![[graphic]](http://www.google.de/patents?id=T_PmAQAAEBAJ&hl=de&ie=ISO-8859-1&output=text&pg=PA1&img=1&zoom=3&hl=de&q=&cds=1&sig=ACfU3U0mJAevsXNMXCrNE-9HA_XC0hkvJA&edge=0&edge=stretch&ci=127,170,733,4)
USOO7958006B2 (12) United States Patent (10) Patent No.: US 7,958,006 B2 Keil et al. (45) Date of Patent: Jun. 7, 2011 (54) SYSTEM TO PROVIDE CONSUMER 6,236,978 Bl 5/2001 Tuzhilin PREFERENCE INFORMATION E} gideiiiiti , , 1€g3.1'lS 1 <75) invemors: sev K- H- Kei1,NewYori<, NY (US); §j§§§j§j‘$ E} * ‘£882 §i‘;‘;§f,§’;‘ G‘ *“' """"""" " 7°5/36 R Dick R-WittiI1k,Nei1h Haven, CT (US); 2006/0218162 Al 9/2006 Keil et al. Hielke Roelof van der Scheer, New FOREIGN PATENT DOCUMENTS York, NY (US) WO WO-9726612 A1 7/1997 (73) Assignee: ITIi;i?[CSl;oice Solutions, Inc., New York, OTHER PUBLICATIONS Allenby, Greg, Using extremes to design products and segment mar( ) N01195:? SubJeCt to any d15C1a1mer= the term Ofthls kets, Journal of Marketing Research, Nov. 1995 (Dialog file patent is extended or adjusted under 35 75100184535); U~S~C~ 15403) by 745 day5~ “The ACNHB Module for Hierarchical Bayes Estimation”, Sawtooth Software, Inc. (Aug. 1999). (21) APPL N0-I 09/845,051 Magidson, Jay, and Vermunt, Jeroen K., “Latent Class Models”. (22) Filed: Apr. 27, 2001 (Continued) (65) Prior Publication Data Primary Examiner — Daniel Lastra (74) Attorney, Agent, or Firm — Fish & Richardson P.C. US 2003/0040952 A1 Feb. 27, 2003 (51) I t Cl (57) ABSTRACT n . . G06Q 30/00 (200501) A system to determine preference infonnation in which pref(52) U.S. Cl. .................................................... .. 7 05/14.1 erence mfermanen aS_See1ated_ Web a eensumer ls deter" . . . mined, the preference infonnation is validated, and the pref(58) Field of Classification Search .................. .. 705/10, . . . . . . . 705/14 26 1431 erence information is 'II11X€d with preference infonnation See application file for Complete Search histgry’ associated with a plurality of consumers based the validating step. The validating step may includes provision of trade(56) References Cited off questions to the consumer, reception of actual answers to
the trade-off questions, prediction of consumer answers to the trade-off questions based on the preference information associated with the consumer and prediction of subgroup answers
5,041,972 A 8/1991 Frost . . . 53124391 1 A 6/1992 Sack to thetrade-off questions based on the preference infonnation 5,533,763 A 12/1996 Atcheson at 31‘ associated with the plurality of consumers. Moreover, the 5,974,396 A 10/ 1999 Anderson et al. preference information may be mixed with the preference Q 1%; gflrg J t 1 information associated with the plurality of consumers based
, , 3.I1']I1'lOIl, T. G 3. . ' 6,029,195 A * 2/2000 Herz ........................... .. 725/116 en the a.°‘“a1 answers’ the Preeletee eeneumer answers and 6,134,532 A 10/2000 Lazams et al‘ the predicted subgroup answers. 6,208,989 B1 3/2001 Dockter et al. 6,236,975 B1 5/2001 Boe et al. 50 Claims, 15 Drawing Sheets
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