Disney is touting this morning that the trailer for Star Wars: The Force Awakens was viewed 112 million times in 24 hours after it premiered at halftime of Disney-owned ESPN’s Monday Night Football this week. The debut spiked MNF‘s ratings by double digits despite a ho-hum game (sorry Giants fans), with the metered market number peaking at 11.7 around the time the trailer was being shown.
The views, which reflect all platforms including biggies YouTube and Facebook, reached 128 million globally, Disney says. For comparison, Universal’s Furious 7 was viewed 100 million times on Facebook within its first 48 hours (the studio used FB as its launch pad, compared to Star Wars using MNF). Star Wars nabbed 1 million views in its first 23 minutes on Facebook.
Star Wars: The Force Awakens opens December 18.
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