An adaptive advertising system can be used in the context of an Internet environment. Transparently to the user, the system continuously operates in the background to adapt banner advertisements based on the detection of competing ads. The system includes a page analyzer that translates the hosted ad's...http://www.google.de/patents/US20020147637?utm_source=gb-gplus-sharePatent US20020147637 - System and method for dynamically optimizing a banner advertisement to counter competing advertisements
