Myfest is an innovative ecosystem launched in Spain, 100% oriented towards everything related to music festivals.
It’s a great place for festivalgoers to get discounts, freebies, news and all the tips they need to know in order to experience music festivals to their utmost. Simultaneously, myfest offers an integrated solution for brands that seek to be present at music festivals and become part of one of the most vibrant and dynamic cultural niches nowadays.
Our deep involvement with myfest turned this project into an exciting experience and a great learning curve. We participated from the very inception in all aspects behind defining its strategy and implementing a fully-fledged ecosystem comprised of multiple types of media.
From defining its naming and branding through to implementing its web TV platform and graphics package, we conceptualized, directed and developed what became an entity flexible enough to coexist with any music festival (regardless of its genres) and/or brand, and with the necessary character to fit comfortably within the context of loud, powerful, world-class and most importantly LIVE music and connect with festivalgoers and brands alike.
We directed, designed and animated this colorful, explosive and downright in your face promo video to introduce myfest to the spanish music festival circuit and worldwide festivalgoers. The cheeky script was tailored by wordsmiths busto y miguelez and the soundtrack provided by Spanish pop avengers Triángulo de Amor Bizarro.
Project info
Client: myfest - myfest.es
Agency: Binalogue - binalogue.com
Production company: Binalogue - binalogue.com
Our role
Concept, Co-Creative direction, Direction, Art direction, Design & Motion graphics
Credits
Co-creative direction: Busto y Miguelez - bustoymiguelez.com/
Script: Busto y Miguelez
Music: Triángulo de Amor Bizarro - facebook.com/TabizarroOficial/
Music licensing: Mushroom Pillow - mushroompillow.com/en/
Live action: Courtesy of myfest
View project
binalogue.com/work/myfest-promo/
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