Jute Magazine - Volume XIII

Page 92

"I can have everything, but i can also just throw it all away!"

The "Bad-Charma-Brand" – the "Everybody-Hates-Brand" Photographers Corinna Elena Engel & Christian Kaiser Models Alexandria & Cherry Lue Photographer Assistant Camilla Berg

www.store-heroinkids.de

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Heroin Kids was founded in 2011 by Corinna Elena Engel & Christian Kaiser. It started with the fine art project Heroin Kids, which includes photographs and video art. It is available as a photo book. In 2013 the same-titled fashion label was added to Heroin Kids.

self-destructive. A world full of sick yearning, but full of beauty. Not a simple beauty, but a tragic beauty, a sickly, nearly hostile beauty, young and naïve, childlike and awkward, wild and free, feral and untended. The interplay between aesthetics, neglect, and decline.

Heroin Kids is a metaphor for being young, being self-destructive, and having no future, for a naïve, child-like person stumbling into a young world that’s gone to pieces. The excerpt of the world Heroin Kids is a reflecting one of being young and being

Heroin Kids has no educational task. It isn’t moralistic and doesn’t want to discipline. Heroin Kids is a mirror of the world and the viewer. It Is all about breaking fixed bounds of thoughts and to create new, different views on the world.

JUTE MAGAZINE


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