WO2017060911A1

WO2017060911A1 - Apparatus and method for transferring a unique code to a consumer

Info

Publication number: WO2017060911A1
Application number: PCT/IL2016/051093
Authority: WO
Inventors: Iddo Levin; Guy Levin; Shaul Abramovich; Tal GOLDSTEIN
Original assignee: Q.R Stampee Ltd
Priority date: 2015-10-08
Filing date: 2016-10-07
Publication date: 2017-04-13
Also published as: EP3360097A4; EP3360097A1

Abstract

The present invention discloses a method of generating a unique code, comprising receiving purchase confirmation in response to a purchasing activity by a person, generating a unique code according to the purchasing activity, providing the unique code to the person who made the purchasing activity, wherein the unique code is configured to provide a proof of purchase by the person.

Description

APPARATUS AND METHOD FOR TRANSFERRING A UNIQUE CODE TO A

CONSUMER

BACKGROUND OF THE INVENTION

Retailers as well as e-commerce sites serve as a staging area, using their shelves and display area to promote and sell various products, mostly provided (sold) to them by manufacturers, distributors and importers.

Most of the product promotions are initiated and funded by the manufacturers, distributors and importers (hereinafter: promotion owners) but since the retailers serve as the gateway to the consumer, the retailer is depicted as the promotion owner. The retailers charge the promotion owners dearly for their promotion services and are in a position to make money from both the promotion owners and the consumers. The reason this issue is of outmost importance lies in the fact that the entity, which can influence and persuade the consumer to purchase a product and understand the consumer sentiment to the product or the promotion, is the entity that interacts on a daily basis with the consumer. Today, this is the position of the retailer.

Retailers guard this information and channel of communication very fiercely since this is their forte. The promotion owners strive to attain this position in order to better understand the consumers and to influence their shopping habits.

SUMMARY OF THE INVENTION

It is an object of the present invention to disclose a method of generating a unique code, comprising receiving purchase confirmation in response to a purchasing activity by a person, generating a unique code according to the purchasing activity, providing the unique code to the person who made the purchasing activity, wherein the unique code is configured to provide a proof of purchase by that person. The unique code may also be used to analyze shopping data, brands' promotional offer, retailers' promotional offer, effective shopping list based on actual purchases and the like.

In some cases, the unique code is wirelessly transmitted from the point of sale to a mobile electronic device of the person who made the purchase. In some cases, the unique code is generated by a computerized device located in/nearby the point of sale. In some cases, the method further comprises transmitting the purchase confirmation to a remote server, generating the unique code in the remote server and transmitting the unique code to the point of sale.

In some cases, the method further comprises transmitting the purchase confirmation to a remote server, generating the unique code in the remote server and transmitting the unique code from the remote server to a mobile electronic device of the person who made the purchase. In some cases, the method further comprises a encrypting the unique code. In some cases, the method further comprises a validating authenticity of the unique code.

In some cases, validating the unique code authenticity in response to the person scanning the unique code, in order to access a business server where the benefits are offered to the person. In some cases, the benefits are optional purchasing of goods or services at a discount. In some cases, the method further comprises printing a receipt at the point of sale in response to the purchasing activity, after generating the unique code and embedding said code in the receipt, said receipt content comprises the unique code.

It is another object of the present invention to disclose method for accessing a business server, comprising receiving a unique code transmitted from a person's electronic device, identifying the person utilizing the unique code at the business server, utilizing purchase information of the person to offer benefits to the person accessing the server.

In some cases, the method further comprises scanning the unique code at the consumer's electronic device and transmitting the scanned unique code to the business server. In some cases, the method further comprises receiving a feedback from the person.

BRIEF DESCRIPTION OF THE FIGURES

Exemplary non-limited embodiments illustrative of the disclosed subject matter will be described, with reference to the following description of the embodiments, in conjunction with the figures. The figures are generally not shown to scale and any sizes are only meant to be exemplary and not necessarily limiting. Corresponding or like elements are designated by the same respective numerals or letters.

Figure 1A shows a computerized environment in which a consumer receives a receipt slip with a unique code, according to exemplary embodiments of the subject matter;

Figure IB shows a computerized environment in which a consumer receives a unique code from a vending machine, according to exemplary embodiments of the subject matter;

Figure 2 shows a computerized method for generating a unique code performed at the code generator, according to exemplary embodiments of the subject matter

Figure 3 shows a computerized method for a server to manage a consumer accessing the server via the unique code, according to exemplary embodiments of the subject matter;

Figure 4A shows a consumer product containing a unique code accessible after opening the product's package, according to exemplary embodiments of the subject matter;

Figure 4B shows a point of sale, according to exemplary embodiments of the subject matter;

Figure 5 shows a method of managing benefits to specific consumers accessing the server via a unique code, according to exemplary embodiments of the subject matter;

Figure 6 shows a point of sale computerized system comprising a generator of a unique code, according to exemplary embodiments of the subject matter; Figure 7 shows a business server managing consumers accessing the server via a unique code, according to exemplary embodiments of the subject matter;

DESCRIPTION OF THE INVENTION

The present invention discloses a method and apparatus for generating and transferring a unique code to a person, either a consumer or a potential consumer. The unique code enables the person, for example the consumer, to access a computerized business server operating according to guidelines as set forth by promotion owners. The unique code enables the computerized business server to identify the source which generated the unique code which, in turn, was used by the consumer to access the computerized business server, as detailed below. The source is defined as a Point of Sale, where one or more products were purchased and which generated the unique code that enables the consumer to access the business server and join promotional campaign(s). There are three unique code types that may be provided to the consumers via a plurality of techniques, the code types and examples of their usage methods are detailed below.

The first method of utilizing a computerized code is described as a promotion code, in which the consumer's mobile electronic device may receive the code via a messaging system, and access the business server using the received code. The messaging system which can be utilized for sending the unique code may be such as, text messaging system in a computerized and/or mobile telephone device, an application operated in a computerized and/or mobile telephone device, an electronic mail application, and the like. In some cases, the promotion code may be acquired from an external source, for example a magazine or a billboard, newspapers, or other publication mechanism for a large audience. The consumer can utilize the code using a variety of technologies used for digital data transfer, such as (but not limited to) QR codes, Barcode, NFC tags, Bluetooth beacons and Audio-wave modulation. The number of usages of a unique promotion code displayed on a magazine or billboard, newspapers, or other publication mechanism for a large audience may not be limited to the number of different consumers benefitting from the business server resulting from the unique code. In some exemplary cases, the term "billboard" also refers to various in-store real estate media, such as shelves, roll-ups and advertising means. In some cases, the promotion owner may define or adjust a set of business logics for accomplishing some business goals. These business logics may be evaluated when the consumer enters the code (via any of the above mentioned methods) into the business server. The business logics might include (but are not limited to) number of code usages or promotion budget limit, at which point the business server will not issue any benefit to the consumer, or adjust the benefit according to the business logics and an appropriate message will be shown to the consumer. One possible purpose of distributing the promotion code through various channels is to to expose the promotion code to the largest number of consumers as possible. Such an exposure may encourage consumers and/or prospects to scan the promotion code and be eligible for the promotion offered by the promotion owner. In some cases, the number of times in which a single consumer can access the business server using the same code may be defined in said set of business logics.

In some cases, the promotion code may enable manufacturers to promote a selected item / group of items to selected consumers or the general public through various means such as internet and printed publications. As part of the invention, a promoted item / group of items is assigned a unique code which, once used (i.e. accepted, read, scanned etc.) by the consumer, is processed at the business server, based on the promotion and the consumer's individual parameters.

Since the business logics used by the business server are provided or defined by the promotion owner, the retailers are bypassed as the promotions managers, unless the retailers are the promotion owners who elect to promote a select item/items/service(s) of their own choosing. Another result of the present invention is enabling a direct communications channel between the promotion owner(s) and the consumers. This new communication channel allows the consumers to contribute, for the first time, to improve awareness of the consumers' behavior, preferences, loyalty, behavioral patterns, sentiment etc. which were, until now, available only to the retailer.

The second method of utilizing a computerized code discloses a unique POS (Point of Sale) code generated after a consumer finalizes the purchasing activities of the promoted goods, solely or together with other non-promoted goods. The POS adds the generated POS code to the receipt slip, or makes it available for scanning or consumption by the consumer's device. The consumer may scan the unique POS code printed on the receipt slip, after having purchased the goods. The unique POS code is configured to be readable by a suitable electronic device and software, such as a tablets, smartphones and similar capable devices. In some case, the POS code may be utilized by the consumer only once, i.e. - receive a rebate- via the business server when first accessing the business server using the specific POS code. In some other cases, the promotion owner may define different business logics for using the POS code, for example - limiting the consumer to one promotion usage a month with respect to a specific promotion even though the consumer accesses the business server multiple times during the given period. After the POS code is scanned by the consumer, the code can initiate a linking process between the scanning device operated by the user and the business server. Once linked, the enclosed data within the POS code is transferred to the business server and relevant options associated with the scanned code can be presented to the consumer. The POS code may be transmitted from the POS to the consumer's device, or received by the consumer in any method desired by the person skilled in the art. The POS code encapsulates a distinct and unique ID within the code, identifying the specific POS where the code was printed or generated (in the event of figure IB), thus providing an undisputable digital proof of purchase of the promoted product by the specific consumer at a specific site on a specific date and time.

The third method of utilizing a computerized code discloses placing a unique item / product code inside a product or a product package. The unique item / product code may include, but not limited to, information such as the product barcode, a batch / serial number, a manufacturing site ID and/or manufacturing date, expiration date, etc. The product code is digitally consumable via a capable electronic device, or inputted by a human, such as the consumer. In some cases, the product code is printed on an external side of the product package, but can only be accessed from an internal side of the package. Placement of the code inside of the product packaging ensures that consumers can only access the product code after having payed and opened the item. The product code can also be printed on the inner wall of the product's package or alternatively, may be placed inside the package, for example on an insert card or printed on an item's inside wrapping / packaging. The POS code and the product code may result in analysis of the product handling flow, in the event that the same product is associated with both a POS code and the product code. For example, a cereal package is bought in a retail store in which a specific POS code is generated and the consumer accessed the business server whether as part of a promotion or a non -promotional purchase. At a later time, the package is opened and the consumer scans the unique code inside the package, this time the product code, inside the package, and accesses the business server again. This way, the promotion owner can deduce that the product was opened two weeks after purchase, by this specific consumer.

In some cases, after the code is scanned and the consumer gains access to the business server, the consumer than may be prompted to interact with predefined information / choices provided by the promotion owner. The present invention enables an indirect two-way communication channel between the promotion owner and the consumers which enables the promotion owner to communicate personalized/focused promotion to the consumer, rewarding him for the use of the product, along with various information types on the product and its usages. Additionally, the consumers can report particular information on the product and its usage, for example - participate in a survey.

Figures 1A and IB show a computerized environment in which a consumer receives a receipt slip with a unique code generated in a point of sale (POS), according to exemplary embodiments of the subject matter. In figure 1A the consumer 110 receives the receipt slip 120 from a cash register 150 in a retail store, while in figure IB the consumer 110 receives the POS code from a vending machine 170, or alternatively the consumer's device interacts with the vending machine 170 in a way that signifies data transfer from the vending machine 170 to the consumer's device (and subsequently to the business server).

The POS may comprise a conveyor from which products are scanned by the cashier 130, for example using a scanner 191, such as a barcode scanner. The products information may otherwise be inputted into the cash register 150. The product information may be the product type, the product commercial name, the color, the size, usage of the product, and the like. In some exemplary cases, the consumer 110 scans the products into the cash register 150. In some other cases the product details may be wirelessly inputted into the POS. The products or metadata concerning the products may be used when generating the unique code. In some cases, the receipt slip 120 may be sent electronically to the consumer's device, or to the business server upon receipt of the consumer's consent.

In cases the consumer accesses the cash register 150 to purchase a product, the purchase process may end as the printer 160 prints the receipt slip which comprises the purchased product information. The product information may be entered by a cashier 130 either by inputting the product information via a keyboard or by scanning the product via an attached input device connected to the POS. The cash register 150 comprises a code generator software 155 for generating the unique code, when the purchase process ends and the consumer 110 pays.

In the case of the cash register 150, the receipt slip 120 is issued after an item, or a plurality of items are purchased by the consumer 110. In case of a vending machine 170, the vending machine 170 may comprise a display device connected to the code generator configured to display the code to be scanned or consumed by the consumer's electronic device. In some other cases, the vending machine comprises a wireless transmitter 175 for transmitting the code to the consumer's device, for example via an SMS message, NFC notification, audio message and the like. In some other cases, the vending machine 170 may issue a printed receipt slip 120. In both cases, the receipt slip 120 comprises product information 122 concerning the products purchased by the consumer, and a unique code 125 generated by a computerized module installed in the cash register 150 or in the vending machine 170. The unique code 125 may be a barcode or a QR code, or any code that once consumed, enables the consumer to access a computerized business server, for example a web server, and to be identified. Consuming the unique code is defined by any computerized means in which a consumer can use the unique code in order to access the business server. Such methods may be scanning an image containing the code, such as a QR code or a barcode, or receiving the code via a message, or inputting a value into an input unit of the consumer device, for example into a mobile application installed in the consumer's device. The unique code may be encrypted and/or cryptographically signed by a cryptographic module installed in the cash register 150 or in the vending machine 170. The signing process is required to prevent unauthorized persons or business entities from generating, copying or falsifying a unique code 125 to enjoy the benefits associated with the unique code 125 even if they did not purchase the relevant products 122.

The business server, in accordance to the promotion owner's pre-set engagement rules, may encourage the consumer 110 to input his feedback, interact with the manufacturer's social media pages or items, enjoy additional offers or benefits and the like. The code generator may be connected to a storage located on infrastructure connected to the internet or to a local storage. In some cases, in which the storage is connected to the internet, and additional operation system may be added to manage and control the stored information. Thus, the operation system may include operational definitions for the code generator 155, for example the number of the same code should be generated, or any set of business logics used to determine the proper unique code for the consumer 110.

Figure 2 shows a computerized method for generating a unique code in a Point of Sale (POS), according to exemplary embodiments of the subject matter. Step 210 disclosing detecting the purchase. Such detection may be performed when a computerized module in the cash register confirms the purchase and transmits the confirmation to the code generator. Then, in step 220, the code generator receives the purchase details, such as the number of products, total sum, transaction details such as serial number, codes of the products purchased and the like. The purchase details may be used to generate the unique code. Step 230 discloses generating the unique code. The unique code is generated by a computerized module, for example a software module, connected to the POS or residing at the POS. the unique code may include identifiers of the retail store, products purchased by the consumer, geographic information, time or date of the purchase and the like. The unique code enables the business server to determine how to handle the consumer in case of accessing the business server, for example which benefits or contents should be provided to the consumer, in accordance with the products purchased in the POS. In some exemplary cases, the method of the subject matter also discloses digitally signing the unique code. Such signing is performed in a manner that will be used by the business server to authenticate the code against possible forgeries. After the unique code is generated, the unique code is transmitted back from the code generator to the printer, as disclosed in step 250. Step 260 discloses printing the receipt with the unique code generated at the point of sale. When the consumer scans the receipt slip with the unique code, the consumer can access the manufacturer's web page and be identified as the consumer who purchased the specific products at a specific date. Such digital signing may also be performed by a code generator used by a vending machine in order to prevent forgeries.

In some cases, the unique code may be wirelessly transmitted from the code generator to the consumer's mobile phone, for example via SMS, email, Near Field Communication (NFC), or Audiowave modulation. This exemplary embodiment makes the process of printing the unique code unnecessary, while still enables the consumer to enjoy the benefits according to the purchase made.

Figure 3 shows a computerized method for a business server to manage a consumer accessing the business server via the unique code, according to exemplary embodiments of the subject matter.

The method of figure 3 is relevant for all three techniques - the point of sale generating the unique code, the unique code inside the product itself and the promotion code. Step 310 discloses inputting the unique code into the consumer's device, for example by scanning the receipt slip, by manually inputting the unique code by a keyboard or a virtual keyboard, by receiving a message with the unique code from another device and the like. When inputting the code by scanning, the process may be performed by the consumers' mobile electronic device, such as a smartphone, mobile telephone, a tablet PC, and the like. Scanning the unique code may be relevant in case the unique code provided to the consumer is in a printed version, for example on the product inner packaging or on a card insert found inside the product packaging. In some cases, the unique code may be transmitted to the consumer's mobile electronic device. Step 320 discloses transmitting the unique code to the business server. Such transmission may be performed in response to scanning the unique code, or in response to activating a computerized module in the consumer's device, such as a mobile application that identifies the unique code as a QR code, and opens the browser automatically. The business server may be a web business server with which the consumer interacts with after being identified via the unique code.

Step 330 discloses identifying the consumer at the business server. After the consumer and the purchase details are identified by the business server using the unique code, the business server can offer a benefit to the consumer per predefined business logics. Such benefit may be a coupon for another purchase, a discount or rebate or any benefit desired by a person skilled in the art, such as returning money (rebate) to the consumer's credit card account, debit card, PayPal account, gift card ID, bitcoin ID or bank account, according to the consumer's credit card number used when purchasing the product, before receiving the unique code.

After the consumer accessed the business server, the business server logs information associated with the consumer's accessing the business server, as disclosed in step 340. Such log may comprise the unique code, the access time, time elapsed between the consumer receiving the unique code and accessing the business server, benefits known to the consumer before accessing the business server, events performed by the consumer while accessing the business server and the like. Such log may be used by the manufacturer to analyze the campaign associated with the unique code and improve campaigns according to consumer's feedback and behavior. For example, the business server may extract from the logging information that male consumers are less sensitive to promotions than women, and are attracted more to benefits when the benefits are printed on the receipt slip. The log also enables the business server to adjust or terminate some benefits, for example in case more than a predefined number of consumers used a specific benefit that was limited by the manufacturer, such as to limit a benefit of a specific product to 50,000 consumers.

Step 345 discloses providing the consumer with information concerning the product such as nutritional values, allergens, recipes, storage practices etc. which have been prepared by the promotion owner or provided ad-hoc by the promotion owner's web site. Step 350 discloses receiving a feedback from the consumer. In addition to offering the consumer a financial benefit, the business server may offer the consumer to engage with the manufacturer or a manufacturer product, for example via a pole in a webpage about the product or a service associated with the manufacturer, or register to a newsletter from the manufacturer or "Like" the manufacturer's Facebook page. The consumer may input his feedback to those offers via the consumer's electronic device. The server receives the consumer's feedback and logs the feedback for further analysis.

Figure 4A shows a consumer product containing a unique code accessible after opening the product's package, according to exemplary embodiments of the subject matter. The consumer product 400 is packaged in a sealed package 410, which can be unsealed only once. The consumer product 400 may be in the field of food, beverages, entertainment, electronics, sports, clothing and the like. The unique code 425 may be embedded in the inner surface 420 of the package 410, either in a sidewall, bottom or top portions. The unique code 425 may be embedded in a manner of printing, stitching a piece of paper or fabric, embossing the unique code on the inner portion of the surface and the like. Embossment may be used in case the unique code is a number or a sequence of symbols that can be inputted into the consumer's electronic device 430 in order to access the manufacturer's server. In other cases, the consumer scans the inner surface 420 with the unique code 425 with the consumer's device 430 and the unique code 425 directs the consumer's device directly to the business server 440. In some other cases, the unique code 425 may be embedded in a card mounted inside the sealed package 410, for example like dolls and surprises mounted among cereals. The consumer may scan the card with the unique code 425 in order to access the manufacturer's server.

Figure 4B shows a point of sale connected to the promotion owner's servers, according to exemplary embodiments of the subject matter. The point of sale 470 provides the consumer with the unique code that can later be inputted or transmitted into the business server 475. The business server 475 may receive information from one or more promotion owner 480, 484, 485. The promotion owners dictate the benefits provided to the consumer upon purchase of goods or services in the point of sale 470 using business rules transmitted or otherwise inputted to the business server 475 or to personnel operating the business server 475.

Figure 5 shows a method of managing benefits to specific consumers accessing the server via a unique, according to exemplary embodiments of the subject matter. Step 520 discloses detecting unique codes inputted by consumer's devices. The server may be specific for a manufacturer, or a single server that manages many campaigns in which the unique code is received from the consumer's devices.

Step 530 discloses providing benefits to the consumer from the manufacturer. The benefits as defined above. The consumer may receive the benefit via a message to his mobile electronic device, or to an email address inputted by the consumer when accessing the manufacturer server.

Step 540 discloses auditing benefit details and the consumer details at the server. Such auditing may be used by the server to accumulate the number of consumers that accessed the server for a specific campaign according to the unique code associated with each campaign, along with other statistical information which may be deemed necessary whilst safeguarding the consumers' privacy. In addition, logging the details of the benefit and the consumer's details enables the manufacture to determine how much time elapsed between the dates of purchasing the product and scanning of the promotion code. When the promotion code and the scanned POS code relate to the same promotion, the promotion owner can analyze how many promotion code scans lead to purchasing the products and how many promotion code scans failed to lead to a purchase - along with analyzing how many purchases were made through a POS scan without scanning a promotion code.

The promotion owner may associate the scanning of the unique code embedded in the package as disclosed in figure 4, which may indicate the time of opening the package, with the latest purchase made by the consumer of that particular product, as identified via the pertinent barcode in the POS code. The promotion owner may try and link the two events and use the derived information to internally analyze and/or predict sales, marketing and supply chain implications.

Step 550 discloses reaching a limitation of a business rule, for example, reaching a predefined number of benefits of a specific campaign or a group of campaigns. Such limitation may be allowing only 100,000 benefits in France in response to purchasing Samsung products. In case the method already reached the predefined number of benefits, step 560 discloses terminating a campaign when reaching the predefined threshold. Step 570 is performed in case the number of predefined benefits was not reached, and discloses accepting another unique code from a consumer.

Figure 6 shows a point of sale computerized system comprising a generator of a unique code, according to exemplary embodiments of the subject matter. The point of sale 600 may be a cash register, a vending machine, or any other device in which a consumer purchases products. The point of sale 600 comprises a printer 610 for printing the receipt slip for the consumer after the purchase. The printer 610 is connected to an input unit 630 via which the personnel working at the retail store input information into the point of sale 600. The point of sale may also comprise of a communication interface 640 for communicating with a server associated with a manufacturer or the retail store. Such server may transmit rules or definitions used by the unique code generator 620 when generating the unique code. The point of sale 600 may also comprise a wireless transmitter in case the unique code is defined as being transmitted to the consumer's mobile electronic device.

Figure 7 shows a computerized server managing consumers accessing the server via a unique code, according to exemplary embodiments of the subject matter. The computerized server 700 comprises an input unit 710 for receiving information from the consumer, for example feedback on products, preferences for receiving benefits, poles and the like. The server 700 also comprises an interface with the manufacturer 720. The manufacturer may track the campaign via the interface 720, for example the amount of consumers that accessed the server, which benefits they received, geographical segmentations, consumer's mobile device details such as phone numbers and the like. The manufacturer may adjust campaigns using the interface 720, for example change the benefits provided to the consumers. The server 700 may also comprise a report generator 730 for issuing reports to the manufacturer. The reports may be issued in accordance with predefined rules, such as number of weekly consumers, how many of them are willing to receive marketing updates from the manufacturer, consumer's age and the like.

The server 700 may also comprise a processor 740 for controlling the components in the server 700. The processor may also control the conversation flow with the consumer who accesses the server 700, for example how to react to each input from the consumer. The server 700 also comprises a memory storage 750 for storing information concerning the activity at the server side, for example every interaction between the consumer and the server 700, technological bugs, consumer messages, benefits gained and the like. The server 700 may also comprise a consumer identification unit 760 in which the consumer is required to input information additional to the unique code in order to receive the benefits, for example in order to avoid a case in which an image of the scanned unique code is sent from the consumer's device to another device without the consumer's consent. The server 700 also comprises a consumer interface 770 in which the consumer can navigate between various services, information pages, offers and interactions in the server 700.

While the disclosure has been described with reference to exemplary embodiments, it will be understood by those skilled in the art that various changes may be made and equivalents may be substituted for elements thereof without departing from the scope of the invention. In addition, many modifications may be made to adapt a particular situation or material to the teachings without departing from the essential scope thereof. Therefore, it is intended that the disclosed subject matter not be limited to the particular embodiment disclosed as the best mode contemplated for carrying out this invention, but only by the claims that follow.

Claims

CLAIMS:

1. A method of generating a unique code, comprising:

receiving purchase confirmation in response to a purchasing activity by a person; generating a unique code according to the purchasing activity;

providing the unique code to the person who made the purchasing activity; wherein the unique code is configured to prove that the specific person made the purchase.

2. The method of claim 1, wherein the unique code is wirelessly transmitted from the point of sale to a mobile electronic device of the person who made the purchase.

3. The method of claim 1, wherein generating the unique code by a computerized device located in the proximity of the point of sale.

4. The method of claim 1 , further comprises transmitting the purchase confirmation to a remote server, generating the unique code in the remote server and transmitting the unique code to the point of sale.

5. The method of claim 1, further comprises transmitting the purchase confirmation to a remote server, generating the unique code in the remote server and transmitting the unique code from the remote server to a mobile electronic device of the person who made the purchase.

6. The method of claim 1 , further comprises a encrypting the unique code.

7. The method of claim 1, further comprises a validating authenticity of the unique code.

8. The method of claim 7, wherein validating the unique code authenticity in response to the person scans the unique code to enter a business server where the benefits are offered to the person.

9. The method of claim 1, wherein the benefits are optional purchasing of goods or services at a discount.

10. The method of claim 1, further comprises printing a receipt at the point of sale in response to the purchasing activity, after generating the unique code, said receipt comprises the unique code.

11. A method for accessing a business server, comprising:

receiving a unique code transmitted from a person's electronic device;

identifying the person utilizing the unique code at the business server;

utilizing purchase information of the person to offer benefits to the person accessing the server.

12. The method of claim 11, further comprises scanning the unique code at the consumer's electronic device and transmitting the scanned unique code to the business server.

13. The method of claim 11, further comprises receiving a feedback from the person who scanned the code.