Marks, part of SGS & Co

"I have never tried that before, so I should definitely be able to do that." We're committed to follow this fearless perspective from Pippi Longstocking, kindly shared by Steve Ramus (Perrigo Company plc) during a spirited panel at 🌿 Sustainable Packaging Coalition (SPC)🌿 Impact 2024. Joining Steve on stage was Michael Wier (CVS Health), Neema Pourian (Marks, part of SGS & Co) and moderator Paul Nowak (GreenBlue Org) who reflected on the power of partnerships in accelerating and enhancing sustainability initiatives. Key takeaways: ✅ Transparency and communication of goals and strategy are crucial ✅ Reframe conversations towards a “how can we” mindset and viewing sustainability as business savvy ✅ Persist by questioning unsubstantiated “no” answers in the quest for elusive breakthroughs ✅ Think conceptually to foster a culture of innovation and sustainable business transformation ✅ Share your sustainability IP for the greater good, bolstering industry wide progress ✅ Harness AI to navigate large data sets and uncover actionable insights ✅ Embrace regulation as an inevitable reality of the future, turning it into empowerment Want to know more? Check out our article that unpacks these key takeaways by clicking the link below. Special thanks to Sustainable Packaging Coalition and CVS for our invite, and the whole panel for a great conversation. 💡What's your take on sustainability in business? Join the discussion by commenting. #Sustainability #SPCImpact #Innovation #Teamwork #Partnership

🥔✨ Spud-tacular re-launch alert! Featuring in Dieline last week, iconic French mash brand, MOUSLINE, has been redesigned by our Paris teams to captivate modern families with its versatility, variety of flavours and indulgent qualities. 👀 https://lnkd.in/e_2CurZg 🍽 Whether supporting character or star of the show, Mousline offers a quick, easy and nutritious alternative to other go-to carbs. 💡 The brand is designed to motivate modern families by aligning with contemporary food culture, featuring tasty recipe inspiration for nutritious and creative home cooking. 🚀 The evolved identity leans into Mousline’s French heritage, combining its most iconic equities with modern, bolder treatments to deliver impact on shelf whilst maintaining brand recognition. Hats off to everyone involved in the project, and big thanks to our clients Nicolas Frisch and Mathilde Tenaille for their trust and collaboration. Well done Evgueni Spiridonov, Capucine Balestier, Sahar Chehabeddine, Gauthier Boche, Ismaël Manaï, Elise Bagnasco, christophe Morcant, Michel JACQUET, Pierre-Antoine Chéron, Alexandre Bournazel, Christian Régnier, and Gérard Hervé. #Mousline #BrandTransformation #TeamSuccess

Sustainable Packaging Coalition (SPC)’s conference themed Less Carbon Better Packaging is just around the corner. Our work in brand experience design puts us on the front-line of the sustainability agenda. Aligning with SPC's mission to minimize packaging's environmental footprint through renewable and recyclable materials, and industry collaboration, we're determined to help our clients expedite sustainable packaging solutions and practices.   ♻️ Neema Pourian, our Global Head of Engineering, will participate in a panel discussion with Michael Wier from CVS Health on "Building Energetic and Meaningful Partnerships to Drive Change," highlighting how collaborations can leapfrog companies and their initiatives towards their sustainability goals.   ♻️ Jose L. Padilla, Design Director of Industrial Design, will join the "Glass Half Full" bottle recycling tour, to glean insights from the advancements and pitfalls of glass recycling.   We're eager to support SPC's goals and share our expertise in helping CPG companies achieve sustainability through thoughtful design.   Neema and Jose are attending the whole agenda in New Orleans next week. 👀 Look out for them and do say hi! 👋   They're great company as well as true experts! https://lnkd.in/gH_kSCQw   #SPCImpact2024 #Sustainability #PackagingDesign #MakeMarks

It was quite an event for Marks last night at the PAC Global Awards. We're super proud of our teams and partners for awesome collaborations that have resulted in no less than five awards! A massive thank you and congratulations to: Vanish Multipower Tabs, Reckitt | Best of Show: Package Innovation Design Airwick Vibrant, Reckitt | Best In Class: Brand Extension, Non-Food Dentyne, Mondelēz International | Best in Class: Revitalized Brand, Food Cadbury Dairy Milk, Mondelēz International | Best in Class: Speciality, Limited Edition Medical Packaging Structure | Best in Class: Technical Melinda Szentpétery, Asiya Hasan-Damen, Nick Horan, Lucy Noble, Darren Morgan, Alexandre Barbagiovanni, Jos Harrison, Carolina Kvaska, Anthony Swaneveld, Spoorthi S., Evgueni Spiridonov, Richard Clayton, Heidi Maxwell, Lydia Lappa, Dina H. Neema Pourian, Harry H. Tugurian, Tina DiMarco, Rob McCarthy, Kurt Kretten, Lance Pilgrim, Matt Kerr, Martin Simpson Thanks also to Jim Downham and team PAC Global for organising an excellent awards programme and inspiring Futures Edge summit. We're looking forward to the next.

To our clients, colleagues, and partners who are celebrating the Lunar New Year, we would like to wish you and your families ‘loong’-lasting happiness, prosperity, and good health. May the vitality of the Dragon bring soaring success and abundance to you and your loved ones. Happy Lunar New Year!  

Whilst a powerful tool to accelerate creativity "without human experiences, AI is a race to average." Join Kurt Kretten, our Global Chief Creative Officer at LUXEPACK LA on February 15 to hear how AI, when infused with culture, shifts the output beyond the expected, toward meaningful and effective brand experiences.

"Marketers should shift from selling promises to supporting customers' personal narratives." Acknowledging the profound influence of social and digital media on self-perceptions, relationships and culture, in this piece for Ad Age our very own Layne Rumpke explores: 🚩 how our modern media has weakened our social connections 🚩 the shift from online identity towards the physical in younger generations 🚩 supporting character roles that brands can play, and how. Have a read of this thought provoking piece, published recently in Ad Age. https://lnkd.in/eSsbZ3zz

Debbie Millman's project "What Matters" in Print Magazine this week features our very own Kurt Kretten, who speaks candidly about being a creative leader, tormented artist and dad of three amazing girls. 💛 Vulnerable and thought provoking, it's well worth a read. 💛 https://lnkd.in/ejKQrqFf

Too all our colleagues, clients and friends all around the world, THANK YOU for an amazing 2023. Wishing you all a restful and joyous holiday and the very best of wishes for 2024. #happyholidays #happynewyear

WTF is the difference between a demographic, category, aesthetic or sociocultural trend, anyway? On #WhyThinkForward this week we explore types of trends (they’re so much more than this year’s statement colour) in the 3rd and final part of Anna Pompilio's "how to be a trend forecaster" series. Keep your eyes peeled in the new year as we continue with some thought provoking trends. Follow WhyThinkForward on Insta https://lnkd.in/ebMiU-r7 or on TikTok https://lnkd.in/eFE_AsQf Here, our cultural strategists unpack forecasting methodology and evolving culture to help you predict unmet consumer needs and innovate with confidence. To find out what forecasting and cultural strategy can do for your business, DM Bryan Goodpaster, our VP Foresight and Cultural Strategy for a 1:1. #BrandDesign #Innovation #Future #Culture #Trends