An apparatus and method is disclosed by which contents can be provided in accordance with the preference of a user. A selection control section of a contents providing apparatus selects sub contents conforming to a preference of a user from within a contents server based on static preference information...http://www.google.de/patents/US7627880?utm_source=gb-gplus-sharePatent US7627880 - Contents providing system and method, providing apparatus and method, reproduction apparatus and method, and program