The method of providing a web page that uses geographic and/or weather-related information from definitions in the page in a graphical advertising message. The ad can be dynamically altered based on a wide variety of variables that are defined on a web page. By being able to change ad messaging and visuals...http://www.google.de/patents/US7523387?utm_source=gb-gplus-sharePatent US7523387 - Customized advertising in a web page using information from the web page
