Television program guides are equipped with advertisements and "pseudo-ads." Pseudo-ads generally include non-advertising subject matter such as games, weather information, celebrity interviews, etc. Pseudo-ads are mixed in with regular advertisements as they are displayed. In one embodiment of the invention,...http://www.google.de/patents/US6799327?utm_source=gb-gplus-sharePatent US6799327 - Program guide with selectable advertisements and pseudo-ads