Quad/Graphics Inc. said Wednesday that it has been awarded a multiyear contract worth more than $450 million to print all 13 of Bluestem Brands’ online retail brands, including ongoing printing of Bluestem’s Fingerhut and Gettington catalogs.
Quad/Graphics (NYSE: QUAD), a Sussex-based commercial printing company with annual sales of about $4 billion, said beginning Jan. 1, 2018, it will supply paper purchasing, printing and mail/distribution services for all 13 of Bluestem Brands online retail brands. Quad now prints catalogs and provides other services for the online retailer’s Fingerhut and Gettington brands.
“Bluestem Brands understands the critical role print plays in its marketing mix – particularly in its effectiveness to drive traffic online,” Quad/Graphics chairman, president and CEO Joel Quadracci said in a press release. “Further, by consolidating paper purchasing and print spend with Quad/Graphics, the retailer will eliminate redundancies, and achieve time- and cost-saving efficiencies.”
The Fingerhut and Gettington brands comprise Bluestem Brands’ Northstar portfolio. Bluestem Brands’ Orchard portfolio consists of the Appleseed’s, Blair, Bedford Fair, Draper’s & Damon’s, Gold Violin, Haband, Norm Thompson, Old Pueblo Traders, Sahalie, Tog Shop and WinterSilks brands.