Feb 8, 2022 · The so called Goods-Dominant Logic (G-D Logic or GDL) deals with products of a tangible ...
Duration: 7:15
Posted: Feb 8, 2022

Dec 11, 2011 · refer to: Stephen Vargo and Robert Lusch in a 2004 edition of Journal of Marketing entitled ...
Duration: 1:32
Posted: Dec 11, 2011

Aug 20, 2023 · Service-Dominant Logic (SDL) is a marketing concept that shifts the focus from goods-centered ...
Duration: 1:06
Posted: Aug 20, 2023