An on-line market-place includes an auction wherein one or more predefined terms, qualities, incentives, or other such indicia (generally, “Program Terms”) are associated with the particular product and/or service which is the subject of the auction. Customers rank or otherwise designate their preference...http://www.google.de/patents/US7720743?utm_source=gb-gplus-sharePatent US7720743 - Methods and apparatus for online auctions and market-places utilizing program terms