WO2017120735A1 - Method and system for promoting dining location advertisements - Google Patents

Method and system for promoting dining location advertisements Download PDF

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Publication number
WO2017120735A1
WO2017120735A1 PCT/CN2016/070572 CN2016070572W WO2017120735A1 WO 2017120735 A1 WO2017120735 A1 WO 2017120735A1 CN 2016070572 W CN2016070572 W CN 2016070572W WO 2017120735 A1 WO2017120735 A1 WO 2017120735A1
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page
user
advertisement
wifi
wifi connection
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PCT/CN2016/070572
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French (fr)
Chinese (zh)
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程强
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程强
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Priority to CN201680000131.7A priority Critical patent/CN105723400A/en
Priority to PCT/CN2016/070572 priority patent/WO2017120735A1/en
Publication of WO2017120735A1 publication Critical patent/WO2017120735A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0252Targeted advertisements based on events or environment, e.g. weather or festivals
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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  • Environmental & Geological Engineering (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A method and system for promoting dining location advertisements, the method comprising the following steps: receiving a WiFi connection request sent by a user (101); after the request is successfully verified, acquiring preference information of the user (102); and, on the basis of the preference information, pushing an advertisement related to the preference information on the WiFi connection page (103). The present technical solution has the advantage of good advertisement promotion effects.

Description

餐饮场所广告推广方法及系统  Restaurant promotion method and system 技术领域Technical field
本发明涉及通信及餐饮领域,尤其涉及一种餐饮场所广告推广方法及系统。The invention relates to the field of communication and catering, in particular to a method and system for promoting advertisement of a catering place.
背景技术Background technique
餐饮的概念主要有两种:一是饮食,比如经营餐饮,提供餐饮。二是指提供餐饮的行业或者机构,满足食客的饮食需求,从而获取相应的服务收入。由于在不同的地区、不同的文化下,不同的人群饮食习惯、口味的不同,因此,世界各地的餐饮表现出多样化的特点。餐饮市场将进入品牌消费时代,中国餐饮业将以百分之十六的增速继续对扩大消费、促进就业发挥积极作用。There are two main concepts of catering: one is diet, such as operating catering, providing catering. The second refers to the industry or institution that provides catering, to meet the dietary needs of diners, and thus to obtain the corresponding service income. Due to the different eating habits and tastes of different people in different regions and different cultures, the catering in the world shows a variety of characteristics. The catering market will enter the era of brand consumption, and the Chinese catering industry will continue to play a positive role in expanding consumption and promoting employment at a growth rate of 16%.
现有的餐饮场所的广告与户外广告类似,即通过广播的方式来播放,其推广效果不好。The advertisements of existing dining places are similar to those of outdoor advertisements, that is, broadcasted by means of broadcasting, and the promotion effect is not good.
技术问题technical problem
提供一种餐饮场所广告推广方法,其解决了现有技术的广告推广消息不好的缺点。The invention provides a restaurant promotion method for dining places, which solves the shortcomings of the prior art advertisement promotion messages.
技术解决方案Technical solution
一方面,提供一种餐饮场所广告推广方法,所述方法包括如下步骤:In one aspect, a method for promoting a restaurant location advertisement is provided, and the method includes the following steps:
接收用户发送的WIFI连接请求;Receiving a WIFI connection request sent by the user;
对该请求验证成功后,获取用户的喜好信息;After the request is successfully verified, the user's preference information is obtained;
依据该喜好信息在WIFI连接页面上推送与该喜好信息相关的广告。An advertisement related to the favorite information is pushed on the WIFI connection page according to the favorite information.
可选的,所述方法还包括:Optionally, the method further includes:
在用户点击该广告页面时,进入该广告页面对应的链接。When the user clicks on the advertisement page, the corresponding link of the advertisement page is entered.
可选的,所述方法还包括:Optionally, the method further includes:
如用户未点击广告页面时,将WIFI页面切换至主页面。If the user does not click on the ad page, switch the WIFI page to the main page.
第二方面,提供一种餐饮场所广告推广系统,所述系统包括:In a second aspect, a restaurant promotion system is provided, the system comprising:
接收单元,用于接收用户发送的WIFI连接请求;a receiving unit, configured to receive a WIFI connection request sent by the user;
获取单元,用于对该请求验证成功后,获取用户的喜好信息;An obtaining unit, configured to obtain user preference information after the request is successfully verified;
推送单元,用于依据该喜好信息在WIFI连接页面上推送与该喜好信息相关的广告。The pushing unit is configured to push an advertisement related to the favorite information on the WIFI connection page according to the preference information.
可选的,所述系统还包括:Optionally, the system further includes:
链接单元,用于在用户点击该广告页面时,进入该广告页面对应的链接。a link unit, configured to enter a link corresponding to the advertisement page when the user clicks on the advertisement page.
可选的,所述系统还包括:Optionally, the system further includes:
切换单元,用于如用户未点击广告页面时,将WIFI页面切换至主页面。The switching unit is configured to switch the WIFI page to the main page when the user does not click the advertisement page.
有益效果Beneficial effect
本发明具体实施方式提供的技术方案获取设定范围内的移动终端,在移动终端登录场所WIFI时,获取用户的喜好数据,依据用户的喜好推送相关的关高,所以其具有广告推广效果好的优点。The technical solution provided by the specific embodiment of the present invention acquires the mobile terminal in the set range. When the mobile terminal logs in to the WIFI, the user's preference data is acquired, and the related high is pushed according to the user's preference, so the advertisement promotion effect is good. advantage.
附图说明DRAWINGS
为了更清楚地说明本发明实施例或现有技术中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本发明的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其他的附图。In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the description of the prior art will be briefly described below. Obviously, the drawings in the following description are only It is a certain embodiment of the present invention, and other drawings can be obtained from those skilled in the art without any creative work.
图1为本发明提供的一种餐饮场所广告推广方法的流程图;1 is a flow chart of a method for promoting advertisement of a restaurant place provided by the present invention;
图2为本发明提供的一种餐饮场所广告推广系统的结构图。FIG. 2 is a structural diagram of a restaurant promotion system according to the present invention.
本发明的实施方式Embodiments of the invention
下面将结合本发明实施例中的附图,对本发明实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本发明一部分实施例,而不是全部的实施例。基于本发明中的实施例,本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例,都属于本发明保护的范围。The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are only a part of the embodiments of the present invention, but not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.
参阅图1,图1为本发明第一较佳实施方式提供的一种餐饮场所广告推广方法的流程图,该方法由服务器来完成,该方法如图1所示,包括如下步骤:Referring to FIG. 1 , FIG. 1 is a flowchart of a method for promoting an advertisement of a restaurant in a first preferred embodiment of the present invention. The method is implemented by a server. The method is as shown in FIG. 1 and includes the following steps:
步骤S101、接收用户发送的WIFI连接请求;Step S101: Receive a WIFI connection request sent by the user.
步骤S102、对该请求验证成功后,获取用户的喜好信息;Step S102: After successfully verifying the request, acquiring user preference information;
步骤S103、依据该喜好信息在WIFI连接页面上推送与该喜好信息相关的广告。Step S103: Push an advertisement related to the favorite information on the WIFI connection page according to the favorite information.
本发明具体实施方式提供的技术方案获取设定范围内的移动终端,在移动终端登录场所WIFI时,获取用户的喜好数据,依据用户的喜好推送相关的关高,所以其具有广告推广效果好的优点。The technical solution provided by the specific embodiment of the present invention acquires the mobile terminal in the set range. When the mobile terminal logs in to the WIFI, the user's preference data is acquired, and the related high is pushed according to the user's preference, so the advertisement promotion effect is good. advantage.
可选的,上述方法在步骤S103之后还可以包括:Optionally, after the step S103, the foregoing method may further include:
在用户点击该广告页面时,进入该广告页面对应的链接。When the user clicks on the advertisement page, the corresponding link of the advertisement page is entered.
可选的,上述方法在步骤S103之后还可以包括:Optionally, after the step S103, the foregoing method may further include:
如用户未点击广告页面时,将WIFI页面切换至主页面。If the user does not click on the ad page, switch the WIFI page to the main page.
参阅图2,图2为本发明第二较佳实施方式提供的一种餐饮场所广告推广系统,该系统包括:Referring to FIG. 2, FIG. 2 is a dining room advertisement promotion system according to a second preferred embodiment of the present invention. The system includes:
接收单元201,用于接收用户发送的WIFI连接请求;The receiving unit 201 is configured to receive a WIFI connection request sent by the user.
获取单元202,用于对该请求验证成功后,获取用户的喜好信息;The obtaining unit 202 is configured to obtain the user's preference information after the request is successfully verified.
推送单元203,用于依据该喜好信息在WIFI连接页面上推送与该喜好信息相关的广告。The pushing unit 203 is configured to push an advertisement related to the favorite information on the WIFI connection page according to the preference information.
本发明具体实施方式提供的技术方案获取设定范围内的移动终端,在移动终端登录场所WIFI时,获取用户的喜好数据,依据用户的喜好推送相关的关高,所以其具有广告推广效果好的优点。The technical solution provided by the specific embodiment of the present invention acquires the mobile terminal in the set range. When the mobile terminal logs in to the WIFI, the user's preference data is acquired, and the related high is pushed according to the user's preference, so the advertisement promotion effect is good. advantage.
可选的,上述系统还可以包括:Optionally, the above system may further include:
链接单元204,用于在用户点击该广告页面时,进入该广告页面对应的链接。The linking unit 204 is configured to enter a link corresponding to the advertisement page when the user clicks on the advertisement page.
可选的,上述系统还可以包括:Optionally, the above system may further include:
切换单元205,用于如用户未点击广告页面时,将WIFI页面切换至主页面。The switching unit 205 is configured to switch the WIFI page to the main page when the user does not click the advertisement page.
需要说明的是,对于前述的各方法实施方式或实施例,为了简单描述,故将其都表述为一系列的动作组合,但是本领域技术人员应该知悉,本发明并不受所描述的动作顺序的限制,因为根据本发明,某些步骤可以采用其他顺序或者同时进行。其次,本领域技术人员也应该知悉,说明书中所描述实施方式或实施例均属于优选实施例,所涉及的动作和单元并不一定是本发明所必须的。It should be noted that, for the foregoing method embodiments or embodiments, for the sake of simple description, they are all expressed as a series of action combinations, but those skilled in the art should know that the present invention is not subject to the described action sequence. Limitations, as certain steps may be performed in other sequences or concurrently in accordance with the present invention. In the following, those skilled in the art should also understand that the embodiments or examples described in the specification are preferred embodiments, and the actions and units involved are not necessarily required by the present invention.
在上述实施例中,对各个实施例的描述都各有侧重,某个实施例中没有详述的部分,可以参见其他实施例的相关描述。In the above embodiments, the descriptions of the various embodiments are different, and the details that are not detailed in a certain embodiment can be referred to the related descriptions of other embodiments.
本发明实施例方法中的步骤可以根据实际需要进行顺序调整、合并和删减。The steps in the method of the embodiment of the present invention may be sequentially adjusted, merged, and deleted according to actual needs.
本发明实施例装置中的单元可以根据实际需要进行合并、划分和删减。本领域的技术人员可以将本说明书中描述的不同实施例以及不同实施例的特征进行结合或组合。The units in the apparatus of the embodiment of the present invention may be combined, divided, and deleted according to actual needs. Those skilled in the art can combine or combine the different embodiments described in the specification and the features of the different embodiments.
通过以上的实施方式的描述,所属领域的技术人员可以清楚地了解到本发明可以用硬件实现,或固件实现,或它们的组合方式来实现。当使用软件实现时,可以将上述功能存储在计算机可读介质中或作为计算机可读介质上的一个或多个指令或代码进行传输。计算机可读介质包括计算机存储介质和通信介质,其中通信介质包括便于从一个地方向另一个地方传送计算机程序的任何介质。存储介质可以是计算机能够存取的任何可用介质。以此为例但不限于:计算机可读介质可以包括随机存取存储器(Random Access Memory,RAM)、只读存储器(Read-Only Memory,ROM)、电可擦可编程只读存储器(Electrically Erasable Programmable Read-Only Memory,EEPROM)、只读光盘(Compact Disc Read-Only Memory,CD-ROM)或其他光盘存储、磁盘存储介质或者其他磁存储设备、或者能够用于携带或存储具有指令或数据结构形式的期望的程序代码并能够由计算机存取的任何其他介质。此外。任何连接可以适当的成为计算机可读介质。例如,如果软件是使用同轴电缆、光纤光缆、双绞线、数字用户线(Digital Subscriber Line,DSL)或者诸如红外线、无线电和微波之类的无线技术从网站、服务器或者其他远程源传输的,那么同轴电缆、光纤光缆、双绞线、DSL或者诸如红外线、无线和微波之类的无线技术包括在所属介质的定影中。如本发明所使用的,盘(Disk)和碟(disc)包括压缩光碟(CD)、激光碟、光碟、数字通用光碟(DVD)、软盘和蓝光光碟,其中盘通常磁性的复制数据,而碟则用激光来光学的复制数据。上面的组合也应当包括在计算机可读介质的保护范围之内。Through the description of the above embodiments, those skilled in the art can clearly understand that the present invention can be implemented in hardware, firmware implementation, or a combination thereof. When implemented in software, the functions described above may be stored in or transmitted as one or more instructions or code on a computer readable medium. Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another. A storage medium may be any available media that can be accessed by a computer. Taking this as an example, but not limited to: the computer readable medium may include random access memory (Random) Access Memory, RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), Compact Disc Read-Only Memory, CD-ROM, or other optical disc storage, magnetic storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Also. Any connection may suitably be a computer readable medium. For example, if the software is using coaxial cable, fiber optic cable, twisted pair, digital subscriber line (Digital Subscriber Line, DSL) or wireless technology such as infrared, radio and microwave transmission from a website, server or other remote source, then coaxial cable, fiber optic cable, twisted pair, DSL or such as infrared, wireless and microwave Wireless technology is included in the fixing of the associated medium. As used in the present invention, a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disk, and a Blu-ray disc, wherein the disc is usually magnetically copied, and the disc is The laser is used to optically replicate the data. Combinations of the above should also be included within the scope of the computer readable media.
总之,以上所述仅为本发明技术方案的较佳实施例而已,并非用于限定本发明的保护范围。凡在本发明的精神和原则之内,所作的任何修改、等同替换、改进等,均应包含在本发明的保护范围之内。 In summary, the above description is only a preferred embodiment of the technical solution of the present invention, and is not intended to limit the scope of the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention.

Claims (6)

  1. 一种餐饮场所广告推广方法,其特征在于,所述方法包括如下步骤: A dining room advertisement promotion method, characterized in that the method comprises the following steps:
    接收用户发送的WIFI连接请求;Receiving a WIFI connection request sent by the user;
    对该请求验证成功后,获取用户的喜好信息;After the request is successfully verified, the user's preference information is obtained;
    依据该喜好信息在WIFI连接页面上推送与该喜好信息相关的广告。An advertisement related to the favorite information is pushed on the WIFI connection page according to the favorite information.
  2. 根据权利要求1所述的方法,其特征在于,所述方法还包括:The method of claim 1 further comprising:
    在用户点击该广告页面时,进入该广告页面对应的链接。When the user clicks on the advertisement page, the corresponding link of the advertisement page is entered.
  3. 根据权利要求1所述的方法,其特征在于,所述方法还包括:The method of claim 1 further comprising:
    如用户未点击广告页面时,将WIFI页面切换至主页面。If the user does not click on the ad page, switch the WIFI page to the main page.
  4. 一种餐饮场所广告推广系统,其特征在于,所述系统包括:A restaurant promotion system for dining establishments, characterized in that the system comprises:
    接收单元,用于接收用户发送的WIFI连接请求;a receiving unit, configured to receive a WIFI connection request sent by the user;
    获取单元,用于对该请求验证成功后,获取用户的喜好信息;An obtaining unit, configured to obtain user preference information after the request is successfully verified;
    推送单元,用于依据该喜好信息在WIFI连接页面上推送与该喜好信息相关的广告。The pushing unit is configured to push an advertisement related to the favorite information on the WIFI connection page according to the preference information.
  5. 根据权利要求4所述的系统,其特征在于,所述系统还包括:The system of claim 4, wherein the system further comprises:
    链接单元,用于在用户点击该广告页面时,进入该广告页面对应的链接。a link unit, configured to enter a link corresponding to the advertisement page when the user clicks on the advertisement page.
  6. 根据权利要求4所述的系统,其特征在于,所述系统还包括:The system of claim 4, wherein the system further comprises:
    切换单元,用于如用户未点击广告页面时,将WIFI页面切换至主页面。The switching unit is configured to switch the WIFI page to the main page when the user does not click the advertisement page.
PCT/CN2016/070572 2016-01-11 2016-01-11 Method and system for promoting dining location advertisements WO2017120735A1 (en)

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CN201680000131.7A CN105723400A (en) 2016-01-11 2016-01-11 Advertising method and system for dining places
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