An alert engine module receives an alert for an event in a generic communications format and delivers an alert for the event to a target address in a communications format that is preferred by a user based on the alert content. The generic format can be an e-mail message, such as a Simple Mail Transfer...http://www.google.de/patents/US7747288?utm_source=gb-gplus-sharePatent US7747288 - System and method for notifying users of an event using alerts
