A method and a system for the creation of agents to be used for recommending media content to a user (207). The agent comprises a profile of media content and can further comprise an algorithm for recommending media (201) on a media system (208). The media system (208) can be a VCR, a TV, a set-top box,...http://www.google.de/patents/US20050066350?utm_source=gb-gplus-sharePatent US20050066350 - Creating agents to be used for recommending media content