Daniel Sundin’s Post

Back in 2013, Klara, Martin, Patrick, and I launched M&C Saatchi Stockholm. Not to open just another agency – there were plenty of those around. We wanted to create a new agency, for a new time. An agency where brutal simplicity of thought was a painful daily necessity. One that was fiercely allergic to bureaucracy and delighted in rejecting the status quo. Where creating dramatic, measurable change was always our starting point. And where people were our most powerful asset, with each person’s personality, competence, and creativity shaping the agency. It worked. The agency launched new brands, revitalized existing ones, boosted careers, shifted mindsets and behaviors, and navigated change. Again and again and again. Over a decade later, and it’s time for Klara and I to move on. We take with us the immense pride of building a new agency – (just) today nominated as Agency of the Year – the joy of having worked with people we love and talent we admire, the support of an extraordinary global network, and the trust of incredible clients. And in doing so, we leave space for new energy and new ideas that will keep M&C Saatchi Stockholm being the new agency for a new time that it’s always been. In all brutal simplicity, thank you.