the fluctuation range of the ratio between the cumulative sales amount and the number of advertisements provided.
The method of claim 4, wherein

The forecast period,

Advertising platform device characterized in that the larger the fluctuation range is specified in a short period.
The method of claim 1,

The providing unit,

And providing the advertisement to the terminal device within the limit of the number of providing the predicted advertisements during the prediction period.
Providing an advertisement of the specific product to the terminal device so that the specific product is sold during the advertisement period:

Confirming a cumulative sales amount for a specific period within the advertisement period; And

And determining a number of predicted advertisements provided during the predicted period after the specific period based on the cumulative sales amount and the number of advertisements provided during the specific period.
The method of claim 7, wherein

The number of prediction advertisements provided is,

An advertisement platform, wherein the advertisement is determined based on a first ratio which is a ratio between the number of advertisements displayed on the terminal device and the number of advertisements provided, and a second ratio, which is a ratio between the cumulative sales amount and the number of advertisements displayed; How the device works.
The method of claim 7, wherein

The forecast period,

Operation method of the advertising platform device, characterized in that the same as the specified period.
The method of claim 7, wherein

The forecast period,

Operating method of the advertising platform device, characterized in that the designation is based on a variation in the ratio between the cumulative sales amount and the number of advertisements.
The method of claim 10,

The forecast period,

Operating method of the advertising platform device, characterized in that the larger the fluctuation range is specified as a short period.
The method of claim 7, wherein

The providing step,

And providing the advertisement to the terminal device within the limit of the number of providing the predicted advertisement during the prediction period.