Some fantastic data just in from one of the UK's premier hospitality groups: The Ivy Collection. The Ivy designed a fantastic non-alcoholic cocktail menu centered around our range of spirits for Dry January. 12.5k Lyre’s inspired non alcoholic cocktails were sold by the Ivy Collection during January! To understand the significance of this number, our performance was on par with popular alcoholic cocktails in the month of January. Another perspective on this is that 400 Lyre's cocktails were sold each day during January. What this single data point makes clear is the following, I believe: 1. Our products shine in top tier venues when presented in a drink format familiar to customers. There's no need to re-invent the "drink" just adapt it. Simple for customers and bar staff. 2. Our range represents a massive untapped (profit) opportunity for hospitality venues; and 3. Most importantly, there’s zero question around demand for adult non alcoholic cocktails. What we are witnessing here is not a trend but fundamental and generational shift in social drinking habits. It's happening in real time so perhaps a little imperceptible at first glance. The future is bright for our brand and partners who have the foresight to partner with us in order to satisfy their patrons’ changing drinking habits. It's not that unreasonable an expectation for every bar and restaurant to offer their customers real optionality with respect to drinks and we have the product range to facilitate this. Lyre's Spirit Co Mark Livings Conor Hardy Joris Brams Paul Gloster
Andrew Lim
1y
Great analysis , Roscoe !
Sr. Cost Engineer at Eneco
1yPoint 3 is key, the shift is noticeable!