Steffan Postaer
The Selfie is Mightier than the Sword
If ever there were a perfect example of corporate Goliath it would have to be Salesforce, the huger than huge Customer Relationship Management (CRM) company based in San Francisco. Founded by the polarizing Marc Benioff, Salesforce is basically the CRM standard but it’s a standard that more and more people [...]
Why Bad Writing Is Sometimes Good
"Do you know where you’re going to?" That’s the signature line from the Theme from Mahogany, a famous song by chanteuse, Diana Ross. It’s a lovely number. Back in the day, it was a sensation. But that line. Well, as tuneful at it was/is, it happens to be wrong. As a sentence it’s [...]
Why B2B Marketing Is More Relevant Than Pimping Cheeseburgers
In 2001, I became chief creative officer of an agency within Leo Burnett, which we called LBWorks. Our emphasis was on B-to-B and technology clients. At the time, I had trepidations about leaving the world of consumer advertising for the new and intimidating frontiers of high-tech marketing. I worried that [...]
VW, Tide And The Super Bowl's Top Ad Winners
And so went another Super Bowl, like sands through the hourglass. I had the dubious honor of “live blogging” about the commercials for Mashable. I say dubious because I had to do it at someone’s Super Bowl party. Basically, that meant I stayed put in a corner of the TV [...]
Less Fartsy, More Artsy: The Evolution of Advertising Into an Art Form
“We make ads not art.” When I began my career the debate whether advertising was (or should be) considered art was a big one. Creative ad schools were few and the craft typically was taught out of a university’s journalism school, a department that is now largely defunct. Many of [...]