Promotional bags are popular, useful items that travel with your customers and reinforce your brand.
Promotional bags are one of the most popular items with customers because they are useful and reusable. Add custom printed tote bags and promotional bags with logo to your marketing campaigns and your brand will travel with your clients. This will increase awareness and visibility of your business, expose your brand to potential new customers, and allow your company to reach inside homes, cars, offices, hotel rooms, and anywhere your clients travel.
According to the Advertising Specialties Institute, promotional bags generate more impressions in the U.S. than any other promotional items. Just one custom printed tote bag or any other kind of promotional bag is seen by more than 5,700 people. That means if you had a marketing campaign where you had 100 bags printed with your logo, you could potentially reach approximately 570,000 people in terms of impressions. Double that number to 200 and over 1 million people could see your logo and branding imprinted on those promotional bags.
ASI also reports that 50% of U.S. consumers own promotional bags across all age ranges, with 57% of 18-24 year-olds owning logo bags. No matter what your target audience, promotional bags are effective because they are useful and reusable. This makes sense because everyone has things to carry, and when you give a person something they can use, they are bound to think more favorably of you and your brand.
Promotional bags are not a new concept in marketing, but it is definitely a vastly underutilized resource by small business owners who are looking to grow their business. By partnering with local printing and marketing experts like Minuteman Press, business owners can develop a full marketing program that incorporates promotional bags as well as other promotional items.
Minuteman Press is widely known for offering effective design, printing and marketing services, and business owners will be impressed by our ability to produce custom designs and make sure your promotional bags are printed to maximize brand effectiveness and impact.
For more marketing advice and to have your custom promotional bags designed and printed today, find your local Minuteman Press franchise at www.minutemanpress.com.
About Minuteman Press
Serving the business community for over 40 years, Minuteman Press’ customer service driven business model provides digital print, design and promotional products and services to businesses from concept review through to completion. We can produce anything you can put a name, image or logo on, from marketing materials and mailings to promotional products and branded apparel. Our slogan – We Design, Print & Promote… YOU! – indicates the wide variety of products and services we offer that helps other businesses grow.
For more information about our products and services or to find your local Minuteman Press, visit www.minutemanpress.com
To learn more about joining the #1 rated Minuteman Press franchise family, call us at 1-800-645-3006 or simply fill out the contact form on this page.