A system and method allows a user to authenticate a web site, a web site to authenticate a user, or both. When a user requests a web page from the web site, customization information that is recognizable to the user is provided to allow the user to authenticate the web site. A signed, encrypted cookie...http://www.google.de/patents/US7346775?utm_source=gb-gplus-sharePatent US7346775 - System and method for authentication of users and web sites
