Rita Ora

UNICEF UK Ambassador

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Rita Ora fled Kosovo with her parents aged one, following the persecution of Albanians in her home country.

Rita has supported UNICEF UK since 2013, with a particular interest in our work with refugees. She has spoken publicly about her family’s history, and their shared determination to make things work despite their past challenges. Alongside her continued success, she makes time to connect with those who continue to struggle in the face of persecution and displacement.

In April 2019, Rita visited UNICEF programmatic work in her native Kosovo. She was made a UNICEF UK Ambassador upon her return, in reflection of her passion, dedication and commitment to driving positive change for children in greatest need around the world.

I’m beyond honoured to be appointed a UNICEF UK Ambassador. My recent trip to Kosovo allowed me to see UNICEF’s wonderful work first hand back in my native country, and I am more determined than ever to utilise my position to support, campaign and advocate.

Rita Ora, 2019

Rita first featured in our ‘No Place Like Home’ campaign alongside key UNICEF UK faces, raising awareness of the crisis in Syria. On behalf of UNICEF,

Rita has performed at celebrated events such as the Halloween Ball, Match for Children and the UNICEF Summer Gala (Italy).

Rita supporting the 'No Place Like Home' for Syria in 2013

Rita in Kosovo visiting a UNICEF funded children's centre

Rita performing at the Halloween Ball in 2018

Rita performs at the Unicef Summer Gala Presented by Luisaviaroma

Rita performs at the Halloween Ball in 2015

Rita tries taking a penalty at half time during action from the Soccer Aid for Unicef match at Stamford Bridge, London, 16 Jun 2019.

Rita talks to fellow Ambassador Dermot at half time at Soccer Aid for UNICEF 2019

Rita performs at half time during the Soccer Aid for Unicef match at Stamford Bridge, London, 16 Jun 2019.

Rita created a concert from home, in 2020 to raise funds for UNICEF' response to Covid-19

Rita visits ‘The House of Colors’ in Tirana, Albania on Monday 5th September 2022 – a community centre supported by UNICEF Albania and the Municipality of Tirana and managed by the ARSIS Initiative which offers integrated services and support for child protection in Tirana, Albania.