Mar 3, 2023 · Anticipate the 2023 software market trends and learn how to tailor your marketing and sales strategies to the needs of software buyers.
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Create a B2B buying journey that drives more profitable purchase decisions. Our research reveals that 75% of B2B buyers prefer a rep-free sales experience.
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According to a Gartner survey in 2021, 43% of B2B buyers prefer not to engage with sales representatives while making their buying decisions.
Learn how the world of B2B buying and selling is changing, and what those changes mean for sales leaders and their teams.
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Aug 29, 2023 · Learn how the B2B buying landscape has changed and pick up tips for creating a positive experience for today's savvy buyer.
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Mar 6, 2024 · Let's dive into the three emerging trends shaping the B2B marketing trends for software buying in 2024 and beyond.
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The way B2B buyers procure products and services has seen a decisive shift from a salesperson-led model to a digital, self-serve journey.
Sep 7, 2021 · Software providers need to supply the right information at the right time and create helpful postpurchase content to improve B2B buyers' confidence.
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