Steffan Postaer

I have been writing all of my life. In high school, I was Features editor for the Lane Tech Warrior as well wrote a column on popular music. My first story was about Judas Priest. At the University of Wisconsin, I majored in film and creative writing, as well as wrote for the university's conservative and liberal newspapers. Anything for a byline, right? My short stories have appeared in past editions of New Voices in Poetry and Prose. My first novel, The Last Generation, was published by Inkwater Press. The story was later optioned by Touchstone Television for a TV series. My latest novel, published in 2008 (Inkwater), The Happy Soul Industry is a modern fable about good and evil. In it, God hires an advertising agency to market Heaven and all hell breaks loose! Please visit my blog, Gods of Advertising. A copywriter by trade, I'm perhaps best known for my work on behalf of Altoids, The Curiously Strong Mints. Other moments in my career include co-authoring the "Not your father's Oldsmobile" campaign for General Motors and penning a commercial for Heinz catsup featuring a teen-aged Matt LaBlanc. The spot won a gold lion at Cannes. In 2008, I received Hall of Fame honors for the Altoid's campaign at the Obie Awards in Miami. Advertising runs in my family. My father, Larry Postaer is co-founder and Chief Creative Officer of RPA in Los Angeles. My brother, Jeremy last served as Group Creative Director at JWT in New York. My mother, Christine Montet did time at FCB (art buyer) before retiring in 2004. I live with my wife, Susan and three daughters in the Bay area of San Francisco. We have two dogs: Bo & Mo.