This is Why Giveaways Are Important

A recognizable brand is paramount for any business. Promotional giveaways keep your company on the minds of potential customers and encourage visits to your site or store. The following reasons help showcase why giveaways are an important component of your marketing strategy.

Brand Recognition Encourages People to Buy

People like familiarity and are inclined to buy from brands they recognize. Utilizing promotional giveaways helps people identify your brand and reminds them of your business when they’re ready to make a purchase. Distinguishing one brand from another is like building a relationship with your customers. The more they notice the name, the more likely they are to trust it and return to it.

Being Memorable Means More Sales

To obtain sales, people need to recall your brand. Give them a reason to remember you so they don’t turn to competitors. What makes your company unique? How can you apply that to your promotional products and make it memorable to customers? Slogans and logos are typically used on promo products, but sometimes special events like milestone anniversaries are also employed — this, in effect, translates to, “Look how long we’ve been around!”

Promo Products Help Spread the Word

Giveaway items are another form of “word of mouth” publicity. People carry around items like work bags and coffee mugs on a daily basis, so their friends, co-workers, and even strangers will see your name. No doubt, their curiosity will be piqued!

Giveaways Are Readily Shared on Social Media

If you plan a giveaway, it will most likely be shared many times over via social media. Everyone likes the idea of getting something for free, and people love the chance to share potential freebies with their friends. Provide information about the giveaway on company social media pages for further reach that will result in more traffic to your website, greater brand recognition, and potential sales as people visit your store or site. Keep in mind there’s a wide range of promo items available, from bags to custom company mugs.

Reach New Customers

Whether yours is a new business or you’re trying to increase the customer scope of your existing brand, you must strategize how you’re going to reach your goal. Giveaways are great tactics to employ. Giveaways have high potential to reach different demographics that respond to your quest!

Gain Opportunities to Collaborate with Other Businesses

If you join another company in providing giveaways by creating a complete prize package fille with employee gifts, you’ll not only foster your business relationships, you’ll also gain recognition through their brands. Plan to include fun and functional items like company hats, household or leisure items, or items that can be used in the office. This is a great opportunity to reach their existing customer base and therefore grow yours as well. Strong business relationships may help increase referrals and will overall help a brand grow stronger.

Foster Loyalty in Existing Customers

Existing and loyal customers welcome free items and will no doubt share their experience with your company if asked about the logo on their new cap, the pen they favor, or the bag they bring to the gym. If one of your goals is to thank your current customer base, give them an advantage, such as a sneak peek at the giveaway or extra entries.

Sell More Products

Giveaways encourage people to visit your site, which may, in turn, increase sales. A good way to guarantee sales is to offer a giveaway with a purchase. To ensure adequate profits, designate a specific, higher-end item to be purchased, or just assign a certain dollar amount. To take this idea even further, you could include small promo items (such as custom company notepads or mugs) with smaller purchases, and larger items (such as throw blankets or tote bags) for more expensive purchases.

Promote Seasonal Items

People buy different items depending on the season. In late summer and early fall, for example, students are likely to buy backpacks and back-to-school clothes. Spring and summer mean people are in the market for reusable water bottles and short-sleeved T-shirts. Take advantage of winter, spring, summer and fall to offer giveaways that encourage people to buy seasonally and year-round.

Gather Important Data

If you’re looking to learn more about your customer demographic, what new products or services customers might want to see, or any other market data, hosting a giveaway is a good way to encourage customers to provide that information. Simply include a brief survey or questionnaire to be filled out when entering the sweepstakes or giveaway.

Build Email Lists

Emails can be powerful marketing tools, whether you send product updates, newsletters, sales notifications, or some other information. Have potential customers include an email address to enter the giveaway. In contrast, entice people to sign up for emails by giving away custom printed pens or other desk items.

Encourage a Sense of Community and Spice Things Up

Hosting a giveaway can work well in building a sense of community among a business and its customers. People are more likely to engage with one another as well, sharing and discussing the giveaway through social media channels. It’s also a great opportunity to liven things up and create a sense of fun and excitement that will keep new and existing customers coming back.