WO2017092934A1 - Device and method for interfering in the content of audio-video signals through displaying interactive, personalised advertising and information forms - Google Patents

Device and method for interfering in the content of audio-video signals through displaying interactive, personalised advertising and information forms Download PDF

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Publication number
WO2017092934A1
WO2017092934A1 PCT/EP2016/075668 EP2016075668W WO2017092934A1 WO 2017092934 A1 WO2017092934 A1 WO 2017092934A1 EP 2016075668 W EP2016075668 W EP 2016075668W WO 2017092934 A1 WO2017092934 A1 WO 2017092934A1
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WO
WIPO (PCT)
Prior art keywords
content
module
interactions
additional content
user
Prior art date
Application number
PCT/EP2016/075668
Other languages
French (fr)
Inventor
Barbara BIALAS
Original Assignee
Bialas Barbara
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Bialas Barbara filed Critical Bialas Barbara
Publication of WO2017092934A1 publication Critical patent/WO2017092934A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47805—Electronic banking
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the object of the invention is a device and a method for interfering in the content of audio-video signals through displaying interactive, personalised advertising and information forms, applicable in the digital communication, including the reception of television signals in linear television, and in non-linear (on-demand) television, of signals for additional devices, including DVD players, game consoles and others, when managing dedicated advertising services correlated with the content displayed.
  • Displaying of additional content is performed independently of the source from which the signal is transmitted to the TV set (tuner / decoder / DVD player or other), independently of any specific "TV channel" which is selected by each user on his TV set, and also independently of what television broadcasters broadcast in open or encoded form.
  • an apparatus comprising: a display unit; a video processor which processes an image for being displaying on the display unit; a memory unit which stores status information related to at least one of a structure and a function of the display apparatus, and a controller which controls the video processor.
  • Currently known and used equipment for co-emission of at least two audio-video signals do not include bidirectional communication with a viewer, in particular advertising communication, by matching the preferences for the content viewed and by determining benefits in exchange for viewing thereof.
  • the aim of the invention is to change the passive reception of the content by the viewer for the reception which is bidirectional, interactive and personalised per each user individually, i.e. to maximise the advertising effect and to minimise the negative feelings related to unmatched and unwanted advertisement. Personalisation is possible thanks to the fact that the viewer himself determines how often he wants to view advertisements / information, and what types of categories of advertisements / information are interesting to him at a given moment.
  • this communication is combined with a system of remuneration for their loyalty, meaning that for every interaction with specific information or advertisement the viewer receives remuneration in the form of real cash, and for a distance purchase which began with an information / advertisement displayed by means of the invention, the viewer receives a refund of part of the money spent. Remunerations are paid into a dedicated bank account / payment card.
  • a device for interfering in the content of audio-video signals connected in series between a signal source and a receiver, allowing for the use of a part of a screen of a receiver in order to introduce an independent additional content, characterised in that it is provided with a central module processing an input audio-video signal and an output modified audio-video signal, controlling the operation of modules connected thereto, including a module managing the input signal from sources and a module handling the output signal, in particular responsible for adjusting the quality and manner of displaying the content on the receiver, and also a module which manages bidirectional communication, sending and receiving messages from/to a server, and also manages the access to a transmission network.
  • the device also has a module responsible for managing and configuring the user's profile, and for bidirectional communication with a remote control device.
  • the module managing bidirectional communication is connected to a non-volatile memory containing data on the device configuration, additional and optional content.
  • the device has a module responsible for periodic and uninterruptible checking the capabilities for exchanging information with the server, said module checking the connection status, checking whether there are new control commands, exchanging messages and content bidirectionally with the server.
  • the device has a physical input for audio-video signals in an analogue or digital form being one of the input signal sources.
  • the device has a unique serial code which allows identification of the device on a remote server, said identification allowing for communication personalisation per device, for command personalisation, and for content personalisation.
  • the device generates an image broadcasted to a form compatible with the display standard, handles possible remote connections to the signal source, decodes the signal from the signal sources, allows the user to control the broadcast content.
  • a method for interfering in a content of audio-video signals through generating additional personalised and interactive content, independently of a source of the original content and regardless of the method of transmission of this content, is characterised in that an image broadcasted from a device is placed on a receiver screen simultaneously with an image broadcasted from the sources, wherein by means of a transmission network the device communicates, via a module responsible for bidirectional communication, with a server, receives messages controlling the additional content of the image broadcasted, receives packets of personalised additional content, receives messages on remote management of the device, sends feedback on how the device is used by a user, and furthermore the user remotely manages the content of additional broadcasted image by means of a module for configuring and managing the user content and a remote control device which may be a dedicated device (a remote control) or an application on any electronic device allowing for wireless communication, preferably by Bluetooth protocol or wireless Internet.
  • the management by means of the remote control device relates to additional content and is performed by means of a module for managing an input signal of content management from the sources.
  • the module for communicating with the remote server switches the source of additional content to a copy of last packet kept in a non-volatile cache memory, allowing for displaying the additional content also in case of disappearance of a transmission channel, wherein displaying from the non-volatile memory takes place until the connection with the server is re-established through the transmission network.
  • the content from the signal sources is interfered with through reducing the image matched to a monitor-receiver so as to obtain an area to display additional content on the same monitor-receiver simultaneously with or instead of the content from the signal sources.
  • the user interacts by means of the remote control with the displayed additional content of informative and/or advertising nature, wherein interactions are performed by means of the control device and the monitor-receiver, they relate to interactions as viewing, interactions as clicking and redirecting to another form of information displayed on the receiver screen, interactions as performing an action, interactions as a distance purchase.
  • interactions as viewing, interactions as clicking and redirecting to another form of information is remunerated by payments to a bank account / payment card, wherein the amount of payment is determined automatically by a settling module based on base price list and Adserver module calculating the final price based on the attractiveness of a given user for advertisers in a given period of time, and furthermore the amount is divided by the system between the end user and the system operator, wherein the ratio of this division is regulated by the system operator.
  • performing interactions as a distance purchase is remunerated by refunding a part of the amount spent to the bank account / payment card, wherein the amount of the refund is divided by the settling module between the end user and the system operator, wherein the ratio of this division is regulated by the system operator.
  • the level of remuneration for user interactions with advertising forms is managed by the operator.
  • the user is allowed to preview his bank account balance on the monitor-receiver or a dedicated Internet service (207), including preview of account number, list of all revenues for the interactions, also with information on distance purchases.
  • the provider of additional content is allowed to electronically send multimedia files of additional content by means of a campaign wizard, to preview their appearance and method of operation or ordering delivery thereof to an external specialised company integrated in the system through a Document Circulation module.
  • external providers of additional content are allowed to manage their information and/or advertising campaigns on a dedicated Internet service, by monitoring the campaign progress - implementation of the assumed budget, reporting on reaching the target groups, manual price management of their realtime price auctions in an Adserver - maximum amount for a single remuneration for interaction, amount of allowable payable interactions per user.
  • a advertising campaign module and a document circulation module to accept for publication, to deposit, to manage, to modify, by authorised users, of all additional content created by providers on the monitors- receivers of end users.
  • it is allowed by means of a module CRM 210 and the document circulation module to have an interactive communication between the end user and the operator or/and broadcasters of advertising and/or information content.
  • additional information and/or advertising content is made available to the external providers through a mechanism or the affiliation server having information on the additional content displayed ultimately on the monitors- receivers of end users, for each of them individually.
  • groups of end users are selected through a profiler module based on their declarations of preferences for categories of additional information and based on recordings of their behaviours in relation to the additional content displayed so far - a behaviour recording module, and the additional content displayed to them according to conditions specified by external providers of additional content.
  • groups of end users are selected through the profiler module and additional content is displayed to them according to conditions specified by external providers of additional content.
  • the operator is allowed in the module CRM 210 to perform the management of various data on end users, which consists in adding and modifying information, creating aggregated collections of profiles of end users according to set parameters, wherein said management is performed manually or automatically using the client profiler, the behaviour recorder, an expenditure recorder.
  • the behaviour recorder records performed actions, and the profiler adds him temporarily to a particular category of preferences.
  • the operator is allowed through a sales module to settle sales commissions for the access to end users' devices, in particular it is allowed to manage sales structure, to manage inventory, internal and external orders, circulation of internal documents, accounting and financial documents, and to generate reports.
  • it is allowed to publish, by means of an Internet service, information in the modules: my account, my account advertiser, sales, campaign wizard.
  • the end users are allowed, for remuneration due at the moment of accession of a new member, to indicate via the module "recommend to a friend" other users for accession.
  • Fig. 1 shows an operation diagram for the device
  • Fig. 2 shows an operation diagram for the server.
  • the solution according to the invention increases advertising possibilities by providing the use of the service to local, small and medium advertisers for a very low financial contribution.
  • the solution according to the invention combines television with Internet capabilities. Remuneration for viewing advertisements increases the effectiveness of the campaign by targeting the selected customer and his needs.
  • the solution according to the invention personalises users by treating them as individual entities having unique needs and preferences.
  • a device 100 for interfering in the content of audio-video signals, connected in series between a signal source and a receiver, allowing the use of a part of the screen of the receiver in order to introduce an independent additional content is provided with a central module C processing the input audio-video signal and the output modified audio-video signal, controlling the operation of modules connected thereto, including a module B managing the input signal from sources A1 , A2, Ax and a module G handling the output signal, in particular responsible for adjusting the quality and manner of displaying the content on the receiver O, and also a module D which manages the bidirectional communication, the sending and receiving of messages with the server S, manages the access to the transmission network T, and a module E responsible for managing and configuring the user profile, and also for bidirectional communication with a remote control device R.
  • a central module C processing the input audio-video signal and the output modified audio-video signal, controlling the operation of modules connected thereto, including a module B managing the input signal from sources A1 , A2, Ax and a module G handling
  • the module D managing the bidirectional communication is connected to a nonvolatile memory M containing data on the device configuration, additional and optional content.
  • the device 100 has a module responsible for periodic and uninterruptible checking the capabilities for exchanging information with the server S, which checks the connection status, checks whether there are new control commands, exchanges messages and content bidirectionally with the server.
  • the device 100 has a physical input for audio-video signals in analogue or digital form which is one of the sources of input signals Ax.
  • the device 100 has a unique serial code ID which allows identification of the device on a remote server, wherein the said identification allows for communication personalisation per device, commands personalisation, content personalisation.
  • the device 100 generates an image broadcasted to a form compatible with the display standard, handles possible remote connections to the signal source A1 , A2, Ax, decodes the signal from the signal sources A1 , A2, Ax, allows the user to control the content of broadcasting.
  • a method for interfering in the content of audio-video signals through generating additional personalised and interactive content, independently of the source of the original content and regardless of the method of transmission of this content, is characterised in that the image broadcasted from the device 100 is placed on the screen of the receiver O simultaneously with the image broadcasted from the sources A1 , A2, Ax, wherein by means of the transmission network T the device 100 communicates, via the module D responsible for bidirectional communication, with the server S, receives messages controlling the additional content of the image broadcasted, receives packets of personalised additional content, receives messages on remote management of the device 100, sends feedback on how the device 100 is used by the user.
  • the user remotely manages the content of additional broadcasted image by means of the module E for managing and configuring the user content and the remote control device R which is a dedicated device (a remote control).
  • the management by means of the remote control device R relates to additional content and is performed by means of the module B for managing the input signal of content management from the sources A1 , A2, Ax.
  • the module for communicating with the remote server D switches the source of additional content to the copy of last packet kept in the non-volatile cache memory M, which allows for displaying the additional content also in case of disappearance of the transmission channel T. Displaying from the non-volatile memory M takes place until the connection with the server S is re-established through the transmission network T.
  • the content from the signal sources A1 , A2, Ax is interfered with through reducing the image matched to the monitor-receiver so as to obtain an area to display additional content on the same monitor-receiver simultaneously with or instead of the content from the signal sources A1 , A2, Ax.
  • the user interacts by means of the remote control R with the displayed additional content of informative and/or advertising nature, wherein interactions are performed by means of the control device R and the monitor-receiver O, they relate to interactions as viewing, interactions as clicking and redirecting to another form of information displayed on the receiver screen, interactions as performing an action, interactions as a distance purchase.
  • interactions as viewing, interactions as clicking and redirecting to another form of information is remunerated by payments to a bank account / payment card, wherein the amount of payment is determined automatically by a settling module 214 based on base price list and Adserver module 201 calculating the final price based on the attractiveness of a given user for advertisers in a given period of time.
  • the amount is divided by the system between the end user and the system operator, wherein the ratio of this division is regulated by the system operator.
  • Performing interactions as a distance purchase CPS is remunerated by refunding a part of the amount spent to the bank account / payment card, wherein the amount of the refund is divided by the settling module 214 between the end user and the system operator, wherein the ratio of this division is regulated by the system operator.
  • the level of remuneration for user interactions with advertising forms is managed by the operator. The user is allowed to preview his bank account balance on the monitor-receiver O or a dedicated Internet service 207, including preview of account number, list of all revenues for the interactions, also with information on distance purchases.
  • the provider of additional content is allowed to prepare and electronically send multimedia files of additional content by means of campaign wizard 205 or affiliation server (213), to preview their appearance and method of operation or ordering delivery thereof to an external specialised company integrated in the system through document circulation module 216.
  • External providers of additional content are allowed to manage their information and/or advertising campaigns on a dedicated Internet service 206, by monitoring the progress of the campaign - implementation of the assumed budget, reporting on reaching the target groups, manual price management of their realtime price auctions in Adserver (201 ) - maximum amount for a single remuneration for interaction, amount of allowable payable interactions per user or other actions associated with campaign management and optimisation.
  • the advertising campaign module 200 and the document circulation module 216 It is allowed in the advertising campaign module 200 and the document circulation module 216 to accept for publication, to deposit, to manage, to modify, by authorised users, all additional content created by providers on the monitors-receivers O of end users. It is allowed by means of the module CRM 210 and the document circulation module 216 to have an interactive communication between the end user and the operator or / and broadcasters of advertising and/or information content. Additional information and/or advertising content is made available to the external providers through a mechanism 205 or an affiliation server 213 having information on the additional content displayed ultimately on the monitors-receivers O of end users, for each of them individually.
  • Groups of end users are selected through a profiler module 209 based on their declarations of preferences for categories of additional information and based on recordings of their behaviours in relation to the additional content displayed so far - a behaviour recording module 203, and the additional content displayed to them according to conditions specified by external providers of additional content. Groups of end users are selected through the profiler module 209 and additional content is displayed to them according to conditions specified by external providers of additional content.
  • the operator is allowed in the module CRM 210 to perform the management of various data on end users, which consists in adding and modifying information, creating aggregated collections of profiles of end users according to set parameters. The said management is performed manually or automatically using the client profiler 209, the behaviour recorder 203, an expenditure recorder 204.
  • the behaviour recorder 203 It is allowed to record all interactions of end users with the additional content displayed, wherein for each user individually, the behaviour recorder 203 records performed actions, and the profiler 209 adds him temporarily to a particular category of preferences. It is allowed to record interactions by means of the behaviour recorder 203 for each of the end users individually and to record expenditures 204 from the dedicated bank account and from the payment card 300 integrated thereto.
  • the operator is allowed through a sales module 212 to settle sales commissions for the access to end users' devices 100, in particular it is allowed to manage sales structure, to manage inventory, internal and external orders, circulation of internal documents, accounting and financial documents, and to generate reports.

Abstract

The object of the invention is a device and a method for interfering in the content of audio-video signals through displaying interactive, personalised advertising and information forms, applicable in the digital communication, including the reception of television signals in linear television, and in non-linear / on-demand television, of signals for additional devices, including DVD players, game consoles and others, when managing dedicated advertising services correlated with the content displayed. The device (100) for interfering in the content of audio-video signals is connected in series between a signal source and a receiver, allowing the use of a part of the screen of the receiver in order to introduce an independent additional content.

Description

Device and method for interfering in the content of audio-video signals through displaying interactive, personalised advertising and information forms
The object of the invention is a device and a method for interfering in the content of audio-video signals through displaying interactive, personalised advertising and information forms, applicable in the digital communication, including the reception of television signals in linear television, and in non-linear (on-demand) television, of signals for additional devices, including DVD players, game consoles and others, when managing dedicated advertising services correlated with the content displayed.
From the description of the invention filed with the number P.407054 entitled "Apparatus, system and method allowing video service providers to use a part of the screen of television sets located in many places, regardless of the type of signal which reaches each TV set" a device, a system and a method are known being aimed at enabling the provider of service videos to display his video materials on a part of the screen of television sets located in many places in such a manner that displaying is not limited, prevented or conditioned by characteristics of the tuner (incorporated in the TV set or external decoder) used by every TV set, also in the case where TV sets use different tuning systems, and where television broadcasters selected on any TV set use different (open or encoded) broadcasting systems. Displaying of additional content is performed independently of the source from which the signal is transmitted to the TV set (tuner / decoder / DVD player or other), independently of any specific "TV channel" which is selected by each user on his TV set, and also independently of what television broadcasters broadcast in open or encoded form.
Further, from the US patent application having the number US201 1296462, entitled "Apparatus, system and method for displaying images onto a screen" a solution is known which can be used to display images on a screen when TV programs and/or information and/or photos are displayed, the said images temporarily replacing and/or being displayed together with TV programs and/or information and/or photos which are transmitted by a signal transmitting apparatus and by the given television set via TV tuner. Further, from the US patent application having the number US2012254931 , entitled "Content Extraction for Television Display" a solution is known relating to extraction, to the display device, of a content extracted by computer programs encoded on a computer storage medium via a computer network. In response to receiving a network address from a personal computing device, a content from the network is retrieved and presented.
From the patent application EP251 1818 entitled "Display apparatus and control method thereof an apparatus is known comprising: a display unit; a video processor which processes an image for being displaying on the display unit; a memory unit which stores status information related to at least one of a structure and a function of the display apparatus, and a controller which controls the video processor.
Currently known and used equipment for co-emission of at least two audio-video signals do not include bidirectional communication with a viewer, in particular advertising communication, by matching the preferences for the content viewed and by determining benefits in exchange for viewing thereof. The aim of the invention is to change the passive reception of the content by the viewer for the reception which is bidirectional, interactive and personalised per each user individually, i.e. to maximise the advertising effect and to minimise the negative feelings related to unmatched and unwanted advertisement. Personalisation is possible thanks to the fact that the viewer himself determines how often he wants to view advertisements / information, and what types of categories of advertisements / information are interesting to him at a given moment. In addition, this communication is combined with a system of remuneration for their loyalty, meaning that for every interaction with specific information or advertisement the viewer receives remuneration in the form of real cash, and for a distance purchase which began with an information / advertisement displayed by means of the invention, the viewer receives a refund of part of the money spent. Remunerations are paid into a dedicated bank account / payment card. A device for interfering in the content of audio-video signals, connected in series between a signal source and a receiver, allowing for the use of a part of a screen of a receiver in order to introduce an independent additional content, characterised in that it is provided with a central module processing an input audio-video signal and an output modified audio-video signal, controlling the operation of modules connected thereto, including a module managing the input signal from sources and a module handling the output signal, in particular responsible for adjusting the quality and manner of displaying the content on the receiver, and also a module which manages bidirectional communication, sending and receiving messages from/to a server, and also manages the access to a transmission network. The device also has a module responsible for managing and configuring the user's profile, and for bidirectional communication with a remote control device.
Preferably, the module managing bidirectional communication is connected to a non-volatile memory containing data on the device configuration, additional and optional content.
Preferably, the device has a module responsible for periodic and uninterruptible checking the capabilities for exchanging information with the server, said module checking the connection status, checking whether there are new control commands, exchanging messages and content bidirectionally with the server.
Preferably, the device has a physical input for audio-video signals in an analogue or digital form being one of the input signal sources.
Preferably, the device has a unique serial code which allows identification of the device on a remote server, said identification allowing for communication personalisation per device, for command personalisation, and for content personalisation.
Preferably, the device generates an image broadcasted to a form compatible with the display standard, handles possible remote connections to the signal source, decodes the signal from the signal sources, allows the user to control the broadcast content.
A method for interfering in a content of audio-video signals through generating additional personalised and interactive content, independently of a source of the original content and regardless of the method of transmission of this content, is characterised in that an image broadcasted from a device is placed on a receiver screen simultaneously with an image broadcasted from the sources, wherein by means of a transmission network the device communicates, via a module responsible for bidirectional communication, with a server, receives messages controlling the additional content of the image broadcasted, receives packets of personalised additional content, receives messages on remote management of the device, sends feedback on how the device is used by a user, and furthermore the user remotely manages the content of additional broadcasted image by means of a module for configuring and managing the user content and a remote control device which may be a dedicated device (a remote control) or an application on any electronic device allowing for wireless communication, preferably by Bluetooth protocol or wireless Internet.
Preferably, the management by means of the remote control device relates to additional content and is performed by means of a module for managing an input signal of content management from the sources.
Preferably, the module for communicating with the remote server switches the source of additional content to a copy of last packet kept in a non-volatile cache memory, allowing for displaying the additional content also in case of disappearance of a transmission channel, wherein displaying from the non-volatile memory takes place until the connection with the server is re-established through the transmission network.
Preferably, the content from the signal sources is interfered with through reducing the image matched to a monitor-receiver so as to obtain an area to display additional content on the same monitor-receiver simultaneously with or instead of the content from the signal sources.
Preferably, the user interacts by means of the remote control with the displayed additional content of informative and/or advertising nature, wherein interactions are performed by means of the control device and the monitor-receiver, they relate to interactions as viewing, interactions as clicking and redirecting to another form of information displayed on the receiver screen, interactions as performing an action, interactions as a distance purchase.
Preferably, performing interactions as viewing, interactions as clicking and redirecting to another form of information, interactions as performing an action is remunerated by payments to a bank account / payment card, wherein the amount of payment is determined automatically by a settling module based on base price list and Adserver module calculating the final price based on the attractiveness of a given user for advertisers in a given period of time, and furthermore the amount is divided by the system between the end user and the system operator, wherein the ratio of this division is regulated by the system operator.
Preferably, performing interactions as a distance purchase is remunerated by refunding a part of the amount spent to the bank account / payment card, wherein the amount of the refund is divided by the settling module between the end user and the system operator, wherein the ratio of this division is regulated by the system operator.
Preferably, the level of remuneration for user interactions with advertising forms is managed by the operator.
Preferably, the user is allowed to preview his bank account balance on the monitor-receiver or a dedicated Internet service (207), including preview of account number, list of all revenues for the interactions, also with information on distance purchases. Preferably, the provider of additional content is allowed to electronically send multimedia files of additional content by means of a campaign wizard, to preview their appearance and method of operation or ordering delivery thereof to an external specialised company integrated in the system through a Document Circulation module. Preferably, external providers of additional content are allowed to manage their information and/or advertising campaigns on a dedicated Internet service, by monitoring the campaign progress - implementation of the assumed budget, reporting on reaching the target groups, manual price management of their realtime price auctions in an Adserver - maximum amount for a single remuneration for interaction, amount of allowable payable interactions per user.
Preferably, it is allowed in a advertising campaign module and a document circulation module to accept for publication, to deposit, to manage, to modify, by authorised users, of all additional content created by providers on the monitors- receivers of end users. Preferably, it is allowed by means of a module CRM 210 and the document circulation module to have an interactive communication between the end user and the operator or/and broadcasters of advertising and/or information content. Preferably, additional information and/or advertising content is made available to the external providers through a mechanism or the affiliation server having information on the additional content displayed ultimately on the monitors- receivers of end users, for each of them individually. Preferably, groups of end users are selected through a profiler module based on their declarations of preferences for categories of additional information and based on recordings of their behaviours in relation to the additional content displayed so far - a behaviour recording module, and the additional content displayed to them according to conditions specified by external providers of additional content. Preferably, groups of end users are selected through the profiler module and additional content is displayed to them according to conditions specified by external providers of additional content.
Preferably, the operator is allowed in the module CRM 210 to perform the management of various data on end users, which consists in adding and modifying information, creating aggregated collections of profiles of end users according to set parameters, wherein said management is performed manually or automatically using the client profiler, the behaviour recorder, an expenditure recorder.
Preferably, it is allowed to record all interactions of end users with the additional content displayed, wherein for each user individually, the behaviour recorder records performed actions, and the profiler adds him temporarily to a particular category of preferences.
Preferably, it is allowed to record interactions by means of the behaviour recorder for each of the end users individually and to record expenditures from the dedicated bank account and from the payment card integrated thereto. Preferably, the operator is allowed through a sales module to settle sales commissions for the access to end users' devices, in particular it is allowed to manage sales structure, to manage inventory, internal and external orders, circulation of internal documents, accounting and financial documents, and to generate reports. Preferably, it is allowed to publish, by means of an Internet service, information in the modules: my account, my account advertiser, sales, campaign wizard. Preferably, the end users are allowed, for remuneration due at the moment of accession of a new member, to indicate via the module "recommend to a friend" other users for accession.
The object of the invention is explained in an embodiment in the drawing attached, in which Fig. 1 shows an operation diagram for the device, and Fig. 2 shows an operation diagram for the server.
Use of the solution according to the invention increases advertising possibilities by providing the use of the service to local, small and medium advertisers for a very low financial contribution. The solution according to the invention combines television with Internet capabilities. Remuneration for viewing advertisements increases the effectiveness of the campaign by targeting the selected customer and his needs. Furthermore, the solution according to the invention personalises users by treating them as individual entities having unique needs and preferences.
A device 100 for interfering in the content of audio-video signals, connected in series between a signal source and a receiver, allowing the use of a part of the screen of the receiver in order to introduce an independent additional content, is provided with a central module C processing the input audio-video signal and the output modified audio-video signal, controlling the operation of modules connected thereto, including a module B managing the input signal from sources A1 , A2, Ax and a module G handling the output signal, in particular responsible for adjusting the quality and manner of displaying the content on the receiver O, and also a module D which manages the bidirectional communication, the sending and receiving of messages with the server S, manages the access to the transmission network T, and a module E responsible for managing and configuring the user profile, and also for bidirectional communication with a remote control device R. The module D managing the bidirectional communication is connected to a nonvolatile memory M containing data on the device configuration, additional and optional content. The device 100 has a module responsible for periodic and uninterruptible checking the capabilities for exchanging information with the server S, which checks the connection status, checks whether there are new control commands, exchanges messages and content bidirectionally with the server. The device 100 has a physical input for audio-video signals in analogue or digital form which is one of the sources of input signals Ax. The device 100 has a unique serial code ID which allows identification of the device on a remote server, wherein the said identification allows for communication personalisation per device, commands personalisation, content personalisation. The device 100 generates an image broadcasted to a form compatible with the display standard, handles possible remote connections to the signal source A1 , A2, Ax, decodes the signal from the signal sources A1 , A2, Ax, allows the user to control the content of broadcasting.
A method for interfering in the content of audio-video signals through generating additional personalised and interactive content, independently of the source of the original content and regardless of the method of transmission of this content, is characterised in that the image broadcasted from the device 100 is placed on the screen of the receiver O simultaneously with the image broadcasted from the sources A1 , A2, Ax, wherein by means of the transmission network T the device 100 communicates, via the module D responsible for bidirectional communication, with the server S, receives messages controlling the additional content of the image broadcasted, receives packets of personalised additional content, receives messages on remote management of the device 100, sends feedback on how the device 100 is used by the user. The user remotely manages the content of additional broadcasted image by means of the module E for managing and configuring the user content and the remote control device R which is a dedicated device (a remote control). The management by means of the remote control device R relates to additional content and is performed by means of the module B for managing the input signal of content management from the sources A1 , A2, Ax. The module for communicating with the remote server D switches the source of additional content to the copy of last packet kept in the non-volatile cache memory M, which allows for displaying the additional content also in case of disappearance of the transmission channel T. Displaying from the non-volatile memory M takes place until the connection with the server S is re-established through the transmission network T. The content from the signal sources A1 , A2, Ax is interfered with through reducing the image matched to the monitor-receiver so as to obtain an area to display additional content on the same monitor-receiver simultaneously with or instead of the content from the signal sources A1 , A2, Ax. The user interacts by means of the remote control R with the displayed additional content of informative and/or advertising nature, wherein interactions are performed by means of the control device R and the monitor-receiver O, they relate to interactions as viewing, interactions as clicking and redirecting to another form of information displayed on the receiver screen, interactions as performing an action, interactions as a distance purchase. Performing interactions as viewing, interactions as clicking and redirecting to another form of information, interactions as performing an action is remunerated by payments to a bank account / payment card, wherein the amount of payment is determined automatically by a settling module 214 based on base price list and Adserver module 201 calculating the final price based on the attractiveness of a given user for advertisers in a given period of time. The amount is divided by the system between the end user and the system operator, wherein the ratio of this division is regulated by the system operator. Performing interactions as a distance purchase CPS is remunerated by refunding a part of the amount spent to the bank account / payment card, wherein the amount of the refund is divided by the settling module 214 between the end user and the system operator, wherein the ratio of this division is regulated by the system operator. The level of remuneration for user interactions with advertising forms is managed by the operator. The user is allowed to preview his bank account balance on the monitor-receiver O or a dedicated Internet service 207, including preview of account number, list of all revenues for the interactions, also with information on distance purchases. The provider of additional content is allowed to prepare and electronically send multimedia files of additional content by means of campaign wizard 205 or affiliation server (213), to preview their appearance and method of operation or ordering delivery thereof to an external specialised company integrated in the system through document circulation module 216. External providers of additional content are allowed to manage their information and/or advertising campaigns on a dedicated Internet service 206, by monitoring the progress of the campaign - implementation of the assumed budget, reporting on reaching the target groups, manual price management of their realtime price auctions in Adserver (201 ) - maximum amount for a single remuneration for interaction, amount of allowable payable interactions per user or other actions associated with campaign management and optimisation. It is allowed in the advertising campaign module 200 and the document circulation module 216 to accept for publication, to deposit, to manage, to modify, by authorised users, all additional content created by providers on the monitors-receivers O of end users. It is allowed by means of the module CRM 210 and the document circulation module 216 to have an interactive communication between the end user and the operator or / and broadcasters of advertising and/or information content. Additional information and/or advertising content is made available to the external providers through a mechanism 205 or an affiliation server 213 having information on the additional content displayed ultimately on the monitors-receivers O of end users, for each of them individually. Groups of end users are selected through a profiler module 209 based on their declarations of preferences for categories of additional information and based on recordings of their behaviours in relation to the additional content displayed so far - a behaviour recording module 203, and the additional content displayed to them according to conditions specified by external providers of additional content. Groups of end users are selected through the profiler module 209 and additional content is displayed to them according to conditions specified by external providers of additional content. The operator is allowed in the module CRM 210 to perform the management of various data on end users, which consists in adding and modifying information, creating aggregated collections of profiles of end users according to set parameters. The said management is performed manually or automatically using the client profiler 209, the behaviour recorder 203, an expenditure recorder 204. It is allowed to record all interactions of end users with the additional content displayed, wherein for each user individually, the behaviour recorder 203 records performed actions, and the profiler 209 adds him temporarily to a particular category of preferences. It is allowed to record interactions by means of the behaviour recorder 203 for each of the end users individually and to record expenditures 204 from the dedicated bank account and from the payment card 300 integrated thereto. The operator is allowed through a sales module 212 to settle sales commissions for the access to end users' devices 100, in particular it is allowed to manage sales structure, to manage inventory, internal and external orders, circulation of internal documents, accounting and financial documents, and to generate reports. It is allowed to publish, by means of an Internet service 208, information from modules: my account 207, my account advertiser 206, sales 212, campaign wizard 205. The end users are allowed, for remuneration due at the moment of accession of a new member, to indicate via the "recommend to a friend" module 217 other users for accession.

Claims

Claims
A device for interfering in a content of audio-video signals, connected in series between a signal source and a receiver, allowing for the use of a part of a screen of a receiver in order to introduce an independent additional content, characterised in that it is provided with a central module (C) processing an input audio-video signal and an output modified audio-video signal, controlling the operation of modules connected thereto, including a module (B) managing the input signal from sources (A1 )(A2)(Ax), and a module (G) handling the output signal, in particular responsible for adjusting the quality and manner of displaying the content on the receiver (O), and also a module (D) which manages bidirectional communication, sending and receiving messages from/to a server (S), and manages the access to a transmission network (T), and a module (E) responsible for managing and configuring the user's profile, and also for bidirectional communication with a remote control device (R).
The device according to claim 1 , characterised in that the module (D) managing bidirectional communication is connected to a non-volatile memory (M) containing data on device configuration, additional and optional content.
The device according to claim 1 , characterised in that it has a module responsible for periodic and uninterruptible checking the capabilities for exchanging information with the server (S), said module checking the connection status, checking whether there are new control commands, exchanging messages and content bidirectionally with the server.
The device according to claim 1 , characterised in that it has a physical input for audio-video signals in an analogue or digital form being one of the input signal sources (A1 )(A2)(Ax).
The device according to claim 1 , characterised in that it has a unique serial code (ID) which allows identification of the device on a remote server, said identification allowing for communication personalisation per device, for command personalisation, and for content personalisation.
The device according to claim 1 , characterised in that the device (100) generates an image broadcasted to a form compatible with the display standard, handles possible remote connections to the signal source (A1 )(A2)(Ax), decodes the signal from the signal sources (A1 )(A2)(Ax), allows the user to control the broadcast content.
7. A method for interfering in a content of audio-video signals through generating additional personalised and interactive content, independently of a source of the original content and regardless of the method of transmission of this content, characterised in that an image broadcasted from a device (100) is placed on a screen of a receiver (O) simultaneously with an image broadcasted from the sources (A1 )(A2)(Ax), wherein by means of a transmission network (T) the device (100) communicates, via a module (D) responsible for bidirectional communication, with a server (S), receives messages controlling the additional content of the image broadcasted, receives packets of personalised additional content, receives messages on remote management of the device (100), sends feedback on how the device (100) is used by a user, and furthermore the user remotely manages the content of additional broadcasted image by means of a module (E) for configuring and managing the user content and a remote control device (R) which may be a dedicated device (a remote control) or an application on any electronic device allowing for wireless communication preferably by Bluetooth protocol or wireless Internet.
8. The method according to claim 7, characterised in that the management by means of the remote control device (R) relates to additional content and is performed by means of a module (B) for managing an input signal of content management from the sources (A1 )(A2)(Ax).
9. The method according to claim 7, characterised in that the module (D) for communicating with the remote server switches the source of additional content to a copy of last packet kept in a non-volatile cache memory (M), allowing for displaying the additional content also in case of disappearance of a transmission channel (T), wherein displaying from the non-volatile memory (M) takes place until the connection with the server (S) is re-established through the transmission network (T).
10. The method according to claim 7, characterised in that the content from the signal sources (A1 )(A2)(Ax) is interfered with through reducing the image matched to a monitor-receiver so as to obtain an area to display additional content on the same monitor-receiver simultaneously with or instead of the content from the signal sources (A1 )(A2)(Ax).
1 1 . The method according to claim 7, characterised in that the user interacts by means of the remote control (R) with the displayed additional content of informative and/or advertising nature, wherein interactions are performed by means of the control device (R) and the monitor-receiver (O), they relate to interactions as viewing, interactions as clicking and redirecting to another form of information displayed on the receiver screen, interactions as performing an action (CPA), interactions as a distance purchase.
12. The method according to claim 1 1 , characterised in that performing interactions as viewing, interactions as clicking and redirecting to another form of information, interactions as performing an action, is remunerated by payments to a bank account / payment card, wherein the amount of payment is determined automatically by a settling module (214) based on base price list and Adserver module (201 ) calculating the final price based on the attractiveness of a given user for advertisers in a given period of time, and furthermore the amount is divided by the system between the end user and the system operator, wherein the ratio of this division is regulated by the system operator.
13. The method according to claim 1 1 , characterised in that performing interactions as a distance purchase is remunerated by refunding a part of the amount spent to the bank account / payment card, wherein the amount of the refund is divided by the settling module (214) between the end user and the system operator, wherein the ratio of this division is regulated by the system operator.
14. The method according to claim 1 1 , characterised in that the level of remuneration for user interactions with advertising forms is managed by the operator.
15. The method according to claim 1 1 , characterised in that the user is allowed to preview his bank account balance on the monitor-receiver (O) or a dedicated Internet service (207), including preview of account number, list of all revenues for the interactions, also with information on distance purchases.
16. The method according to claim 1 1 , characterised in that the provider of additional content is allowed to create and/or electronically send multimedia files of additional content by means of a campaign wizard (205) and/or an affiliation server (213), to preview their appearance and method of operation or ordering delivery thereof to an external specialised company integrated in the system through a Document Circulation module (216).
17. The method according to claim 1 1 , characterised in that external providers of additional content are allowed to manage their information and/or advertising campaigns on a dedicated Internet service (206), by monitoring the campaign progress - implementation of the assumed budget, reporting on reaching the target groups, manual price management of their real-time price auctions in an Adserver module (201 ) - maximum amount for a single remuneration for interaction, amount of allowable payable interactions per user and performing other actions associated with campaign management and optimisation.
18. The method according to claim 1 1 , characterised in that it is allowed in a advertising campaign module (200) and a document circulation module (216) to accept for publication, to deposit, to manage, to modify, by authorised users, of all additional content created by providers, on the monitors-receivers (O) of end users.
19. The method according to claim 1 1 , characterised in that it is allowed by means of the module (CRM 210) and the document circulation module (216) to have an interactive communication between the end user and the operator or/and broadcasters of advertising and/or information content.
20. The method according to claim 7, characterised in that additional information and/or advertising content is made available to external providers through a mechanism (205) or the affiliation server (213) having information on the additional content displayed ultimately on the monitors-receivers (O) of end users, for each of them individually.
21 . The method according to claim 7, characterised in that groups of end users are selected through a profiler module (209) based on their declarations in terms of demographic, psychographic data, and other personal data, based on their declarations of preferences for categories of additional information and based on recordings of their behaviours in relation to the additional content displayed so far - a behaviour recording module (203), and the additional content displayed to them according to conditions specified by external providers of additional content.
22. The method according to claim 7, characterised in that groups of end users are selected through the profiler module (209) and additional content is displayed to them according to conditions specified by external providers of additional content.
23. The method according to claim 7, characterised in that the operator is allowed in the module (CRM 210) to perform the management of various data on end users, which consists in adding and modifying information, creating aggregated collections of profiles of end users according to set parameters, wherein said management is performed manually or automatically using the client profiler (209), the behaviour recorder (203), an expenditure recorder (204), and declarative data provided when acceding to the system.
24. The method according to claim 7, characterised in that it is allowed to record all interactions of end users with the additional content displayed, wherein for each user individually, the behaviour recorder (203) records performed actions, and the profiler (209) adds him temporarily to a particular category of preferences.
25. The method according to claim 7, characterised in that it is allowed to record interactions by means of the behaviour recorder (203) for each of the end users individually and to record expenditures (204) from the dedicated bank account and from the payment card (300) integrated thereto.
26. The method according to claim 7 or 1 1 , characterised in that the operator is allowed through a sales module (212) to settle sales commissions for the access to end users' devices (100), in particular it is allowed to manage sales structure, to manage inventory, internal and external orders, circulation of internal documents, accounting and financial documents, and to generate reports.
27. The method according to claim 7 or 1 1 , characterised in that it is allowed to publish, by means of an Internet service (208), information from the modules: my account (207), my account advertiser (206), sales (212), campaign wizard (205), and other modules of the system, through a system, integrated with the Internet service (208), managing authorisations and accesses to information and/or modules of the system.
28. The method according to claim 7 or 1 1 , characterised in that the end users are allowed, for remuneration due at the moment of accession of a new member, to indicate via the module "recommend to a friend" (217) other users for accession.
PCT/EP2016/075668 2015-12-01 2016-10-25 Device and method for interfering in the content of audio-video signals through displaying interactive, personalised advertising and information forms WO2017092934A1 (en)

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