A system and method for determining and identifying trendsetters within a member population, such as an online community. The trendsetters can then be used for a number of useful purposes, such as predicting future product/service trends, evaluating advertising techniques, identifying collectible items...http://www.google.de/patents/US7890363?utm_source=gb-gplus-sharePatent US7890363 - System and method of identifying trendsetters