Features

Whether you’re looking to improve your digital marketing or TV ads, Attributionbeta can help you optimize your marketing strategy. Attribution allows you to use a more accurate attribution model that captures your full marketing efforts.

Digital Attribution

Understand and optimize your digital marketing performance.

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  • Cross-Device Attribution down arrow icon

    Google’s privacy-safe device graph allows Google Attribution to stitch together fragmented customer journeys that take place across multiple devices.

  • Data-Driven Attribution down arrow icon

    Digital Attribution offers a data-driven algorithmic approach to determine the appropriate amount of credit to assign to each marketing touchpoint.

  • Flexible Data Integration down arrow icon

    Integrations with Attribution partners and other Google products give you seamless access to your Google Analytics, AdWords, and DoubleClick data. This allows you to easily collect all the data you need, including marketing performance, cost, and context data.

  • Spend Optimizer (Attribution 360 only) down arrow icon

    The in-product Optimizer lets you explore a variety of budget optimization scenarios to inform future marketing investments and make your media more effective and efficient.

TV Attribution

Integrate digital and broadcast data to understand cross-channel performance.

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  • Airings Data down arrow icon

    Attribution 360 collects ad airings data from standard broadcast sources and partners.

  • Digital Response Data down arrow icon

    TV Attribution collects minute-by-minute search query data for keywords associated with your ads as well as website visits and conversion data.

  • Integrated Insights down arrow icon

    Broadcast lift and optimization insights from TV Attribution are used by Digital Attribution and Marketing Mix Modeling to give you a more accurate understanding of how TV impacts performance across all your channels.

  • Machine Learning Impact Estimates down arrow icon

    After TV spots air, TV Attribution analyzes website and search query activity to determine their impact. Our advanced machine learning models sort through the digital noise, even when spots air simultaneously, to compute incremental impact at the most granular level.

Learn More About Attribution

Need more details about Google Attribution?

Download the Attribution product overview