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What is Enterprise 2.0?
AIIM Training & Education




   www.aiim.org/training
Objectives
•   Defining Enterprise 2.0
•   Technology Compliments and Alternatives
•   Why Enterprise2.0 Now?
•   The State of the Market
•   Generational and Cultural Impacts
•   Worker Models
• www.aiim.org/enterprise20

      441 respondents, 80+
      pages, 70+ charts/figures

      Released Q1 2008




4
What Do You See as the Current
Shortcomings of Enterprise 2.0?
Defining Enterprise 2.0
 Technology that enables people to collaborate and/or form online
  communities
 The application of Web 2.0 to the enterprise
 A new set of technologies, models and methods used to develop and
  deliver business software
 The next generation of knowledge management
 The ability to snap together software services to enable business agility
 The next generation of collaboration
 The democratization of information and content-centric systems
 The use of emergent social software platforms within companies, or
  between companies and their partners or customers
 A user-centric approach to working with enterprise-focused content
  systems
 The next generation of enterprise content management (ECM)
 Exposing the collective wisdom of a networked workforce, partner and
  customer base
 Leveraging metatags to tap into collective wisdom
Defining Enterprise 2.0
 Technology that enables people to collaborate and/or form online
  communities
 The application of Web 2.0 to the enterprise
 A new set of technologies, models and methods used to develop and
  deliver business software
 The next generation of knowledge management
 The ability to snap together software services to enable business agility
 The next generation of collaboration
 The democratization of information and content-centric systems
 The use of emergent social software platforms within companies, or
  between companies and their partners or customers
 A user-centric approach to working with enterprise-focused content
  systems
 The next generation of enterprise content management (ECM)
 Exposing the collective wisdom of a networked workforce, partner and
  customer base
 Leveraging metatags to tap into collective wisdom
Re-Defining Enterprise 2.0
• “A system of web-based technologies that
  provide rapid and agile
  collaboration, information sharing, emergence
  and integration capabilities in the extended
  enterprise”
Defining Enterprise 2.0 Frameworks
• Basic fundamental structures that provide a way of
  viewing the structure of Enterprise 2.0
• What Am I Getting Into?
• Foundational to System Design/Decisions
• Functional Requirements/Functions in Context
   – SLATES
   – FLATNESSES
SLATES




     Graphic Source: Dion Hinchliffe, ZDNet
     http://blogs.zdnet.com/Hinchcliffe/?p=143
FLATNESSES




Graphic Source: Dion Hinchliffe, ZDNet
http://blogs.zdnet.com/Hinchcliffe/?p=143
FLATNESSES Focus




Graphic Source: Dion Hinchliffe, ZDNet
http://blogs.zdnet.com/Hinchcliffe/?p=143
Objectives
•   Defining Enterprise 2.0
•   Technology Compliments and Alternatives
•   Why Enterprise2.0 Now?
•   The State of the Market
•   Generational and Cultural Impacts
•   Worker Models
Defining Enterprise 2.0 Techniques
 –   Agents
 –   Knowledge Monitoring
 –   Intermediation
 –   Emergence
 –   Feedback
      • Tagging
      • Voting
 –   Social Networks/Analysis
 –   Social Computing
 –   Social Software
 –   Asynchronous Communication
 –   Collaboration
Overview of 1.0 Technologies
• Bulletin Boards
• E-mail
• Instant Messaging (IM)/Short Message Service
  (SMS)/Text Messaging
• Discussion Forums
• Chat Rooms
• Web/tele/videoconferencing
• Static Web
Overview of 1.0 Technologies &
          FLATNESSES




   Directly Provides
   Partially Provides
   Does Not Provide
© AIIM | All rights reserved   16
Overview of 1.5 Technologies
•   Web Services
•   Collaborative filtering
•   Social networking
•   Social network analysis
•   Agents
•   Portals/Intranets
•   Dynamic Web
Overview of 1.5 Technologies &
        FLATNESSES




Directly Provides
Partially Provides
Does Not Provide
Enterprise 2.0 Technologies
•   Wikis
•   Blogs
•   Really Simple Syndication (RSS)
•   Mashups
•   Podcasting
•   Social Voting/Ranking
•   Social Bookmarking
•   Social Networking
Overview of 2.0 Technologies &
        FLATNESSES




 Directly Provides
 Partially Provides
 Does Not Provide
And what can we achieve with
  these new technologies ?

Positioning Technology Alternatives To Business Needs
22
What Technologies Fall into Your
Definition of an Enterprise 2.0 Platform?




                      23
Objectives
•   Defining Enterprise 2.0
•   Technology Compliments and Alternatives
•   Why Enterprise 2.0 Now?
•   The State of the Market
•   Generational and Cultural Impacts
•   Worker Models
How Critical is Enterprise 2.0 to Your
  Organization's Overall Business
          Goals/Success?
Business Drivers for Enterprise 2.0
Market Drivers Behind
 Business Trends                     Technology Trends
                        E
Business                n
Intelligence            t
                        e
                        r
Knowledge
                        p
Management
                                                   Business
                        r                           Business
                                                      Web 2.0
                                                   Intelligence
                        i                           Intelligence
                        s
Innovation
                        e
Management

                        2
                        .
User                        Source: AIIM Market Intelligence
                        0
Expectations
What are YOU Trying to Accomplish
       with Enterprise 2.0?
How Well Suited is Enterprise 2.0 for
  the Following Groups/People?
How Likely is Your Organization to
Utilize Enterprise 2.0 for the Following
          Business Practices?
Objectives
•   Defining Enterprise 2.0
•   Technology Compliments and Alternatives
•   Why Enterprise 2.0 Now?
•   The State of the Market
•   Generational and Cultural Impacts
•   Worker Models
What is Your Level of Involvement with the
         Following Technologies?
Which Groups are the Drivers of
Enterprise 2.0 in Your Organization?
Where is Enterprise 2.0 Predominately
    Used in Your Organization?
In Your Organization, Which
Departments are Primary Users of
  Enterprise 2.0 Functionality?
Do the Enterprise 2.0 Applications (e.g.
Wiki, Blogs) in Your Organization Each
     Have a Champion or Leader?
Do You Feel it is Necessary to Have a
Champion for Enterprise 2.0 Projects?
Objectives
•   Defining Enterprise 2.0
•   Technology Compliments and Alternatives
•   Why Enterprise 2.0 Now?
•   The State of the Market
•   Generational and Cultural Impacts
•   Worker Models
Source: http://gobigalways.com/old-people-ruining-social-software-young-people-ruining-the-workplace/
How Critical is Enterprise 2.0 to Your
  Organization's Overall Business
          Goals/Success?
What are YOU Trying to Accomplish
       with Enterprise 2.0?




            SPLIT
                               Millennials
                               Gen X
                               Boomers
Millennials vs Boomers
• Some differences exist
• No evidence of
  dramatic or polar
  differences that
  warrant special
  handling
  – Strategic leverage
    vs. personalized       Source: http://gobigalways.com/old-people-ruining-
                           social-software-young-people-ruining-the-workplace/
    approaches
The Criticality of Culture

Asset


        Corporate Culture
                                Hindrance
Assessing Culture
• quot;Do not change culture, change habits. The first step
  in changing habits is to define what results are
  needed. This is basic, but requires sharper definition;
  the plans have to be meticulously conceptualized,
  executed and
  monitored regularly.quot;
• quot;Where within our own system
  do we do this already?quot;
   – Peter Drucker
Objectives
•   Defining Enterprise 2.0
•   Technology Compliments and Alternatives
•   Why Enterprise 2.0 Now?
•   The State of the Market
•   Generational and Cultural Impacts
•   Worker Models
Worker Models for Enterprise 2.0
 Isolated
                                                                                     Fully Engaged
  Islands of Me   One-way Me   Team Me   Proactive Me   Two-way Me   Islands of We   Extended Me
Worker Models for Enterprise 2.0
  Isolated
                                                                                      Fully Engaged
   Islands of Me   One-way Me   Team Me   Proactive Me   Two-way Me   Islands of We   Extended Me



                                                                        2.0



                                    1.5



             1.0
Worker Models for Enterprise 2.0
• Extended Me/Enterprise 2.0
  – Culture Component
     •   Transparency
     •   Participative/Engaged
     •   Always On/In
     •   Mass Customization
     •   Agility
     •   Competency-Driven Outsourcing
     •   Embedded/Strategic Collective Intelligence
  – Technology Component
     • Strategic deliberate internal deployment of emergent and social
       software
     • Integration and Modular Programming
Enterprise 2.0 Readiness
• Culture
   – Propensity for success or failure         Technology        Culture
   – Measuring change management
• (Business) Strategy
   –   Putting the E in Enterprise 2.0
   –   ROI fundamentals
                                                      Strategy
   –   Beyond a pilot
   –   Competitive edge
• Technology/Infrastructure
   – Aligned with and support goals and objectives
   – Bolsters culture
   – Changes culture
AIIM E2.0 Certificate Program


   E2.0 Strategy   E2.0 as a Practice   E2.0 as a Project   E2.0 Master
Enterprise 2.0 Practitioner Track

         Positioning
        Enterprise 2.0


                                    Defining
          Defining                                      Business Drivers
                                 Enterprise 2.0
        Enterprise 2.0                                        for
                                  Frameworks
         Techniques                                      Enterprise 2.0

                             Evolution & Definition   Evolution & Definition
       Worker Models
                                of Enterprise 2.0        of Enterprise 2.0
            for
                              Technologies Part 1.0    Technologies Part 1.5
       Enterprise 2.0

    Evolution & Definition   Evolution & Definition        State of the
       of Enterprise 2.0        of Enterprise 2.0         Enterprise 2.0
     Technologies Part 2.0    Related Technologies           Market
Enterprise 2.0 Specialist Track

      Assessing
    Organizational
      Readiness

                     Making the Case
      Assessing                         Positioning Technology
                           for
      Business                                Alternatives
                      Enterprise 2.0
        Need

                      Implementing         Users and User
    Enterprise 2.0
                       Enterprise 2.0       Involvement
     Governance


                       Integrating
      Standards                                Rollout
                      Enterprise 2.0
AIIM Training & Education




   www.aiim.org/training

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What is Enterprise 2.0?

  • 2. AIIM Training & Education www.aiim.org/training
  • 3. Objectives • Defining Enterprise 2.0 • Technology Compliments and Alternatives • Why Enterprise2.0 Now? • The State of the Market • Generational and Cultural Impacts • Worker Models
  • 4. • www.aiim.org/enterprise20 441 respondents, 80+ pages, 70+ charts/figures Released Q1 2008 4
  • 5. What Do You See as the Current Shortcomings of Enterprise 2.0?
  • 6. Defining Enterprise 2.0  Technology that enables people to collaborate and/or form online communities  The application of Web 2.0 to the enterprise  A new set of technologies, models and methods used to develop and deliver business software  The next generation of knowledge management  The ability to snap together software services to enable business agility  The next generation of collaboration  The democratization of information and content-centric systems  The use of emergent social software platforms within companies, or between companies and their partners or customers  A user-centric approach to working with enterprise-focused content systems  The next generation of enterprise content management (ECM)  Exposing the collective wisdom of a networked workforce, partner and customer base  Leveraging metatags to tap into collective wisdom
  • 7. Defining Enterprise 2.0  Technology that enables people to collaborate and/or form online communities  The application of Web 2.0 to the enterprise  A new set of technologies, models and methods used to develop and deliver business software  The next generation of knowledge management  The ability to snap together software services to enable business agility  The next generation of collaboration  The democratization of information and content-centric systems  The use of emergent social software platforms within companies, or between companies and their partners or customers  A user-centric approach to working with enterprise-focused content systems  The next generation of enterprise content management (ECM)  Exposing the collective wisdom of a networked workforce, partner and customer base  Leveraging metatags to tap into collective wisdom
  • 8. Re-Defining Enterprise 2.0 • “A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise”
  • 9. Defining Enterprise 2.0 Frameworks • Basic fundamental structures that provide a way of viewing the structure of Enterprise 2.0 • What Am I Getting Into? • Foundational to System Design/Decisions • Functional Requirements/Functions in Context – SLATES – FLATNESSES
  • 10. SLATES Graphic Source: Dion Hinchliffe, ZDNet http://blogs.zdnet.com/Hinchcliffe/?p=143
  • 11. FLATNESSES Graphic Source: Dion Hinchliffe, ZDNet http://blogs.zdnet.com/Hinchcliffe/?p=143
  • 12. FLATNESSES Focus Graphic Source: Dion Hinchliffe, ZDNet http://blogs.zdnet.com/Hinchcliffe/?p=143
  • 13. Objectives • Defining Enterprise 2.0 • Technology Compliments and Alternatives • Why Enterprise2.0 Now? • The State of the Market • Generational and Cultural Impacts • Worker Models
  • 14. Defining Enterprise 2.0 Techniques – Agents – Knowledge Monitoring – Intermediation – Emergence – Feedback • Tagging • Voting – Social Networks/Analysis – Social Computing – Social Software – Asynchronous Communication – Collaboration
  • 15. Overview of 1.0 Technologies • Bulletin Boards • E-mail • Instant Messaging (IM)/Short Message Service (SMS)/Text Messaging • Discussion Forums • Chat Rooms • Web/tele/videoconferencing • Static Web
  • 16. Overview of 1.0 Technologies & FLATNESSES Directly Provides Partially Provides Does Not Provide © AIIM | All rights reserved 16
  • 17. Overview of 1.5 Technologies • Web Services • Collaborative filtering • Social networking • Social network analysis • Agents • Portals/Intranets • Dynamic Web
  • 18. Overview of 1.5 Technologies & FLATNESSES Directly Provides Partially Provides Does Not Provide
  • 19. Enterprise 2.0 Technologies • Wikis • Blogs • Really Simple Syndication (RSS) • Mashups • Podcasting • Social Voting/Ranking • Social Bookmarking • Social Networking
  • 20. Overview of 2.0 Technologies & FLATNESSES Directly Provides Partially Provides Does Not Provide
  • 21. And what can we achieve with these new technologies ? Positioning Technology Alternatives To Business Needs
  • 22. 22
  • 23. What Technologies Fall into Your Definition of an Enterprise 2.0 Platform? 23
  • 24. Objectives • Defining Enterprise 2.0 • Technology Compliments and Alternatives • Why Enterprise 2.0 Now? • The State of the Market • Generational and Cultural Impacts • Worker Models
  • 25. How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success?
  • 26. Business Drivers for Enterprise 2.0
  • 27. Market Drivers Behind Business Trends Technology Trends E Business n Intelligence t e r Knowledge p Management Business r Business Web 2.0 Intelligence i Intelligence s Innovation e Management 2 . User Source: AIIM Market Intelligence 0 Expectations
  • 28. What are YOU Trying to Accomplish with Enterprise 2.0?
  • 29. How Well Suited is Enterprise 2.0 for the Following Groups/People?
  • 30. How Likely is Your Organization to Utilize Enterprise 2.0 for the Following Business Practices?
  • 31. Objectives • Defining Enterprise 2.0 • Technology Compliments and Alternatives • Why Enterprise 2.0 Now? • The State of the Market • Generational and Cultural Impacts • Worker Models
  • 32. What is Your Level of Involvement with the Following Technologies?
  • 33. Which Groups are the Drivers of Enterprise 2.0 in Your Organization?
  • 34. Where is Enterprise 2.0 Predominately Used in Your Organization?
  • 35. In Your Organization, Which Departments are Primary Users of Enterprise 2.0 Functionality?
  • 36. Do the Enterprise 2.0 Applications (e.g. Wiki, Blogs) in Your Organization Each Have a Champion or Leader?
  • 37. Do You Feel it is Necessary to Have a Champion for Enterprise 2.0 Projects?
  • 38. Objectives • Defining Enterprise 2.0 • Technology Compliments and Alternatives • Why Enterprise 2.0 Now? • The State of the Market • Generational and Cultural Impacts • Worker Models
  • 40. How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success?
  • 41. What are YOU Trying to Accomplish with Enterprise 2.0? SPLIT Millennials Gen X Boomers
  • 42. Millennials vs Boomers • Some differences exist • No evidence of dramatic or polar differences that warrant special handling – Strategic leverage vs. personalized Source: http://gobigalways.com/old-people-ruining- social-software-young-people-ruining-the-workplace/ approaches
  • 43. The Criticality of Culture Asset Corporate Culture Hindrance
  • 44. Assessing Culture • quot;Do not change culture, change habits. The first step in changing habits is to define what results are needed. This is basic, but requires sharper definition; the plans have to be meticulously conceptualized, executed and monitored regularly.quot; • quot;Where within our own system do we do this already?quot; – Peter Drucker
  • 45. Objectives • Defining Enterprise 2.0 • Technology Compliments and Alternatives • Why Enterprise 2.0 Now? • The State of the Market • Generational and Cultural Impacts • Worker Models
  • 46. Worker Models for Enterprise 2.0 Isolated Fully Engaged Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me
  • 47. Worker Models for Enterprise 2.0 Isolated Fully Engaged Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me 2.0 1.5 1.0
  • 48. Worker Models for Enterprise 2.0 • Extended Me/Enterprise 2.0 – Culture Component • Transparency • Participative/Engaged • Always On/In • Mass Customization • Agility • Competency-Driven Outsourcing • Embedded/Strategic Collective Intelligence – Technology Component • Strategic deliberate internal deployment of emergent and social software • Integration and Modular Programming
  • 49. Enterprise 2.0 Readiness • Culture – Propensity for success or failure Technology Culture – Measuring change management • (Business) Strategy – Putting the E in Enterprise 2.0 – ROI fundamentals Strategy – Beyond a pilot – Competitive edge • Technology/Infrastructure – Aligned with and support goals and objectives – Bolsters culture – Changes culture
  • 50. AIIM E2.0 Certificate Program E2.0 Strategy E2.0 as a Practice E2.0 as a Project E2.0 Master
  • 51. Enterprise 2.0 Practitioner Track Positioning Enterprise 2.0 Defining Defining Business Drivers Enterprise 2.0 Enterprise 2.0 for Frameworks Techniques Enterprise 2.0 Evolution & Definition Evolution & Definition Worker Models of Enterprise 2.0 of Enterprise 2.0 for Technologies Part 1.0 Technologies Part 1.5 Enterprise 2.0 Evolution & Definition Evolution & Definition State of the of Enterprise 2.0 of Enterprise 2.0 Enterprise 2.0 Technologies Part 2.0 Related Technologies Market
  • 52. Enterprise 2.0 Specialist Track Assessing Organizational Readiness Making the Case Assessing Positioning Technology for Business Alternatives Enterprise 2.0 Need Implementing Users and User Enterprise 2.0 Enterprise 2.0 Involvement Governance Integrating Standards Rollout Enterprise 2.0
  • 53. AIIM Training & Education www.aiim.org/training