"Emotions can build shareholder value - which is why this book is so significant and should be required reading for all business leaders.

This book is an essential and entertaining read for programme participants and the corporations that sponsor them.

Based on first-hand experience with companies such as Volvo, BP, Proctor and Gamble, ICI and Fuji Xerox, Elkington defines the triple bottom line of 21st century business as profit, environmental sustainability and social responsibility.

The M-Bomb is the first guide to the next five years of business. Geoff Webb backs up every insight, every assertion, every must-do and every bear-trap with a living example from the markets and his vast international business.