This invention relates to a facestock comprising a polymeric film, and a holographic layer on a surface of the facestock, wherein the film is conformable. The invention also relates to label stocks prepared from the facestocks, and labels made therefrom. The labels are useful on squeezable containers....http://www.google.de/patents/US7410706?utm_source=gb-gplus-sharePatent US7410706 - Machine direction only oriented films