'It's a powerful statement': Cara Delevingne dares to nearly bare all as she poses for a potent shot in a ripped vest as part of new Puma campaign
She's just been revealed as the new face of Puma's Do You campaign.
And Cara Delevingne is certainly injecting some of her trademark raunch into the campaign, as she dares to nearly bare all in a daring and powerful new image.
Stood screaming with her shirt torn in two and the word 'MINE' scribbled on her tummy, the 24-year-old actress and model's latest shot is sure to catch the eye.
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Uploaded to Puma's official Instagram on Monday, Cara's latest promotional shot for the campaign is a powerful statement to 'take ownership'.
Radiating a primal authority, the Suicide Squad star can be seen stood in a classic white vest, ad Strappy lycra bottoms (all Puma) as she covers her modesty - just - with the ripped top.
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Screaming in defiance, the caption sums up Cara's emotions, reading: 'Take ownership of yourself. To stand in your shoes and just be you—it's a powerful statement. #DoYou #PUMAWomen.'
The image is the latest eye-catching image released of the model in the Do You campaign, which has seen the model showing off her figure and the company's ath-leisure wear.
In another image, the British model can be seen posing in a sports bra, high waist thong with separate waistband, and a backwards cap to add to the urban theme.
Donning low slung grey tracksuit bottoms, Cara also wears minimal make-up in the raw shots.
Showing off her unique tattoos and trademark brows, Cara poses expertly for the cameras in the indoor shots.
Another snap sees Cara sporting thigh-skimming shorts and a long-sleeved cropped shirt as she punches the air, flaunting her famous lion finger tattoo while out in the street.
And continuing the monochrome theme, the blonde beauty can be seen walking down a street in Chinatown in black and white patterned leggings and a large white logo emblazoned sweater.
The women's campaign DO YOU is fronted by creative director Rihanna and aims to inspire confidence in women everywhere.
Talking about the campaign Cara said: 'To 'DO YOU' is to take ownership of yourself and finding the power within that ownership —it's a very powerful statement.
'It's about accepting who you are, no matter your faults. 'DO YOU' is about finding your truth and sticking to it. I think it's so special because it means something different for everyone. It specifically encourages people to be themselves.'
Also fronting the 'strong women'-themed campaign are Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto, and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.
The campaign was inspired by Rihanna who once said 'I dare myself to make things work. I don't do things for the response or controversy. I just live my life'.
The news comes following Cara's reported split from her musician girlfriend St Vincent.
A source told the The Sun: 'Cara and Annie still care about each other, but pressures of the long-distance romance just became too much.
'The cracks were beginning to show on Cara’s birthday in August when Annie wasn’t there for her party.
'They decided to call it a day but remain pals and are hoping they can work things out as its no doubt they really love each other.
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