A method of providing a web-site performance analysis service is disclosed that gathers data relative to visits to web-pages that are associated with a web-site. Traversals are identified that correspond to each visit to the web-pages. Each identified traversal has an identification of either an incoming...http://www.google.de/patents/US7647323?utm_source=gb-gplus-sharePatent US7647323 - Web-site performance analysis system and method of providing a web-site performance analysis service