Partnership that drives success

By joining the Google Partners program, you get access to the training, support, and resources to set your clients up to succeed and help your company grow and stand out in the industry.

Join Google Partners

Sign up with your company's Google Ads manager account.

Access benefits designed just for you

Education & Insights

Education & Insights

Enhance your product knowledge and stay on top of industry trends.

Access & Support

Access & Support

Get technical support and product resources to bolster client success.

Recognition & Rewards

Recognition & Rewards

Showcase your expertise and get rewarded for your achievements.

Education & Insights

Education & Insights

Member

Partner

Premier Partner

Product certifications

Build your product knowledge and earn product certifications on Skillshop – a free, self-paced training platform for Google Ads.

Partner Insights reports

Your Partners Guide and Insights is a quarterly email that offers powerful tools, resources, program news, and industry thought leadership.

Diversity & Inclusion resources

Get resources designed to help create a more inclusive environment for your team.

Advanced product training

Expand your expertise across Google Ads solutions with on-demand and livestream training from the Google Partners Academy program.

Access & Support

Access & Support

Member

Partner

Premier Partner

Account performance reports

Your Weekly Performance Report email shows you how your campaigns are doing and provides recommendations to help improve their performance.

Account & technical support

Find the answers to your questions in the Google Ads Help Center, or reach out to a support agent via phone, chat, or email.

Executive events

Executive event participants attend roundtables with Google sales and product leadership, and receive tailored business coaching.

Recognition & Rewards

Recognition & Rewards

Member

Partner

Premier Partner

Competitions & rewards

Inspire and motivate your teams to expand their expertise and drive success for you and your clients through Google Partners Rewards quarterly challenges.

Promotional offers

Promotional offers allow you to give new clients’ advertising budgets a boost with free, monetary credits that are automatically applied to eligible accounts.

Google Partners badge

The Google Partners badge shows that you have the latest Google Ads expertise while helping you stand out to clients and the industry.

Premier awards

The Premier Partner Awards are held each year to celebrate excellence in digital marketing and how Premier Partners helped create client success with Google Ads.

Discover three tiers of partnership

The Google Partners program offers three tiers of participation – Member, Partner, and Premier Partner – each with its own comprehensive set of benefits and opportunities to further deepen your relationship with Google.

Member

Get access to a range of standard benefits, which enable you to grow, further develop your Google Ads skills, and help your clients succeed.

How to become a Member

Sign up for the Google Partners program with your company's Google Ads manager account.

Partner

Develop a deeper strategic partnership with Google by becoming a Google Partner and earning the Google Partner badge.

How to become a Partner

Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications).

Premier Partner

Our Premier Partner tier is reserved for the top 3% of participating companies each calendar year – making it the most exclusive tier of the program.

How to become a Premier Partner

Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications), and be among the top 3% of Partners (available starting in February 2022).

The value of the badge

With the Google Partner badge, you’re able to showcase your Google Ads expertise to clients and stand out in the industry.
The value of the badge
The value of the badge

Partner and Premier Partner badges valid until February 2022

The value of the badge

Starting June 2021, Partners can earn the new Partner badge.*

*The new Premier Partner badge will be available starting in February 2022.

Join the Google Partners program today

Grow your Google Ads skills, help your company stand out, and drive results for your clients.

Join Google Partners

Sign up with your company's Google Ads manager account.