Myfest is an innovative ecosystem launched in Spain, 100% oriented towards everything related to music festivals.
It’s a great place for festivalgoers to get discounts, freebies, news and all the tips they need to know in order to experience music festivals to their utmost. Simultaneously, myfest offers an integrated solution for brands that seek to be present at music festivals and become part of one of the most vibrant and dynamic cultural niches nowadays.
Our deep involvement with myfest turned this project into an exciting experience and a great learning curve. We participated from the very inception in all aspects behind defining its strategy and implementing a fully-fledged ecosystem comprised of multiple types of media.
From defining its naming and branding through to implementing its web TV platform and graphics package, we conceptualized, directed and developed what became an entity flexible enough to coexist with any music festival (regardless of its genres) and/or brand, and with the necessary character to fit comfortably within the context of loud, powerful, world-class and most importantly LIVE music and connect with festivalgoers and brands alike.
Project info
Client: myfest - myfest.es
Agency: Binalogue - binalogue.com
Production company: Binalogue - binalogue.com
Our role
Concept, Direction, Art direction, Design & Motion graphics
Credits
Music: Triángulo de Amor Bizarro - facebook.com/TabizarroOficial/
Music licensing: Mushroom Pillow - mushroompillow.com/en/
Live action: Courtesy of myfest
View project
binalogue.com/work/myfest-promo/
Behance project
Coming Soon
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Follow us
IG: @_binalogue_
linkedin.com/company/binalogue
©2017 Binalogue
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