Download the Gartner guide and learn how to navigate the new B2B buying journey with confidence over the next five years.

Learn how the world of B2B buying and selling is changing, and what those changes mean for sales leaders and their teams.

Mar 3, 2023 · Anticipate the 2023 software market trends and learn how to tailor your marketing and sales strategies to the needs of software buyers.

In this complimentary webinar, we will explore how you can develop a highly-valued, modern B2B buying experience that effectively combines the unique value of ...

The buying journey is the process that a customer organization and associated stakeholders follow to make a purchase or recommendation.

Aug 22, 2023 · Mapping the various stages, and touch points, along a customer's journey to a purchase decision allows organizations to better understand ...

Gartner provides actionable insights, guidance, and tools that enable faster, smarter decisions and stronger performance on an organization's ...

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The B2B buying journey is hard. In a survey of more than 250 B2B customers, Gartner found that 77% of them rated their purchase experience as extremely complex ...