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United States Patent 
Patent Number: Date of Patent:
VIDEO MERCHANDISING SYSTEM WITH VARIABLE AND ADOPTIVE PRODUCT SEQUENCE PRESENTATION ORDER
Inventor: Denise A. Yourick, Gahanna, Ohio
Assignee: Westinghouse Electric Corp.,
Appl. No.: 909,792
Filed: Sep. 22, 1986
Int. CI.4 G06F 7/24; G06F 15/21
U.S. CI 364/401; 364/518;
Field of Search 364/401, 518; 358/903,
358/102; 360/72.2; 340/706, 825.35; 434/365;
U.S. PATENT DOCUMENTS
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4,675,755 6/1987 Baumeister et al 358/102 X
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Primary Examiner—Jerry Smith
Assistant Examiner—Clark A. Jablon
Attorney, Agent, or Firm—D. C. Abeles
A multimode video merchandiser system utilizes two levels of inductive learning to derive rules for selecting the sequence in which images of products stored on a videodisc are presented on a video monitor to a user. The first level of inductive learning generates rules from market survey based, consumer profile attributes assigned to items selected by previous users to determine the profile of the consumer most likely to be using the system at any given time, and to present the items in a sequence most likely to appeal to such a user. The second level of inductive learning utilizes a set of product characteristic attributes assigned to items selected by the current user to determine that user's preferences, and to modify the sequence of presentation to display first those items possessing the preferred characteristics.
16 Claims, 9 Drawing Sheets
(PREVIOUS USER TIMES OUT )
RUN IDS FOR
LOAD RULES FOR INCOME. AGE, AND GENDER
EXECUTE RULES TO GET CURRENT CONSUMER PROFILE
SCORE ITEMS ON HOW CLOSELY THEY MATCH PROFILE
SORT SCORED ITEMS BY SCORE
GENERATE SUBMENU WITH OPTIONS ♦