WO2016138560A1 - A system and a method for facilitating business promotion across multiple social media platforms - Google Patents

Abstract

A method for promoting brand awareness via a social media network comprising: providing a software application for use by a user of a computing device, said software application being adapted to: providing a means for selection of a brand and/or commercial entity, said brand and/or commercial entity being registered with a central brand registry; and providing means for said user to enter a brief comment relating to an experience with said brand and/or commercial entity; sharing said comment among the user's social media connections on one or more social media networks; and providing said user with a reward for said sharing of said experience with said brand and/or commercial entity.

Description

A SYSTEM AND A METHOD FOR FACILITATING BUSINESS PROMOTION ACROSS MULTIPLE SOCIAL MEDIA PLATFORMS

FIELD OF THE INVENTION The present invention relates to a system and a method for facilitating business promotion across multiple social media platforms and particularly but not exclusively to a system and a method for leveraging customer' s igital word of mouth' for promoting a business. BACKGROUND OF THE INVENTION

Businesses invest a substantial amount of resources for marketing and promotion of brands to facilitate sales and attract new customers. Marketing campaigns are usually based on advertisement on different media channels, such as flyers, TV, radio, outdoor, press and internet

websites. It is often difficult to reach potential customers effectively and efficiently using conventional channels, as readers often gloss through advertising and focus on other content. For example readers may gloss through advertising pages of a newspaper and focus on the news articles. Web based marketing uses user's related intelligence to provide specific advertisement to

potential customers, for example using social network pages. However, also in this case, users tend to skim through advertising items on the social network feed and focus on content posted by their Facebook friends.

There is a need in the art for improving the use of distributed platforms, such as social media platforms, for promoting business. SUMMARY OF THE INVENTION

In accordance with the first aspect, the present invention provides a method for promoting brand awareness via a social media network comprising: providing a software application for use by a user of a computing device, said software application being adapted to: providing a means for selection of a brand and/or commercial entity, said brand and/or commercial entity being registered with a central brand registry; and providing means for said user to enter a brief comment relating to an experience with said brand and/or commercial entity; sharing said comment among the user' s social media connections on one or more social media networks; and providing said user with a reward for said sharing of said experience with said brand and/or

commercial entity. In an embodiment, the method further comprises the step of alerting a registered proprietor or of said brand and/or commercial entity of said shared user experience.

In accordance with the second aspect, the present

invention provides a computer program product having a computer readable medium having a computer program

recorded therein for method for promoting brand awareness via a social media network, said computer program product comprising : computer program code means for providing a software application for use by a user of a computing device, said software application being adapted to: providing a means for selection of a brand and/or commercial entity, said brand and/or commercial entity being registered with a central brand registry; and providing means for said user to enter a brief comment relating to an experience with said brand and/or commercial entity; computer program code means for sharing said comment among the user' s social media connections on one or more social media networks; and computer program code means for providing said user with a reward for said sharing of said experience with said brand and/or commercial entity.

In accordance with the third aspect, the present invention provides a computer program for promoting brand awareness via a social media network said program comprising: code for providing a software application for use by a user of a computing device, said software application being adapted to: providing a means for selection of a brand and/or commercial entity, said brand and/or commercial entity being registered with a central brand registry; and providing means for said user to enter a brief comment relating to an experience with said brand and/or

commercial entity. code for sharing said comment among the user' s social media connections on one or more social media networks; and code for providing said user with a reward for said sharing of said experience with said brand and/or commercial entity.

In accordance with the fourth aspect, the present

invention provides a computer readable medium, having a program recorded thereon, where the program is configured to make a computer execute a procedure for promoting brand awareness via a social media network, said procedure comprising : providing a software application for use by a user of a computing device, said software application being adapted to: providing a means for selection of a brand and/or commercial entity, said brand and/or commercial entity being registered with a central brand registry; and providing means for said user to enter a brief comment relating to an experience with said brand and/or commercial entity; sharing said comment among the user' s social media connections on one or more social media networks; and providing said user with a reward for said sharing of said experience with said brand and/or

commercial entity. In accordance with the fifth aspect, the present invention provides a method for implementing a distributed

advertising platform on a network of computing devices, the method comprising the step of: a user management module providing a user of the platform with a list of commercial entities via a user interface provided on a user mobile communication device over a communication network; the list of commercial entities being stored in commercial entity registry; the user management module receiving a comment related to a selected commercial entity from the user via the mobile communication device; a comment management module uploading the comment and a preloaded business description associated with the selected commercial entity to one or more social media pages associated with one or more social media accounts of the user; a rewards management module awarding the user with a reward associated with the selected commercial entity.

The comment and the preloaded business description may be uploaded on the social media feeds in real time at the ^xpush of a button' by the user.

In an embodiment, the method further comprises the step of a social media management module providing the user, through the user interface, with a list of social media available for uploading the comment.

In accordance with the seventh aspect, the present

invention provides mobile communication device program comprising instructions for controlling a mobile

communication device to communicate with a remote server arranged to implement a method in accordance with the sixth aspect. In accordance with the eighth aspect, the present

invention provides computer program comprising

instructions for controlling one or more computers to implement a method for implementing a distributed

advertising platform on a network in accordance with the sixth aspect.

In accordance with the ninth aspect, the present invention provides computer readable medium, providing a computer program in accordance with the eighth aspect.

In accordance with the tenth aspect, the present invention provides data signal, comprising a computer program in accordance with the eighth aspect.

In accordance with the eleventh aspect, the present invention provides system for implementing a distributed advertising platform on a network of computing devices, the system comprising: a user management module arranged to retrieve a list of commercial entities stored in a commercial entity registry and provide a user, via a user interface on a user mobile communication device, with the list of

commercial entities for user selection; a comment management module arranged to receive a comment related to a commercial entity from a user via the mobile communication device; the comment being associated with a user experience with the commercial entity. a social media management module arranged to upload the comment and a preloaded business description associated with the selected commercial entity to one or more social media pages associated with one or more social media accounts of the user; a rewards management module arranged to award the user with a reward associated with the selected commercial entity; wherein when a user provides a comment related to a commercial entity using the user interface, the comment is shared by the a social media management module on one or more social media pages associated with one or more social media accounts of the user in real time.

In an embodiment, the social media management module is further arranged to upload the preloaded business

description associated with the selected commercial entity to the one or more social media pages.

In an embodiment, the system further comprises a data analytics module arranged to gather data comprising comments provided by users, users personal details and rewards claimed by users; the data analytics module being further arranged to correlate gathered data with

commercial entity related information.

In an embodiment, the system further comprises a

commercial entity management module arranged to provide a commercial entity with a web-portal for uploading a business description managing user rewards associated with the commercial entity. In an embodiment, the commercial entity management module is further arranged to provide the commercial entity with data analytics provided by the data analytics module; the data analytics comprising one or a combination of: geographical location of users that provided comments for the commercial entity; list of users that has redeemed rewards issued by the commercial entity; amount and type of rewards released by the rewards management module for the commercial entity in a predetermined period of time.

In an embodiment, the commercial entity management module is further arranged to provide the commercial entity with the capability of reviewing comments in the comment management module and discard specific comments.

In an embodiment, the commercial entity management module is further arranged to provide the commercial entity with the capability of sending a message to one or more users associated with the commercial entity by one or more comments; the message being delivered to the user

interface on the user mobile communication device or to the user e-mail address. The message may be delivered to the user without disclosing a user e-mail address to the commercial entity. In an embodiment, the user management module is further arranged to retrieve user location data from the user mobile communication device and provide a list of

commercial entities located in proximity of the retrieved location to the user for selection. In an embodiment, the user management module is further arranged to enable the user to select one or more social network for sharing comments in real time.

Embodiments of the system also include a back-end central architecture suitable for managing licensing agent and sales associated with the system, such as agents who subscribe commercial entity for using the system. The system back-end allows compiling sales reports, edit commercial entity details and update these details throughout the whole system in real time. Sales can be segmented by business type, postcode, size of business, and country.

In some embodiments, the system can identify the sales person that sold a subscription to a specific business entity through the payment portal. Therefore, the system can be tailored business upon signing by referring to the sales person that interacted with the business on and offline. Remuneration can be provided by entering a unique code via the system backend via a payment to accounting to a banking transfer portal. This provides a seamless accounting platform ensuring the entire platform is automated from start to finish.

In embodiments, the system identifies personas through the data compiled both from a business type to a user type and a CRM programme EDMs can be generated through the system to support these personas.

Embodiments, of the system allow a business to get their customer to advertise their business for them via a a prepopulated business profile uploaded by an individual business entity enabling the consumer to post the details of the business to their personal social networks. One a secondary user sees this advertisement they are then able to view details of that business and join love my business as a consumer so they can also love a registered business in the portal and receive instant rewards through the portal via their mobile, or desktop device.

This system gives businesses an advantage where they receive analytics on the activities of their users and their profile via the portal enabling them to on a device quickly access their customers details in real time when they are reedming a reward and use their details to deliver a positive customer experience, calling them by name and reffering to where they live and what comment they made about their business and what social platforms they use.

Embodiments of the system also allow integration with a research tool called "CEXI" which allows customers to answer questions about the business randomly via text and then provide business with the answers to these questions and compare them to other businesses in their postcode, city, state etc.

Embodiments of the system, by being automated, can provide the following functions seamlessly together for each business entity registered so that they all interact with each other and provide deep analytics and time saving process automation that they would not achieve if these functions were operated independently.

A method to advertise a business through a social network via a prepopulated portal; a method to reward customers and change offers in real time anywhere through a desktop or mobile device; a method to capture customer details; a method to e-mail customers; a method to SMS customers; a method to analyse customer data and purchasing trends and provide reports in real time for the same; a method to monitor customer reviews and delete them off the business directory; a method to appear in an online directory; a method to provide discounts offers and coupons; a method to monitor sales staff and automate commission payment.

Embodiments of the system are capable of communicating to a business owner what the value of the media is that they received for free by comparing it to current advertising rates for the same number of unique impressions. This shows the real value add for the system as the business is in effect advertising in a much cheaper, effective way via advocacy through the same advertising media channels.

BRIEF DESCRIPTION OF THE DRAWINGS

Features and advantages of the present invention will become apparent from the following description of

embodiments thereof, by way of example only, with

reference to the accompanying drawings in which:

Figure 1 is a flow diagram of a method for implementing a distributed advertising platform on a network of computing devices in accordance with an embodiment;

Figure 2 shows schematic diagrams of sign-up pages for a commercial entity and for a user/consumer in accordance with embodiments;

Figure 3 shows different schematic interfaces of a user interface on a user mobile communication device in

accordance with embodiments; Figures 4 shows a schematic architecture of a system on accordance with embodiments;

Figure 5 is a schematic representation of an example computing device; Figure 6 shows a schematic interfaces of a commercial entity dashboard in accordance with embodiments;

Figure 7 is a flow diagram of a method for providing aggregated information to a commercial entity on the dashboard in accordance with embodiments. DETAILED DESCRIPTION

It should be noted in the following description that like or the same reference numerals in different embodiments denote the same or similar features.

Disclosed herein is a system comprising a consumer

software application is adapted for promoting brand awareness of a business, brand and/or commercial entity via a social media network.

The system, referred to herein as Love My Business, includes a mobile and web responsive application service that allows users to tag or share positive experiences they have had with a product or service to their social media networks, including, for example, FacebookTM,

TwitterTM, InstagramTM, MySpaceTM, PinterestTM, and the like. In particular arrangements, the system may also provide a means for the user to share their experience via an email to a select plurality of the users email

contacts. Once the user has tagged or shared a business that is part of the LMB Product database then the owner of that Business or Product is alerted also. For sharing their experience, the user is rewarded the next time they buy a product or use a service from the same business receiving a discount or gift this offer is sent to the user in real time after they have shared their positive review to their social networks.

Referring to Figure 1 of the drawings, there is shown a flow diagram of a method for implementing a distributed advertising platform on a network of computing devices in accordance with an embodiment. At step 102, a user management module provides a user of the platform with a list of commercial entities via a user interface provided on a user mobile communication device over a communication network. The list of commercial entities is stored in commercial entity registry/database. At step 104, the user management module receives a comment related to a selected commercial entity from the user via the mobile communication device.

At step 106, a comment management module uploads the comment and a preloaded business description associated with the selected commercial entity to one or more social media pages associated with one or more social media accounts of the user.

At step 108, a rewards management module awarding the user with a reward associated with the selected commercial entity.

The platform allows a user to: select a business, brand and/or commercial entity, the business, brand and/or commercial entity being registered with a central brand registry; and provide means for the user to enter a comment relating to an experience with the business, brand and/or commercial entity. The platform is adapted share the user' s comment among the user' s social media

connections on one or more social media networks; and also to providing the user with a reward for sharing of their experience with the business, brand and/or commercial entity. The reward is provided by the business or

commercial entity about whom the user's comment was about. For example if the business was a coffee shop, and a customer of the coffee shop has an experience that they chose to share with their social media network, then the coffee shop would provide the user with a reward, for example a free beverage (e.g. coffee) or alternatively a discount of their next purchase at the coffee shop. In preferred arrangements, the business would provide the reward to the user in real time. For example, after sharing an experience about a particular business, the system 100 alerts the business that a positive experience about their establishment has been shared. The business may then authorise system 100 to provide the user with a reward. The system 100 may provide the reward in real^¬ time, such that the user receives a notification via system 100 on their mobile computing device that a reward associated with the particular business has been awarded. The software application may store a collection of such rewards within the application. A user may redeem a particular reward on their next visit to the business. For example, when redeeming a reward, the user may scan, using a barcode or QR code scanning option (available within the software application) a reward code made available by the business. On scanning the reward code, the application software associates the business details obtained by the scanned information with an available reward with that business, and marks the reward in the application software as being redeemed.

The reward is being offered to the users by the businesses may be immediately issued to the user on confirmation that the user has shared an experience with a particular business with their social media networks via the system 100. The business may provide the server system with a particular reward or plurality of rewards, any one of which may be automatically offered to users without further interaction by the business or their

representative with each individual experience posting by each user.

The particular advantages of the platform for the business are that the platform allows feedback to the

business/commercial entity of the number and frequency of user experiences being shared and also details of the rewards issued to users and the percentage of rewards that are redeemed by the users. Accordingly, the system provides valuable feedback on the business' consumer base and enables the business to track improvements in the positive experiences received by their customers when interacting with their business. Such information is undoubtedly invaluable to the marketing efforts of the business.

Figure 2 shows an initial signup registration interface for the platform for a commercial entity 201 and for a user 251. Interface 201 is used by a commercial entity to create a profile and register for LMB service. The

business may upload a logo 203 and select a payment plan to subscribe to the platform from a list of payment plans 205. The business/commercial entity can also upload a series of business details, incudes a description to be shared on social media together with user's comments 207.

Interface 251 is provided on a user mobile communication device via a mobile and web based application. The user & business can sign-up to the LMB platform by providing details 253 and /or linking their personal social network accounts 255.

There is also a separate native efptos application that will be accessed in real time for businesses via an efptos tablet. A consumer can locate, post a business' s details to their social networks and receive and redeem rewards and update their profile in real time in their desktop or mobile device. A business can change their business details, upload a new offer, see in real time what rewards have been offered to whom and when they have been redeemed by whom they can also delete comments made by users on their mobile device in real time so they do not appear in the description of their business in the business

directory.

Referring now to figure 3 there are shown different schematic interfaces of the user mobile application.

Interface 302 provides the user with a list of

businesses/commercial entities in the proximity of the user's for selection. After the user selects a business, the user can provide a comment related to the experience the user had at the business using interface 304. The user' s comment and a preloaded description of the

business/commercial entity with a URL are posted on multiple social media platform in real time. One of the social media interfaces is schematically shown as interface 306. The user is then prompted with an interface 308 for selection of a reward at the business/commercial entity, for example a free coffee.

Figures 4 shows a schematic architecture of a system in accordance with embodiments 400.

The system is a fully integrated automated system made up by a series of modules that operate in synergy to provide a unique automated effective tool delivering real time data analytics 405, a rewards management programme 403, a business directory and an advertising platform with a full backend sales, accounting and admin function to support it.

The business entity uploads their business profile

information and business offers. The user uploads their profile details and connects their social networks.

This information is passed to every module in figure 4 and results in a rich CRM programme that interconnects

consumer activity and data to business details and offers in real time via user management module 413, business management module 415 and the reviews management module 411.

All information in the system is also stored in the admin panel 401 which has a dashboard that contains all data and can provide reports in various denominations in real time or in a specified period as requested by the

administrator .

The user experience and the business experience goes back and forth from the devices they operate on namely efptos 421, mobile 423 and web 419 based interfaces and takes that information and delivers it to the other modules. This is enabled via the Data Analytics Module 405 to provide information that allows us to deliver deep

analytics that the business can access on their dashboard and in turn communicate with their customers/users in a more targeted way by e-mail text or SMS, research

questions etc. via the information continuously collated and updated over any specified period of time. With reference to Figure 5, an example computing device 500 is illustrated suitable for provision of the systems and methods disclosed herein, in particular, application service 100. The exemplary computing device 500 can include, but is not limited to, one or more central processing units (CPUs) 520, a system memory 530, and a system bus 521 that couples various system components including the system memory to the processing unit 520. The system bus 521 may be any of several types of bus structures including a memory bus or memory controller, a peripheral bus, and a local bus using any of a variety of bus architectures.

The computing device 500 also typically includes computer readable media, which can include any available media that can be accessed by computing device 500 and includes both volatile and non-volatile media and removable and non^¬ removable media. By way of example, and not limitation, computer readable media may comprise computer storage media and communication media. Computer storage media includes media implemented in any method or technology for storage of information such as computer readable

instructions, data structures, program modules or other data. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory

technology, CD-ROM, digital versatile disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can be accessed by the computing device 500. Communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media. By way of example, and not limitation, communication media includes wired media such as a wired network or direct-wired connection, and

wireless media such as acoustic, RF, infrared and other wireless media. Combinations of the any of the above should also be included within the scope of computer readable media.

The system memory 530 includes computer storage media in the form of volatile and/or non-volatile memory such as read only memory (ROM) 531 and random access memory (RAM) 532. A basic input/output system 533 (BIOS), containing the basic routines that help to transfer information between elements within computing device 500, such as during start-up, is typically stored in ROM 531. RAM 532 typically contains data and/or program modules that are immediately accessible to and/or presently being operated on by processing unit 520. By way of example, and not limitation, Figure 5 illustrates an operating system 534, other program modules 535, and program data 536. The computing device 500 may also include other

removable/non-removable, volatile/non-volatile computer storage media. By way of example only, Figure 5 illustrates a hard disk drive 541 that reads from or writes to non-removable, non-volatile magnetic media.

Other removable/non-removable, volatile/non-volatile computer storage media that can be used with the exemplary computing device include, but are not limited to, magnetic tape cassettes, flash memory cards, digital versatile disks, digital video tape, solid state RAM, solid state ROM, and the like. The hard disk drive 541 is typically connected to the system bus 521 through a non-removable memory interface such as interface 540.

Examples of businesses, or commercial entities which may benefit from integration with the system disclosed herein may include Construction: Air Conditioning and Heating Company, Commercial Building Construction, Drywall

Contractors, Electrical Contractors, Flooring Contractors, Framing Contractors, Glass and Glazing Contractors,

Highway, Street, and Bridge Construction, Land Subdivision Construction, Masonry Contractors, New Housing

Construction Oil and Gas Pipeline Construction, Painting Contractors, Plumbing Contractors, Poured Concrete

Foundation, Power and Communication Line Construction, Residential Remodels, Roofing Contractors, Siding

Contractors, Structural Steel Contractors, Water and Sewer Line Construction; Education and Health Services: Adoption Agencies, Aircraft Rental Instruction, Alternative Health Website, Ambulance Services, Ambulatory Surgical and

Emergency Centres, Apprenticeship Training, Art School Gallery, Automobile Driving Schools, Blood and Organ

Banks, Business Schools, Child and Youth Services,

Chiropractor Offices, College Planning Consultant ,

Colleges, Community Food Services, Computer Training, Cosmetology and Barber Schools, Dance Studios, Day Care Services, Dentist Offices, Diagnostic Imaging Centres, Educational Support Services, Elementary Schools,

Emergency and Other Relief Services, Exam Preparation, Family Planning Centres, Fine Arts Schools, Flight

Training, HMO Medical Centres, Home Health Care Services, Hospitals, Junior Colleges, Kidney Dialysis Centres, Language Schools, Management Development Training, Medical Laboratories, Mental Health Practitioner Offices, Nursing Care Facilities, Occupational Therapist Offices,

Optometrist Offices, Outpatient Mental Health Centres,

Physical Therapist Offices, Physician Offices, Podiatrist Offices, Professional Schools, Residential Mental Health Facilities, Residential Mental Retardation Facilities, Secondary Schools, Secretarial Schools, Senior Care

Services , Speech Therapist Offices, Sports and Recreation Instruction, Tutoring, Substance Abuse Facilities,

Temporary Shelters, Universities, Vocational

Rehabilitation Services; Financial Activities; Aircraft Rental and Leasing, Appliance Rental, Auto Insurance

Claims, Claims Adjusting, Commercial Banking, Consumer

Electronics Rental, Consumer Lending, Credit Card Issuing, Credit Unions, Direct Health and Medical Insurance, Direct Life Insurance, Direct Property and Casualty Insurance, Direct Title Insurance Carriers, Equipment Rental and Leasing, Financial Planner, Formal Wear and Costume

Rental, Insurance Agencies and Brokerages, Investment Advice, General Rental Centres, Home Health Equipment Rental, Investment Banking, Lessors of Real Estate

Property, Mortgage Loan Brokers, Nonmortgage Loan Brokers, Offices of Real Estate Agents and Brokers, Pension Funds, Portfolio Management, Property Manager, Real Estate Agent, Real Estate Appraisers, Real Estate Investment Trusts, Sales Financing, Savings Institutions, Securities and Commodity Exchanges, Securities Dealing, Trust, Fiduciary, and Custody Activities, Vehicle Rental and Leasing, Video Tape and Disc Rental; Government: Administration of Public Programs, American Indian and Alaska Native Tribal

Governments, Correctional Institutions, Courts, Electric, Gas, and Other Utilities, Executive Offices, Fire

Protection, International Affairs, Counsel and

Prosecution, Legislative Bodies, National Security, Parole Offices and Probation Offices, Police Protection, Public Finance Activities, Regulation of Agricultural Marketing and Commodities, Space Research and Technology;

Information: Almanac Publishers (except Exclusive Internet Publishing) , Archives, Book Publishers, Art Film Theatre, Atlas Publishers, Cable and Other Program Distribution, Cable Programming, Cellular Telecommunications, Data

Processing, Directory Publishers, Greeting Card

Publishers, Internet Publishing, Internet Service

Providers, Libraries, Mailing List Publishers, Motion Picture Production and Distribution, Motion Picture

Theatres, Music Publishers, News Syndicates, Newspaper Publishers, Online Business , Paging, Periodical

Publishers, Radio Networks, Radio Stations, Recording Studio, Satellite Telecommunications, Software Publishers, Sound Recording Studios, Tele production Services,

Television Broadcasting, Video Production and

Distribution, Web Hosting, Web Search Portals, Wired

Telecommunications Carriers; Leisure and Hospitality:

Actors, Independent, Advertising Copywriter, Aerobic Dance and Exercise Centres, Agents and Managers, Amateur Sports Teams, Recreational, Amusement and Theme Parks, Amusement Arcades, Animal Exhibits, Live, Animal Safari Parks, Animated Cartoon Artists, Independent, Announcers,

Independent Radio and Television, Aquariums, Arboretums, Archery Range, Art Film Theatre, Art Gallery, Art

Restorers, Independent, Art School Museum, Artists,

Independent, Athletes, Amateur, Independent, Athletic Club Facilities, Physical Fitness, Automobile Racing Teams, Aviaries, Aviation Clubs, Recreational, Bar/Club Business , Bed-and-Breakfast Inns, Botanical Gardens, Bowling Centre, Campgrounds, Casinos, Caterers, Country Clubs, Dance Companies, Dinner Theatres, Fitness Centres, Golf Courses, Historical Sites, Hotels, Independent Artists, Independent Performers, Marinas, Museums, Musical Groups and Artists, Nature Parks, Promoters, Racetracks,

Recreational Sports Centres, Restaurant and Food Business , RV Parks, Skiing Facilities, Sports Recreation Guides, Sports Teams and Clubs, Sports Trainers, Theatre

Companies, Writers, Zoos; Manufacturing: Aircraft

Equipment Maker, Aircraft Manufacturing, Animal Food Manufacturing, Apparel Manufacturing, Arts and Crafts, Banner-Making, Breweries, Canvas Work, Cement

Manufacturing, Chemical Manufacturing, Clay Product

Manufacturing, Commercial Bakeries, Commercial Printing, Computer Equipment Manufacturing, Crocheting, Cross

Stitch, Distilleries, Electronic Manufacturing,

Embroidery, Fabricated Metal Product Manufacturing, Food Manufacturing, Foundries, Furniture Manufacturing, Glass Product Manufacturing, Iron and Steel Mills, Jewellery Manufacturing, Knitting, Lace Making, Lucet, Machine Shops, Machinery and Equipment Manufacturing, Macrame, Metal Manufacturing, Metalworking, Mineral Product

Manufacturing, Motor Vehicle Manufacturing, Needlepoint, Paper Product Manufacturing, Patchwork, Petroleum

Refineries, Plastics Product Manufacturing, Pottery, Quilting, Retail Bakeries, Rubber Product Manufacturing, Rug Making, Sawmills, Sculpture, Sewing, Spinning, Tapestry, Textile Product Milling, Tobacco Product

Manufacturing, Trade binding, Weaving, Wineries, Wood Preservation, Wood Product Manufacturing; Natural

Resources and Mining: Agriculture Farm Business,

Agriculture Fruit Farm Business, Agriculture Produce Farm Business, Apiculture, Apple Orchards, Coal Mining,

Farming, Fishing, Logging, Metal Mining, Non-metallic Mineral Mining, Nursery / Greenhouse, Oil and Gas

Operations, Ranching, Support Activities for Mining, Timber Tract Operations; Other Services: Animal Day-care, Appliance Repair and Maintenance, Aquarium Services, Astrology Tarot Card Business, Auto Body, Paint, and

Interior Repair and Maintenance, Auto Decal Business, Automobile Detailing Business , Automobile Inspection Business, Automobile Restoration, Automotive Glass

Replacement Shops, Automotive Oil Change and Lubrication Shops, Automotive Repair, Business Associations, Car Wash Business , Cemeteries and Crematories, Civic and Social Organizations, Coin-Op Laundry , Conservation

Organizations, Diet and Weight Reducing Centres,

Electronics Repair and Maintenance, Environment

Organizations, Equipment Repair and Maintenance Funeral Homes, Grant making Foundations, Hair Salon & Day Spa , Household Goods Repair and Maintenance, Human Rights Organizations, Labor Unions and Organizations, Laundries and Drycleaners, Linen Supply, Machinery Repair and

Maintenance, Parking Lots and Garages, Personal Concierge / Shopper , Pet Business , Photofinishing Laboratories, Political Organizations, Private Households, Professional Organizations, Religious Organizations, Social Advocacy Organizations, Voluntary Health Organizations, Wedding Consultant , Wildlife Organizations; Professional and Business Services: Accounting Firm, Administrative Service Business, Advertising Agency, Advertising Consulting, Advertising Material Distribution Services, Agricultural Consultant, Architectural Engineering, Architectural

Services, Armoured Car Services, Art Packaging

Installation, Art Shipping, Auditing Services, Automated Accounting Systems, Building Inspection Services, Carpet and Upholstery Cleaning Services, Certified Public

Accountants, Cleaning Service, Collection Agencies,

Computer Related Services, Consulting Service , Convention and Trade Show Organizers, Convention and Visitors

Bureaus, Copy Shops, Corporate, Subsidiary, and Regional Managing Offices, Court Reporting, Credit Bureaus,

Drafting Services, Employment Agencies, Engineering

Services, Environmental Consulting Services, Event

Planning Service , Exterminating and Pest Control

Services, Geophysical Surveying and Mapping Services, Graphic Design Services, Hazardous Waste Collection, Home Design , Home Inspection Service , Industrial Design

Services, Investigation Services, Janitorial Services, Landscape Architects, Lawn Care/Landscaping Business , Lawyers, Locksmiths, Marketing Consulting Services,

Marketing Research, Medical Claims Billing Service , Notaries, Office Administration Services, Packaging and Labelling Services, Payroll Services, Photography Studios, Private Mail Centres, Public Opinion Polling, Public

Relations Agencies, Repossession Services, Research and Development Agencies, Security Guards, Security Systems Services, Septic Tank Services, Solid Waste Collection, Specialty Travel and Tours Business , Sports Tour

Operators, Staffing Service Business , Stenotype Services, Surveying and Mapping Services, Tax Preparation Services, Telemarketing Bureaus, Telephone Answering Services, Temporary Services, Testing Laboratories, Title Abstract and Settlement Offices, Travel Tour Operators, Translation and Interpretation Services, Travel Agencies, Veterinary Services, Web Design; Transportation, Warehousing, and Utilities: Aircraft Charter Services, Air Traffic Control, Aircraft Weighing Systems, Airport Shuttle Service,

Airport Taxi, Bus Transit Systems, Charter Bus Industry, Couriers, Employee Bus Transportation, Freight Brokerage , Limousine Service, Local Delivery, Local Messengers,

Marine Cargo Handling, Motor Vehicle Towing, Natural Gas Distribution Packing and Crating, Pipeline

Transportation, Port and Harbor Operations, Postal

Service, Power Generation, Railroads, Scenic and

Sightseeing Transportation, School Bus Transportation, Sewage Treatment Facilities, Special Needs Transportation, Steam and Air-Conditioning Supply, Taxi Service, Trucking, Warehousing and Storage, Water Supply and Irrigation

Systems, Water Transportation; Wholesale and Retail Trade: Antiques Dealer, Art Dealers, Art Sales Custom Framing, Art Supply Store, Artificial Flowers Importers, Athletic Shoe Stores, Automobile Dealership, Automotive Parts and Accessories Store, Boat Dealers, Book Stores, Building Material Dealers, Business to Business Electronic Markets, Clothing Stores, Commercial Equipment Wholesalers,

Construction Material Wholesalers, Crafts Stores,

Department Stores, Durable Goods Wholesalers, eBay

Business , Electronic Parts Wholesalers, Electronic

Shopping, Electronics Stores, Equipment Wholesalers, Farm Product Wholesalers, Farm Supply Stores, Florists, Fuel Dealers, Garden Centres, Gasoline Stations, Gift, Novelty, and Souvenir Stores, Grocery Wholesalers, Hardware

Wholesalers, Health and Personal Care Stores, Hobby, Toy, and Game Stores, Home Centres, Home Furnishing Stores, Home Furnishing Wholesalers, Household Appliance Stores, Import/Export Business , Industrial Wholesalers, Internet Auctions, Jewellery Stores, Liquor Stores, Luggage and Leather Goods Stores, Mail-Order Houses, Manufactured (Mobile) Home Dealers, Motor Vehicle Dealers, Motor

Vehicle Wholesalers, Musical Instrument and Supplies

Stores, New Parts Wholesalers, News Dealers and

Newsstands, Nurseries, Office Supplies and Stationery Stores, Outdoor Power Equipment Stores, Personal Service Wholesalers, Pet and Pet Supplies Stores, Pharmacies and Drug Stores, Pre-recorded Tape, Compact Disc, and Record Stores, Professional Equipment Wholesalers, Retail Store , Sewing, Needlework, and Piece Goods Stores, Sporting Goods Stores, Supermarkets, Supplies Wholesalers, Tobacco

Stores, Used Merchandise Stores, Vending Machine

Operators, Warehouse Clubs and SuperCentres , Wholesale Distribution .

Each registered business will automatically be issued with its own user profile associated with system 100, enabling the ability for the business to upload a photo and brief description of the business, and to define or update their reward offers, which are provided to consumers in real time by e-mail and into their rewards account area of the software application when they share an experience of the interaction with the business with the socially networks by the software application.

A user logged into the software application of system 100 on their mobile computing device, may locate and tag a registered business within the software application either via integration with a GPS device associated with their mobile computing device and proximity location of

registered businesses within eight predefined radius of the user's present geographical location. Alternatively the user may search for a particular business via a lookup directory provided by the software application. The user may enter into a provided input field a brief description of their interaction with the selected business or

commercial entity. Once the user has completed the description of their experience they are provided with an option to share their experience with the social media networks and may be offered an option to pre-select a set of social media networks the user decides to share their experience with. For example, the user may be registered in social networks including Facebook, Twitter and

Instatgram, but the user may however only choose to share the experience with their Facebook acquaintances. If the user is unable to locate a particular business or

commercial entity within the application software, this would indicate that the business is not registered with the system 100. In this case the system may be adapted to prompt the user for details of the particular business they are searching for, including contact details of the business, and the system may be adapted to send a

notification to the particular business that a user would like to share a positive experience about the interaction with the business and prompt them to register with the system 100 and to receive such social media exposure that a submitted experience would achieve for the business.

Referring now to figure 6 there is shown a schematic interfaces of a commercial entity dashboard in accordance with embodiments.

Once a business has registered, they are directed to their own personal business entities dashboard. Here they set up their business profile where they can upload their

business logo and business description within a specified number of characters so it fits all templates for

participating networks (600) . The business can also upload business offers 603 which is seen and redeemed in real time by consumers via their web and mobile consumer interface. The dashboard also provides an interchangeable interface 605 which shows the results of data provided in interfaces 607, 609, 611 and 613 in real time.

In the analytics interface 607 a business can find a list of users who loved the business, when they loved the business, what rewards the customer received and when a reward is redeemed, and a profile of the customers and their demographics: picture, age, sex, postcode etc.

A business can edit their business details (609); verify reviews (611); send an e-mail through an e-mail portal with full functionality to anyone who ever loved their business (613) . A business can type an SMS and send it to their customers by name post code reward redeemed or reward on offer (614) .

Referring now to figure 7 it shows a method for providing aggregated information to a commercial entity on the dashboard in accordance with embodiments.

INTERPRETATION

Real Time:

The term, "real-time", for example "displaying real-time data, " refers to the display of the data without

intentional delay, given the processing limitations of the system and the time required to accurately measure the dataBus : In the context of this document, the term "bus" and its derivatives, while being described in a preferred

embodiment as being a communication bus subsystem for interconnecting various devices including by way of parallel connectivity such as Industry Standard

Architecture (ISA), conventional Peripheral Component Interconnect (PCI) and the like or serial connectivity such as PCI Express (PCIe) , Serial Advanced Technology Attachment (Serial ATA) and the like, should be construed broadly herein as any system for communicating data.

In accordance with:

As described herein, 'in accordance with' may also mean ^as a function of and is not necessarily limited to the integers specified in relation thereto. Composite items:

As described herein, 'a computer implemented method' should not necessarily be inferred as being performed by single computing device such that the steps of the method may be performed by more than one cooperating computing devices.

Similarly objects as used herein such as 'web server', 'server' , 'client computing device' , 'computer readable medium' and the like should not necessarily be construed as being a single object, and may be implemented as a two or more objects in cooperation, such as, for example, a web server being construed as two or more web servers in server farm cooperating to achieve a desired goal or a computer readable medium being distributed in a composite manner, such as program code being provided on a compact disk activatable by a license key downloadable from a computer network.

Database :

In the context of this document, the term "database" and its derivatives may be used to describe a single database a set of databases, a system of databases or the like. Th system of databases may comprise a set of databases wherein the set of databases may be stored on a single implementation or span across multiple implementations. The term "database" is also not limited to refer to a certain database format rather may refer to any database format. For example, database formats may include MySQL, MySQLi, XML or the like.

Wireless : The invention may be embodied using devices conforming to other network standards and for other applications, including, for example other WLAN standards and other wireless standards. Applications that can be accommodate include IEEE 802.11 wireless LANs and links, and wireless Ethernet.

In the context of this document, the term "wireless" and its derivatives may be used to describe circuits, devices systems, methods, techniques, communications channels, etc., that may communicate data through the use of modulated electromagnetic radiation through a non-solid medium. The term does not imply that the associated devices do not contain any wires, although in some embodiments they might not. In the context of this document, the term "wired" and its derivatives may be use to describe circuits, devices, systems, methods, techniques, communications channels, etc., that may communicate data through the use of modulated

electromagnetic radiation through a solid medium. The term does not imply that the associated devices are coupled by electrically conductive wires.

Processes :

Unless specifically stated otherwise, as apparent from the following discussions, it is appreciated that throughout the specification discussions utilizing terms such as "processing", "computing", "calculating", "determining", "analysing" or the like, refer to the action and/or processes of a computer or computing system, or similar electronic computing device, that manipulate and/or transform data represented as physical, such as

electronic, quantities into other data similarly

represented as physical quantities.

Processor :

In a similar manner, the term "processor" may refer to any device or portion of a device that processes electronic data, e.g., from registers and/or memory to transform that electronic data into other electronic data that, e.g., may be stored in registers and/or memory. A "computer" or a "computing device" or a "computing machine" or a

"computing platform" may include one or more processors. The methodologies described herein are, in one embodiment, performable by one or more processors that accept

computer-readable (also called machine-readable) code containing a set of instructions that when executed by one or more of the processors carry out at least one of the methods described herein. Any processor capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken are included. Thus, one example is a typical processing system that includes one or more processors. The processing system further may include a memory subsystem including main RAM and/or a static RAM, and/or ROM.

Computer-Readable Medium:

Furthermore, a computer-readable carrier medium may form, or be included in a computer program product. A computer program product can be stored on a computer usable carrier medium, the computer program product comprising a computer readable program means for causing a processor to perform a method as described herein.

Networked or Multiple Processors: In alternative embodiments, the one or more processors operate as a standalone device or may be connected, e.g., networked to other processor ( s ) , in a networked

deployment, the one or more processors may operate in the capacity of a server or a client machine in server-client network environment, or as a peer machine in a peer-to- peer or distributed network environment. The one or more processors may form a web appliance, a network router, switch or bridge, or any machine capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken by that machine.

Note that while some diagram (s) only show(s) a single processor and a single memory that carries the computer- readable code, those in the art will understand that many of the components described above are included, but not explicitly shown or described in order not to obscure the inventive aspect. For example, while only a single machine is illustrated, the term "machine" shall also be taken to include any collection of machines that

individually or jointly execute a set (or multiple sets) of instructions to perform any one or more of the

methodologies discussed herein.

Additional Embodiments:

Thus, one embodiment of each of the methods described herein is in the form of a computer-readable carrier medium carrying a set of instructions, e.g., a computer program that are for execution on one or more processors. Thus, as will be appreciated by those skilled in the art, embodiments of the present invention may be embodied as a method, an apparatus such as a special purpose apparatus, an apparatus such as a data processing system, or a computer-readable carrier medium. The computer-readable carrier medium carries computer readable code including a set of instructions that when executed on one or more processors cause a processor or processors to implement a method. Accordingly, aspects of the present invention may take the form of a method, an entirely hardware

embodiment, an entirely software embodiment or an

embodiment combining software and hardware aspects.

Furthermore, the present invention may take the form of carrier medium (e.g., a computer program product on a computer-readable storage medium) carrying computer- readable program code embodied in the medium.

Carrier Medium:

The software may further be transmitted or received over a network via a network interface device. While the carrier medium is shown in an example embodiment to be a single medium, the term "carrier medium" should be taken to include a single medium or multiple media (e.g., a

centralized or distributed database, and/or associated caches and servers) that store the one or more sets of instructions. The term "carrier medium" shall also be taken to include any medium that is capable of storing, encoding or carrying a set of instructions for execution by one or more of the processors and that cause the one or more processors to perform any one or more of the

methodologies of the present invention. A carrier medium may take many forms, including but not limited to, non^¬ volatile media, volatile media, and transmission media.

Implementation : It will be understood that the steps of methods discussed are performed in one embodiment by an appropriate

processor (or processors) of a processing (i.e., computer) system executing instructions (computer-readable code) stored in storage. It will also be understood that the invention is not limited to any particular implementation or programming technique and that the invention may be implemented using any appropriate techniques for

implementing the functionality described herein. The invention is not limited to any particular programming language or operating system.

Means For Carrying out a Method or Function:

Furthermore, some of the embodiments are described herein as a method or combination of elements of a method that can be implemented by a processor or a processor device, computer system, or by other means of carrying out the function. Thus, a processor with the necessary

instructions for carrying out such a method or element of a method forms a means for carrying out the method or element of a method. Furthermore, an element described herein of an apparatus embodiment is an example of a means for carrying out the function performed by the element for the purpose of carrying out the invention.

Connected

Similarly, it is to be noticed that the term connected, when used in the claims, should not be interpreted as being limitative to direct connections only. Thus, the scope of the expression a device A connected to a device B should not be limited to devices or systems wherein an output of device A is directly connected to an input of device B. It means that there exists a path between an output of A and an input of B which may be a path

including other devices or means. "Connected" may mean that two or more elements are either in direct physical or electrical contact, or that two or more elements are not in direct contact with each other but yet still co-operate or interact with each other.

Embodiments :

Reference throughout this specification to "one

embodiment" or "an embodiment" means that a particular feature, structure or characteristic described in

connection with the embodiment is included in at least one embodiment of the present invention. Thus, appearances of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment, but may. Furthermore, the particular features, structures or characteristics may be combined in any suitable manner, as would be apparent to one of ordinary skill in the art from this disclosure, in one or more embodiments. Similarly it should be appreciated that in the above description of example embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are

expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment.

Thus, the claims following the Detailed Description of Specific Embodiments are hereby expressly incorporated into this Detailed Description of Specific Embodiments, with each claim standing on its own as a separate

embodiment of this invention.

Furthermore, while some embodiments described herein include some but not other features included in other embodiments, combinations of features of different

embodiments are meant to be within the scope of the invention, and form different embodiments, as would be understood by those in the art. For example, in the following claims, any of the claimed embodiments can be used in any combination. Comprising and Including: In the claims which follow and in the preceding

description of the invention, except where the context requires otherwise due to express language or necessary implication, the word "comprise" or variations such as "comprises" or "comprising" are used in an inclusive sense, i.e. to specify the presence of the stated features but not to preclude the presence or addition of further features in various embodiments of the invention.

Any one of the terms: "including" or "which includes" or "that includes" as used herein is also an open term that also means "including at least" the elements/ features that follow the term, but not excluding others. Thus,

including is synonymous with and means comprising.

Scope of Invention Thus, while there has been described what are believed to be the preferred arrangements of the invention, those skilled in the art will recognize that other and further modifications may be made thereto without departing from the spirit of the invention, and it is intended to claim all such changes and modifications as fall within the scope of the invention. Functionality may be added or deleted from the block diagrams and operations may be interchanged among functional blocks. Steps may be added or deleted to methods described within the scope of the present invention.

Although the invention has been described with reference to specific examples, it will be appreciated by those skilled in the art that the invention may be embodied in many other forms . Industrial Applicability It is apparent from the above, that the arrangements described are applicable to the mobile device industries, specifically for methods and systems for distributing digital media via mobile devices. It will be appreciated that the

methods/apparatus/devices/systems described/ illustrated above at least substantially provide systems and methods for integration of social media services for promotion of brand awareness and in particular to applications for brand awareness promotion and reward systems including social media integration via mobile devices.

The systems and methods described herein, and/or shown in the drawings, are presented by way of example only and are not limiting as to the scope of the invention. Unless otherwise specifically stated, individual aspects and components of the systems and methods may be modified, or may have been substituted therefore known equivalents, or as yet unknown substitutes such as may be developed in the future or such as may be found to be acceptable

substitutes in the future. The systems and methods may also be modified for a variety of applications while remaining within the scope and spirit of the claimed invention, since the range of potential applications is great, and since it is intended that the present systems and methods be adaptable to many such variations.

Claims

CLAIMS :

1. A method for promoting brand awareness via a social media network comprising: providing a software application for use by a user of a computing device, said software application being adapted to: providing a means for selection of a brand and/or commercial entity, said brand and/or commercial entity being registered with a central brand registry; and providing means for said user to enter a brief comment relating to an experience with said brand and/or commercial entity; sharing said comment among the user' s social media connections on one or more social media networks; and providing said user with a reward for said sharing of said experience with said brand and/or

commercial entity.

2. A method as claimed in claim 1 further comprising alerting a registered proprietor or of said brand and/or commercial entity of said shared user experience.

3. A computer program product having a computer readable medium having a computer program recorded therein for method for promoting brand awareness via a social media network, said computer program product comprising: computer program code means for providing a software application for use by a user of a computing device, said software application being adapted to: providing a means for selection of a brand and/or commercial entity, said brand and/or commercial entity being registered with a central brand registry; and providing means for said user to enter a brief comment relating to an experience with said brand and/or commercial entity; computer program code means for sharing said comment among the user' s social media connections on one or more social media networks; and computer program code means for providing said user with a reward for said sharing of said experience with said brand and/or commercial entity.

4. A computer program for promoting brand awareness via a social media network said program comprising: code for providing a software application for use by a user of a computing device, said software application being adapted to: providing a means for selection of a brand and/or commercial entity, said brand and/or commercial entity being registered with a central brand registry; and providing means for said user to enter a brief comment relating to an experience with said brand and/or

commercial entity. code for sharing said comment among the user' s social media connections on one or more social media networks; and code for providing said user with a reward for said sharing of said experience with said brand and/or commercial entity.

5. A computer readable medium, having a program recorded thereon, where the program is configured to make a

computer execute a procedure for promoting brand awareness via a social media network, said procedure comprising: providing a software application for use by a user of a computing device, said software application being adapted to: providing a means for selection of a brand and/or commercial entity, said brand and/or commercial entity being registered with a central brand registry; and providing means for said user to enter a brief comment relating to an experience with said brand and/or commercial entity; sharing said comment among the user' s social media connections on one or more social media networks; and providing said user with a reward for said sharing of said experience with said brand and/or

commercial entity.

6. A method for implementing a distributed advertising platform on a network of computing devices, the method comprising the step of: a user management module providing a user of the platform with a list of commercial entities via a user interface provided on a user mobile communication device over a communication network; the list of commercial entities being stored in commercial entity registry; the user management module receiving a comment related to a selected commercial entity from the user via the mobile communication device; a comment management module uploading the comment and a preloaded business description associated with the selected commercial entity to one or more social media pages associated with one or more social media accounts of the user; a rewards management module awarding the user with a reward associated with the selected commercial entity .

7. The method of claim 6 wherein the step of uploading the comment and the preloaded business description is

performed in real time.

8. The method of claim 6 or claim 7 wherein the method further comprises the step of a social media management module providing the user, through the user interface, with a list of social media available for uploading the comment .

9. A mobile communication device program comprising instructions for controlling a mobile communication device to communicate with a remote server arranged to implement a method in accordance with any one of claims 6 to 8.

10. A computer program, comprising instructions for controlling one or more computers to implement a method for implementing a distributed advertising platform on a network in accordance with any one of claims 6 to 8.

11. A computer readable medium, providing a computer program in accordance with claim 10.

12. A data signal, comprising a computer program in accordance with claim 10.

13. A system for implementing a distributed advertising platform on a network of computing devices, the system comprising : a user management module arranged to retrieve a list of commercial entities stored in a commercial entity registry and provide a user, via a user interface on a user mobile communication device, with the list of

commercial entities for user selection; a comment management module arranged to receive a comment related to a commercial entity from a user via the mobile communication device; the comment being associated with a user experience with the commercial entity. a social media management module arranged to upload the comment and a preloaded business description associated with the selected commercial entity to one or more social media pages associated with one or more social media accounts of the user; a rewards management module arranged to award the user with a reward associated with the selected commercial entity; wherein when a user provides a comment related to a commercial entity using the user interface, the comment is shared by the a social media management module on one or more social media pages associated with one or more social media accounts of the user in real time.

14. The system of claim 13 wherein the social media management module if further arranged to upload the preloaded business description associated with the

selected commercial entity to the one or more social media pages.

15. The system of claim 13 or claim 14 wherein the system further comprises a data analytics module arranged to gather data comprising comments provided by users, users personal details and rewards claimed by users; the data analytics module being further arranged to correlate gathered data with commercial entity related information.

16. The system of claim 15 wherein the system further comprises a commercial entity management module arranged to provide a commercial entity with a web-portal for uploading a business description managing user rewards associated with the commercial entity.

17. The system of claim 16 wherein the commercial entity management module is further arranged to provide the commercial entity with data analytics provided by the data analytics module; the data analytics comprising one or a combination of: geographical location of users that provided comments for the commercial entity; list of users that has redeemed rewards issued by the commercial entity; amount and type of rewards released by the rewards management module for the commercial entity in a predetermined period of time.

18. The system of claim 16 or claim 17 wherein the

commercial entity management module is further arranged to provide the commercial entity with the capability of reviewing comments in the comment management module and discard specific comments.

19. The system of any one of claims 16 to 18 wherein the commercial entity management module is further arranged to provide the commercial entity with the capability of sending a message to one or more users associated with the commercial entity by one or more comments; the message being delivered to the user interface on the user mobile communication device or to the user e-mail address.

20. The system of any one of claims 16 to 19 wherein the message is delivered to the user without disclosing a user e-mail address to the commercial entity.

21. The system of any one of claims 6 to claim 20 wherein the user management module is further arranged to retrieve user location data from the user mobile communication device and provide a list of commercial entities located in proximity of the retrieved location to the user for selection .

22. The system of any one of claims 6 to claim 21 wherein the user management module is further arranged to enable the user to select one or more social network for sharing comments in real time .